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Compare ActionIQ by Uniphore and Optimove 
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At a Glance
Market Segments
Enterprise (56.8% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
ActionIQ by Uniphore
Star Rating
(45)4.1 out of 5
Market Segments
Enterprise (56.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about ActionIQ by UniphoreOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 9.1, while ActionIQ falls short in this area, lacking the same level of customization and ease of use.
- Reviewers mention that Optimove's Quality of Support is outstanding, scoring 9.4, which is significantly higher than ActionIQ's 8.9, indicating that users find Optimove's support team more responsive and helpful.
- G2 users highlight Optimove's superior Dynamic Segmentation capabilities, scoring 9.2, which allows for more precise targeting compared to ActionIQ, which does not provide the same level of granularity in segmentation.
- Users on G2 report that ActionIQ has a strong focus on Data Sourcing, particularly in Expandability with a score of 8.2, but Optimove outperforms in Data Enrichment with a score of 8.6, showcasing its ability to enhance customer data more effectively.
- Reviewers say that Optimove's Campaign Management features, especially in Program Management with a score of 8.8, provide a more comprehensive toolkit for marketers compared to ActionIQ, which lacks similar depth in this area.
- Users report that while ActionIQ offers decent Predictive Modeling at 7.2, Optimove shines with a score of 8.7, indicating that its predictive analytics capabilities are more robust and beneficial for strategic decision-making.
Pricing
Entry-Level Pricing
ActionIQ by Uniphore
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
ActionIQ by Uniphore
No trial information availableOptimove
No trial information availableRatings
Meets Requirements
8.2
18
8.7
200
Ease of Use
8.1
18
8.6
201
Ease of Setup
6.9
7
8.0
117
Ease of Admin
8.3
7
8.8
66
Quality of Support
8.9
19
9.3
199
Has the product been a good partner in doing business?
9.3
7
9.1
67
Product Direction (% positive)
8.3
14
9.3
195
Features by Category
Email Marketing
Not enough data
9.2
131
|
Verified
Not enough data
9.3
139
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
8.7
125
|
Verified
Online Marketing
Not enough data
7.6
95
Not enough data
8.1
114
|
Verified
Not enough data
9.2
138
|
Verified
Not enough data
8.6
117
|
Verified
Not enough data
8.2
97
Lead Management
Not enough data
8.5
107
|
Verified
Not enough data
8.6
112
Not enough data
9.3
136
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.6
114
|
Verified
Campaign Management
Not enough data
8.8
120
|
Verified
Not enough data
8.1
97
Not enough data
8.5
119
|
Verified
Not enough data
7.5
94
Social
Not enough data
7.2
85
Not enough data
7.5
89
Not enough data
7.5
92
Not enough data
7.2
86
Not enough data
7.2
89
Reporting & Analytics
Not enough data
8.9
128
|
Verified
Not enough data
8.1
101
|
Verified
Not enough data
8.4
115
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
7.2
87
Platform
Not enough data
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Integration
Not enough data
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Data Sourcing
7.1
11
8.5
72
|
Verified
8.2
12
8.6
73
|
Verified
Feature Not Available
8.3
64
7.6
9
8.6
79
|
Verified
Intelligence
6.8
11
8.7
83
|
Verified
7.2
6
8.7
86
|
Verified
Feature Not Available
8.4
79
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Agentic AI - Personalization
Not enough data
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
ActionIQ by Uniphore and Optimove are categorized as Customer Data Platform (CDP)
Unique Categories
ActionIQ by Uniphore has no unique categories
Optimove is categorized as Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Personalization
Reviews
Reviewers' Company Size
ActionIQ by Uniphore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Publishing
9.1%
Music
6.8%
Media Production
6.8%
Marketing and Advertising
6.8%
Other
38.6%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
ActionIQ by Uniphore has no discussions with answers
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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