Win-loss analysis services providers offer research services to help businesses refine ineffective sales tactics. Providers improve a sales team’s competitive win rate by researching the sales team’s approach and analyzing lost customer and prospect feedback through interviews or surveys.
These providers help businesses that are struggling to win sales or are losing customers. Businesses benefit from win-loss analysis services providers when they don’t know what specific aspect of their sales methodology isn’t working. Providers typically help boost the effectiveness of existing sales tactics by improving demos, presentations, and customer support practices. They also help deliver key insights by obtaining feedback from lost customers and prospects regarding the sales team’s approach. Feedback questions generally involve topics about satisfaction and competitive intelligence.
Businesses may also benefit from hiring sales training services providers alongside, or in place of win-loss analysis services providers, for a more general sales consultation. Sales training providers center on a team’s overall sales methodology, while win-loss analysis services providers focus on fixing ineffective sales practices that lead to losing customers and prospects.
To qualify for inclusion in the Win-Loss Analysis Services Providers category, a provider must:
Perform and deliver feedback analysis involving lost customers or prospects
Provide sales teams with win-loss insight reports or in-person win-loss analysis
Help sales teams craft a new sales approach or adjust existing sales tactics based on the results of the analysis