Best Supply Side Platforms (SSP) - Page 5
Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).
To qualify for inclusion in the SSP category, a product must:
Featured Supply Side Platforms (SSP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
- Overview
- User Satisfaction
- Seller Details
Mantis is an end-to-end advertising network catering to brands operating in the legal cannabis industry and ancillary markets. Mantis offers advertisers and agencies an easy-to-use, self-service DSP
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SpringServe is an open video ad serving platform.
- 100% Small-Business
- 100% Mid-Market
36,449 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Sulvo is an ad server, a marketplace and a pricing engine in one. Sulvo's pricing tools help publishers discover the true value of their inventory so they can prevent underselling valuable ad inventor
- 100% Small-Business
285 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Teads’ omnichannel, outcomes-based platform enables marketers to plan, activate, optimize, and measure advertising campaigns across premium environments on the open internet. By combining high-quality
- Marketing and Advertising
- 60% Small-Business
- 40% Mid-Market
- Overview
- User Satisfaction
- Seller Details
With SmartyAds White Label SSP publishers receive an ultimate control over their inventory monetization, maximize the value of their inventory, and achieve unparallelled customization opportunities fo
- 100% Small-Business
399 Twitter followers
- Overview
- User Satisfaction
- Seller Details
TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.
- Marketing and Advertising
- 62% Mid-Market
- 31% Enterprise
2,072 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisem
- 43% Mid-Market
- 43% Small-Business
1,499 Twitter followers
- Overview
- User Satisfaction
- Seller Details
VYADD s.r.o. is a programmatic platform for mobile advertisers and publishers.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
adfurikun is a smartphone app-focused supply side platform.
608 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Adperium is a self-service online advertising network.
- Overview
- User Satisfaction
- Seller Details
AdRiver SSP for Publishers helps to open the potential of the advertising space with the help of RTB technology.
- Overview
- User Satisfaction
- Seller Details
Topsort's Ad Server is a comprehensive, API-driven solution designed to empower retailers and marketplaces to build and manage their own advertising platforms. By integrating seamlessly with existing
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Airtomic is PPC software designed specifically for agencies, brands, and freelancers. Our unified dashboard empowers you to optimize your campaigns by seamlessly grouping specific campaigns together,
- Marketing and Advertising
- 90% Small-Business
- 10% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Lineup created a new standard for software in the media industry by developing Adpoint, a cloud-based media sales solution that doesn't require a complex IT infrastructure to deploy and maintain. It c
24,349 Twitter followers
- Overview
- User Satisfaction
- Seller Details
AndBeyond.Media is a programmatic-first ad tech platform that drives revenue by empowering the next-gen of publishers, brands, and creators across news, media, entertainment, OTT, and gaming. Over a
