Sales performance management (SPM) platforms align sales teams with company revenue goals by monitoring, analyzing, and optimizing performance at an individual and team level. SPM tools provide interactive dashboards that display key performance indicators (KPI) such as quotas, revenue forecasts, and pipeline health, giving managers visibility into their sales teams' earnings and progress.
Core Capabilities of Sales Performance Management (SPM) Software
To qualify for inclusion in the Sales Performance Management (SPM) category, a product must:
- Manage and record sales performance at both the team and individual level
- Provide dashboards that track KPIs such as quotas, revenue forecasts, earnings, pipeline health, etc.
- Monitor sales progress against individual and team goals and provide tools for course correction
- Generate performance reports that identify successes and failures
Common use cases for Sales Performance Management (SPM) Software
With these insights, sales managers can identify opportunities to invest in coaching, training, and skills development to improve sales rep performance and ultimately drive revenue growth for the business. SPM tools are often equipped with sales gamification features like public dashboards and leaderboards to reward top-selling sales reps while incentivizing others. Leaders can use the metrics provided to train and coach sales reps who are onboarding or need improvement. Many SPM solutions will also offer sales coaching and sales training and onboarding tools, making best practices visible and accessible to the entire team.
How Sales Performance Management (SPM) Software Differs from Other Tools
In addition, SPM products can integrate with customer relationship management (CRM) software, sales analytics software, and revenue operations and intelligence (RO&I) software to centralize customer and sales data and provide deeper insights into team performance and revenue outcomes. These products also frequently integrate with sales compensation software to correlate individual performance with compensation.
Insights from G2 on Sales Performance Management (SPM) Software
Based on category trends on G2, KPI dashboards and progress tracking against individual and team goals stand out as primary benefits. Sales managers use these insights to focus coaching and training where it will improve rep performance most.