# Best Sales Coaching Software for Small Business - Page 5

## How Many Sales Coaching Software Products Does G2 Track?

**Total Products under this Category:** 221

### Category Stats (Aug 2026)

- **Average Rating:** 4.63/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Zime (+5.04%) - Among all products in this category, Zime recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Sales Coaching Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 105,700+ Authentic Reviews
- 221+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Sales Coaching Software
 ![G2 Grid® for Sales Coaching Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-coaching/grids.png?focus%5B%5D=24724&focus%5B%5D=156120&focus%5B%5D=1173&focus%5B%5D=506&focus%5B%5D=1333617&focus%5B%5D=1246887&focus%5B%5D=5280&focus%5B%5D=3004)

Highlighted products: Gong, Fathom, RingEX, Agentforce Sales (formerly Salesforce Sales Cloud), Substrata, Rilla, Mindtickle, and Salesloft.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-coaching/grids.json?focus%5B%5D=gong&focus%5B%5D=fathom-video&focus%5B%5D=ringex&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=substrata-substrata&focus%5B%5D=rilla&focus%5B%5D=mindtickle&focus%5B%5D=salesloft&segment=small-business)

**Sponsored**

### Fathom

Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1034&secure%5Bchosen_at%5D=2026-08-05T20%3A04%3A27Z&secure%5Bdisplayable_resource_id%5D=1034&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1034&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156120&secure%5Bresource_id%5D=1034&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-coaching%2Fsmall-business%3Fpage%3D5&secure%5Btoken%5D=835ff370bdb5c1f595e4f968ff896e307d4a3366958a84008241bb8fea555979&secure%5Burl%5D=https%3A%2F%2Fwww.fathom.ai%2F%3Futm_campaign%3Dg2_ads%26utm_source%3Dg2%26utm_medium%3Dpaidsearch%26utm_content%3Dclick_all&secure%5Burl_type%5D=custom_url)

### [Awarathon](https://www.g2.com/products/awarathon/reviews)

Awarathon is a first-of-its-kind AI-enabled, video roleplay platform that ensures your sales teams make the perfect pitch. Consistently. It is a dynamic tool for video-roleplay-led sales coaching. Its feature-rich platform goes beyond basic video-roleplay functionality to comprehensively address the needs of a fast-growing sales team. How are we different? Our proprietary AI trainer breaks down each element of the perfect sales pitch to provide actionable feedback to sales reps, so that your company’s message is communicated consistently. From body language to gestures to contextual speech intent, the software maps every key knowledge and skill parameter. Robust, customizable reports help you identify critical gaps and improvement areas. At a team as well as rep level, detailed insights help you address learning needs in a clearly targeted manner. What problems do we solve? We assist companies to improve their sales process online, streamline their sales operations, provide robust reports at various levels, manage their content repository properly, track sales quotas, enhance your sale teams knowledge and they practice through assessments. In return, all these will help your organization scale your sales efforts, forecast sales for the next quarter, improve the team’s performance, and close deals effectively than ever before.

**Average Rating:** 4.8/5.0

**Total Reviews:** 50

#### How Do G2 Users Rate Awarathon?

- **Ease of Use:** 9.5/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.2/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.2/10 (Category avg: 8.8/10)
- **Playbook Creation:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Awarathon?

- **Seller:** [Awarathon](https://www.g2.com/sellers/awarathon)
- **Year Founded:** 2016
- **HQ Location:** Goregaon, Mumbai, Maharashtra
- **Twitter:** @Awarathon  
29 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=349b0b318fd06c6c1c33e9400c0a1b07afdbc7105726f86b0e66bebdab6e26ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fawarathon%2F&secure%5Burl_type%5D=linkedin_company_website)  
72 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Pharmaceuticals, Education Management
- **Company Size:** 38% Large, 36% Medium

#### What Do G2 Reviewers Say About Awarathon?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Awarathon's platform **exceptionally helpful** for personalized training and real-world assessments, enhancing agent performance.
- Users appreciate the **realistic training scenarios** provided by Awarathon's AI integration, enhancing agents' pitching skills effectively.
- Users value Awarathon's **one-on-one coaching** , which offers personalized feedback that greatly enhances training effectiveness.
- Users value the **instant personalized feedback** feature, enhancing training effectiveness and improving agent performance significantly.
- Users value the **interactive AI coaching** of Awarathon, enhancing realistic practice and engagement across diverse languages.

##### Cons

- Users report **call issues** with Awarathon, though the support team is helpful in resolving problems.
- Users faced initial **login issues** , but found the support team to be helpful in resolving them.
- Users encountered some **AI inaccuracy** issues initially, but appreciated the helpful support team for assistance.
- Users experienced a **steep learning curve** with Awarathon initially, but commend customer support for assistance.

#### What Are Recent G2 Reviews of Awarathon?

**["Effective sales readiness to support the diverse needs of medical representatives."](https://www.g2.com/survey_responses/awarathon-review-10770072)**

**Rating:** 5.0/5.0 stars

_— Verified User in Pharmaceuticals_

[Read full review](https://www.g2.com/survey_responses/awarathon-review-10770072)

**["Best Platform to elevate Product Knowledge and Sales Skills with AI-Powered Training"](https://www.g2.com/survey_responses/awarathon-review-10716345)**

**Rating:** 4.5/5.0 stars

_— Verified User in Insurance_

[Read full review](https://www.g2.com/survey_responses/awarathon-review-10716345)

#### What Are G2 Users Discussing About Awarathon?

- [What is Awarathon used for?](https://www.g2.com/discussions/what-is-awarathon-used-for)

### [Backstory](https://www.g2.com/products/people-ai-backstory/reviews)

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.

**Average Rating:** 4.5/5.0

**Total Reviews:** 607

#### How Do G2 Users Rate Backstory?

- **Ease of Use:** 8.9/10 (Category avg: 9.2/10)
- **Knowledge Base:** 8.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.1/10 (Category avg: 8.8/10)
- **Playbook Creation:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Backstory?

- **Seller:** [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d)
- **Company Website:** www.backstory.ai
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8334add7281c136bf5f8f31c118a1692d9609404f4034f12b68233f822066d27&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbackstory-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
99 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Large, 39% Medium

#### What Do G2 Reviewers Say About Backstory?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **helpful customer success team** at People.ai, enhancing collaboration and support throughout the experience.
- Users commend the **seamless CRM integration** of People.ai, enhancing sales management and driving better decision-making.
- Users praise the **responsive customer support** of People.ai, highlighting their commitment to success and seamless integration.
- Users love the **customization options** with People.ai, promoting seamless integration and tailored insights for improved sales management.
- Users find **Backstory's ease of use** exceptional, enjoying seamless integration and intuitive functionality throughout their workflow.

#### What Are Recent G2 Reviews of Backstory?

**["Stellar Partnership and Streamlined Sales Processes"](https://www.g2.com/survey_responses/backstory-review-12242865)**

**Rating:** 5.0/5.0 stars

_— Jamie C._

[Read full review](https://www.g2.com/survey_responses/backstory-review-12242865)

**["People.ai Transformed Our Sales Motion with Actionable Insights."](https://www.g2.com/survey_responses/backstory-review-12242339)**

**Rating:** 5.0/5.0 stars

_— Jonathan B._

[Read full review](https://www.g2.com/survey_responses/backstory-review-12242339)

#### What Are G2 Users Discussing About Backstory?

- [What is People.ai used for?](https://www.g2.com/discussions/what-is-people-ai-used-for)
- [What is PeopleGlass used for?](https://www.g2.com/discussions/what-is-peopleglass-used-for)

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[Browse Sales Coaching Themes](/categories/sales-coaching/themes)