# Best Native Advertising Software - Page 6

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.

To qualify for inclusion in the Native Advertising category, a product must:

- Allow advertisers to create native ads that are formatted to match a website’s existing content
- Access sources of native advertising inventory such as publisher ad management products and native advertising networks




  
## How Many Native Advertising Software Products Does G2 Track?
**Total Products under this Category:** 103

### Category Stats (May 2026)
- **Average Rating**: 4.2/5 (↑0.01 vs Apr 2026)
- **New Reviews This Quarter**: 39
- **Buyer Segments**: Small-Business 49% │ Mid-Market 43% │ Enterprise 9%
- **Top Trending Product**: Mastercard Offers (+0.028)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Native Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,900+ Authentic Reviews
- 103+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Native Advertising Software Is Best for Your Use Case?

- **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Highest Performer:** [Nativo](https://www.g2.com/products/nativo/reviews)
- **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [EVADAV](https://www.g2.com/products/evadav/reviews)

  
  
    ## What Is Native Advertising Software?
  [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)
  ## What Software Categories Are Similar to Native Advertising Software?
    - [Display Advertising Software](https://www.g2.com/categories/display-advertising)
    - [Video Advertising Software](https://www.g2.com/categories/video-advertising)
    - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)