# Best Marketing Automation Software - Page 18 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### Signitic Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-01T17%3A19%3A21Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D18&secure%5Btoken%5D=4165be5f80c9329775a4063692a9df84c1a2cdbf4f2018d5457620513c34f7ef&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url) ### [SimplyBoost](https://www.g2.com/products/simplyboost/reviews) SimplyBoost is an AI-powered customer engagement and lead automation platform that helps businesses capture, qualify, and manage customer enquiries more efficiently. It enables organizations to automate conversations through their website and Instagram, ensuring potential customers receive instant responses while reducing manual workload. The platform helps businesses convert website visitors and social media interactions into qualified leads by engaging prospects in real time, collecting relevant information, and delivering lead details directly to the team. With a simple setup process, businesses can create and deploy their AI agent within minutes without requiring technical expertise. SimplyBoost provides centralized lead management, conversation tracking, and automation tools that help teams stay organized and respond faster to customer enquiries. By automating repetitive interactions and identifying genuinely interested prospects, businesses can improve customer experience, increase conversions, and ensure that no valuable lead is missed. Whether you're a startup, small business, or enterprise, SimplyBoost helps streamline customer communication, generate qualified leads, and provide better customer support at scale. **Average Rating:** 4.8/5.0 **Total Reviews:** 4 #### How Do G2 Users Rate SimplyBoost? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) #### Who Is the Company Behind SimplyBoost? - **Seller:** [SimplyBoost](https://www.g2.com/sellers/simplyboost) - **Year Founded:** 2024 - **HQ Location:** Amsterdam, NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=231db80f3f5276bca22d406e73b1a9d444b230fbe7f8d615804689e8809ff010&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimplyboost&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of SimplyBoost? **["A reliable chatbot for my personal brand"](https://www.g2.com/survey_responses/simplyboost-review-13087805)** **Rating:** 5.0/5.0 stars _— Alphonsa J._ [Read full review](https://www.g2.com/survey_responses/simplyboost-review-13087805) **["SimplyBoost: 24/7 AI Chatbot That Automates Support and Captures Leads"](https://www.g2.com/survey_responses/simplyboost-review-13076597)** **Rating:** 5.0/5.0 stars _— Roshan L._ [Read full review](https://www.g2.com/survey_responses/simplyboost-review-13076597) ### [SmartMessage](https://www.g2.com/products/smartmessage/reviews) SmartMessage is an all-in-one marketing platform that empowers businesses to create highly personalized and engaging customer experiences across multiple channels. With SmartMessage's robust suite of tools, marketers can seamlessly orchestrate marketing campaigns, manage customer data, automate customer journeys, build AI-powered chatbots, and secure customer interactions through OTPs. Why Choose SmartMessage? Omnichannel Excellence: SmartMessage enables businesses to deliver consistent and tailored messaging through email, SMS, push notifications, and chatbot channels. This ensures that customers receive a cohesive and personalized experience, leading to higher engagement and conversion rates. Audience Management: SmartMessage's Audience Manager allows businesses to collect, store, and unify customer data into a single profile. This unified view enables detailed customer segmentation, ensuring that the right message reaches the right audience. Marketing Automation: The platform streamlines marketing automation, enhancing optimization and productivity. Marketers can automate customer journeys and leverage data-driven insights to make informed decisions, resulting in more effective campaigns. Security: SmartMessage's OTP Manager ensures the security of customer interactions by enabling the sending of OTPs (One-Time Passwords) for authentication and verification. SmartMessage in Numbers: 17+ Years of Industry Experience 100+ Employees Presence in 3 Continents Operating in 20+ Countries Trusted by 500+ Customers Globally Trusted by Industry Leaders: SmartMessage is the platform of choice for authorities, industry leaders, and top marketers. The platform's excellence has been recognized by organizations like Deloitte, EBA, and The International Business Awards. **Average Rating:** 3.9/5.0 **Total Reviews:** 4 #### How Do G2 Users Rate SmartMessage? - **Has the product been a good partner in doing business?:** 5.8/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind SmartMessage? - **Seller:** [SmartMessage](https://www.g2.com/sellers/smartmessage) - **Year Founded:** 2005 - **HQ Location:** İstanbul , TR - **Twitter:** @smart\_message 591 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c61b9ca5a9302c7b5b8ee9faf4e3200561d0df1691fef1fdffd707afa106be2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmartmessage%2F&secure%5Burl_type%5D=linkedin_company_website) 91 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Small, 25% Large #### What Are Recent G2 Reviews of SmartMessage? **["Smartmessage"](https://www.g2.com/survey_responses/smartmessage-review-9677879)** **Rating:** 5.0/5.0 stars _— Verified User in Consulting_ [Read full review](https://www.g2.com/survey_responses/smartmessage-review-9677879) **["Personalize Marketing Enhances Our Omnichannel Marketing"](https://www.g2.com/survey_responses/smartmessage-review-8758702)** **Rating:** 5.0/5.0 stars _— Buse K._ [Read full review](https://www.g2.com/survey_responses/smartmessage-review-8758702) ### [Spectrm](https://www.g2.com/products/spectrm/reviews) Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants. **Average Rating:** 4.6/5.0 **Total Reviews:** 46 #### How Do G2 Users Rate Spectrm? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Spectrm? - **Seller:** [Spectrm Ltd.](https://www.g2.com/sellers/spectrm-ltd) - **Year Founded:** 2016 - **HQ Location:** Berlin, Berlin - **Twitter:** @Spectrm\_ 420 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b415ba786ffd73f64bc1d19ed4fa32ba1bd654039b2408de1849747bbcaa5b12&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10595881%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Automotive, Marketing and Advertising - **Company Size:** 43% Medium, 30% Large #### What Are Recent G2 Reviews of Spectrm? **["Proactive support & great product!"](https://www.g2.com/survey_responses/spectrm-review-6964630)** **Rating:** 4.0/5.0 stars _— Xeniya K._ [Read full review](https://www.g2.com/survey_responses/spectrm-review-6964630) **["First time use of a marketing chatbot"](https://www.g2.com/survey_responses/spectrm-review-7059604)** **Rating:** 4.0/5.0 stars _— Sophie T._ [Read full review](https://www.g2.com/survey_responses/spectrm-review-7059604) #### What Are G2 Users Discussing About Spectrm? - [What is procore used for?](https://www.g2.com/discussions/spectrm-what-is-procore-used-for) - [What is viewpoint1?](https://www.g2.com/discussions/spectrm-what-is-viewpoint1) - [What is Dexter Chaney spectrum?](https://www.g2.com/discussions/spectrm-what-is-dexter-chaney-spectrum) - [What does Spectrum software do?](https://www.g2.com/discussions/spectrm-what-does-spectrum-software-do) ### [XMPie](https://www.g2.com/products/xmpie/reviews) XMPie is a powerful marketing platform for delivering 1:1 omnichannel communications across print and digital media channels that are personally relevant and creatively engaging. We help our clients leverage their data to deliver a consistent brand experience across touchpoints to build trust and loyalty over the entire customer lifecycle. Our solutions cover three applications – Media Personalization, Web-to-Print and Marketing Automation – all united through a common technology foundation. With a strong tradition of innovation and expertise, XMPie focuses on helping service providers stay ahead of the curve in the constantly evolving world of print and digital communications. **Average Rating:** 4.0/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate XMPie? - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10) - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 5.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind XMPie? - **Seller:** [Xerox](https://www.g2.com/sellers/xerox) - **Year Founded:** 1906 - **HQ Location:** Norwalk, CT - **Twitter:** @Xerox 151,437 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f52b24e034ecb1e4a70ce3a7e04d340d976f20def27a01425d0cf0b688389782&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1373%2F&secure%5Burl_type%5D=linkedin_company_website) 47,068 employees on LinkedIn® - **Ownership:** NYSE:XRX #### Who Uses This Product? - **Company Size:** 50% Small, 33% Medium #### What Are Recent G2 Reviews of XMPie? **["A good company to use for email campaigns"](https://www.g2.com/survey_responses/xmpie-review-4796790)** **Rating:** 4.0/5.0 stars _— Victoria H._ [Read full review](https://www.g2.com/survey_responses/xmpie-review-4796790) **["Best Web To Print Service Out There"](https://www.g2.com/survey_responses/xmpie-review-1266449)** **Rating:** 5.0/5.0 stars _— Adam B._ [Read full review](https://www.g2.com/survey_responses/xmpie-review-1266449) #### What Are G2 Users Discussing About XMPie? - [Does xerox own XMPie?](https://www.g2.com/discussions/does-xerox-own-xmpie) - [What is Xerox XMPie?](https://www.g2.com/discussions/what-is-xerox-xmpie) - [What does XMPie stand for?](https://www.g2.com/discussions/what-does-xmpie-stand-for) - [What is XMPie advantage?](https://www.g2.com/discussions/what-is-xmpie-advantage) ### [ZEPIC](https://www.g2.com/products/zepic/reviews) ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers. **Average Rating:** 4.8/5.0 **Total Reviews:** 4 #### How Do G2 Users Rate ZEPIC? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind ZEPIC? - **Seller:** [ZEPIC](https://www.g2.com/sellers/zepic) - **Year Founded:** 2023 - **HQ Location:** Lewes, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24e135b0ad7d52699d24fda67b2987ed5d52ada011f3faff0fb4f983a11cd97d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzepic%2F&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Small, 25% Large #### What Do G2 Reviewers Say About ZEPIC? _AI-generated summary from verified user reviews_ ##### Pros - Users love how ZEPIC enhances **customer engagement** , making digital interactions smoother and boosting brand performance. - Users value the **outstanding customer support** provided by ZEPIC, enhancing their overall experience and brand performance. - Users love the **customization options** of ZEPIC, enhancing brand engagement and improving customer experiences effectively. - Users find ZEPIC's **easy integration** highly beneficial, enhancing e-commerce performance and customer support effortlessly. - Users value the **easy integrations** of ZEPIC, enhancing their e-commerce performance and streamlining customer support. ##### Cons - While ZEPIC offers support, the **learning curve can be challenging** for newbies adapting to new digital solutions. #### What Are Recent G2 Reviews of ZEPIC? **["Hands-down the most modern retention marketing (whatsapp, email) platform for Shopify"](https://www.g2.com/survey_responses/zepic-review-12291870)** **Rating:** 5.0/5.0 stars _— Rishabh B._ [Read full review](https://www.g2.com/survey_responses/zepic-review-12291870) **["Seamless WhatsApp Coexistence, Smart Segmentation, and Exceptional Support"](https://www.g2.com/survey_responses/zepic-review-13168835)** **Rating:** 5.0/5.0 stars _— Mahesh R._ [Read full review](https://www.g2.com/survey_responses/zepic-review-13168835) ### [Adlarion](https://www.g2.com/products/adlarion/reviews) Adlarion helps small businesses get more customers without needing marketing knowledge, expensive agencies, or hours of extra work. It makes it easier to advertise on Google and Facebook, improve visibility in AI search tools like ChatGPT, and understand what is working in clear, simple language so business owners can focus on running their business and growing it. **Average Rating:** 4.7/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate Adlarion? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind Adlarion? - **Seller:** [Adlarion](https://www.g2.com/sellers/adlarion) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d888f6292906351e85091143de7e5a186b9ed4b629382832ace249726b2d9187&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadserea-de%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Adlarion? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Adlarion, appreciating how it saves time when running campaigns. - Users love the **easy creation** of Adlarion, which effectively saves time and produces appealing ads. - Users appreciate the **time efficiency** of Adlarion, streamlining campaign management and ad creation effortlessly. #### What Are Recent G2 Reviews of Adlarion? **["Adlarion Transformed Our Advertising with an Easy, Efficient, User-Friendly Experience"](https://www.g2.com/survey_responses/adlarion-review-12694053)** **Rating:** 5.0/5.0 stars _— Katie N._ [Read full review](https://www.g2.com/survey_responses/adlarion-review-12694053) **["Effortless Ad Management with Rapid Support"](https://www.g2.com/survey_responses/adlarion-review-12761585)** **Rating:** 5.0/5.0 stars _— Hashim ._ [Read full review](https://www.g2.com/survey_responses/adlarion-review-12761585) ### [BizConnector](https://www.g2.com/products/bizconnector/reviews) BizConnector offers marketing and workflow automation solutions to small businesses. **Average Rating:** 4.0/5.0 **Total Reviews:** 3 #### Who Is the Company Behind BizConnector? - **Seller:** [BizConnector](https://www.g2.com/sellers/bizconnector) - **Year Founded:** 2000 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 33% Medium, 33% Large #### What Are Recent G2 Reviews of BizConnector? **["The greatest thing about BizConnector is their customer support."](https://www.g2.com/survey_responses/bizconnector-review-5083326)** **Rating:** 4.5/5.0 stars _— Saksham G._ [Read full review](https://www.g2.com/survey_responses/bizconnector-review-5083326) **["Good for Salesforce Automation"](https://www.g2.com/survey_responses/bizconnector-review-5191397)** **Rating:** 4.5/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/bizconnector-review-5191397) #### What Are G2 Users Discussing About BizConnector? - [What is BizConnector used for?](https://www.g2.com/discussions/what-is-bizconnector-used-for) ### [BriefYourMarket.com](https://www.g2.com/products/briefyourmarket-com/reviews) All in one marketing communication. Email marketing, SMS and mobile marketing, direct mail marketing and the ability to send letters digitally. An intuitive drag and drop UI with the ability to split test, test for devices and manage users, credit and invoices. Emails, email newsletters and surveys are all UNLIMITED in volume and can be set to send automatically based on clicks on links, opens or activity in your CRM system. **Average Rating:** 4.8/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate BriefYourMarket.com? - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 5.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind BriefYourMarket.com? - **Seller:** [BriefYourMarket](https://www.g2.com/sellers/briefyourmarket) - **Year Founded:** 2008 - **HQ Location:** Little Eaton, GB - **Twitter:** @BriefYourMarket 2,975 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4554d2899ca643aeb5ac8b5cfca9f0615a94b54c0dc8372dad5da3f1aa0b819&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbriefyourmarket&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Medium #### What Are Recent G2 Reviews of BriefYourMarket.com? **["Automations are the key!"](https://www.g2.com/survey_responses/briefyourmarket-com-review-5001606)** **Rating:** 4.5/5.0 stars _— Paul H._ [Read full review](https://www.g2.com/survey_responses/briefyourmarket-com-review-5001606) **["BYM"](https://www.g2.com/survey_responses/briefyourmarket-com-review-5189518)** **Rating:** 5.0/5.0 stars _— Verified User in Real Estate_ [Read full review](https://www.g2.com/survey_responses/briefyourmarket-com-review-5189518) #### What Are G2 Users Discussing About BriefYourMarket.com? - [What is BriefYourMarket.com used for?](https://www.g2.com/discussions/what-is-briefyourmarket-com-used-for) ### [Chainlink Marketing Platform](https://www.g2.com/products/chainlink-relationship-marketing-chainlink-marketing-platform/reviews) The Chainlink Marketing Platform's Email Marketing solution empowers businesses to build personalized, automated, and dynamic email campaigns that foster long-term customer relationships and drive engagement. By leveraging the Chainlink Data Warehouse, marketers can observe every interaction across multiple channels—email, web, mobile, and direct mail—enabling the creation of tailored 1:1 messaging that aligns with individual profiles, demographics, and behaviors. This approach ensures that each customer receives content that resonates with their unique preferences, enhancing the overall effectiveness of email marketing efforts. Key Features and Functionality: - Drag-and-Drop Email Builder: Craft interactive and dynamic emails effortlessly using intuitive tools, allowing for the creation of personalized messages without the need for technical expertise. - Advanced Automation: Develop automated workflows that trigger emails based on specific customer actions or inactions, ensuring timely and relevant communication throughout the customer journey. - Dynamic Personalization: Utilize deep customer insights to deliver content that adapts to individual behaviors and preferences, making each email feel uniquely tailored. - A/B Testing: Optimize email performance by testing different subject lines, content variations, and calls-to-action, enabling continuous improvement based on real-time feedback. - Comprehensive Analytics: Monitor and analyze email campaign performance to gain valuable insights, allowing for data-driven decisions that enhance future marketing strategies. Primary Value and Solutions Provided: The Chainlink Marketing Platform's Email Marketing solution addresses the challenge of standing out in crowded inboxes by enabling businesses to engage customers on a personal level. By automating personalized email campaigns, companies can nurture leads, increase conversions, and build lasting relationships at scale. The platform's robust features streamline the email marketing process, reduce manual effort, and provide actionable insights, ultimately driving higher ROI and customer satisfaction. **Average Rating:** 3.9/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate Chainlink Marketing Platform? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) #### Who Is the Company Behind Chainlink Marketing Platform? - **Seller:** [Chainlink Relationship Marketing](https://www.g2.com/sellers/chainlink-relationship-marketing) - **Year Founded:** 2012 - **HQ Location:** New York, NY - **Twitter:** @ChainlinkNYC 1,788 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c01c5cfbba23397bec66345472d8a4e38559ce720beffa1baf569d68850572c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10248565&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 55% Medium, 36% Large #### What Do G2 Reviewers Say About Chainlink Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **high-level automation** of Chainlink Marketing Platform, which significantly streamlines tasks and improves efficiency. - Users appreciate the **user-friendly setup** of Chainlink Marketing Platform, making it easy for newcomers to engage efficiently. - Users value the **effective email marketing capabilities** of Chainlink, enhancing customer engagement with impactful campaigns. - Users appreciate the **fast loading speed and user-friendly setup** of the Chainlink Marketing Platform, enhancing their overall experience. - Users benefit from the **personalization features** of Chainlink, enhancing customer engagement through tailored email marketing campaigns. ##### Cons - Users experience **dashboard issues** as the personalized dashboard often fails to display some metrics correctly. - Users find the **learning curve confusing** due to the overwhelming variety of templates available for emails. - Users find the **limited options** in the Chainlink Marketing Platform can be confusing for newcomers seeking guidance. - Users find the **limited templates** somewhat confusing, especially when selecting the most attractive options for their emails. - Users find the **abundance of templates** overwhelming, making it challenging to choose the most appealing options. #### What Are Recent G2 Reviews of Chainlink Marketing Platform? **["Fast and Reliable with Great Advertising Potential"](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-11896666)** **Rating:** 5.0/5.0 stars _— Elkana D._ [Read full review](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-11896666) **["A platform where you get multiple features which could be customized"](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-8990121)** **Rating:** 4.0/5.0 stars _— Aavartha B._ [Read full review](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-8990121) ### [Creatio Marketing](https://www.g2.com/products/creatio-marketing/reviews) Marketing Creatio is an AI-native, no-code omnichannel marketing automation platform, part of the broader Studio Creatio ecosystem. It empowers marketers to plan, execute, and optimize campaigns across channels—from email and ads to events & customer journeys—all within a unified environment. Marketing Creatio offers a wide range of features and capabilities: 360° Customer View – Provides full visibility into customer contacts and accounts, including their entire interaction history across channels. Lead & Campaign Management – Helps capture, score, route, engage, nurture, and convert leads through a visual campaign builder. Email, Digital Ads & Event Modules – Enables teams to design and track email campaigns, manage digital ad spend, and orchestrate both online and offline events in one place. AI-driven Tools – Supports advanced marketing with AI for audience segmentation, content and email generation, predictive lead scoring, behavioral insights, and next-best-action recommendations. Analytics & Reporting – Delivers no-code dashboards and metrics to track campaign performance, ROI, lead funnel progress, and generate real-time ad hoc reports. Composable & Integrated – Works seamlessly with Sales and Service Creatio, supports over 700 third-party add-ons, and is built on a flexible drag-and-drop platform. **Average Rating:** 4.2/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate Creatio Marketing? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Creatio Marketing? - **Seller:** [Creatio](https://www.g2.com/sellers/creatio) - **Year Founded:** 2014 - **HQ Location:** Boston, Massachusetts - **Twitter:** @Creatio\_Global 3,977 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8659c9aedce2bb0b992997a4038d075e8fa99899c384b7d6b36d9fb77101d8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatioglobal%2F&secure%5Burl_type%5D=linkedin_company_website) 1,150 employees on LinkedIn® - **Phone:** +1 617 765 7997 #### Who Uses This Product? - **Company Size:** 67% Small, 33% Medium #### What Are Recent G2 Reviews of Creatio Marketing? **["Still learning"](https://www.g2.com/survey_responses/creatio-marketing-review-4616649)** **Rating:** 4.0/5.0 stars _— Julia M._ [Read full review](https://www.g2.com/survey_responses/creatio-marketing-review-4616649) **["Leading Leader"](https://www.g2.com/survey_responses/creatio-marketing-review-2947884)** **Rating:** 4.5/5.0 stars _— dennis m._ [Read full review](https://www.g2.com/survey_responses/creatio-marketing-review-2947884) ### [DailyStory Marketing Solutions](https://www.g2.com/products/dailystory-marketing-solutions/reviews) DailyStory is a turn-key marketing solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. The DailyStory platform includes just the right amount of features and capabilities to get the most out of your digital marketing investments: email marketing, landing pages, text messaging, multi-channel campaigns, contact management and much more. **Average Rating:** 4.8/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate DailyStory Marketing Solutions? - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind DailyStory Marketing Solutions? - **Seller:** [DailyStory](https://www.g2.com/sellers/dailystory) - **Year Founded:** 2017 - **HQ Location:** Dallas, US - **Twitter:** @DailyStorydm 118 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0f8519558dc4a3a1ad7b1686fee1582d5417c7bcfe97eb95fd122e8a1ccedc6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdailystory-llc%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Large #### What Are Recent G2 Reviews of DailyStory Marketing Solutions? **["Best Marketing Automation tool"](https://www.g2.com/survey_responses/dailystory-marketing-solutions-review-5385310)** **Rating:** 4.5/5.0 stars _— Kunal C._ [Read full review](https://www.g2.com/survey_responses/dailystory-marketing-solutions-review-5385310) **["Useful tool"](https://www.g2.com/survey_responses/dailystory-marketing-solutions-review-7263102)** **Rating:** 5.0/5.0 stars _— Courtney S._ [Read full review](https://www.g2.com/survey_responses/dailystory-marketing-solutions-review-7263102) #### What Are G2 Users Discussing About DailyStory Marketing Solutions? - [What is DailyStory Marketing Solutions used for?](https://www.g2.com/discussions/what-is-dailystory-marketing-solutions-used-for) ### [Datacrush](https://www.g2.com/products/datacrush/reviews) Marketing Automation is a methodology where using a technological platform as a core, has the goal to automate and optimize repetitive tasks such as emails, web tracking and social media on a digital marketing strategy. **Average Rating:** 4.7/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate Datacrush? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Datacrush? - **Seller:** [Datacrush](https://www.g2.com/sellers/datacrush) - **Year Founded:** 2015 - **HQ Location:** Buenos Aires, AR - **Twitter:** @datacrushLA 228 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14739ff6541d0895d80b771e231e57f88da9ff490e957732c5d3839422729263&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatacrushla%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 133% Small #### What Do G2 Reviewers Say About Datacrush? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **integrated email marketing tools** of Datacrush, enhancing their overall marketing efficiency and effectiveness. - Users value the **wide range of integrated tools** in Datacrush, making management efficient and centralized. #### What Are Recent G2 Reviews of Datacrush? **["All-in-One Platform with Powerful Integrated Tools"](https://www.g2.com/survey_responses/datacrush-review-12113262)** **Rating:** 5.0/5.0 stars _— Sandip D._ [Read full review](https://www.g2.com/survey_responses/datacrush-review-12113262) **["Super Useful!"](https://www.g2.com/survey_responses/datacrush-review-5293179)** **Rating:** 5.0/5.0 stars _— Sana B._ [Read full review](https://www.g2.com/survey_responses/datacrush-review-5293179) #### What Are G2 Users Discussing About Datacrush? - [What is Datacrush used for?](https://www.g2.com/discussions/what-is-datacrush-used-for) ### [EzyTise](https://www.g2.com/products/ezytise/reviews) Sales & Marketing Automation Software. We focus on Workflow & CRM Automation for Sales Professionals, Sales Leaders, Small and Mid-Size Sales Organizations, and Local Businesses. We specialize in Sales Conversion to help business owners increase their Sales Revenue, Customer Retention, and gain New Business using our proprietary ALL IN ONE CRM Software to manage their Sales Pipeline and Lead Nurture. Customized Local Business Digital Marketing Strategies. We offer Lead Management, Lead Nurturing, Social Media and Reputation Marketing, Video Marketing, Email Marketing, Direct Digital Mail, SMS, SEO, CRM, SAAS, and Product Promotion for Small Businesses. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate EzyTise? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind EzyTise? - **Seller:** [EzyTise](https://www.g2.com/sellers/ezytise) - **Year Founded:** 2012 - **HQ Location:** Anthem, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c77999774a1d31c8731a03639f36d27a839434b135f0035b43a8ef5153124c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fezytise&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of EzyTise? **["I have been doing B2B for 30 years and have implemented and used several CRM software"](https://www.g2.com/survey_responses/ezytise-review-7224217)** **Rating:** 5.0/5.0 stars _— Sandro E._ [Read full review](https://www.g2.com/survey_responses/ezytise-review-7224217) **["The absolute best Sales & Marketing Automation CRM out there!"](https://www.g2.com/survey_responses/ezytise-review-7225297)** **Rating:** 5.0/5.0 stars _— Cameron B._ [Read full review](https://www.g2.com/survey_responses/ezytise-review-7225297) ### [FLG](https://www.g2.com/products/flg-flg/reviews) The only easy to use CRM platform that can handle 100,000s of leads and automate the workflows in your processes. FLG is a complete all-in-one platform that includes a powerful CRM, multi-channel customer contact, intelligent workflows, integration options, marketing automation and reporting & analytics. Unlike our competition, we include 5 star telephone and email support, built-in compliance templates, and we don't make you change your sales process to use it! **Average Rating:** 4.3/5.0 **Total Reviews:** 4 #### How Do G2 Users Rate FLG? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind FLG? - **Seller:** [FLG](https://www.g2.com/sellers/flg) - **Year Founded:** 2007 - **HQ Location:** Padiham, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b5e7979f2107571a3c812b1c97e1d1fae4b2f76b518266340a92504dff3f251a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflgtechnology%2F&secure%5Burl_type%5D=linkedin_company_website) 69 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small, 25% Medium #### What Are Recent G2 Reviews of FLG? **["Simple easy to use CRM"](https://www.g2.com/survey_responses/flg-review-9506538)** **Rating:** 4.5/5.0 stars _— Roger M._ [Read full review](https://www.g2.com/survey_responses/flg-review-9506538) **["FLG Review"](https://www.g2.com/survey_responses/flg-review-9790748)** **Rating:** 4.0/5.0 stars _— Robert M._ [Read full review](https://www.g2.com/survey_responses/flg-review-9790748) ### [FreeCRM](https://www.g2.com/products/freecrm/reviews) #1 Online Free CRM Software for Business **Average Rating:** 4.2/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate FreeCRM? - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10) #### Who Is the Company Behind FreeCRM? - **Seller:** [Free CRM](https://www.g2.com/sellers/free-crm) - **Year Founded:** 2003 - **HQ Location:** San Francisco, CA - **Twitter:** @freecrm 744 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=798e3f5c7d34f174a568db47d2728a8b39de4c6076b89753cd81722ead027b52&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrm-asp-inc.&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 73% Small, 18% Large #### What Are Recent G2 Reviews of FreeCRM? **["This tool is amazing for marketing."](https://www.g2.com/survey_responses/freecrm-review-4155636)** **Rating:** 4.0/5.0 stars _— Jader A._ [Read full review](https://www.g2.com/survey_responses/freecrm-review-4155636) **["FlowLu CRM"](https://www.g2.com/survey_responses/freecrm-review-3672225)** **Rating:** 4.5/5.0 stars _— Verified User in Wholesale_ [Read full review](https://www.g2.com/survey_responses/freecrm-review-3672225) - 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[34](/categories/marketing-automation?gh_jid=6023249&hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fclip-creator&order=g2_score&page=34#product-list) - [Next ›Next ›](/categories/marketing-automation?gh_jid=6023249&hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fclip-creator&order=g2_score&page=19#product-list) Spotlight Categories [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [Travel Management Solutions](https://www.g2.com/categories/travel-management) [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation) [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.