Best Marketing Automation Software for Small Business - Page 9

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 1,084

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 108,600+ Authentic Reviews
  • 1,084+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Attentive, Omnisend, Customer.io, Insider One, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io&focus%5B%5D=insider-one&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&segment=small-business)

GreenRope

GreenRope is an all-in-one, complete CRM, marketing automation, and customer service solution designed for businesses doing big things. GreenRope combines sales, marketing, and operations into one, highly customizable software solution built for your business. GreenRope is more than software, it’s a way of doing business. We help our users break down departmental silos to create streamlined business processes. GreenRope’s CRM has all the tools and integrations you need for sales, marketing, customer service, and operations. Real power comes from an integrated approach, and that’s exactly what GreenRope offers. GreenRope includes advanced marketing automation capabilities, drag-and-drop customer journey mapping, sales force automation, customer service tools, and a tool box of other features to help manage and operate your business. GreenRope gives you control over your entire business from sales to marketing to customer service.You get a 360-degree view of your customers and a better way to manage and reach your KPIs. GreenRope is one of the only true all-in-one solutions. Everyone in your organization can use GreenRope to manage sales, boost marketing initiatives, and use data to create better customer experiences. Plus, additional users are always free. Effectively manage your sales pipeline with in-depth sales enablement tools. Customize the way you view your contacts, schedule appointments, automate follow-ups, and easily view all sales opportunities. GreenRope gives you marketing automation that's easy to set up, test, and execute. Never miss an opportunity to provide the best customer experience through personalized communication and data-driven strategies. With GreenRope, you can manage multiple channels - websites, email, mobile, social, and more - all in the same platform. We are here when you need us. Contact us 24/7 via chat, email, and more. Plus, we provide in-depth onboarding with personalized training, a certification program, and hundreds of online resources to ensure your success. GreenRope is a company built around providing exceptional value to our customers. Since we started in 2008, we have evolved from being one of the first email marketing service providers to being the first, truly Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business. GreenRope's Complete CRM helps business owners, sales managers and marketers bridge the gap between departments and make data accessible throughout, so your business runs smoothly and effectively with all the information a team needs to better target and serve their leads and customers.

Average Rating: 4.3/5.0

Total Reviews: 219

How Do G2 Users Rate GreenRope?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind GreenRope?

  • Seller: GreenRope
  • Year Founded: 2008
  • HQ Location: Solana Beach, CA
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 80% Small, 16% Medium

What Do G2 Reviewers Say About GreenRope?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of GreenRope, enjoying seamless integration and powerful automation features without complexity.
  • Users value the powerful and user-friendly email marketing features of GreenRope, enhancing efficiency and conversion rates.
  • Users love the seamless integration of GreenRope, streamlining CRM, marketing, and sales for maximum efficiency.
  • Users value the seamless automation of GreenRope, significantly enhancing productivity and lead management efficiency.
  • Users value GreenRope's powerful automation features, enhancing efficiency and customer engagement through seamless integration.
Cons
  • Users report missing features in GreenRope, particularly in email tools and operations-based functionalities, limiting effectiveness.
  • Users find that expertise is required for effective use of GreenRope, complicating navigation for less experienced users.
  • Users experience inconsistent email deliverability and lack detailed controls, making campaign management challenging.
  • Users find the learning curve steep, as the packed dashboard and complex features require considerable time and patience.
  • Users feel the limited features of GreenRope hinder its functionality and do not meet complex operational needs.

What Are Recent G2 Reviews of GreenRope?

Positive User

Part of Positive’s digital marketing ecosystem, Positive User is the customer engagement platform built to bridge the gap between tools that are too limited for growth and platforms that are too complex and expensive. One platform. Every channel. One customer profile. Email, SMS, WhatsApp, web push, in-app, chat, landing pages, CRM, and automation: what five different vendors usually sell you, working from a single login. Marketing, sales, and customer service teams across Europe use Positive User to orchestrate the full customer journey, from first contact to loyalty, without technical barriers. What makes us different: -Clean and intuitive by design: drag-and-drop builder, ready-made automation scenarios, and onboarding AI who do the heavy lifting with you - Powerful enough to scale without limits: advanced workflows, granular segmentation and behavioral triggers -AI-native from day one: Uma, our always-on AI assistant, is embedded directly in your workflow so you can access data and uncover insights in natural language, instantly -Built and hosted in Europe: 100% European infrastructure, teams, and data governance, under European law -Human at the core: multilingual support, local teams, and strategic guidance from people who know your market Our team consists of people who always reach out for more and don’t understand the meaning of the word ‘impossible’. Trusted by 100,000+ businesses across Europe. From independent founders to companies serving millions of customers. To learn more visit: https://user.com/

Average Rating: 4.3/5.0

Total Reviews: 50

How Do G2 Users Rate Positive User?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Positive User?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 80% Small, 18% Medium

What Do G2 Reviewers Say About Positive User?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the seamless automation capabilities of User.com, streamlining tasks and enhancing overall marketing efficiency.
  • Users appreciate the automation features of User.com, streamlining marketing tasks and enhancing customer engagement effortlessly.
  • Users appreciate the ease of use of User.com, enjoying seamless integration and straightforward setup for marketing automation.
  • Users value the easy implementation of User.com, appreciating its straightforward setup and seamless integration capabilities.
  • Users appreciate the easy setup of User.com, allowing for a fast and straightforward integration experience.
Cons
  • Users find the automation complexity of Positive User challenging, especially for advanced customer journey setups.
  • Users experience automation issues due to limited branching options, complicating complex customer journey configurations.
  • Users experience occasional glitches and complexity in automation setups, which can impede workflow efficiency.
  • Users find the learning curve steep, often struggling with feature complexity and automation setup challenges.
  • Users find limited customization in workflow options restricts their ability to create complex customer journey automations.

What Are Recent G2 Reviews of Positive User?

What Are G2 Users Discussing About Positive User?

ActiveDEMAND

You're there for families. We're here for you. ActiveDEMAND is the Customer Acquisition and Engagement Platform for Senior Living. Built for multi-community operators and the agencies that serve them, it brings marketing and sales automation into one system, so your teams can answer every inquiry, follow up until move-in, and grow occupancy faster. Every inquiry answered, every move-in tracked. ActiveDEMAND tracks every interaction along the buyer's journey, including the caregivers and family members who influence the decision, and shows you the touchpoints that lead to move-ins. GET FOUND - Targeted forms and landing pages - Dynamic content management hub - Marketing campaigns - Individual community branding RESPOND FASTER - Website chat virtual assistant that answers families 24/7 - Call tracking phone lines for each community - Appointment scheduling for tours FOLLOW UP SMARTER - ActiveDEMAND Intelligence (ADI) - Email marketing sequences - Custom automation workflows PROVE WHAT WORKS - Collective buyer's journey attribution - Marketing funnel analytics - Dashboards and reporting BUILT FOR MULTI-COMMUNITY OPERATORS Standardize sales and marketing across every community while each one keeps its own brand. Leadership gets one view of inquiries, tours and move-ins across the portfolio. BUILT FOR AGENCIES Senior living marketing agencies use ActiveDEMAND to run client programs and report results from inquiry to move-in. More move-ins, same team.

Average Rating: 4.4/5.0

Total Reviews: 67

How Do G2 Users Rate ActiveDEMAND?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind ActiveDEMAND?

  • Seller: JumpDEMAND
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Calgary, Alberta
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 81% Small, 15% Medium

What Do G2 Reviewers Say About ActiveDEMAND?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time analytics of ActiveDEMAND, which enhance their ability to manage multiple clients effectively.
  • Users value the responsive customer support at ActiveDEMAND, enhancing their overall experience and satisfaction with the platform.
  • Users appreciate the customizability of ActiveDEMAND, which enhances their ability to manage various clients effectively.
  • Users value the customization options in ActiveDEMAND, allowing tailored dashboards for effective client management.
  • Users value the easy implementation of ActiveDEMAND, benefiting from a seamless onboarding experience and responsive support.
Cons
  • Users find the learning curve steep, especially with a complicated interface that can frustrate new users.
  • Users find the limited functionality of ActiveDEMAND challenging, especially with CRM integrations and delayed email tracking.
  • Users find limited CRM integration options frustrating, particularly the lack of native Salesforce support and delayed email tracking.
  • Users find the limited integrations with other CRMs like Salesforce restrictive, impacting overall functionality and user experience.
  • Users find the steep learning curve challenging, especially with the complex interface and limited CRM integrations.

What Are Recent G2 Reviews of ActiveDEMAND?

What Are G2 Users Discussing About ActiveDEMAND?

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Shape Software

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape today.

Average Rating: 4.5/5.0

Total Reviews: 59

How Do G2 Users Rate Shape Software?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 9.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Shape Software?

Who Uses This Product?

  • Top Industries: Financial Services, Accounting
  • Company Size: 60% Small, 35% Medium

What Do G2 Reviewers Say About Shape Software?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced email marketing features of Shape Software, enhancing their marketing automation efforts effectively.
  • Users appreciate the advanced lead management features of Shape Software, enhancing their marketing automation efforts.
  • Users find the marketing automation tools of Shape Software effective for managing campaigns and leads efficiently.
  • Users value the marketing automation tools in Shape Software, enhancing their email campaigns and lead management efficiency.
  • Users appreciate the marketing automation tools in Shape Software, enhancing their campaigns with efficiency and effectiveness.
Cons
  • Users express frustration over editing limitations in Shape Software, finding customization and API functionality severely restricted.
  • Users highlight the expensive pricing of Shape Software, noting better, more affordable alternatives available in the market.
  • Users face API issues with Shape Software, noting limitations in functionality and restrictive usage limits despite additional fees.
  • Users note the limited customization and additional costs of Shape Software, leading to frustration with its functionality.
  • Users report billing issues with Shape Software, including difficulties in cancellation and unexpected contract commitments.

What Are Recent G2 Reviews of Shape Software?

What Are G2 Users Discussing About Shape Software?

Zymplify

Zymplify is a leading Buyer Intent Activation and Intelligence Platform that transforms multi-source intent data into actionable insights. With 20 sources of validated data, Zymplify empowers businesses to predict and engage high-intent prospects at the right time in their buying journey. The platform’s intelligent activation capabilities seamlessly turn buyer signals into growth opportunities by integrating intent-driven data with sales and marketing efforts. By automating data activation and providing real-time insights, Zymplify helps teams focus on converting the most relevant opportunities, reducing acquisition costs, and driving scalable revenue.

Average Rating: 4.2/5.0

Total Reviews: 124

How Do G2 Users Rate Zymplify?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Zymplify?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 76% Small, 26% Medium

What Do G2 Reviewers Say About Zymplify?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Zymplify, streamlining processes and simplifying campaign management effortlessly.
  • Users value the efficient lead generation capabilities of Zymplify, simplifying their marketing efforts in one platform.
  • Users appreciate the ease of setting up and managing automations in Zymplify, significantly enhancing workflow efficiency.
  • Users value the exceptional customer support from Zymplify, especially the expertise and responsiveness of John.
  • Users value the all-in-one tracking feature of Zymplify, enhancing client and prospect management effectively.
Cons
  • Users face a steep learning curve with Zymplify, struggling with complex automations and a challenging onboarding process.
  • Users are frustrated by the missing features in Zymplify, particularly around usability and analytics reporting inconsistencies.
  • Users face a steep learning curve with Zymplify, requiring significant time and effort to master its advanced features.
  • Users express frustration with clunky user experience, noting complex workflows and inadequate support for navigation and learning.
  • Users find Zymplify to be expensive compared to similar products, compounded by challenging onboarding and functionality issues.

What Are Recent G2 Reviews of Zymplify?

What Are G2 Users Discussing About Zymplify?

OutboundEngine

OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.

Average Rating: 3.7/5.0

Total Reviews: 158

How Do G2 Users Rate OutboundEngine?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.9/10)
  • Customization : 6.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 4.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 3.9/10 (Category avg: 8.5/10)

Who Is the Company Behind OutboundEngine?

Who Uses This Product?

  • Who Uses This: Realtor, Real Estate Agent
  • Top Industries: Real Estate, Insurance
  • Company Size: 73% Small, 16% Medium

What Do G2 Reviewers Say About OutboundEngine?

AI-generated summary from verified user reviews

Pros
  • Users value the automation efficiency of OutboundEngine, enhancing feedback collection and social media management effortlessly.
  • Users value the automation capabilities of OutboundEngine, enhancing reputation management and social media presence effortlessly.
  • Users appreciate the automation features of OutboundEngine, streamlining reputation management and social media tasks effectively.
  • Users appreciate the ease of use of OutboundEngine, benefiting from its quick setup and effective automation features.
  • Users commend the easy setup of OutboundEngine, appreciating its quick and straightforward initial configuration.
Cons
  • Users find the high pricing of OutboundEngine concerning, especially due to the lack of a free trial.

What Are Recent G2 Reviews of OutboundEngine?

What Are G2 Users Discussing About OutboundEngine?

Deployteq

Deployteq is a marketing automation platform that empowers businesses to create personalised customer journeys. Trusted by brands like Wickes, Virgin Media, and Center Parcs, Deployteq offers: • Unified customer data: Consolidates data from multiple sources via the Data Model. • Cross-channel marketing: Supports email, SMS, mobile apps, social media and more. • Advanced segmentation: Builds real-time, highly personalised customer segments. • Versatile journey builder: Offers freedom and flexibility in designing customer journeys. Leverage real-time, data-driven insights to grow your revenue with Deployteq. Learn more at deployteq.com.

Average Rating: 4.4/5.0

Total Reviews: 80

How Do G2 Users Rate Deployteq?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Deployteq?

  • Seller: Deployteq
  • Year Founded: 2000
  • HQ Location: Huis ter Heide, NL
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 62% Medium, 21% Small

What Do G2 Reviewers Say About Deployteq?

AI-generated summary from verified user reviews

Pros
  • Users find Deployteq's interface easy to use, streamlining market automation with efficient email templates and data handling.
  • Users praise the effortless automation features of Deployteq, streamlining campaign management with ease and efficiency.
  • Users love the easy-to-use email templates and seamless campaign automation of Deployteq for effective marketing.
  • Users love the user-friendly interface of Deployteq, making marketing automation intuitive and efficient for digital businesses.
  • Users appreciate the easy creation feature of Deployteq, enabling quick and effortless campaign setup with its intuitive interface.
Cons
  • Users express concerns about poor customer support, emphasizing a need for improved responsiveness in resolving issues.
  • Users find the absence of clear pricing and consider the product expensive when utilizing all its features.
  • Users face frequent integration issues with Deployteq, which can hinder seamless functionality and third-party connections.
  • Users find the learning curve challenging, which may intimidate beginners trying to navigate Deployteq's powerful features.
  • Users highlight missing features in analytics and reporting tools, indicating a need for faster improvements and integrations.

What Are Recent G2 Reviews of Deployteq?

What Are G2 Users Discussing About Deployteq?

Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Average Rating: 4.6/5.0

Total Reviews: 57

How Do G2 Users Rate Lead Liaison?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Lead Liaison?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 53% Small, 33% Medium

What Do G2 Reviewers Say About Lead Liaison?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Lead Liaison with its streamlined setup and seamless integration into existing workflows.
  • Users value the easy implementation of Lead Liaison, appreciating its streamlined and fast initial setup process.
  • Users value the streamlined and fast setup of Lead Liaison, enhancing their overall experience with the platform.
  • Users value the flexibility to customize workflows in Lead Liaison, enhancing B2B lead management and demand generation.
  • Users appreciate the seamless integrations of Lead Liaison, enhancing their B2B workflows and sales-marketing alignment.
Cons
  • Users find Lead Liaison inefficient due to the lack of regional admin roles and lengthy approval processes for changes.
  • Users experience limited customization due to the central admin's control, delaying changes and impacting lead management.
  • Users find the lack of regional admin autonomy time-consuming, with approval delays hindering necessary adjustments and optimizations.
  • Users are frustrated by the workflow issues, facing delays as regional teams lack autonomy for custom setups.

What Are Recent G2 Reviews of Lead Liaison?

ActiveTrail

ActiveTrail is a leading omnichannel marketing automation platform helping businesses create, automate, and optimize email, SMS, and WhatsApp campaigns. By leveraging customer data and behavioral triggers, it delivers highly personalized messages that boost engagement and drive sales. Easy integration with top e-commerce and CRM systems makes it accessible to all marketing teams. Trusted by over 10,000 businesses worldwide, ActiveTrail also offers exceptional, responsive customer support by phone, chat and email.

Average Rating: 4.4/5.0

Total Reviews: 28

How Do G2 Users Rate ActiveTrail?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind ActiveTrail?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Small, 29% Medium

What Do G2 Reviewers Say About ActiveTrail?

AI-generated summary from verified user reviews

Pros
  • Users value ActiveTrail's effective contact management, enhancing lead scoring and audience organization for better marketing outcomes.
  • Users value the ease of use of ActiveTrail, praising its intuitive setup and user-friendly features for effective marketing.
  • Users find the easy setup of ActiveTrail to be user-friendly, streamlining initial campaign configuration and contact import.
  • Users value the time efficiency of ActiveTrail, highlighting its intuitive tools and streamlined workflows that save hours.
  • Users value the automation efficiency of ActiveTrail, enabling quick, targeted workflows with minimal effort for global campaigns.
Cons
  • Users report API integration issues causing automatic fields to fail, impacting overall functionality and usability.
  • Users feel that ActiveTrail has export limitations that may hinder more complex marketing needs and workflows.
  • Users feel that ActiveTrail's high complexity may limit those needing more advanced marketing tools for their layouts.
  • Users experience integration issues with ActiveTrail, particularly with automatic fields that fail to function correctly.
  • Users find the learning curve steep, particularly with advanced automation features, suggesting a need for better tutorials.

What Are Recent G2 Reviews of ActiveTrail?

What Are G2 Users Discussing About ActiveTrail?

Maropost Marketing Cloud

When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.

Average Rating: 4.4/5.0

Total Reviews: 141

How Do G2 Users Rate Maropost Marketing Cloud?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Maropost Marketing Cloud?

  • Seller: Maropost, Inc
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Toronto, Canada
  • LinkedIn® Page: www.linkedin.com
    372 employees on LinkedIn®
  • Phone: 1-888-438-3152 -ext. 101

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 68% Small, 26% Medium

What Do G2 Reviewers Say About Maropost Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Maropost Marketing Cloud, enjoying seamless campaign management options and functionality.
  • Users value the advanced segmentation capabilities of Maropost, enhancing their marketing strategies through precise targeting.
  • Users value the advanced segmentation and personalization capabilities of Maropost Marketing Cloud for targeted campaigns.
  • Users appreciate the easy setup for A/B testing in Maropost, allowing effective targeting and campaign flexibility.
  • Users praise the powerful automation features of Maropost Marketing Cloud, enhancing their campaign management efficiency.
Cons
  • Users find the lack of account duplication features in Maropost Marketing Cloud frustrating and limiting for their workflows.
  • Users find the difficult learning process for advanced features challenging and time-consuming to navigate effectively.
  • Users struggle with limited third-party integrations, which hampers connectivity and usability of Maropost Marketing Cloud.
  • Users find the limited third-party integrations of Maropost Marketing Cloud hinder their overall marketing effectiveness.
  • Users find the steeper learning curve for advanced features challenging, impacting their overall experience with Maropost Marketing Cloud.

What Are Recent G2 Reviews of Maropost Marketing Cloud?

What Are G2 Users Discussing About Maropost Marketing Cloud?

FMG Suite

FMG Suite is a marketing platform for financial advisors, registered investment advisors (RIAs), and wealth management and insurance enterprises. It provides compliant, SEO- and AEO-optimized websites, email marketing, social media scheduling and publishing, client testimonial and review management, compliant text messaging (via MyRepChat), and marketing automation, all managed from a single login. The platform includes a built-in compliance workflow that lets broker-dealers, RIAs, and home offices review and approve content before publication, pre-approved content libraries, AI-generated content tools (Muse), and reporting on email opens, click-through rates, and content performance. An optional concierge service, Do It For Me, plans, writes, and publishes an advisor's monthly marketing on their behalf. FMG Suite is used by individual financial advisors, RIAs of all sizes, broker-dealers, banks, credit unions, and insurance enterprises.

Average Rating: 3.6/5.0

Total Reviews: 21

How Do G2 Users Rate FMG Suite?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind FMG Suite?

  • Seller: FMG Suite
  • Year Founded: 2011
  • HQ Location: Gardena, CA
  • LinkedIn® Page: www.linkedin.com
    717 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services
  • Company Size: 73% Small, 14% Medium

What Do G2 Reviewers Say About FMG Suite?

AI-generated summary from verified user reviews

Pros
  • Users find FMG Suite to be extremely user-friendly, allowing effortless marketing and compliance integration for financial advisors.
  • Users love how FMG Suite simplifies marketing with ready-made content and automation, saving time and enhancing professionalism.
  • Users appreciate the easy creation of FMG Suite, enjoying ready-made websites and content that saves time.
  • Users value the time efficiency of FMG Suite, enabling quick access to compliant marketing tools and content.
  • Users find that FMG Suite's time-saving features streamline marketing and compliance, simplifying operations for financial advisors.
Cons
  • Users find limited customization in FMG Suite, leading to a lack of unique branding and design flexibility.
  • Users find layout issues in FMG Suite, feeling designs are too rigid and lack customization options for branding.
  • Users find FMG Suite has limited features, restricting customization and making it less suitable for larger industries.
  • Users find the limited templates constraining, hindering unique branding and customization within FMG Suite.
  • Users find FMG Suite not intuitive, facing confusion in navigation and limited customization options.

What Are Recent G2 Reviews of FMG Suite?

What Are G2 Users Discussing About FMG Suite?

Freshsales

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities.

Average Rating: 4.5/5.0

Total Reviews: 1,203

How Do G2 Users Rate Freshsales?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Freshsales?

  • Seller: Freshworks
  • Year Founded: 2010
  • HQ Location: San Mateo, CA
  • LinkedIn® Page: www.linkedin.com
    7,783 employees on LinkedIn®
  • Ownership: NASDAQ: FRSH
  • Phone: +1 (866) 832-3090

Who Uses This Product?

  • Who Uses This: CEO, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 68% Small, 27% Medium

What Do G2 Reviewers Say About Freshsales?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Freshsales, facilitating quick onboarding and efficient sales management from day one.
  • Users appreciate the user-friendly design and extensive features of Freshsales, enhancing sales efficiency and organization.
  • Users appreciate the speed and ease of use of Freshsales, benefiting from its powerful CRM capabilities and organization.
  • Users value the responsive customer support of Freshsales, enhancing their experience with timely assistance.
  • Users appreciate the intuitive interface of Freshsales, finding it easy to use and navigate even for beginners.
Cons
  • Users express frustration with missing features in Freshsales, such as limited contact management and report customization.
  • Users find limited features in Freshsales, with some reporting basic reporting and automation capabilities that could be improved.
  • Users face note navigation issues and find email metrics unreliable, requiring external tools for better integrations.
  • Users find the learning curve challenging, particularly with advanced features that can overwhelm new users.
  • Users find limited customization options frustrating, particularly for reports and advanced features in Freshsales.

What Are Recent G2 Reviews of Freshsales?

What Are G2 Users Discussing About Freshsales?

Mapp Empower

Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients. Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs. The key features on a technical level are: - Drag-and-drop message template builder - Template management and restrictions at the user-level - Multi-version testing with custom champion management - Automated messages driven based on real-time behavioral triggers - Transactional messages for purchases, receipts and other transactional events - Multiple message categorization and tagging for reporting - Message rendering and spam testing - Customized recipient lists for testing - Easy QA testing - Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database - Easily import and export data via live APIs or batches - Simple interface for segmentation management - Create custom fields to categorize subscriber data - Dynamic and relational content used for driving personalized content and messaging - Coupon management - User management - Magento 2 integration - Integrated social sharing - Message and campaign level reporting

Average Rating: 3.4/5.0

Total Reviews: 42

How Do G2 Users Rate Mapp Empower?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.9/10)

Who Is the Company Behind Mapp Empower?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 50% Small, 36% Medium

What Do G2 Reviewers Say About Mapp Empower?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the advanced template design of Mapp Empower, enabling quick and efficient email creation.
  • Users appreciate the easy integration of Mapp Empower, streamlining their workflow with minimal set-up time.
  • Users value the easy setup of Mapp Empower, enjoying quick account provisioning and seamless tool integration.
  • Users appreciate the advanced and unique template designs of Mapp Empower, enabling quick and efficient email creation.
Cons
  • Users experience poor customer support from Mapp Empower, leading to unresolved issues and frustration.
  • Users experience slow performance with Mapp Empower's Q&A feature, leading to frustration and unresolved issues.

What Are Recent G2 Reviews of Mapp Empower?

What Are G2 Users Discussing About Mapp Empower?

Platformly

Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. BUSINESS DASHBOARDS Dashboards provide your most important business metrics consolidated into one fully customizable dashboard. They offer a real-time overview of what is happening in your business, with the ability to drill down and get the exact data you need at any given time. LINK TRACKING Platformly is your campaign management command center. Seamlessly track campaign performance, user interactions, sales and everything in between and beyond. CRM One central location for managing and strengthening customer relationships. See an overview or choose a contact to see all past interactions with your brand. All data is automatically updated in real-time. LEAD CAPTURE Intuitive customer acquisition tools, from behavior driven opt-in forms to complete, pixel-perfect landing pages. All with an easy drag-and-drop interface to help you launch effective campaigns quickly. EMAIL MARKETING Deliver the right message to the right person at the right time. Use our visual email builder to send beautiful and responsive event-driven or broadcast emails with one of the industry’s highest delivery rates. MARKETING AUTOMATION Turn cold traffic into brand advocates at scale with event-driven campaigns and highly personalized experiences. All can be done visually without writing a single line of code. COMPLETE REPORTS Your essential business data easily accessible through real-time insights and analytics dashboards. Measure and analyze every aspect of your marketing and sales and make decisions with confidence.

Average Rating: 4.5/5.0

Total Reviews: 106

How Do G2 Users Rate Platformly?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Platformly?

  • Seller: Platformly
  • Year Founded: 2017
  • HQ Location: Tortola, British Virgin Islands
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About Platformly?

AI-generated summary from verified user reviews

Pros
  • Users value how Platformly enables rapid business growth through effective campaign management and versatile tools.
  • Users value the business support of Platformly, enabling rapid growth and effective campaign organization for their organizations.
  • Users find the comprehensive tools of Platformly essential for organizing campaigns and rapidly growing their business.
  • Users find Platformly to offer ease of use, allowing efficient management of campaigns and business growth.
  • Users appreciate the variety of tools and plans offered by Platformly, enabling rapid organization and campaign management.
Cons
  • Users experience performance issues with Platformly, finding it occasionally slow and unresponsive during usage.
  • Users often experience slow loading times with Platformly, which can hinder their workflow and productivity.
  • Users often experience slow performance with Platformly, leading to frustration during use, especially during peak times.

What Are Recent G2 Reviews of Platformly?

What Are G2 Users Discussing About Platformly?

SeoSamba Marketing Automation Software

SeoSamba Marketing Operating System (MOS): Marketing that runs itself Most marketing software tells you what went wrong. SeoSamba MOS fixes it. It is an AI-powered marketing and sales platform that does the work instead of just reporting on it. From one central hub, you manage SEO and AEO, reviews and listings, social media, email, press releases, lead and call tracking, and analytics, for one website or thousands. Every KPI, from paid ads and organic traffic to calls, texts, chats and forms, sits on the same dashboard. Keep the website you love: no rebuild, no risky migration. LocalEko adds an autonomous optimization layer on top of the site you already have, protecting your design, content, rankings and the investment behind while LocalEko: your autonomous marketing agent LocalEko is the engine at the heart of MOS. Think of it as a marketing team member who never sleeps, never forgets a page and always follows your rules. From AI that edits websites to websites that can be intelligently optimized Optimization that understands every page: LocalEko analyzes each page individually against your positioning, SEO rules and existing content. It then optimizes page titles, meta descriptions, URLs and redirects, H1 headings, JSON-LD structured data, on-page content, FAQs and internal links. The result: your business gets found on Google and shows up in AI answers from ChatGPT, Grok and Claude. LocalEko is purpose-built for controlled, auditable website optimization. It analyzes your pages, makes specific recommendations, and tracks every optimization at the page level, giving you visibility into what changed, why it changed, and what the previous version looked like. Changes can be reviewed and approved before they are applied, and previous versions can be restored when needed. You get the speed of AI without handing your website to a black box. LocalEko continuously identifies and executes opportunities to improve local visibility. Content created from your real business: LocalEko learns from what is actually happening in your business: your website, customer reviews, tracked calls, local market signals and connected services. It turns that intelligence into authority and pillar articles, SEO and AEO website content, location pages, FAQs, Google Business Profile posts and social posts. No reviews yet? LocalEko can learn from your call tracking data to discover what customers really ask about. Find updates in your email, just approve and publish. Full Marketing & Sales platform in one place - SEO and AEO automation: rule-based, site-wide SEO with rank tracking and website analytics. Optimize one site or a whole network of location websites from a single control center. - Review management: collect with the help of smart campaigns, and convenient widgets, monitor and respond to Google and Facebook reviews from one dashboard. Turn happy customers into 5-star social proof on your website with videos, and let LocalEko turn those reviews into fresh marketing content. - Local listing management: keep your business name, address, phone and hours consistent across 100+ directories. A smarter alternative to costly standalone listing tools. - Social media marketing: plan, curate and schedule posts in a visual calendar, then publish to LinkedIn, Facebook, Instagram, X and Google Business Profile in one click. Manage it all on the go with the mobile app, and analyze not only marketing statistics but also valuable clicks and business results, all stored in the CRM. - Email marketing and newsletters: design and send newsletters and automated campaigns that keep your brand top of mind and bring customers back. Turn your newsletter into blog and social media posts in seconds. - Press release distribution: share your news with the right audience and earn visibility and backlinks. - Lead and call tracking: see exactly which campaigns drive calls, forms and sales. Calls are tracked, recorded and transcribed, and AI lead validation sends only quality leads back to Google Ads, so you stop paying for spam and bad numbers. With MensaHero mobile chat you can turn website visitors into conversations with web-to-text chat and respond to leads from your phone. - CRM with ActionEko, your agentic business worker: ActionEko turns your CRM from a system of record into a system of action. It analyzes signals across sales, marketing, communications and commerce, then surfaces prioritized next-best actions for each user, based on their role. Built-in sales and operations Marketing Operating System connects natively to SeoSamba's own business tools, so marketing, sales and operations run as one connected system: - Cloud and on-premises CRM to manage contacts and pipelines - SeoSamba POS, which unifies in-store and online sales with AI-assisted product listings and AI price suggestions, and works from any smartphone or tablet - Franchise CRM and FMOS for multi-location operations - Taskwave Field Service ERP, Memorial ERP and Real Estate IDX websites for specialized industries MOS works with WordPress (including an enterprise plugin to control multiple sites), SeoToaster or any CMS, and integrates natively with Google Ads and Facebook. Small businesses get enterprise-grade marketing without an enterprise budget. Franchises and multi-location brands control branding and campaigns centrally, while each location keeps its own data and local content. Launch one national campaign across 50 locations, with contact details and tracking customized for each one automatically. Agencies and solution providers fully white-label the platform and offer it as their own. Replace dozens of separate tools, structure your service delivery and pursue new high-value clients, all under your brand. Prefer to focus on running your business? Our professional marketing team is ready to take over execution from start to finish. We set up and manage the platform for you, from strategy, website redesign and SEO to social media, reviews, email campaigns, press releases and PPC management. Our specialists work hand in hand with LocalEko, reviewing and approving its recommendations so every change matches your brand and goals. Why SeoSamba - Founded in 2008 and built for multi-site marketing from day one - One platform instead of a stack of disconnected tools - Marketing that executes, with full visibility, approval and rollback - A fraction of the cost of juggling separate subscriptions One platform, every marketing channel, a fraction of the cost of juggling separate tools.

Average Rating: 4.5/5.0

Total Reviews: 18

How Do G2 Users Rate SeoSamba Marketing Automation Software?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Customization : 7.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind SeoSamba Marketing Automation Software?

  • Seller: SeoSamba
  • Year Founded: 2008
  • HQ Location: Dover, DE
  • LinkedIn® Page: www.linkedin.com
    49 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 83% Small, 17% Medium

What Are Recent G2 Reviews of SeoSamba Marketing Automation Software?

What Are G2 Users Discussing About SeoSamba Marketing Automation Software?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 9, 2026