--- title: Mapp Empower Reviews meta_title: 'Mapp Empower Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 43 reviews by the users' company size, role or industry to find out how Mapp Empower works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 43 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Mapp Empower Reviews **Vendor:** Mapp Digital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.4/5.0 **Total Reviews:** 43 ## About Mapp Empower Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients. Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs. The key features on a technical level are: - Drag-and-drop message template builder - Template management and restrictions at the user-level - Multi-version testing with custom champion management - Automated messages driven based on real-time behavioral triggers - Transactional messages for purchases, receipts and other transactional events - Multiple message categorization and tagging for reporting - Message rendering and spam testing - Customized recipient lists for testing - Easy QA testing - Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database - Easily import and export data via live APIs or batches - Simple interface for segmentation management - Create custom fields to categorize subscriber data - Dynamic and relational content used for driving personalized content and messaging - Coupon management - User management - Magento 2 integration - Integrated social sharing - Message and campaign level reporting ## Mapp Empower Pros & Cons **What users like:** - Users find the **easy creation of emails** with Mapp Empower's advanced templates to be highly efficient and time-saving. (1 reviews) - Users value the **easy integration** of Mapp Empower, allowing for quick connection with other tools and services. (1 reviews) - Users value the **easy setup** process of Mapp Empower, appreciating quick account provision and seamless tool integration. (1 reviews) - Users appreciate the **advanced template availability** of Mapp Empower, allowing quick and quality email creation. (1 reviews) **What users dislike:** - Users experience **poor customer support** with Mapp Empower, leading to unresolved issues and frustrations. (1 reviews) - Users face **slow performance** with Mapp Empower's Q&A option, leading to frustration and unresolved issues. (1 reviews) ## Mapp Empower Reviews ### 1. quickly create an email using Mapp Empower. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Mapp Empower?** I think the most helpful feature of Mapp Empower is its template design. I like its template design, and why I think it is helpful is because its template designs are very advanced and unique, it takes less time to create an email, and you can create a good email in a short time. Having a good-quality template Besides producing a good-quality email in less time, I can send and receive a minimum of a thousand emails daily. **What do you dislike about Mapp Empower?** The Mapp Empower Q&A option is not working fast or well; it is working slowly. I reported this to the Mapp Empower moderation team but got no solution. **What problems is Mapp Empower solving and how is that benefiting you?** With Mapp Empower, I can create a high-quality email and send it to the most valuable person for my broadcast media invitation in less time, and they also praise Mapp Empower. Being able to create emails in less time has, I think, reduced my time waste and helped me create better-quality emails. ### 2. Best Tool **Rating:** 5.0/5.0 stars **Reviewed by:** parag g. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Mapp Empower?** Reduce set-up time with self-provisioning of accounts. Easily Integrate with other tools. **What do you dislike about Mapp Empower?** they have delayed technical glitches to integrate faster as an SMTP system. **What problems is Mapp Empower solving and how is that benefiting you?** It is easy to integrate with other tools which saves us time. ### 3. Getting there slowly. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Mapp Empower?** Mapp Empower is part of the Mapp Engage ecosystem - it works better when you have the whole package, but the integration efforts, the long delays in process & not so industry-first features are a real letdown. Working with other vendors in the same space, MAPP Empower needs to step into an industry leader in the space to be relevant going forward. **What do you dislike about Mapp Empower?** *Delayed technical glitches to integrate faster as an SMTP systems *Lack of robust analytics systems in place *Not a pioneer in industry-first features *Delayed product released based on feedback **Recommendations to others considering Mapp Empower:** NA **What problems is Mapp Empower solving and how is that benefiting you?** We are trying to get integration completed which took a few weeks to get done, which delayed the entire time to get the systems running and up to speed which had cascading effects. ### 4. Intuitive User Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Mapp Empower?** I love how user friendly the UI is. Learning how to use the functionality and train new users takes minimal effort. This system also accommodates all user levels, from beginners to experts. This is great system to start your email program, and grow it when the time comes to implement more advanced features. **What do you dislike about Mapp Empower?** I wish the system had some additional message reporting capabilities within the UI. I often have to search and compare messages by unique from address, and right now I have to export this reporting and analyze it via an excel file. Small problem to have, but if this capability was available in the UI, I would be able to save a lot of time. **Recommendations to others considering Mapp Empower:** The Mapp team is a delight to work with! They make their client relationships a top priority, so there's always open communication and we always feel supported. Having this level of support is invaluable and it's been an essential component to our business's success. Thank you Mapp team and keep doing what you're doing! **What problems is Mapp Empower solving and how is that benefiting you?** The system tracks key performance indicators of the top 10 domains/ ISPs that are sent to by each individual message. With these insights it makes it easy to identify deliverability issues and resolve them. This feature provides the ability to quickly restore optimal inbox delivery and boost performance. ### 5. Email marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Emily S. | Student, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Mapp Empower?** Blue hornet is a great, effective, and easy tool to make email marketing seamless. **What do you dislike about Mapp Empower?** Although the tool is effective it is also outdated. The tool should be updated every couple of months to maintain its image. **Recommendations to others considering Mapp Empower:** I would give it a try. It really is a effective and reliable tool for email marketing. Although it has its down falls it is an overall good tool to use at first. **What problems is Mapp Empower solving and how is that benefiting you?** BlueHornet is a reliable tool and that is why it is so frequently used. We know it works which is why we continue to use it. There is some work that needs to be done but in terms of its delivery it is very effective. ### 6. YES **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Mapp Empower?** I love how easy it is to use this software. Everything stays organized on individual cards and can be sorted into different boards. It helps our different teams and graphic designer keep track of different projects and the progress of each one. **What do you dislike about Mapp Empower?** After approximately 2 years of use, I cannot find any negatives to this software. Sometimes it is overwhelming having multiple projects going at once and having so many notifications to sort through, but that isn't a negative of the software itself- just a reflection of how busy things can get! **Recommendations to others considering Mapp Empower:** yep **What problems is Mapp Empower solving and how is that benefiting you?** Trello has really helped my company keep projects and design requests organized. We are able to connect directly with our graphic designer and collaborate with team members even when we aren't in the office. It's been simple for new users to learn so we don't have to take extra time out of our schedules to train and learn. It also helps with the communication throughout our design team and revising designs and projects as we go. ### 7. establishing a modern method **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Mapp Empower?** what i like best how this software is its ability to integrate the functionality of communication between various partners in the company who use the same software, this allows for a more efficient method of marketing. **What do you dislike about Mapp Empower?** what i dislike about this software is the tedious amounts of little adjustments that need to be made, esp on the dashboard **What problems is Mapp Empower solving and how is that benefiting you?** i am solving a faster method of communication and dissemination of information. I have realized that this product does it better than a food amount of other product services. ### 8. Exceptionally simple to use for marketing your emails **Rating:** 4.5/5.0 stars **Reviewed by:** Sharmaine W. | Treasurer, Management Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Mapp Empower?** Bluehornet is a marketing software we have been using for sending out emails and has proven to be very helpful in our office. Firstly, it is very easy to use and the most effective way the market by sending emails that we have used so far. The team has generated more sales, profits simply from using this. What I prefer more over other programs is that Bluehornet is that it is simply the easiest to use, even though a look through a manual might be needed for first time users. **What do you dislike about Mapp Empower?** Overall, I find Bluehornet’s software one of the simplest to use so it is difficult to find something I dislike about it. I think that there can be updates in the overall interface. For instance, it can look more minimalistic or simpler so that it is easier on the eyes. Also, this would make me consider using this in the longer term. **Recommendations to others considering Mapp Empower:** If others are considering to use this product, I suggest that when using Bluehornet is to have a quick look over the instructions. Then for sure this can help you effectively use the software. **What problems is Mapp Empower solving and how is that benefiting you?** If others are considering to use this product, I suggest that when using Bluehornet is to have a quick over the instructions. Then for sure, this can help you effectively use the software. ### 9. Intuitive, all inclusive email marketing and services platform **Rating:** 4.0/5.0 stars **Reviewed by:** Brad S. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2019 **What do you like best about Mapp Empower?** Large clients Number of features Webinars Analysis Subscriber base expansion **What do you dislike about Mapp Empower?** Lack of information on website Customer support Reported interface issues **What problems is Mapp Empower solving and how is that benefiting you?** They provide a robust list of features in all aspects of email marketing, including email design, subscriber registration, list management, automation, integration, reporting and analytics. ### 10. Onboarding issues **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Mapp Empower?** Once we were able to get the platform up and running, as a marketer, customization within the platform was simple and didn’t require a lot of development. **What do you dislike about Mapp Empower?** There was a significant amount of onboarding time to get our campaigns going and lack of support. Most of our segments were broken in fairly simple campaign structures that took weeks to work. **What problems is Mapp Empower solving and how is that benefiting you?** Digital Marketing is always something our customer base will be moving to. ### 11. It is good **Rating:** 3.0/5.0 stars **Reviewed by:** P L. | Administrator , Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2019 **What do you like best about Mapp Empower?** The easy accessibility. I like using the software for it's proactiveness **What do you dislike about Mapp Empower?** The slowness of the software. I would like it to be quicker **What problems is Mapp Empower solving and how is that benefiting you?** Laat minute projects ### 12. Solid Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2019 **What do you like best about Mapp Empower?** BlueHornet is an enterprise email service provider. BlueHornet genuine passion for digital marketing and their love of working with great brands is the best in the industry. The world's most talked-about brands partner with them for their winning track record of turning customers into raving fans. Makes my job a whole lot easier **What do you dislike about Mapp Empower?** Can be very complex for new users and those who don't use this program regularly. **What problems is Mapp Empower solving and how is that benefiting you?** I don't know that I received many benefits beyond getting done what I need to get done. It makes things simple. ### 13. Not a fan. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Mapp Empower?** They have good customer service support. **What do you dislike about Mapp Empower?** The platform is antiquated. Requires a lot of back-end HTML coding. User-interface is not intuitive. Limited tracking capabilities. **What problems is Mapp Empower solving and how is that benefiting you?** Sufficiently reaching our audience. ### 14. BlueHornet Review - It's Alright **Rating:** 2.5/5.0 stars **Reviewed by:** Emily A. | Research Assistant, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Mapp Empower?** I really like how easy it is to use no matter how much experience you have on technology. Super nice looking also. **What do you dislike about Mapp Empower?** It doesn't have some apps like Microsoft and other email providers do. **Recommendations to others considering Mapp Empower:** They have other social media accounts that give tips and tricks so check those out. **What problems is Mapp Empower solving and how is that benefiting you?** Communication problems such as statistics, etc. ### 15. Great collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2018 **What do you like best about Mapp Empower?** Blue Hornet is hungry to work with their customers and make their platform work for everyone. If you give them a use case, they find a way to help make it happen and are willing to do manual legwork on their end to help their clients meet their goals. **What do you dislike about Mapp Empower?** I would have liked to have access to more reporting within their platform instead of having our account manager manually put together reports and send them over to us on a weekly basis. It wasn't exactly a hardship for us but there were times when I really wanted to look at how something was performing and my only options for reporting were to export all messages and use excel to go through. Not the worst thing because at least I had access but it could be time consuming at times. **What problems is Mapp Empower solving and how is that benefiting you?** Email personalization with an extremely robust product catalog, coupon bank and single use code distribution ### 16. review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2019 **What do you like best about Mapp Empower?** great company helps me engage with my customers greatly threw email marketing **What do you dislike about Mapp Empower?** it was a bit confusing to learn at first **What problems is Mapp Empower solving and how is that benefiting you?** email blasts and marketing ### 17. Hard to learn, but good analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Justin M. | Admissions Counselor, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Mapp Empower?** The intuitive use of analytics is the easily the best feature of Blue Hornet. You can track performance of mass emails over time and compare trends in delivery and response. Blue Hornet does use field identifiers to make it easy to personalize your emails, but it only includes a pre-set list of fields, so you have to get creative with personalization sometimes. **What do you dislike about Mapp Empower?** The process used to import emails is burdensome at best. Any file has to be imported as a CSV file and takes several steps to even get to importing a list of emails. The first several times I used Blue Hornet, I needed step by step instructions to get to this point, luckily now that I have done it for a couple years, it's easy to remember. But a first time user would struggle with the very first step of sending an email through this program. The customization fields could use some major updates as well, especially the ability to customize the fields you can include in the email. Any time I need to include a specific detail that is specific to each person, I need to assign a field that doesn't match (ex: the Address field actually fills in with an ID number). Luckily only the sender sees the code and the receiver never knows, but it does become hard to use the more personalization you include in the email. **Recommendations to others considering Mapp Empower:** Make sure the features you really want in the long run are included with Blue Hornet, as with any other software. **What problems is Mapp Empower solving and how is that benefiting you?** Our office utilizes Blue Hornet to communicate on a large scale via email blasts to prospective students. We can customize communication flow through this program to ensure that messaging is consistent across the office as well. ### 18. User friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2018 **What do you like best about Mapp Empower?** The thing I like most about bluehornet is how user easy it is. Makes even the less tech Savoy person feel at ease when using it **What do you dislike about Mapp Empower?** The thing I dislike about bluehornet is the customer service speed **What problems is Mapp Empower solving and how is that benefiting you?** I have solved sevral marketing problems I've had with my company. ### 19. Brands will thrive **Rating:** 5.0/5.0 stars **Reviewed by:** Judy B. | Board Member for the National Coalition for Safe Schools, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Mapp Empower?** It helps brands stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers. The cloud-based Customer Engagement Platform helps you to execute fully automated, comprehensive, multi-step and personalized marketing campaigns to drive targeted and relevant conversations across email, mobile, social and web. **What do you dislike about Mapp Empower?** It recently changed names from Blue Hornet to the Mapp. It did so without notification and so I deleted a lot of emails that I thought were from the Mapp. **Recommendations to others considering Mapp Empower:** With so many ways of reaching out to customers, multi-channel campaign management is more essential than ever. **What problems is Mapp Empower solving and how is that benefiting you?** But Mapp is more than marketing technology. Their digital marketing experts have supported customers for almost two decades reaching their potential and getting the maximum value from their marketing technology investment. They help with generating leads, and strategy and consulting. ### 20. Easy to use email platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2018 **What do you like best about Mapp Empower?** Very User friendly, makes marketing campaigns simple and easy to analyze. The automation helps a ton! **What do you dislike about Mapp Empower?** Has a learning curve. Technical support can use improvement. **What problems is Mapp Empower solving and how is that benefiting you?** Email automation, daily marketing and email campaigns. Building client lists. ### 21. The best email provider **Rating:** 2.5/5.0 stars **Reviewed by:** Luisa L. | Gerente, Leisure, Travel & Tourism, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2018 **What do you like best about Mapp Empower?** Of all the programs I have tried, without a doubt this is the best provider I know. **What do you dislike about Mapp Empower?** The price is the only disadvantage it has since you have to shell out a good amount of money to be able to use it. **Recommendations to others considering Mapp Empower:** I recommend it to everyone since it is one of the best email marketing programs I know. **What problems is Mapp Empower solving and how is that benefiting you?** All our marketing problems have been solved thanks to this software. ### 22. Best experience **Rating:** 4.0/5.0 stars **Reviewed by:** Maggie b. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2018 **What do you like best about Mapp Empower?** I love the swift way of using the site to market and teach others about our company **What do you dislike about Mapp Empower?** I can’t saw that I don’t like something because it’s all so great **What problems is Mapp Empower solving and how is that benefiting you?** As a company we have solved many things such as how to market internationaly ### 23. The intuitive use of analytics is the easily the best feature of Blue Hornet. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2018 **What do you like best about Mapp Empower?** I don't hate blue hornet per say, but its one of the most powerful yet least user friendly services out there. **What do you dislike about Mapp Empower?** It's not at all user friendly which makes it difficult to use. It recently changed names from Blue Hornet to the Mapp. It did so without notification and so I deleted a lot of emails that I thought were from the Mapp. **What problems is Mapp Empower solving and how is that benefiting you?** Their digital marketing experts have supported customers for decades reaching their potential and getting the maximum value from their marketing technology investment. ### 24. Experience using BlueHornet **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2018 **What do you like best about Mapp Empower?** I liked how customizable the program was to our specific business needs. **What do you dislike about Mapp Empower?** I found BlueHornet to be clunky and overly complex. **What problems is Mapp Empower solving and how is that benefiting you?** We use BlueHornet to help social media advertising pushes. The benefit is that it gives greater customization options. ### 25. Good Servicr **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph (JJ) M. | Merchandising Coordinator - Upholstery, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Mapp Empower?** BlueHornet helped me create emails for various ad campaigns in a simple manner! **What do you dislike about Mapp Empower?** It is slightly outdated and could use some revamping **What problems is Mapp Empower solving and how is that benefiting you?** I am creating marketing emails ### 26. Easy to use email marketing software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Mapp Empower?** Using Bluehornet is the best way to grow your sales using this super easy to use email marketing program. Very reliable and gets the job done better than any other similar program we have tested to date. **What do you dislike about Mapp Empower?** The interface seems very outdated even though it performs updates somewhat often. Also the gather the stats or reports can be a little tricky, at least compared to doing other things we do that require reports, not email marketing specifically. **Recommendations to others considering Mapp Empower:** We were able to generate a lot of interest in our products using this and that's really the number one goal. For promotions and other emailing items, I would definitely count on using Bluehornet to get to everyone we need to. **What problems is Mapp Empower solving and how is that benefiting you?** We want to get mass emails out to those that are on our targeted list. The automation and the excellent content creation are big pluses to using it. ### 27. BlueHornet through HighRoads **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Mapp Empower?** Ability to link with our CMS, Abilia/NetForum. Our segments for our customers are synced into the system on a nightly basis. We also manage our Unsubscribe center through this. **What do you dislike about Mapp Empower?** The system is not intuitive. The static & dynamic segments are a pain to set-up and the preferences are not great. You can only go up to a 250 mile radius of a zip code. Date functions are only greater than/less than, instead of within +/- days. Plus it's difficult to manage "not/do not include" items. **Recommendations to others considering Mapp Empower:** Might be better off not using as an automated system and rather use it when sending emails and those who click, add to segments and launch emails from that experience. **What problems is Mapp Empower solving and how is that benefiting you?** We're trying to send out automated emails. Someone who signs up would get emails within a 3, 5, 7, 10... days from signing-up. It was not an easy process to manage and still requires on-going administrative work. ### 28. BH Email Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Mapp Empower?** Extremely user friendly, support is helpful, good documentation, does what you need it to do **What do you dislike about Mapp Empower?** Not as advanced at tracking as other platforms, frequent downtime **What problems is Mapp Empower solving and how is that benefiting you?** Sending emails to clients, and helping clients build lists for engaging subscribers, help run campaigns and marketing jobs ### 29. Used Blue Hornet for a short time **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Mapp Empower?** They had great email campaign options and customizations **What do you dislike about Mapp Empower?** Customer service wasn't that great. I once needed personalized help and they were not so great. **Recommendations to others considering Mapp Empower:** Definitely worth a try. **What problems is Mapp Empower solving and how is that benefiting you?** The emails are great, personalized, and well crafted. ### 30. Great software **Rating:** 3.5/5.0 stars **Reviewed by:** Margot D. B. | Director of Operations, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2018 **What do you like best about Mapp Empower?** Marketing potential is high, this has a lot of emailing benefits. **What do you dislike about Mapp Empower?** Learning curve has been a little time consuming. **What problems is Mapp Empower solving and how is that benefiting you?** Marketing has improved, have has responces from using the application. ### 31. Poor DMS Support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2017 **What do you like best about Mapp Empower?** The segmentation tools are solid, and the agency level tools are also good. **What do you dislike about Mapp Empower?** Poor support for technical and delivery issues. There also wasn't support for rDNS or swapping out sending domains. **Recommendations to others considering Mapp Empower:** Consider alternative providers that are willing to commit more of the cash flow generated from their ESP into developing new features and hiring excellent support staff. As it is, Digital River (the owning company) makes very little investment into BH. **What problems is Mapp Empower solving and how is that benefiting you?** We have actually shut down our BH account and moved to another vendor. We send about 30MM emails a month and require a better level of service and support. ### 32. Easy to use email automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2018 **What do you like best about Mapp Empower?** User friendly platform with great analytics **What do you dislike about Mapp Empower?** Formatting and html for creative could be tempermental **What problems is Mapp Empower solving and how is that benefiting you?** We sent out multiple email newsletters a day, it was easy to track open rates, clicks and report out to our leadership ### 33. Good but not the best... **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** December 24, 2017 **What do you like best about Mapp Empower?** The software definitely gets the work done and makes things easier for the company as a whole. **What do you dislike about Mapp Empower?** What I dislike about this software is how it is a little bit outdated. I don't picture myself using this software in the future. **What problems is Mapp Empower solving and how is that benefiting you?** Sending mass emails was doable using this software. ### 34. Blue Hornet review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Mapp Empower?** I like how it takes the guesswork out of a marketing campaign. **What do you dislike about Mapp Empower?** There are no distinct features I didn't like. **Recommendations to others considering Mapp Empower:** If you want to reach a customer base for any reason, this is for you. It helps you design a marketing campaign, and implements it for you. Great support also. **What problems is Mapp Empower solving and how is that benefiting you?** This allowed us to come up with an email marketing campaign to let people know about a new line of products we were coming out with. ### 35. A great tool but not for beginners **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Mapp Empower?** Blue hornet has great analytics and provides detailed data on email open and click through rates **What do you dislike about Mapp Empower?** The HTML platform can be clunky and is not for beginners **What problems is Mapp Empower solving and how is that benefiting you?** We are no longer using blue hornet. ### 36. Only ok **Rating:** 2.5/5.0 stars **Reviewed by:** Angelique T. | Independent Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Mapp Empower?** Just barely covers what we need as marketer **What do you dislike about Mapp Empower?** Tools for loading data are inferior to other products **What problems is Mapp Empower solving and how is that benefiting you?** Engagement management ### 37. Blue hornet **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Mapp Empower?** It is very easy to use and easy to learn. **What do you dislike about Mapp Empower?** The cliches that interrupt work or slow down productivity **What problems is Mapp Empower solving and how is that benefiting you?** a lot ### 38. Outdated Platform **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Mapp Empower?** Overall the platform is easy to use and navigate through. Setting up campaigns is relatively fast and easy to do. The ability to send basic and live test is a nice feature when having to QA messages. **What do you dislike about Mapp Empower?** 1) Unplanned platform outages have seemed to increase over the recent months. 2) You are not able to duplicate multiple message at one time and need to duplicate them individually. 3) When editing messages in the final review the platform will error out and make you go through each step before being able to reschedule the message. **What problems is Mapp Empower solving and how is that benefiting you?** Email automation, dynamic email content, daily email campaigns ### 39. Good program for sending emails **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about Mapp Empower?** I used BlueHornet for sending emails in prior years. I do not use BlueHornet today, but I have used it in the past. The program was good for sending emails. It was reliable and got the job done. The emails were easy to create and manage, and sending to our list of contacts was a breeze. **What do you dislike about Mapp Empower?** At the time we stopped using it, we needed a more comprehensive marketing automation system, which I know BlueHornet does offer now. **What problems is Mapp Empower solving and how is that benefiting you?** We used BlueHornet on a weekly basis to send marketing and promotional emails. It helped us to spread the word about our products and services, and also help drum up business. We know that the key to getting our name out there and having people talk about us is to send emails and promotions that people share with their friends, colleagues, etc. ### 40. Old reliable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2016 **What do you like best about Mapp Empower?** BlueHornet is reliable. It has very good deliverability, strong segmentation, enterprise-level reliability, and Jeff the customer support guy is fantastic. He's worked there for a long time and really knows the ins-and-outs of the platform. The dynamic segmentation tool is well designed, much better than most other platforms that claim to have good segmentation. I also think the message creation process is fairly straightforward and intuitive. **What do you dislike about Mapp Empower?** It's old, clunky, and outdated. It has not been updated hardly at all over the past 5 years and really shows it. The WYSIWYG editor is terrible, no marketing automation (beyond basic recurring messages), expensive rendering previews via ReturnPath, clunky dynamic content, very limited reporting/analytics, a dinosaur XML-based API that is slow, no pre-built integrations, and it's extremely expensive. **Recommendations to others considering Mapp Empower:** Just give it a good test. Make sure you haven't been sold features that are terribly difficult to use. If you are a batch and blast sender, then BlueHornet might be a good fit. If you are looking for marketing automation, go elsewhere. **What problems is Mapp Empower solving and how is that benefiting you?** Going back to my original comment, we use BlueHornet when we want something reliable. We've used it for 5+ years, and we know where it's lacking, but we also know that it won't go down, that the segmentation tool is very flexible, and that the deliverability is good. ### 41. A tricky program, but it looks good **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2016 **What do you like best about Mapp Empower?** The final product - the email that is sent looks good, and I appreciate that it doesn't take that much for it to look good and send to the right person. **What do you dislike about Mapp Empower?** I don't like that it is so incredibly sensitive. Whenever I use the same template, the bullets are so sensitive that I have to use Email on Acid to make sure that it will look right in everyone's inbox. Then, I often have to go to the source code to determine what went wrong. **Recommendations to others considering Mapp Empower:** Make sure that it will suit your needs. I wish that it had better way to pull reports. **What problems is Mapp Empower solving and how is that benefiting you?** It gets my email out to the people who I'm targeting. I don't know that I received many benefits beyond getting done what I need to get done. ### 42. Great for the Intermediate/Expert **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2016 **What do you like best about Mapp Empower?** The comprehensive scale which BlueHornet can provide is almost incomprehensible. Automated marketing campaigns are easy to turn on and off. **What do you dislike about Mapp Empower?** You have to have an expert level of email coding. There are no templates like other providers. Also, analytics aren't user friendly. **What problems is Mapp Empower solving and how is that benefiting you?** Automated marketing through emails based on customer actions are huge. We're only capitalizing on a few of these because it's hard to come up with them knowing the vast capabilities. ### 43. Best marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2015 **What do you like best about Mapp Empower?** The uploading mailing list options are great for successful and high impact marketing campaigns. I particularly like the HTML customization features, something that is not an option with Mailchimp. **What do you dislike about Mapp Empower?** It doesn't work on Chrome. If you are using Mozilla then you are in luck and my dislike doesn't affect you at all. **What problems is Mapp Empower solving and how is that benefiting you?** The option to segment mailing lists helps for effective marketing. ## Mapp Empower Discussions - [What is Mapp Empower used for?](https://www.g2.com/discussions/what-is-mapp-empower-used-for) - [View Mapp Empower pricing details and edition comparison](https://www.g2.com/products/mapp-empower/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-28+02%3A18%3A05+-0500&secure%5Bsession_id%5D=62c3fd42-713d-4a1a-a086-0d1f9ebf7cda&secure%5Btoken%5D=9bf243dbf721ccb0717be218379fbd58ed9bf87fa1cf6d2a945b561a8205005a&format=llm_user) ## Mapp Empower Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Mapp Empower Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,377 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,309 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,162 reviews)