Top Free Influencer Marketing Platforms

Check out our list of free Influencer Marketing Platforms. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Influencer Marketing Platforms to ensure you get the right product.

Results: 31
(90)4.6 out of 5
Optimized for quick response
Entry Level Price:$1,500 month

Tribe Dynamics helps you scale and optimize influencer programs by tracking, measuring, and managing 
your brand's digital earned media performance. 
We help solve three common problems with influencer marketing by providing: 1. Relationship management software and analytical reporting for your influencer network 2. Competitive benchmarking for insights into your competitors’ influencer networks and engagement strategies 3. Visibility into the engagement and ROI of your influencer activations

UC
tracking capabilities across multiple platforms. Read review
AM
We're only in a trial phase right now but can easily see us using this tool afterwards. I can find creators who are already talking about my brand,... Read review
(86)4.9 out of 5
Entry Level Price:$99 Monthly

Check out our tutorial videos: https://support.dovetale.com/support/solutions/articles/48001049425-feature-overviews-tutorials Dovetale is the most affordable way to scale your influencer marketing. Built for brands as large as Procter & Gamble or agencies like Publicis to small merchants selling on Shopify or boutique agencies. The Dovetale team is focused on building the best product on the market with a world-class support team. We are proud to be backed by Expa Capital, as well as th

UC
Makes finding influencers that fit your strategy very easy. Dovetail is inutitive and efficeint. Plus it covers all handles because it does not... Read review
AM
Intuitive interface, responsive customer support, good value, provides what I need, makes influencer selection and profiling fast and efficient Read review
(62)4.6 out of 5
Entry Level Price:$100 per campaign

Trend is an influencer marketing platform that helps connect brands and influencers who love to create high-quality User Generated Content. Trend allows you to source, share, and scale influencer generated content while leveraging brand awareness from influencers. Our network of opted in curated influencers gives you the ability to run dozens of influencer campaigns every month making influencer marketing campaign management painless. Campaigns are completed fast due to Trend's industry-firs

SC
Amazingly easy, automated, quick and friendly service. Read review
Chelsea K.
CK
This site connected me to high quality influencers and generated content for a good price. Read review
(423)4.3 out of 5
Entry Level Price:$29 / month

Mention is a social listening and media monitoring solution enabling brands and agencies to understand audience perception across social media and the web. By using Mention you can easily monitor what is being said online about a brand or a product, get comprehensive analytics on their industry, and measure the impact of your marketing and PR activities. Start listening to your audience! Founded in 2012, Mention’s customer base exceeded 750,000 users in over 125 countries, with over 4,000 ente

Nadia G.
NG
I think that Mention is a very useful tool, allowing total customization of alerts. Being able to configure monitored pages, sources, keywords and... Read review
GI
It is ideal, which I have access to review the publications, and it is also easy to configure. It should be noted that it has good support and... Read review
(53)4.4 out of 5

Make sure every dollar you spend on an influencer reaches an audience who matters. Discover and engage the right influencers from our evolving database of 12 million. Utilize high-powered AI to identify and evaluate influencers from 30,000 categories and 100+ countries — easily narrowing down to the right influencers with audience demographic, geographic, and engagement data. Easily engage and manage relationships, then measure performance in real time. HYPR offers the leading influencer market

UV
Haven't used anything remotely as good till now. Quick, headache-free, this turned my decision making to be so much easier - there's actual data... Read review
AM
I liked the search features. the ability to choose the field of business and the location Read review
(40)4.6 out of 5
Optimized for quick response
Entry Level Price:$48 /month

Influencity is the most complete AI-powered influencer marketing platform that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. We provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns. To go into more detail, this is what Influencity platform will allow you to do: - Search for the perfect influencers for your campaigns in just a few seconds. We have over 70 million inf

AA
It's really intuitive and you have millions of options (influencers) to choose the best partner for your campaign. Also, you are free to connect... Read review
IS
Reliability of audience by countries breakdown, the way you manage your influencers lists, the possibility of adding other social media on top of... Read review
(51)4.5 out of 5

TVPage enables salespeople beyond the limitations of physical stores by activating ambassador storefronts on ecommerce sites, where they post shoppable content. Ambassadors drive traffic to their storefronts from their social audiences, generating new engagement and sales. Shoppable videos become discoverable on Google search. TVPage serves the entire experience, and directly reports on all sales. Ambassadors can earn a commission from their sales, paid directly on the app.

William D.
WD
TVPage provides a complete solution for on-boarding micro-influencers and managing the whole process of tying videos to products on our customer's... Read review
Marionette D.
MD
I love how easy it is to use the app. It’s self-explanatory and can be learned in less than a day. Read review
(32)4.5 out of 5
Entry Level Price:$299 20 reports/month

HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms working with influencers. HypeAuditor has developed a comprehensive set of tools to discover and compare influencers on Instagram and YouTube, verify the authenticity of their accounts, and track the results of influencer marketing campaigns. All services are based on AI algorithms. That enables the identification of behavioral patterns on the basis of which the algorithm draws conclusions. HypeAuditor's

Jitesh D.
JD
I love that this service gives me the ability to create influencer marketing campaigns by myself. Hypeauditor gives the basic metrics for the... Read review
UM
With HypeAuditor you can do competitive analysis and analyze how brands behave on Instagram, TikTok and YouTube. And you get reports really fast. Read review
(25)4.5 out of 5

Julius is the premier influencer marketing platform providing marketers with rich influencer data, advanced search capabilities, and end-to-end campaign management tools required to organize a successful influencer marketing strategy. Search, contact, activate and report for all your influencer marketing campaigns in one place. Use over 50 filters to narrow your criteria and drive successful campaigns with unrivaled influencer insights and 100% vetted, hand-curated data.

KS
The search filters are amazing. I have very niche needs because I'm selling a product that's new to the market and needs a lot of customer... Read review
(98)4.3 out of 5
Optimized for quick response
Entry Level Price:from $948 billed annually

Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way. Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. We have two products: #1 Audiense Insights: Audience intelligence and segmentation #2

JR
The graphical interface provides an intuitive insight which brings audience segments to life and engages not technical marketing team members. Read review
EB
1. Deep psychographic data powered by IBM Watson's Artificial Intelligence. 2. No configuration or training needed. 3. Stunning reports within... Read review
(20)4.3 out of 5

TRIBE is a marketplace that connects global brands with 60,000+ micro-influencers, to generate world-class branded content at scale, speed and for a fraction of the cost. Submit a brief on TRIBE in minutes, and our pool of influencers submit content upfront, shot to your specifications. Briefs can receive submissions in as quickly as 24 hours, and our app is optimised for quick review on desktop and mobile. Approve the posts you love and influencers post directly to their socials! Since laun

IH
The genuine influencers who accept the brief because it matches their profile / interests. Lots of these do exist in the network which is why I use... Read review
alan  a.
AA
TRIBE is a wonderful tool that greatly influences my company. I can choose influence campaigns that help me improve my company, the cost is totally... Read review
(52)4.2 out of 5
Entry Level Price:$199 per month

Keyhole is the hashtag analytics company. Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on

AC
As an early user of Keyhole, I was very impressed with the features it has that I can't get anywhere else. It is helpful for when I am analyzing... Read review
AE
easy to use, good reporting for my event analytics. Read review
(14)3.5 out of 5

As a pioneer of the influencer marketing industry founded in 2006, IZEA connects brands with influential content creators and publishers. IZEA operates the leading influencer marketing exchange with 4M+ creators. IZEA is a publicly traded (NASDAQ: IZEA) and SOX compliant, backed by billion dollar hedge funds led by industry veterans. IZEA has over 110 team members in North America, including a 40 person engineering team and a 70 person client services team for constant platform innovation an

Mary Grace S.
MS
I liked my team the best - the folks working on my account are some of the most delightful, intelligent, and respectful people. The influencers... Read review
(113)4.2 out of 5
Entry Level Price:from $200 per Month

Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

Ashley P.
AP
The influencer tool is pretty awesome when it comes to identifying new influencers, or as we like to use it for, rating and grading current... Read review
UH
I like how you can try Socialbakers out before purchasing the software, as it is a great tool for social media research and information. I like how... Read review
(12)4.8 out of 5

For the last 4 years, weve built the largest community of real humans in the influencer economy. We work with 170k+ influencers, 35k+ brands, and 10k+ agencies. Our platform instantly allows you to discover, engage, and connect with influencers via a single end-to-end solution. No more manual spreadsheets. No more managed services. No more spending countless hours on Instagram to connect with the best talent.

SO
I recently started using influence.co to create a social media campaign for our company, and I have been really happy with the software at every... Read review
(13)4.5 out of 5
Entry Level Price:£0 Free trial

ZINE helps marketers optimise content creation from authentic influencers and measure the success of influencer marketing campaigns. Our proprietary technology provides a complete solution to managing influencer campaigns, including sourcing, vetting, contracting, content approval, reporting and payment. To date, our in-house Influencer Marketing team, alongside our global clients, have successfully run over 1,000 campaigns on the ZINE platform. With our advanced analytics and first-party data

UH
The platform was clear and easy to use, with lots of assistance offered throughout the set-up process Read review
(11)4.9 out of 5

Gatsby helps get your word out. The turn-key platform is engineered to help brands: - Identify the Instagram profiles of your consumers, in real-time & always opt-in/above board - Invite your influential customers to collaborate - Target ad audiences of people who "look like" your influential customers PROBLEM: Micro-influencer marketing is very manual SOLUTION: Engage your influential customers Whether you use our native social subscriber popup, Klaviyo integration, Google Tag Manager (

BR
We help fitness trainers pass their certification tests with online study guides and materials available for purchase. Historically, most of our... Read review
Sarah C.
SC
All their integrations. Gatsby is awesome at telling us which of our ecommerce customers are influencers or micro-influencers and then syncs that... Read review
(11)4.6 out of 5

Finding influencers who can increase sales and deliver results is the main goal of any brand! Don’t hire influencers that have no influence, use SocialBook. SocialBook is an extremely powerful, end-to-end influencer marketing management software tool. With SocialBook you can do the following: 1) Search a real-time database of over 3 million influencers from YouTube, Instagram, and Twitch. 2) Verify influencers by checking the most in-depth and accurate data to make sure they are real. 3) Eas

McKay S.
MS
This is a must if you are using influencers to promote your products. Basically what it does is give you the stats for influencers. For example, we... Read review
KA
Recruiting influencers for our brand ambassador program is so easy with SocialBook. Finding influencers to match our brand and outreach is so simple. Read review
(266)4.4 out of 5

Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities. Brandwatc

Inés G.
IG
I´ve used Brandwatch since 2014. Every year I compare Brandwatch with others social intelligence platforms and every year Brandwach is the best... Read review
Tara C.
TC
I've been a social media analyst for a decade and Brandwatch is the only tool that allows me to have complete flexibility and control of how the... Read review
(14)4.1 out of 5

InfluencerDB is more than an Influencer Marketing Platform. InfluencerDB is your Influencer Community Management Solution! Build your own influencer community Build your proprietary influencer database! Form a strong network of creators and superfans that are committed to supporting your business. We empower you to build your influencer community so you can utilize every single supporter in your network to the fullest. Use your community as your brand‘s most powerful marketing asset! Manage

UW
On a basic principal I love the idea of being able to see the people I can connect with in order to grow my own influence and that there is a free... Read review
Sofia G.
SG
It is a serious and real way to use Instagram (Instagram influencers) to.improve your business. It is easy to work and the price is very low. We... Read review
(10)3.3 out of 5

Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.

UO
The thing I like the most is how quick it is now to find an influencer for a campaign. I used to spend a lot of time scrolling through Instagram... Read review
UM
Brands: search for influencers of all different niches with ease. Influencers: get opportunities sent right to your email inbox. Read review

Reachbird is a tech-driven influencer marketing agency that combines technology with expertise to provide brands, agencies, and influencers with an environment for easy, transparent, creative, data-driven, and standardized collaboration. Using the self-developed influencer marketing technology RTECH, companies, and agencies can identify and select the social influencers that match the respective brand and campaign on the basis of data. The AI-supported technology also controls the entire deliver

UM
I really love working with Reachbird, great campaigns and payouts and really friendly, helpful and communicative account managers! Have never had... Read review
Daniel R.
DR
Klare Empfehlung meinerseits, super einfach zu bedienen und extrem hilfreich hinsichtlich Sortierung und Auswahl der benötigten InfluencerInnen -... Read review
(5)4.6 out of 5

Founded in 2009, Onalytica specialises in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. We work with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programmes so that they can better automate and streamline influencing activity as well as identify on-going engagement opportunities.

EM
Onalytica is more than a social media platform in a market that has become saturated. It stands out as a true method for engaging with Influencers... Read review
(5)5.0 out of 5

Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.

AM
There are many things I really appreciate about working with Paladin, the most important being the tech itself. The Admin and Partner facing dash... Read review
Tom S.
TS
Diverse capabilities. Network payments, campaigns, and DRM ... Read review
(3)4.8 out of 5
Entry Level Price:$5 / report

All-in-one solution for all players in influencer marketing. Comprehensive selection, less administration, easy discovery, transparent pricing - all in a few clicks. Post For Rent is a collective of the most advanced solutions in Influencer Marketing. We offer technology, marketing experts having managed over 10.000 campaigns from small companies to Fortune 500 brands. At the end of 2018, we acquired a Multi-Channel Network and turned into the most dynamically growing MCN in Europe within 12 mo

Balazs J.
BJ
I really appreciated the help I received for my campaign(s) from P4R. The platform itself is very intuitive but if you are only starting to work... Read review
Fiorella S.
FS
How easy and automated the whole campaign and discovery process is. Read review
(2)4.8 out of 5

Affable is an AI platform for data-driven influencer analytics and campaign management. Leading brands like Huawei, Chanel, Estee Lauder, AirAsia, Swarovski etc. use Affable's self-service platform to streamline their influencer campaign planning and execution, right from finding most relevant influencers to measuring their impact. Marketing teams can seamlessly optimize their campaigns for max ROI using Affable's deep demographic insights. Affable tracks 3M+ influencers globally across various

Maximo S.
MS
It was very helpful to be able to filter audiences in detail as well as understand the demographics of our likes and comments, which is something... Read review
AV
The team gave its full support during the campaign, especially at odd hours. The team was always up to resolve any issue regarding data... Read review
(2)5.0 out of 5
Entry Level Price:0.00 Free - No really!

Carro is a sales channel that enables brands to sell more products and increase brand awareness through beneficial partnerships. Discover influencers who already love your brand, or find related Shopify stores so that you can create collaborations that drive growth. With our influencer marketing tools, Carro reveals all of the influencers and press that are your brand’s customers, subscribers, and fans. From there, Carro makes it as easy as possible to work with influencers, communicate, and d

HS
I love the fact that it immediately found all the influential people who have purchased from my store, I had no idea I had this many people... Read review
(2)3.0 out of 5
Entry Level Price:$249 per month

Designed to give you back hours in your day, Inkybee helps to manage all of the time consuming but essential work involved in blogger outreach. And, it produces stunning reports for your clients.

AM
Searchability - I loved being able to look for bloggers and get their cores Read review
UH
InkyBee was a great system for finding influencers before influencer marketing was even a thing. They're no longer in business but they did a good... Read review
0 ratings

Guest blogging simplified

0 ratings

Grow your business with intelligent influencer marketing The time for performance-driven influencer marketing is here. Matchmade is an easy-to-use platform that brings advertisers and influencers together for targeted and measured campaigns. We analyse all influencer-made content so you don’t need to For each YouTube and Twitch channel, we analyse viewership, engagement, audience demographics and more. This way, we match products with the best and most relevant influencers.

Top 10 Free Influencer Marketing Platforms in 2021

  • Tribe Dynamics
  • Dovetale
  • Trend
  • Mention
  • HYPR

Learn More About Influencer Marketing Platforms

What You Should Know About Influencer Marketing Software

Influencer marketing software is an important solution for any organization that invests heavily in influencer campaigns. Influencer marketing is a social media marketing strategy that aims to build mutually beneficial relationships between brands and individuals known as “influencers." In social media, an influencer is anyone with the power to impact the buying habits or actions of others through their expertise, authority, or relationship with their audience. Brands also often refer to their influencers as ambassadors or creators.

Influencer marketing platforms offer a variety of tools that streamline most or all aspects of the influencer marketing process. The most common features include influencer discovery, campaign management, and campaign analytics. Some solutions enable businesses to identify the most relevant influencers across social media while others maintain a proprietary marketplace of content creators. In addition to discovery, marketers can leverage communication and automation tools to manage their relationships with creators, as well as analytics features to measure the performance of their influencer campaigns.

Key Benefits of Influencer Marketing Software

  • Increase social reach across all desired channels
  • Improve brand awareness
  • Build trust across target audiences
  • Evaluate, plan, and manage influencer marketing efforts for future success
  • Leverage social channels and influencer marketplaces
  • Identify the most relevant and helpful influencers
  • Curate user-generated content
  • Analyze performances of influencer campaigns

Why Use Influencer Marketing Software?

Influencer marketing can be an extremely effective strategy for building brand awareness, generating sales, and even promoting consumer trust. In general, people are more likely to accept product and service recommendations from someone they already know. Many influencers have highly engaged followers who like and admire them; with influencer marketing software, businesses can partner with the right influencers to reach those audiences.

Influencer recruitment — Influencer marketing software is designed specifically to help users reach out to influencers. These platforms either allow users to sift through influencer marketplaces or scan social media channels. The software identifies which influencer is the best match for a company’s brand and campaign initiatives. For example, a pet product brand might wish to promote their new grain-free food to pet owners. The company could use an influencer marketing platform to discover and reach out to the most relevant influencers to partner with for a promotion—in this case, cat- and dog-focused social media accounts with large and highly engaged audiences.

Campaign management and analytics — Productive influencer marketing solutions offer built-in social analytics capabilities, which help users gauge the success of influencer-led campaigns. Brands with mature influencer marketing programs may run dozens of campaigns at a time. Influencer marketing software enables these brands to execute campaigns, communicate with influencers in their network, and measure the impact of each creator’s content. It is challenging to measure the true return-on-investment (ROI) of influencer marketing campaigns since this type of content cannot always be directly attributed to sales or leads. Most campaigns act as one touchpoint among many which contribute to a consumer’s decision to make a purchase. However, influencer marketing software can help marketers benchmark their efforts with analytics such as cost per engagement, cost per follower, and more.

User-generated content (UGC) — User-generated content is a by-product of the relationship between brands and influencers. When an influencer creates and posts sponsored content on social media, businesses can reuse that content for their own marketing purposes. For example, imagine a luxury travel brand partners with Instagram influencers to promote their line of luggage. The influencers then post photos of themselves travelling with the luggage in beautiful, foreign destinations. The brand can then use these photos on their own social channels, on their website, and in digital advertisements.

Who Uses Influencer Marketing Software?

Influencer marketing software is mainly used by business-to-consumer (B2C) companies, especially those that sell consumer packaged goods (CPG) such as clothing, makeup, food, and household products. It is also a popular strategy among e-commerce brands since influencer content can easily link to an online store, where consumers can purchase a product immediately.

Marketers — Within an organization, marketing teams will be the primary users of influencer marketing software. Influencer campaigns require a significant amount of attention and resources as they involve managing relationships, compensating influencers, delivering samples, monitoring engagement, measuring performance, and more. As a result, these platforms are leveraged by businesses with mature social media marketing programs.

Influencers — Some influencer marketing platforms offer brands access to a proprietary database or marketplace of influencers. Content creators can join these marketplaces to indicate their interest in partnering with businesses. These platforms often provide influencers the ability to reach out to businesses directly, negotiate pay rates, and measure their own campaign performance.

Influencer Marketing Software Features

Influencer recruitment — Influencer marketing software enables companies to locate and recruit social influencers, either through a proprietary influencer marketplace or through an AI-powered algorithm which searches for influencers across social networks. Recruitment tools help marketers build digital profiles of relevant influencers with information about them and their audience.

Influencer scoring — Influencer scoring features help businesses identify which influencers will be most relevant to their brand’s message or products, and help provide the most engagement. Platforms use proprietary algorithms to “score" influencers and assess their authority within a business’s target market.

Audience analysis — Influencer marketing platforms analyze the demographic and psychographic characteristics of influencers and their followers. Marketers can use this feature to understand an influencer’s brand affinities, interests, and aesthetic. For example, a beauty brand can use audience analysis to target influencers who are interested in makeup or skincare products.

Influencer segmentation — Segmentation features allow brands to separate their influencers into groups based on specific characteristics, such as their past work on brand initiatives, follower count, or campaign engagement. These tools help marketers manage groups of influencers according to the business’s needs, as well as target the appropriate creators for each campaign.

Influencer collaboration — Influencer marketing software acts as an influencer CRM of sorts, enabling marketers to maintain records of past partnerships and communications. Collaboration tools ensure all members of a marketing team can view and access their business’s past engagement with influencers so everyone is on the same page.

User-generated content (UGC) management — Influencer campaigns generate large quantities of user-generated content for brands. UGC management tools help them schedule, publish, and optimize this content for their own purposes. From a centralized platform, marketers can configure content usage and ownership rights for the various types of content their ambassadors produce.

Workflow capability — Since influencer campaigns are essentially paid advertisements, businesses need to approve the content before the influencer posts it on social media. Influencer marketing software provides workflow capabilities that allow marketers to automate the review and approval processes.

Influencer analysis — Influencer analytics features evaluate the performance of influencers and their associated campaigns. These tools rank influencers according to their impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Reporting and dashboards — Campaign analytics features are essential for measuring the success of a business’s influencer marketing strategy. Influencer marketing software allows marketers to monitor and visualize all influencer campaigns through a dashboard that displays key success metrics in real time. These platforms can also generate comprehensive reports to be distributed to relevant stakeholders.

Data importing and exporting — Import tools enable marketers to import their existing list of brand ambassadors to an influencer marketing platform. Businesses can create more detailed profiles for their influencers and manage relationships directly from the platform. Export tools allow marketers to export influencer data from the platform, such as contact information and audience analytics.

Potential Issues with Influencer Marketing Software

Influencer fraud — As brands seek to engage with the most relevant and prominent influencers in their market, they should be wary of scams and fraudulent activity. In order to appear more influential, some social media accounts may purchase fake followers or engagement. These fake influencers pay for bots to follow their accounts, “like" their content, or comment on posts. They can then use these inflated follower counts and engagement activity to entice brands to partner with them. It was estimated that influencer fraud would cost brands $1.3 billion in 2019 alone. However, many influencer marketing platforms are incorporating enhanced algorithms to detect influencer fraud and determine if an influencer’s followers and engagement rates are genuine.