Ambassador Software
Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools.
Average Rating: 4.5/5.0
Total Reviews: 75
How Do G2 Users Rate Ambassador Software?
- Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.5/10)
Who Is the Company Behind Ambassador Software?
- Seller: Ambassador
- Company Website:
- Year Founded: 2021
- HQ Location: Seattle WA
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Twitter: @Ambassador
3,933 Twitter followers -
LinkedIn® Page: www.linkedin.com
40 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Computer Software, Financial Services
- Company Size: 45% Small, 43% Medium
What Do G2 Reviewers Say About Ambassador Software?
AI-generated summary from verified user reviews
Pros
- Users find Ambassador Software to be intuitive and easy to set up, facilitating quick and efficient referral marketing management.
- Users appreciate the helpful customer support from Ambassador Software, ensuring a smooth setup and ongoing assistance.
- Users value the easy management and customization of referral programs offered by Ambassador Software, enhancing their marketing strategies.
- Users praise the easy setup of Ambassador Software, highlighting quick turnaround and intuitive integration support.
- Users commend the helpful support from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals.
Cons
- Users find the lack of customization limits their experience with Ambassador Software, impacting their program needs.
- Users face a steep learning curve with Ambassador Software, making the initial setup challenging and less organized.
- Users find the setup and onboarding process complex, making it challenging for beginners to get started smoothly.
- Users find the limited customization options in Ambassador Software restrict their ability to tailor the experience effectively.
What Are Recent G2 Reviews of Ambassador Software?
"Effective marketing tool that's user friendly"
Rating: 4.0/5.0 stars
— Lauren W.
Rating: 5.0/5.0 stars
— Ashley L.

