# Best Display Ad Design Software - Page 5 *By [Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)* Display ad design software allows users to create visuals of varying sizes for specifically for use in digital advertising campaigns. Marketing and advertising teams can utilize this software to create graphic ads that will promote their product or provide a call-to-action without enlisting a designer. Users should be able to create static, animated, or interactive banners with display ad design software. Users can upload their own images to use for these graphics, or these tools usually offer a library with premade templates. After the creation of the ad, users can ensure it reaches the correct audience by applying the targeting, keywords, and remarketing these tools offer. These tools typically do not require any prior technical knowledge to efficiently operate, as display ad design software typically comes equipped with drag and drop editing capabilities. These tools also come with additional editing functions, such as the ability to add various backgrounds and images to your design. This software usually enables images to be saved in a variety of different file formats. Ad performance can be measured with these solutions. Users can also make real-time changes to guarantee their ad reflects their specific objective. To qualify for inclusion in the Display Ad Design category, a product must: - Include drag and drop editing capabilities - Allow users to upload their own image assets - Provide a library with premade design templates - Allow users to target their digital ads to their demographic - Provide ability to edit designs after they have been saved or exported - Save and export work in a variety of file formats - Integrate with a range of ad networks ## How Many Display Ad Design Software Products Does G2 Track? **Total Products under this Category:** 79 ### Category Stats (May 2026) - **Average Rating**: 4.4/5 - **New Reviews This Quarter**: 386 - **Buyer Segments**: Small-Business 62% │ Mid-Market 27% │ Enterprise 11% - **Top Trending Product**: IMG.LY (+0.024) *Last updated: May 18, 2026* ## How Does G2 Rank Display Ad Design Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 23,700+ Authentic Reviews - 79+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Display Ad Design Software Is Best for Your Use Case? - **Leader:** [Canva](https://www.g2.com/products/canva/reviews) - **Highest Performer:** [Animaker](https://www.g2.com/products/animaker/reviews) - **Easiest to Use:** [Canva](https://www.g2.com/products/canva/reviews) - **Top Trending:** [MiriCanvas](https://www.g2.com/products/miricanvas/reviews) - **Best Free Software:** [Canva](https://www.g2.com/products/canva/reviews) ## What Is Display Ad Design Software? [Design Software](https://www.g2.com/categories/design) ## What Software Categories Are Similar to Display Ad Design Software? - [Desktop Publishing Software](https://www.g2.com/categories/desktop-publishing) - [Photo Editing Software](https://www.g2.com/categories/photo-editing) - [Content Creation Software](https://www.g2.com/categories/content-creation) --- ## How Do You Choose the Right Display Ad Design Software? ### What You Should Know About Display Ad Design Software ### What is Display Ad Design Software? Display ad design software can be used to create logos, posters, business cards, flyers, resumes, infographics, and more. These solutions are catered to both experienced designers as well as users who are new to the world of graphic design. Most display ad design software include templates where less experienced users can plug in simple graphics, but they also provide more experienced users with the necessary tools to work from scratch. Once users create their advertisements, they can then perform analysis on how they perform, as well as quickly uploading them to various social media platforms. Key Benefits of Display Ad Design Software - Deliver more effective communication in advertisements - Leverage efficient ad design via access to thousands of premade templates, fonts, and interactive graphics - Provide users with a collaborative environment to work on and share ad designs ### Why Use Display Ad Design Software? Display advertisement software provides users with a host of tools and features to design advertisements in a more effective way. The ultimate goal of more effective advertisements is providing clear and concise communication to the end consumer. Whether a user is communicating a new product launch, a new promotion, or a new CSR campaign, display ad design software can help construct a more effective message. While spreadsheets and white papers hold valuable data, the language and critical information within them can often be quite dense. Marketing and advertising departments use display ad design software to highlight the most critical information and provide these messages in a digestible format. **Social media marketing —** Display ad design software provides users with thousands of layouts for social media platforms. This allows users to curate their ads for platforms such as Facebook, Instagram, YouTube, and Twitter. This can greatly improve brand recognition on these major social media platforms. **Search and website advertisements—** Aside from social media marketing, display ad design software also works well with other major ad networks such as search engines and websites. Users can create static or fully compatible HTML5 banner ads, as well as personalized feature images or popups on their website or blog. ### Who Uses Display Ad Design Software? Advertisements are a universal necessity that span across virtually every business. To raise awareness for a brand, product, or service, a company must be able to market and advertise in an effective way. Furthermore, since many display ad design software can also create compelling presentation, report, and infographic designs, the software spans beyond just marketing and into a variety of other business departments. **Marketing departments —** The main user for display ad design software will be marketing departments. Display ad design software is used by marketing teams to create content that will convert people into customers—as well as more effective communication with existing customers. Since advertisements are such a vital component of a marketing department’s strategy, display ad design software can serve as a cornerstone in a marketing department’s tech stack. **Human resources —** Human resource teams work with display designs on a regular basis. From company guidelines to recruitment advertisements, HR teams are tasked with creating a variety of compelling visuals. Display ad design software provides onboarding templates, recruitment templates, and a variety of presentation infographics to help HR departments create better visual aids. **UX designers —** One of the main components of a UX designer's job is to create more compelling visual designs for users. This includes creating the look and feel of the front end of a website. Many display ad design tools provide users with animated template visuals for websites that can help ux designers create better blog graphics and website greeting pages. ### Kinds of Display Ad Design Software **Animated video makers —** Animated video makers help designers create product explanation videos as well as animated marketing advertisements. They provide users with a wide selection of images audio and fonts to customize videos. **Banner makers —** Banner makers are the most common type of display ad design software. Banner ads are the typical advertisements that users see draped on e-commerce sites or social media platforms. Banner ad makers provide users with drag-and-drop text, images, buttons, and more. ### Display Ad Design Software Features **Drag and drop —** A core feature of display ad design software, the drag-and-drop editor allows users to select from a library of text, images, and more to create visual ads in a more efficient manner. **Templates —** Many ad design software provide users with a wide selection of premade templates, such as flyers, brochures, resumes, business cards, and invitations. These templates can serve as the foundation for an ad design if users are not looking to design from scratch. **Photo editing —** If users choose to upload their own photos for the display ad design, then they can use a wide variety of photo editing tools to enhance the final image. Some of these features include photo cropping, filters, and other color scaling tools. **Analytics —** Some display ad design software allows users to monitor the ongoing performance of their ads. This includes statistics on areas such as demographics and time of visit, as well as heatmaps. This information can be used to turn valuable insights into actionable items. **Collaboration —** Most display ad design software provides users with a centralized location in which all users can work on ad designs together. Other users can comment, make edits, and provide valuable feedback to each other. **Social media connectivity —** Users can connect their display ad design software with social media accounts and instantly share images on those platforms. **Industry-specific templates —** Some ad design software provide templates that allow users to create ad designs that are tailored for specific industries. **Video ads —** Most display ad design software allow users to create advertisements for actual videos. These can be animated effects that appear with interactive elements ### Software and Services Related to Display Ad Design Software **Desktop publishing software —** [Desktop publishing software](https://www.g2.com/categories/desktop-publishing) provides templates for constructing layouts of publishable materials such as newspapers, magazines, and brochures. Users can even design templates with display ad design and then integrate their product with a desktop publishing software. Completed layouts can quickly be uploaded onto a website or exported and printed onto paper.