# Best Data Visualization Tools - Page 5

  *By [Bijou Barry](https://research.g2.com/insights/author/bijou-barry)*

   Data visualization tools and software translate data and metrics into charts and graphs to help companies track business metrics and key performance indicators (KPIs) in real time so they can better understand performance and goals. These can be delivered and displayed in various formats, including charts, graphs, reports, and dashboards. These tools help translate quantitative data and metrics into easy-to-understand visualizations. In regards to dashboards, there are various forms of visuals that one can create and view, such as scorecards and easy-to-interpret visualizations of company data to follow the trends and KPIs. Many data visualization software provides drag-and-drop functionality and other non-technical capabilities, so the average business user can build necessary dashboards. However, some do offer the ability to create dashboards using code. [Data visualization](https://www.g2.com/glossary/data-visualization-definition) software can consume data from many sources, including file uploads, databases, and business applications. Connecting certain applications or databases may require some IT involvement or coding knowledge.

Dashboards with real-time data are particularly helpful to allow business users to understand business applications and systems, such as [ERP systems](https://www.g2.com/categories/erp-systems) and [CRM software](https://www.g2.com/categories/crm). However, in some cases, one might want to export these visualizations to share them as reports via email or other communication channels. This can be helpful if one is looking to send a targeted overview of data to busy executives or clients. In addition, these tools can be used to craft visualizations, such as charts and graphs, that can be exported in various formats, such as PNG and JPEG, to create content with visualizations of data. This content creation can often be accomplished collaboratively, allowing users to collaborate across devices and device types. Users looking for tools solely focused on diagramming can look to [diagramming software](https://www.g2.com/categories/diagramming) to build flow charts, floor plans, and more.

The [best data visualization tools](https://learn.g2.com/best-data-visualization-software) are specifically designed to benchmark and visualize important metrics and are not intended to be used for robust, complicated data analysis. While some data visualization products may offer drill-down or data-joining functionality, their primary purpose is to provide dashboards and visualizations to monitor business-critical data. Users looking for analysis-specific tools should look to [analytics platforms](https://www.g2.com/categories/analytics-platforms). Analytics platforms, specifically of the self-service variety, can help businesses query and visualize their data without the need for IT support. Finally, business users and developers who are interested in embedding their visualizations in applications can use [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) to accomplish this goal.

To qualify for inclusion in the Data Visualization Tools category, a product must:

- Consume data from a variety of sources through file uploads, database querying, and application connectors
- Provide visual representation of key performance indicators





## Category Overview

**Total Products under this Category:** 468


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 22,800+ Authentic Reviews
- 468+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Data Visualization Tools At A Glance

- **Leader:** [Canva](https://www.g2.com/products/canva/reviews)
- **Highest Performer:** [Hurree](https://www.g2.com/products/hurree/reviews)
- **Easiest to Use:** [Canva](https://www.g2.com/products/canva/reviews)
- **Top Trending:** [Drivetrain](https://www.g2.com/products/drivetrain-drivetrain/reviews)
- **Best Free Software:** [Canva](https://www.g2.com/products/canva/reviews)


---

**Sponsored**

### Hurree

Hurree is an AI-powered platform that consolidates all your reporting data into a single, easy-to-use command centre. It connects with over 70 popular tools, giving you a single, reliable view of performance across your business. With fully customizable dashboards, Hurree makes it simple for any team to track KPIs, monitor trends, and measure success with no technical skills required. At the heart of the platform is Riva, Hurree's built-in AI assistant. Riva doesn't just show you the numbers; it explains them. From instant summaries to predictive insights and actionable recommendations, Riva helps you understand what’s happening and what to do next. Hurree is built for teams who want better visibility, clearer reporting, and data they can actually use, without the complexity.



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---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [VT Insights](https://www.g2.com/products/vt-insights/reviews)
  Improve Customer Experience with Team Insights. See usage for teams and users. Help support plain language program rollout across your organization - Understand which users and teams are actively scoring - Drive better adoption by helping inactive users and teams with plain language education and hand holding - Roll out to thousands of users across geographies Measure quality improvement across all organization assets, both offline and online - Real-time visibility into how key metrics like grade level are trending - View Improvement by team and by user, share reports - Flag pockets of content that are too complex See which teams and writers may be using non-compliant language - Make sure all writers use language as specified in your style-guide - Pinpoint out of date T&Cs, old product names, prohibited and off-brand language ​- Export usage reports to writers for feedback, education, and behavior change


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Dashboards:** 9.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.7/10 (Category avg: 8.5/10)
- **Formats:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [VisibleThread](https://www.g2.com/sellers/visiblethread)
- **Year Founded:** 2008
- **HQ Location:** Baltimore, MD
- **Twitter:** @VisibleThread (1,472 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1484691 (68 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 57% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Insights (5 reviews)
- Visualization (2 reviews)
- Ease of Use (1 reviews)
- Easy Creation (1 reviews)
- Performance Efficiency (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Expensive (1 reviews)
- Interface Navigation (1 reviews)
- Learning Curve (1 reviews)
- Limited Customization (1 reviews)

  ### 2. [Node](https://www.g2.com/products/node-technologies-node/reviews)
  Discover our innovative approach to the cloud, designed to deliver an optimal online business management experience. Our secure, scalable, and powerful platform gives you real-time access to your data and management tools, wherever you are and on all your devices. Redefine the limits of collaborative work.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Dashboards:** 8.8/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.1/10 (Category avg: 8.5/10)
- **Formats:** 8.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Node Technologies](https://www.g2.com/sellers/node-technologies)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 41% Small-Business, 30% Mid-Market


  ### 3. [Sourcetable — AI spreadsheet & data analyst](https://www.g2.com/products/sourcetable-ai-spreadsheet-data-analyst/reviews)
  Sourcetable is an AI spreadsheet and data platform that helps you do better, faster work. It's great for analyzing files, cleaning or enriching data, research, data visualizations, reporting, business intelligence, and much more. Sourcetable is a new kind of spreadsheet with all the same formulas and functions as Excel or Google sheets, as well as data connections to 100+ databases and applications, and helps you pair with the latest AI models to become more productive and data driven.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Sourcetable](https://www.g2.com/sellers/sourcetable)
- **Year Founded:** 2019
- **HQ Location:** San Francisco
- **Twitter:** @SourcetableApp (235 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sourcetable/about/ (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 58% Mid-Market, 25% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Features (8 reviews)
- Visualization (4 reviews)
- Artificial Intelligence (2 reviews)
- Data Analytics (2 reviews)

**Cons:**

- Limited Customization (4 reviews)
- Limited Features (2 reviews)
- Limited Flexibility (2 reviews)
- Limited Visualization (2 reviews)
- Complexity (1 reviews)

  ### 4. [Software AG CONNX](https://www.g2.com/products/software-ag-software-ag-connx/reviews)
  Software AG’s CONNX provides data integration from the mainframe to the cloud. It uniquely provides standard SQL data access to non-relational data sources (e.g., VSAM, IMS) in just minutes. View data in a meaningful way whether via the desktop to handle queries or to visualize key business metrics on a mobile device. CONNX provides data access, data virtualization, and data movement solutions.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 10


**Seller Details:**

- **Seller:** [Software GmbH](https://www.g2.com/sellers/software-gmbh)
- **Year Founded:** 1969
- **HQ Location:** Darmstadt, Hessen
- **Twitter:** @SoftwareAG (32,342 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2829/ (1,912 employees on LinkedIn®)
- **Ownership:** ETR: SOW

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 100% Small-Business


  ### 5. [FusionCharts](https://www.g2.com/products/fusioncharts/reviews)
  FusionCharts is a leading data visualization company that provides a wide range of interactive charts and maps to businesses and organizations worldwide. It has quickly grown in popularity because of its innovative and powerful charting solutions. FusionCharts is known for its high-quality and user-friendly products, which are used by various industries including finance, healthcare, and technology. The company's flagship product, FusionCharts Suite XT, is a JavaScript charting library that allows developers to easily create interactive and visually appealing charts for web and mobile applications. Today, FusionCharts Suite XT is used by over 800,000 developers across 28,000 companies in over 120 countries, including some well-known Fortune 500 companies. FusionCharts product suite consists of FusionCharts Suite XT - FusionCharts XT - Create interactive and responsive charts & dashboards for your web & mobile projects - FusionWidgets XT - Track your KPIs and real-time data in dashboards; - PowerCharts XT - Advanced widgets for domain-specific usage - FusionMaps XT - Offers over 2000+ geographical maps FusionTime - Visualize time series and stock data in JavaScript FusionExport - Convert your live dashboards to PDF or images FusionGrid - Rocket fuel for data-intensive applications with integrated charting Some of the key features and functionality of FusionCharts include: Interactive Charting: Create charts and dashboards for internal reporting by utilizing charting solutions such as drag-able charts, scroll charts, self-updating charts, manipulation options, and visual data selection. Time-Series Visualization: Explore visualizations from any time window by zooming in on axes to reveal specific information. Customized Data Plots: Highlight data plots, apply gradient effects, change plot colors, and more to gain relevant insights. Trendlines: Trendlines such as vertical and horizontal reference lines can be used to understand data. Data can be analyzed across several functions using trendline charts, regression lines, vertical lines, and gauges. Export Files: Maps, gauges, and charts can be exported in a variety of formats, including images, Excel spreadsheets, and PDF files. Customize the export process by displaying the exported file names in the export menu. Space Management: Save space by organizing charts in a systematic fashion. Stack and vertically align charts to organize pages. Annotations: Attract the attention of visitors using various annotations such as pictures, lines, or text on charts. It draws user attention by emphasizing comprehensive information for visitors. Integration: Client-side charts can be updated through its open-source, front- and back-end integrations.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 34

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.2/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Idera, Inc.](https://www.g2.com/sellers/idera-inc-6c9eda01-43cf-4bd5-b70c-70f59610d9a0)
- **Year Founded:** 1999
- **HQ Location:** Houston, TX
- **Twitter:** @MigrationWiz (484 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bittitan (69 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 60% Small-Business, 26% Mid-Market


  ### 6. [Blastpoint](https://www.g2.com/products/blastpoint/reviews)
  Acquire more customers within your service area and make smarter data-driven site selection decisions for optimal market penetration. Increase sales by finding and targeting potential customers that fit your ideal profile. Heatmap any number of custom factors to find optimal markets for your brand. Generate comparative reports for any territories easily and in seconds.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Dashboards:** 9.4/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.1/10 (Category avg: 8.5/10)
- **Formats:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [BlastPoint](https://www.g2.com/sellers/blastpoint)
- **Year Founded:** 2016
- **HQ Location:** Pittsburgh, Pennsylvania
- **Twitter:** @blastpointinc (526 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/blastpoint/ (61 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 58% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Flexibility (1 reviews)
- Insights (1 reviews)
- Time-saving (1 reviews)

**Cons:**

- Expensive (1 reviews)

  ### 7. [MAXQDA](https://www.g2.com/products/maxqda/reviews)
  MAXQDA Standard is a comprehensive software solution designed for qualitative and mixed methods research, compatible with both Windows and Mac operating systems. It facilitates the organization, analysis, and visualization of diverse data types, including text, audio, video, images, and survey data. With its intuitive interface, MAXQDA Standard streamlines the research process, making it accessible for both novice and experienced researchers. Key Features and Functionality: - Data Import and Organization: Easily import data from various sources such as interviews, focus groups, online surveys, web pages, images, audio and video files, spreadsheets, bibliographical data, emails, and even YouTube comments and Tweets. Organize materials into groups, link relevant quotes, and collaborate with team members effectively. - Coding and Retrieval: Apply codes using regular codes, colors, symbols, or emojis to mark significant information. Utilize drag-and-drop functionality or automatic coding for search terms. Retrieve coded segments efficiently and employ powerful search tools to test and develop new theories. - Memo Writing: Attach memos to any project element to document insights, interpretations, or methodological notes, ensuring a comprehensive audit trail throughout the research process. - Media Analysis and Transcription: Analyze audio and video files directly or transcribe them within the software. Adjust playback speed and volume, and use foot pedals to expedite transcription. Media clips can be coded, paraphrased, retrieved, commented on, and assigned weights, similar to text segments. - Visualization Tools: Generate visual representations of data to uncover patterns and insights. Create extensive maps with the integrated mapping tool, MAXMaps, and export visualizations for reports and presentations. - Mixed Methods Integration: Incorporate quantitative methods by linking qualitative data to demographic variables, quantifying qualitative analysis results, calculating statistical frequencies, and comparing groups based on both qualitative and quantitative findings. Primary Value and User Solutions: MAXQDA Standard empowers researchers to manage and analyze complex qualitative data efficiently. By supporting a wide array of data types and offering robust tools for coding, retrieval, transcription, and visualization, it enhances the depth and rigor of qualitative research. The software's flexibility and user-friendly design make it suitable for various research fields, including social sciences, psychology, education, and market research. By integrating qualitative and quantitative methods, MAXQDA Standard enables a holistic approach to data analysis, facilitating comprehensive insights and informed decision-making.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Dashboards:** 9.6/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.4/10 (Category avg: 8.5/10)
- **Formats:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [VERBI Software](https://www.g2.com/sellers/verbi-software)
- **Year Founded:** 1989
- **HQ Location:** Berlin, Berlin
- **Twitter:** @VerbiSoftware (5,169 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10443013/ (65 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Research, Higher Education
  - **Company Size:** 59% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Reliability (1 reviews)
- Setup Ease (1 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Licensing Issues (1 reviews)
- Poor Customer Support (1 reviews)

  ### 8. [Colabo](https://www.g2.com/products/colabo/reviews)
  Colabo is a sales acceleration platform that harnesses next-generation engagement channels like LinkedIn, Twitter and Meetup for prospecting and engaging new leads. Sales Representatives can create customized messages that resonate, and achieve increased response rates. Sales Teams have access to live accurate data and the ability to engage with prospects through modern channels and Sales Team Managers have a view into their teams social prospecting activities.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Dashboards:** 10.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 10.0/10 (Category avg: 8.5/10)
- **Formats:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Colabo](https://www.g2.com/sellers/colabo)
- **Year Founded:** 2010
- **HQ Location:** San Carlos, California
- **Twitter:** @Colaboinc (624 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/colabo/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 40% Small-Business, 33% Enterprise


  ### 9. [Powerslide](https://www.g2.com/products/powerslide/reviews)
  Simplify the analysis and communication of your data, with a simple, interactive and efficient platform. Both intuitive and design, thanks to Powerslide, you can create your KPIs and data visualization in just a few clicks to stage them through a report, a dashboard, or an infographic to make them easier to understand. Powerslide is a: - An intuitive interface designed for business - A wide choice of data visualisations - A collaborative mode - Automated updates - Several connectors: CSV, Excel, Denodo, Snowflake, Google Sheets, API Rest, Zapier, Oracle, SQL Server, PostgreSQL, MySQL, Clickhouse…


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 26

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Dashboards:** 8.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.8/10 (Category avg: 8.5/10)
- **Formats:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Datarocks](https://www.g2.com/sellers/datarocks)
- **Year Founded:** 2014
- **HQ Location:** Saint-Denis, RE
- **Twitter:** @powerslideApp (79 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/datarocks/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 44% Mid-Market, 37% Small-Business


  ### 10. [Oracle Business Intelligence Mobile](https://www.g2.com/products/oracle-business-intelligence-mobile/reviews)
  The only mobile app that gives you a full range of BI functionally, from interactive dashboards to location intelligence, and lets you initiate business processes right from your mobile device.


  **Average Rating:** 3.3/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (827,310 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (199,301 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Reviewer Demographics:**
  - **Company Size:** 55% Enterprise, 36% Mid-Market


  ### 11. [amCharts](https://www.g2.com/products/amcharts/reviews)
  amCharts is a set of programming libraries and tools for all your data visualization needs on the web. amCharts JavaScript product lineup includes classic charts like Line, Area, Column, Bar, Pie, XY, Scatter, Candlestick and OHLC as well as more “exotic” ones like Gauges, Funnels, GANTT, Stock Chart to display large amounts of financial and other date-based data, and fully interactive adaptive world or local country maps. Fully functional products are available for free (with a small backlink) for any type of use, as well as in paid commercial form for all kinds of usage scenarios.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Dashboards:** 10.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [amCharts](https://www.g2.com/sellers/amcharts)
- **Year Founded:** 2007
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @amcharts (1,762 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/amcharts/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 54% Small-Business, 31% Mid-Market


  ### 12. [Graphitup](https://www.g2.com/products/graphitup/reviews)
  Create persuasive graphs, charts, and dashboards from your data. Upload all kinds of data, including Excel files, and easily create professional, on-brand visualizations that inspire action. Pick files directly from Google Drive for real-time updates to all your embedded charts and dashboards.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Graphitup](https://www.g2.com/sellers/graphitup)
- **Year Founded:** 2022
- **HQ Location:** Dallas, TX
- **Twitter:** @trygraphitup (6 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/graphitup/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Customization (3 reviews)
- Features (3 reviews)
- Time-saving (3 reviews)
- Visualization (3 reviews)

**Cons:**

- Communication Issues (2 reviews)
- Complexity (2 reviews)
- Data Inaccuracy (1 reviews)
- Data Privacy (1 reviews)
- Expensive (1 reviews)

  ### 13. [Venngage](https://www.g2.com/products/venngage/reviews)
  AI-Powered Design Platform for Business Visual Communication Venngage is an AI design platform that transforms complex business information into professional infographics, reports, and other visual content without design expertise. Create stunning AI infographics and business materials in seconds with our AI generators, customizable templates and drag-and-drop editor. Key Features - AI Design Generators: Our AI tools include generators for infographics, reports, posters, brochures, flyers, charts, and proposals. Type a text prompt or upload data, and AI will optimize layouts and designs. - 10,000+ Free Templates: Access to customizable templates across business categories including learning materials, organizational charts, onboarding guides, and strategic communications. - Brand Kit Integration: Apply company logos, colors, and fonts automatically across all designs for consistent branding. - Data Visualization: Upload CSV files and spreadsheets for automated chart and graph generation with intelligent layout suggestions. - Real-Time Collaboration: Enable remote teams to work at the same time on visual projects with built-in editing and feedback tools. Business Impact Turn complex technical language into clear, engaging visuals that help stakeholders understand and make decisions. 500+ organizations including Walmart, AstraZeneca, and Meta rely on Venngage to streamline communications, reduce design costs, and maintain professional standards across all business materials. Perfect for: Marketing teams, HR departments, project managers, educators, and any business professional who needs to share complex information visually without design expertise. Create professional AI infographics and business visuals that establish thought leadership and enhance organizational communication - no designer required.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 124

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Dashboards:** 10.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 10.0/10 (Category avg: 8.5/10)
- **Formats:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Venngage](https://www.g2.com/sellers/venngage)
- **Year Founded:** 2012
- **HQ Location:** Toronto, Canada
- **Twitter:** @Venngage (10,210 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2636917/ (36 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder
  - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
  - **Company Size:** 64% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Fonts (1 reviews)
- Intuitive (1 reviews)
- Speed (1 reviews)
- Time-saving (1 reviews)

**Cons:**

- Download Issues (1 reviews)
- Slow Performance (1 reviews)

  ### 14. [Displayr](https://www.g2.com/products/displayr/reviews)
  Displayr is an all-in-one analysis and reporting software designed to help market researchers quickly find and share powerful data stories. 1. Quicker project completion. 2. Handle tasks in-house that you'd typically outsource. 3. Simplified generation of engaging, auto-updating reports and dashboards. 4. Enhanced quality control. With Displayr, you have a singular platform for analysis, visualization, reporting, and dashboarding. Whether it's MaxDiff, Conjoint, Market Segmentation, Customer Feedback, Brand Research, or advanced features like auto-updating, interactive dashboards, and cutting-edge machine learning and text coding, Displayr has it all.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Dashboards:** 8.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.8/10 (Category avg: 8.5/10)
- **Formats:** 7.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Displayr](https://www.g2.com/sellers/displayr-4f131a08-ce2b-4fa0-b209-b58226f1a4f4)
- **HQ Location:** Pyrmont, New South Wales
- **Twitter:** @Displayrr (499 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/display_r/ (98 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 55% Small-Business, 27% Mid-Market


  ### 15. [Rich Filters for Jira](https://www.g2.com/products/rich-filters-for-jira/reviews)
  What is Rich Filters for Jira Dashboards? Rich Filters for Jira Dashboards is a powerful solution that transforms Jira dashboards into fully interactive, dynamic views. It allows teams to filter, segment, and explore Jira data in real time, enabling multiple perspectives from a single dashboard without duplicating gadgets or rewriting queries. Designed to make dashboards more flexible and accessible, Rich Filters empowers both technical and non-technical users to find the insights they need, faster. Purpose The app simplifies how teams consume and interact with Jira data by adding a dynamic filtering layer on top of existing dashboards. It eliminates the need for multiple static dashboards and complex JQL, making reporting more efficient and scalable. Key Features Dynamic filtering: Filter dashboards by any Jira field, including custom fields, with real-time updates across all gadgets. Multiple views, one dashboard: Create different perspectives (views) for different audiences without duplicating dashboards. Interactive controls: Add dropdowns, buttons, and smart filters so users can explore data without editing queries. Context-aware dashboards: Automatically adapt dashboards based on project, user, team, or other criteria. Easy configuration: Set up powerful filtering logic without technical expertise or complex JQL. Benefits to Users Rich Filters for Jira Dashboards helps teams reduce dashboard sprawl and turn static reports into interactive decision-making tools. Business users gain self-service access to insights, while admins save time maintaining fewer dashboards. Leaders get flexible, real-time visibility across projects and teams, all from a single source of truth. With Rich Filters, organizations can build smarter dashboards that adapt to different needs, empower users to explore data independently, and make Jira reporting more scalable, efficient, and impactful.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Dashboards:** 7.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.0/10 (Category avg: 8.5/10)
- **Formats:** 7.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Appfire](https://www.g2.com/sellers/appfire)
- **Company Website:** https://appfire.com/
- **Year Founded:** 2005
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @Appfire (1,613 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/389303 (746 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 58% Small-Business, 25% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Collaborative Sharing (1 reviews)
- Customization (1 reviews)
- Easy Creation (1 reviews)
- Easy Integrations (1 reviews)

**Cons:**

- Slow Performance (3 reviews)
- Learning Difficulty (2 reviews)
- Expensive (1 reviews)
- Learning Curve (1 reviews)
- Poor Visualization (1 reviews)

  ### 16. [Versium REACH](https://www.g2.com/products/versium-reach/reviews)
  Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine that includes over 2 billion contact points. Versium supports businesses at every step of their data journey, thereby increasing audience reach by up to 5 times and engagement by up to 10 times for thousands of customers.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Dashboards:** 8.9/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Versium](https://www.g2.com/sellers/versium)
- **Year Founded:** 2012
- **HQ Location:** Redmond, WA
- **Twitter:** @versiumsocial (736 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2913619/ (23 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate, Information Technology and Services
  - **Company Size:** 54% Small-Business, 46% Mid-Market


#### Pros & Cons

**Pros:**

- Accuracy (2 reviews)
- Accurate Data (2 reviews)
- Data Accuracy (2 reviews)
- Ease of Use (2 reviews)
- Affordable (1 reviews)


  ### 17. [Custom Charts for Jira and Confluence Reporting](https://www.g2.com/products/custom-charts-for-jira-and-confluence-reporting/reviews)
  Customised Jira Reporting A consistent display makes at a glance data visualization with Jira reports easy. Want your RAG status charts to actually be red, amber, and green? Choose the colors you need for every segment of your Jira reports. Reorder your reports however makes sense to you. Merge and hide segments with a simple click and drag interface to make the charts you need. Whether you’re keeping on brand or supporting your colorblind teammate, everyone can now easily make great looking Jira Reports with a few simple clicks (no coding, nor training required). Powerful Jira Dashboard Gadgets Use saved filters, standard or advanced custom Jira Query Language (JQL), or the simple click and drag interface to make the charts you need. ​ Custom Tables, Pie Charts, Bar Charts​ and 2-Dimensional Stacked and Grouped Charts work with all the standard and custom fields in your Jira (including Status, Priority, and Assignee). Chart by Issues, Story Points, and Time Estimated, Remaining or Spent, as well as any calculated scripted number fields. Real-Time Jira Visualization Get immediate updates with real-time data reporting on Jira Dashboards or Confluence Pages. Avoid exporting data to third-party servers, and avoid another silo by letting everyone work and share real-time updates in the tools they’re already working in. Custom Charts for Jira and Confluence Reports is powerful and easy enough for everyone to want to use. Make Jira the reporting dashboard for every team.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Dashboards:** 8.1/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.1/10 (Category avg: 8.5/10)
- **Formats:** 7.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Old Street Solutions](https://www.g2.com/sellers/old-street-solutions)
- **Year Founded:** 2018
- **HQ Location:** London, London
- **Twitter:** @OldStreetApps (584 Twitter followers)
- **LinkedIn® Page:** https://linkedin.com/company/old-street-solutions (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 46% Small-Business, 31% Enterprise


  ### 18. [NVivo](https://www.g2.com/products/nvivo/reviews)
  Unlock Insights with Qualitative Data Analysis Software Discover more from your qualitative and mixed methods data with NVivo 14, the leading qualitative data analysis solution. With NVivo 14, you can ask complex questions of your data to identify themes and draw conclusions, employ advanced data management and visualization tools to uncover richer insights, and produce clearly articulated, defensible findings backed by rigorous evidence – all on one collaborative platform. Buy now or request a free trial of NVivo 14 to dive deeper into your research today.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 134

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Dashboards:** 5.6/10 (Category avg: 9.0/10)
- **Steps to Answer:** 5.0/10 (Category avg: 8.5/10)
- **Formats:** 5.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Lumivero](https://www.g2.com/sellers/lumivero)
- **Year Founded:** 1995
- **HQ Location:** Denver, CO
- **Twitter:** @LUMIVER0 (397 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/76790/ (303 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Research Assistant
  - **Top Industries:** Higher Education, Research
  - **Company Size:** 47% Small-Business, 33% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)
- Insights (2 reviews)
- Analysis Accuracy (1 reviews)
- Analytics (1 reviews)

**Cons:**

- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)
- Slow Performance (3 reviews)
- Compatibility Issues (2 reviews)
- Interface Navigation (2 reviews)

  ### 19. [ChartURL](https://www.g2.com/products/charturl/reviews)
  ChartURL offers a platform to add rich, data-driven charts to your web apps, mobile apps, and emails.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Dashboards:** 9.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.7/10 (Category avg: 8.5/10)
- **Formats:** 7.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [ChartURL](https://www.g2.com/sellers/charturl)
- **HQ Location:** N/A
- **Twitter:** @ChartUrl (72 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 36% Mid-Market, 36% Enterprise


#### Pros & Cons

**Pros:**

- Charting (9 reviews)
- Visualization (6 reviews)
- Data Visualization (5 reviews)
- Ease of Use (4 reviews)
- Tools Variety (2 reviews)

**Cons:**

- Limited Options (4 reviews)
- Data Inaccuracy (3 reviews)
- Limited Customization (2 reviews)
- Complexity (1 reviews)
- Complex Usage (1 reviews)

  ### 20. [BIRT](https://www.g2.com/products/birt/reviews)
  An open source technology platform used to create data visualizations and reports that can be embedded into rich client and web applications.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Steps to Answer:** 3.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Eclipse Foundation](https://www.g2.com/sellers/eclipse-foundation)
- **Year Founded:** 2004
- **HQ Location:** Brussels, Belgium
- **Twitter:** @EclipseFdn (31,080 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/34093/ (237 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 52% Enterprise, 26% Mid-Market


  ### 21. [Datadeck](https://www.g2.com/products/datadeck/reviews)
  Datadeck is a data visualization platform that allows you to see all your data on one single platform. Create beautiful dashboards from data sources such as Facebook Ads, MySQL, Excel, and Google Analytics to consolidate and analyze your data all in one place. Save time, improve file sharing security and get your whole team involved with data. Datadeck puts everyone in sync with beautiful dashboards, making your company happier and more productive. Using Datadeck allows teams to collaborate on data analysis, create professional reports, and ultimately save time by having all your data sources in one place. Centralize your data to create powerful reports, dashboards, and keep track of your important metrics. Security: All your data and files are secure with Datadeck. You can select who can access what, give different access permissions to your team, and much more. You can go down all the way to select which IPs can access your dashboard. Collaboration: Allow anyone in your company to get close to data and allow them to use this data to benefit the company. Get your team working together and avoid sending files and more files through email or instant message. Easy to Use: Datadeck doesn’t require any previous data analysis knowledge or any experience with business intelligence platforms. No manual required, you can start using within minutes and learn other tricks as you use the platform. Simply drag and drop field to get beautiful visual representations of your data. Fast Setup: Add data sources with ease and start working with them in less than a minute. Professional Reporting: Datadeck’s dashboards double as professional reports to whatever time frame you might need to act upon - hourly, daily, weekly, monthly - you build it and share it with anyone you would like to give access. Time-Saving: Centralize your data into one place and spend less time logging in and out of apps, switching between apps, and sending files to your colleagues and clients. Have more time with what matters with a well designed and ergonomic tool as Datadeck.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.4/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.9/10 (Category avg: 8.5/10)
- **Formats:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Datadeck](https://www.g2.com/sellers/datadeck)
- **Year Founded:** 2010
- **HQ Location:** Shibuya, JP
- **Twitter:** @DataDeck (8 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ptmindinc/ (114 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 64% Mid-Market, 64% Small-Business


  ### 22. [KnowledgeHound](https://www.g2.com/products/knowledgehound/reviews)
  KnowledgeHound is a data discovery and visual analytics platform designed to help you create a more agile, customer-driven organization. Import and connect your research into KnowledgeHound to move faster with your data, illuminate hidden insights, and discover trends.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 32

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Dashboards:** 8.9/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 9.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Vyzion](https://www.g2.com/sellers/vyzion)
- **Year Founded:** 2013
- **HQ Location:** Chicago, IL
- **Twitter:** @knowledge_hound (294 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/vyzion-llc/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Accounting
  - **Company Size:** 55% Small-Business, 33% Mid-Market


  ### 23. [Inzata](https://www.g2.com/products/inzata/reviews)
  Inzata is a data analytics platform for integrating, exploring, and analyzing data of any kind, from any source, at massive scale with impeccable speed. Go from raw data to actionable insights in under 30 minutes! Powerful Artificial Intelligence-based data modeling and a patented analytics engine help users quickly load, blend, prep and model raw and unstructured data into powerful enterprise data models, actionable real-time analytics, and engaging visualizations. We help people explore and discover the value of their data, in record time. We pride ourselves on our ability to build 360° views of any company's data, across a multitude of systems, in minutes. Inzata's experience provides the future of Big Data analysis: extremely fast, accurate, and machine-accelerated.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Dashboards:** 10.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Inzata](https://www.g2.com/sellers/inzata)
- **Year Founded:** 2016
- **HQ Location:** Tampa, Florida
- **Twitter:** @InzataAnalytics (314 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/inzata/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 20% Mid-Market


  ### 24. [9 Spokes](https://www.g2.com/products/9-spokes/reviews)
  With a smart dashboard from 9 Spokes, you can see your business more clearly - so it’s easier to make the big decisions. Simply connect your business apps to the smart dashboard, then see your business in a whole new light. Key metrics across essential areas of your business are displayed in one place, revealing exactly how it's performing. With these simple insights, you’ll find it easier to make the right calls to manage or grow your business. Joining 9 Spokes and getting a smart dashboard for your business is free. Get up and running in just minutes by connecting your existing business software. Or if you’re unsure what’s right for you, you can add recommended and accredited apps for your industry. Visit 9spokes.com now and get the powerful insights you need to see your business more clearly.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [9 Spokes](https://www.g2.com/sellers/9-spokes)
- **Year Founded:** 2012
- **HQ Location:** Auckland, NZ
- **LinkedIn® Page:** https://www.linkedin.com/company/2833977/ (49 employees on LinkedIn®)
- **Ownership:** ASX:9SP
- **Total Revenue (USD mm):** $7

**Reviewer Demographics:**
  - **Company Size:** 58% Small-Business, 25% Enterprise


  ### 25. [Graphviz](https://www.g2.com/products/graphviz/reviews)
  Graphviz is an open-source graph visualization software developed by AT&T Labs Research. It enables users to represent structural information as diagrams of abstract graphs and networks. Key Features and Functionality: - Graph Description Language: Utilizes the DOT language, a simple text-based syntax for defining nodes and edges in a graph. - Layout Engines: Offers multiple layout engines tailored for different types of graphs: - dot: Produces hierarchical or layered drawings of directed graphs. - neato: Implements "spring model" layouts suitable for undirected graphs. - fdp: Similar to neato but focuses on minimizing forces instead of energy. - sfdp: A multiscale version of fdp designed for large undirected graphs. - twopi: Generates radial layouts, placing nodes on concentric circles based on their distance from a root node. - circo: Creates circular layouts, ideal for diagrams with multiple cyclic structures. - Output Formats: Supports a variety of output formats, including PostScript, PDF, SVG, PNG, and more, facilitating integration with other tools and platforms. - Customization: Provides options for colors, fonts, line styles, and custom shapes, allowing users to tailor the appearance of their graphs. Primary Value and User Solutions: Graphviz addresses the need for clear and efficient visualization of complex relationships and structures. By automating the layout process, it saves users significant time and effort compared to manual diagramming. Its versatility makes it applicable in various fields, including networking, bioinformatics, software engineering, database design, and machine learning. By providing a straightforward way to create and visualize graphs, Graphviz enhances understanding and communication of complex data structures, making it an invaluable tool for professionals and researchers dealing with intricate systems.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Dashboards:** 8.1/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.8/10 (Category avg: 8.5/10)
- **Formats:** 7.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [GraphApi.io GmbH](https://www.g2.com/sellers/graphapi-io-gmbh)
- **Year Founded:** 2019
- **HQ Location:** Berlin, Germany
- **LinkedIn® Page:** http://www.linkedin.com/company/graphapi (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 69% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Graphics Creation (2 reviews)
- Affordable (1 reviews)
- Automation (1 reviews)
- Easy Creation (1 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Complex Usage (1 reviews)
- Learning Difficulty (1 reviews)
- Limited Formatting Options (1 reviews)



## Parent Category

[Business Intelligence Software](https://www.g2.com/categories/business-intelligence)



## Related Categories

- [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)
- [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence)
- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)



---

## Buyer Guide

### What You Should Know About Data Visualization Tools

### What are Data Visualization Tools?

Data visualization tools are basic analytics platforms for business users to easily consume and interpret data, KPIs, and other critical metrics using dashboards. These dashboards can pull data from a number of sources, including databases and spreadsheets and other applications, such as [CRM](https://www.g2.com/categories/crm) systems and [digital analytics](https://www.g2.com/categories/digital-analytics) tools. Users can build a variety of visuals based on the data sets to easily track and measure important metrics. Such chart types include column charts, bar charts, pie charts, line graphs, tables, general tracking meters, maps for geographical data, and even just raw numbers.

Data visualization software is the most simplistic in the business intelligence category of software. They are built to display data in one central location instead of forcing employees to dig through different solutions to find important metrics. Business intelligence platforms, self-service business intelligence software, and embedded business intelligence software all contain more in-depth analytics features, such as drill-downs, and are most often used by analysts or data scientists. But for companies interested in displaying visual analytics dashboards, data visualization tools are the proper applications.

Setting up and implementing data visualization tools are relatively straightforward compared to implementing other business intelligence tools. It may require a bit of development knowledge to connect the product to a database or third-party application. However, if a non-developer is interested in building a visualization using a spreadsheet, implementation is basic.

Key Benefits of Data Visualization Tools

- Turn complex data into easily understandable graphics
- Track and visualize live and static metrics
- Monitor Key Performance Indicators (KPIs)
- Visualize and compare related metrics
- Provide various options to communicate complex information

### Why Use Data Visualization Tools?

The main reason for using data visualization is to track real-time data, metrics, goals, and KPIs. Businesses frequently set high goals, so tracking each metric as teams and companies progress is essential. By displaying data visualizations of each KPI, businesses can reinforce the importance of these goals and even help prioritize work based on which metrics need the most attention. General business metrics may include web traffic, revenue, and customer acquisition, among others. With data visualization products, it is easy to pull those business metrics from data sources such as digital analytics and CRMs, so that employees do not need to find them on their own.

Outside of this initial benefit of using data visualization software, another advantage is that data visualization tools help users easily understand critical business data. By using data visualization solutions, employees and businesses can easily interpret data. It makes the purpose of the information very evident to all users. If employees understand the business data, they can align around long-term goals and improve overall company growth.

Critical business data differs among every company and industry, so allowing for extensive customization is beneficial. There is no one-size-fits-all business dashboard; therefore, pulling data from a variety of sources is useful and necessary. When new employees start, it is helpful to understand said critical business data, and with the help of data visualization tools, that understanding is simplified.

Data visualization software also allows users to quickly and easily identify trends in business metrics. If certain metrics are not on pace to hit month-end, quarter-end, or year-end goals, companies can see that up front with data visualization tools. Businesses can adjust their strategies and methods for attaining goals based on how KPIs are tracked. Being able to react to data is an important overall strategy for greater business modernization and digital transformation.

### Who Uses Data Visualization Tools?

All employees have an opportunity to utilize data visualization tools; however, there are a number of roles that can use the solutions in different ways. For example:

**C-level executives –** C-suite employees utilize data visualization software such as KPI dashboards to keep a holistic view of all company goals and how they are progressing. Instead of checking in with every team or digging into disparate software for each KPI, a CEO can track all company metrics in one location. If a CFO wants to observe all financial metrics, data visualization is an option instead of going through accounting and CRM products to find necessary information. Additionally, C-level executives may take dashboards into board meetings to help illustrate how the company is performing as a whole.

[**Sales teams**](https://www.g2.com/categories/data-visualization/f/sales) **–** There are many use cases for sales teams when it comes to data visualization solutions, and not just to track revenue numbers or how many deals they have closed. Business development teams often connect [sales acceleration](https://www.g2.com/categories/sales-acceleration) tools as a data source to track how many calls each rep is making or how many meetings they are setting up. Sales managers can track individual account representatives’ performances to see how much revenue and deals each of their employees are closing, and how much they have in the pipeline. They may also set goals and determine how they are tracking on a quarterly or yearly progression. Displaying personal metrics with data visualization tools is one method to help motivate sales employees to hit their quotas.

[**Marketing teams**](https://www.g2.com/categories/data-visualization/f/marketing) **–** For marketers, data visualization solutions are ideal for recording real-time data regarding customer and prospect interactions. Users can pull specific digital analytics metrics, such as web traffic, and easily visualize progress. Additionally, marketers can see how email campaigns or advertising campaigns are progressing, whether that be open rates or how many impressions Facebook, Twitter, and other social advertisement campaigns are receiving. Businesses benefit by quickly visualizing conversion rates and cost-per-customer acquisition, among many other key marketing metrics.

**Customer service teams –** There are a variety of different instances where data visualization software is helpful for customer support teams, whether they be in a [contact center](https://www.g2.com/categories/contact-center) or receiving customer inquiries via a [help desk](https://www.g2.com/categories/help-desk), among other scenarios. Representatives at call centers can visualize the number of calls they have taken that day, how many calls are waiting to be answered, and how long the average call has been, among many other business-critical data points. For support teams that use a help desk, users benefit from data visualization by tracking how many tickets they have resolved and how many are still in their queues. [Customer success](https://www.g2.com/categories/customer-success) teams may choose to measure KPIs such as customer retention or churn rates to ensure they are maintaining the appropriate number of customers.

**Human resources teams –** Data is aplenty for recruiters and human resources professionals, so having a single dashboard to display the information is advantageous. [Recruiting](https://www.g2.com/categories/recruiting) coordinators can track how many applications have been submitted for specific roles or monitor how often the career page has been viewed. Other general human resources professionals use it to display [employee engagement](https://www.g2.com/categories/employee-engagement), whether that is an overall satisfaction of work life within a company or a gamification of certain tasks. Even third-party services such as Glassdoor may be a data source for businesses interested in tracking their rating at all times.

**Development teams –** If a business is responsible for running multiple applications and needs to track performance in real time, data visualization tools are an excellent way to keep tabs on all of them simultaneously. This allows development teams to react quickly to potential bugs or issues and ensure that performance is trending in the correct direction. Some data sources valuable to development teams include databases, public cloud [infrastructure as a service](https://www.g2.com/categories/infrastructure-as-a-service-iaas) offering, and [application performance monitoring](https://www.g2.com/categories/application-performance-monitoring-apm) software.

### Data Visualization Tools Features

While data visualization software might seem fairly straightforward, there are some features that impact the user experience with these tools. The main feature, and often most critical component buyers should look for when purchasing data visualization software, is which data sources the tool can integrate with and pull from. Most solutions can pull from SaaS applications, cloud and on-premise databases, and even solutions built in-house. But, if one of the main reasons for a company purchasing a data visualization software is to track marketing campaigns, but the tool cannot integrate with the marketing automation tool the business is already using, then it defeats the purpose.

Tracking real-time data is another important feature of data visualization software. Observing progress and trends in a business’ KPIs in real time ensures that employees can react and improve on strategies and methods.

Data visualization vendors often offer mobile functionality, so users can observe and track business metrics regardless of their physical location. In today’s business world, employees are often on the go, so the ability to see dashboards from mobile phones or tablets is convenient. This is important for C-level employees who might not always be in the office.

The ability to share [dashboards](https://www.g2.com/categories/data-visualization/f/dashboards) is another important feature of data visualization software. If a sales leader needs to send numbers to a company’s board of directors, easily emailing an entire dashboard is quick and easy. It is also beneficial to be able to share metrics internally with teams via email, if employees are unaware of how metrics are progressing.

Other features of data visualization software:[Charts and Graphs](https://www.g2.com/categories/data-visualization/f/charts-and-graphs), [Contact Center](https://www.g2.com/categories/data-visualization/f/contact-center), [Education](https://www.g2.com/categories/data-visualization/f/education), [Finance](https://www.g2.com/categories/data-visualization/f/finance), [IT & Development](https://www.g2.com/categories/data-visualization/f/it-and-development), and [Reports](https://www.g2.com/categories/data-visualization/f/reports).

### Kinds of Data Visualization Tools

Some data visualization solutions target specific industries or teams within a company, making them more unique than general data visualization software. A marketing team may opt to use a marketing analytics solution since they only want to visualize and track progress for specific marketing metrics. There are also sales analytics tools that only track sales metrics.

Additionally, many software products have some data visualization within them. For example, a CRM or help desk tool might have data visualization features, but they differ in the sense that these are simply features, not the product's main function.

### Software and Services Related to Data Visualization Tools

For business users interested in advanced analytics tools that contain more robust features, business intelligence tools are a step up from data visualization. Data analysts or data scientists most often utilize business intelligence platforms.

These platforms often require a good amount of coding or query language knowledge to access necessary data and transform it into visualizations. Self-service business intelligence solutions are aimed more at roles outside of analyst or data scientist, and allow users to perform analysis without a deeper knowledge of the back end. [Embedded business intelligence](https://www.g2.com/categories/embedded-business-intelligence) solutions may have self-service aspects, but these solutions embed the business intelligence capabilities within a third-party application.

The difference between business intelligence products and data visualization tools is that you can perform drill-downs and dig further into the data, right there in the business intelligence product with interactive data visualizations. Business intelligence tools focus more on exploratory data representations than just the raw data or metrics. Data visualization software is really just to see goals and track metric progress, not to dig into the data further and conduct deeper analysis.

For businesses that need to consume large data sets, [big data analytics](https://www.g2.com/categories/big-data-analytics) solutions may be the best option. These products pull mostly unstructured data from [big data processing and distribution](https://www.g2.com/categories/big-data-processing-and-distribution) systems, such as Hadoop, before putting them into big data analytics tools. These products require heavy development knowledge and are mostly utilized by data scientists at larger companies.