What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels. To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads. Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals. Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel. Key Benefits of Cross-Channel Advertising Software Create more touchpoints for brands, increasing the chances of conversions Create a single cross-channel view of the customer buying journey across channels Multiple connections with buyers or customers through their preferred channels Provide a positive brand experience and build lasting relationships Gain better insights into cross-channel campaigns and advertisements Increase brand visibility and customer engagement

Why Use Cross-Channel Advertising Software?

Connect with consumers on all of their favorite channels — Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing. Increase customer engagement and improve customer loyalty — Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist. Enhance brand visibility and awareness — Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation. Ensure more customer touchpoints, and better customer insights and experience — Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground. Track ROI — Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. Marketing teams — Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

Page 5 | Best Cross-Channel Advertising Software: User Reviews from November 2026

Epom Ad Server

Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.

Average Rating: 4.6/5.0

Total Reviews: 46

How Do G2 Users Rate Epom Ad Server?

Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.5/10)
Ease of Use: 8.5/10 (Category avg: 8.4/10)
Quality of Support: 9.1/10 (Category avg: 8.7/10)
Ease of Admin: 7.5/10 (Category avg: 8.2/10)

Who Is the Company Behind Epom Ad Server?

Seller: Epom
Year Founded: 2011
HQ Location: Kiev, Ukraine
LinkedIn® Page: www.linkedin.com
111 employees on LinkedIn®

Who Uses This Product?

Top Industries: Information Technology and Services, Marketing and Advertising
Company Size: 70% Small, 30% Medium

What Do G2 Reviewers Say About Epom Ad Server?

AI-generated summary from verified user reviews

Pros

Users benefit from solid campaign management and outstanding support, boosting retargeting success and conversion rates.
Users value the outstanding customer support of Epom Ad Server, enhancing their overall ad management experience.
Users benefit from the seamless integration and extensive targeting capabilities of Epom Ad Server, enhancing campaign effectiveness.
Users value the outstanding technical support of Epom Ad Server, enhancing their ad management experience effectively.
Users praise the solid ad management and exceptional support team provided by Epom Ad Server.

Cons

Users find the difficult setup challenging but appreciate the support team’s guidance throughout the process.
Users often face a complex setup process with Epom Ad Server, requiring assistance from the support team.
Users often experience poor customer support, making setup and assistance challenging with Epom Ad Server.
Users often face poor documentation, relying heavily on support for proper setup and guidance.

What Are Recent G2 Reviews of Epom Ad Server?

"Using Epom Ad Server to manage media buying"

Rating: 5.0/5.0 stars

— Anastasiia C.

Best Cross-Channel Advertising Software - Page 5

How Many Cross-Channel Advertising Software Products Does G2 Track?

Category Stats (Nov 2026)

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G2 Grid® for Cross-Channel Advertising Software

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