# Best Consent Management Platforms for Medium-Sized Businesses - Page 2 *By [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)* Products classified in the overall Consent Management Platform (CMP) category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Consent Management Platform (CMP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Consent Management Platform (CMP) category. In addition to qualifying for inclusion in the Consent Management Platforms category, to qualify for inclusion in the Medium-Sized Business Consent Management Platforms category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## Top Consent Management Platforms at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [AdOpt](https://www.g2.com/products/adopt-adopt/reviews) | 4.9/5.0 (410 reviews) | LGPD/GDPR cookie consent with no-code deployment | "[Intuitive Platform with Exceptional Real-Time Support Including Sundays](https://www.g2.com/survey_responses/adopt-review-13094046)" | | 2 | [Cookiebot by Usercentrics](https://www.g2.com/products/cookiebot-by-usercentrics/reviews) | 4.2/5.0 (178 reviews) | GTM-native cookie consent and compliance automation | "[Updated Review of Cookiebot for my preferred cookie solution](https://www.g2.com/survey_responses/cookiebot-by-usercentrics-review-10820780)" | | 3 | [CookieScript](https://www.g2.com/products/cookiescript/reviews) | 4.6/5.0 (517 reviews) | GTM-native cookie consent with geo-targeting | "[CookieScript Makes Compliance Effortless with Reliable Scanning and Clean Integration](https://www.g2.com/survey_responses/cookiescript-review-12580384)" | | 4 | [Captain Compliance](https://www.g2.com/products/captain-compliance/reviews) | 4.6/5.0 (156 reviews) | Multi-jurisdiction consent lifecycle with audit-ready documentation | "[Efficient Breach Notification Automation with Seamless Incident Tracking](https://www.g2.com/survey_responses/captain-compliance-review-13135052)" | | 5 | [Usercentrics](https://www.g2.com/products/usercentrics/reviews) | 4.4/5.0 (220 reviews) | Multi-region consent deployment with GTM integration | "[Effortless Consent Management with Strong Privacy Compliance](https://www.g2.com/survey_responses/usercentrics-review-12712081)" | | 6 | [Ketch](https://www.g2.com/products/ketch/reviews) | 4.6/5.0 (162 reviews) | Multi-jurisdiction consent orchestration with rapid deployment | "[Advanced, Intuitive Privacy Platform with Unmatched Support](https://www.g2.com/survey_responses/ketch-review-13078791)" | | 7 | [Axeptio](https://www.g2.com/products/axeptio/reviews) | 4.7/5.0 (143 reviews) | Brand-native GDPR consent with GTM integration | "[Axeptio: simple consent banner to integrate, customizable and GDPR compliant](https://www.g2.com/survey_responses/axeptio-review-13078904)" | | 8 | [CookieYes](https://www.g2.com/products/cookieyes/reviews) | 4.8/5.0 (297 reviews) | GDPR-compliant cookie consent with Google Consent Mode | "[Excellent, Responsive Support That Quickly Resolved My Setup Issue](https://www.g2.com/survey_responses/cookieyes-review-13131997)" | | 9 | [iubenda](https://www.g2.com/products/iubenda/reviews) | 4.5/5.0 (48 reviews) | Multi-site GDPR consent with auto-updating policies | "[Website Policy Compliance Easy](https://www.g2.com/survey_responses/iubenda-review-13151329)" | | 10 | [TrustArc](https://www.g2.com/products/trustarc/reviews) | 4.2/5.0 (322 reviews) | Global cookie consent with expert-guided compliance | "[Privacy](https://www.g2.com/survey_responses/trustarc-review-11800184)" | ## G2 Grid® for Consent Management Platforms ![G2 Grid® for Consent Management Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/consent-management-platform-cmp/grids.png?focus%5B%5D=1384743&focus%5B%5D=139892&focus%5B%5D=140963&focus%5B%5D=1927&focus%5B%5D=114532&focus%5B%5D=54433&focus%5B%5D=56130&focus%5B%5D=106517) Highlighted products: Captain Compliance, Ketch, AdOpt, Salesforce Headless 360 Platform (formerly Salesforce Platform), Osano, Axeptio, TrustArc, and Usercentrics. Underlying data: [Grid® JSON](https://www.g2.com/categories/consent-management-platform-cmp/grids.json?focus%5B%5D=captain-compliance&focus%5B%5D=ketch&focus%5B%5D=adopt-adopt&focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=osano&focus%5B%5D=axeptio&focus%5B%5D=trustarc&focus%5B%5D=usercentrics&segment=mid-market) ## How Many Consent Management Platforms Products Does G2 Track? **Total Products under this Category:** 146 ### Category Stats (Jul 2026) - **Average Rating**: 4.54/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Okito Ltd. (+1.94%) - Among all products in this category, Okito Ltd. recorded the largest rating increase compared to last month *Last updated: July 24, 2026* ## How Does G2 Rank Consent Management Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,500+ Authentic Reviews - 146+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Captain Compliance Captain Compliance is the #1 data privacy software solution that empowers businesses to achieve comprehensive website compliance and data protection adherence. Our all-in-one platform simplifies complex privacy regulations and protects against litigation domestically and globally. Our suite of intelligent automation and user-friendly compliance tools makes it so you don't have to be concerned with privacy risks as we handle the hard parts for you. Advanced Consent Management Our sophisticated consent management platform ensures your website captures, manages, and maintains proper user consent across all digital touchpoints. Captain Compliance provides granular consent controls that allow visitors to make informed decisions about their data while ensuring your organization maintains compliant consent records. Our consent management system integrates seamlessly with existing websites and automatically adapts to changing privacy preferences. Automated Cookie Transparency and Trust Center Transform your website's cookie compliance with our automated cookie table generation and comprehensive trust center solutions. Captain Compliance continuously scans and categorizes all cookies on your website, automatically updating your cookie transparency documentation to reflect real-time changes. Our trust center provides visitors with complete visibility into data collection practices, building trust while maintaining regulatory compliance. Adaptive Privacy Notices Stay compliant across multiple jurisdictions with our intelligent privacy notice system that automatically adapts to visitor locations and applicable regulations. Captain Compliance generates region-specific privacy notices that meet local requirements, whether you're dealing with GDPR in Europe, CCPA in California, or other regional privacy laws. Our adaptive notices ensure you're always presenting the right information to the right users while also updating as new requirements are released. Fully Automated Data Subject Access Request Portal Streamline data subject rights management with our completely automated DSAR portal. When individuals request access to their personal data, request deletions, or exercise other privacy rights, Captain Compliance handles the entire process automatically. Our system locates relevant data, generates required reports, and manages the complete fulfillment process without manual intervention, ensuring timely responses that meet regulatory deadlines. Real-Time Data Privacy Compliance Monitoring Our intelligent compliance tracker continuously monitors your website to ensure ongoing adherence to privacy regulations. Captain Compliance automatically alerts you when your website falls out of compliance, identifies specific issues, and provides actionable recommendations to restore compliance quickly. This proactive monitoring prevents costly violations and maintains your privacy program's integrity. Comprehensive Data Privacy Management Beyond individual tools, Captain Compliance provides a unified data privacy management platform that addresses all aspects of modern privacy compliance. Our solution handles consent management, cookie compliance, privacy notices, data subject requests, and ongoing monitoring from a single, integrated dashboard. Scalable Privacy Solutions Whether you're a growing startup or an enterprise organization, Captain Compliance scales to meet your data privacy needs. Our platform handles high-volume websites, complex consent scenarios, and multi-jurisdictional compliance requirements while maintaining optimal performance and user experience. Trusted by Industry Leaders Organizations worldwide trust Captain Compliance to manage their data privacy obligations effectively. Our solution reduces compliance overhead, minimizes legal risks, and enables businesses to focus on growth while maintaining the highest standards of data protection. Captain Compliance transforms complex privacy compliance into a streamlined, automated process that protects both your organization and your users' privacy rights. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2189&secure%5Bchosen_at%5D=2026-07-24T23%3A51%3A08Z&secure%5Bdisplayable_resource_id%5D=2189&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2189&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1384743&secure%5Bresource_id%5D=2189&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconsent-management-platform-cmp%2Fmid-market%3Fpage%3D2&secure%5Btoken%5D=dfbde6d7f2651b8deed95af377126c1297d78c110e27c03075489c62ae1c71c7&secure%5Burl%5D=https%3A%2F%2Fwww.captaincompliance.com%2F&secure%5Burl_type%5D=company_website) --- ## What Is Consent Management Platforms? [Data Privacy Software](https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806) ## What Software Categories Are Similar to Consent Management Platforms? - [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management) - [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar) - [Privacy Impact Assessment (PIA) Software](https://www.g2.com/categories/privacy-impact-assessment-pia) - [Data Breach Notification Software](https://www.g2.com/categories/data-breach-notification) - [Cookie Tracking Software](https://www.g2.com/categories/cookie-tracking) - [Sensitive Data Discovery Software](https://www.g2.com/categories/sensitive-data-discovery) - [Privacy Policy Generator Software](https://www.g2.com/categories/privacy-policy-generator) --- ## How Do You Choose the Right Consent Management Platforms? ### What You Should Know About Consent Management Platform (CMP) Software ### What is Consent Management Platform (CMP) Software? Companies use consent management platform (CMP) to legally capture a website or application user’s consent prior to tracking, collecting, sharing, selling, and processing the user’s data. CMP software notifies users on the ways their online activities may be tracked, the purposes for which those activities are tracked, the legal bases used to track them, and which specific entities and vendors seek to track them. Notifying the user and collecting their consent choices are facilitated by a pop-up banner on a website or within an application. Users are given the explicit choice to grant, refuse, or revoke consent to having their online activities collected, used, or sold by one, some, or all of these parties. The CMP tool, which has a legal basis to store consent data, will then pass the user’s explicit and granular consent choices on data collection to third parties like advertisers and publishers prior to those entities processing the user’s data. CMP software was initially developed to assist companies in complying with the European Union’s General Data Protection Regulation (GDPR) and can be used to capture consent under other data privacy laws or data protection regulations, as well. In order to process a user’s data under the GDPR, a minimum of one of the six lawful bases for processing data as cited under Article 6 of the GDPR must be met. The six bases include consent, contract, legal obligation, vital interest, public task, and legitimate interest. CMPs assist companies with processing under the lawful basis of consent. Some CMPs also enable users to exercise their right to object to legitimate interest bases, as well. CMP software can also be used to comply with the California Consumer Privacy Act (CCPA) by powering a website’s “do not sell” button; the CCPA does not require a consent pop-up like GDPR, however. **What Does CMP Stand For?** In the data privacy and digital advertising industries, CMP stands for consent management platform. This acronym is sometimes used for consent management providers, as well.  ### What are the Common Features of Consent Management Platform (CMP) Software? The following are some core features within CMP software: **Multi-language support:** CMP software should offer multiple languages. In order to gain a user’s informed and explicit consent to process personal data, the user should be communicated with in their preferred language.  **Customizable design:** Many CMP providers offer customizable CSS design themes to ensure that the pop-up banner’s colors and fonts reflect the company’s branding. Having consistent branding in the pop-up improves end-user consent opt-in rates to allow tracking, which is why this feature is important. **Administration interface:** CMPs should offer easy to understand, intuitive administrative interfaces, often with reporting features. **Mobile software development kit (SDK):** For companies seeking to collect user consent within applications, having a mobile SDK is important. **Cross-domain and cross-device consent management:** This enables companies to utilize user consent across domains and devices. ### What are the Benefits of Consent Management Platform (CMP) Software? **Meet legal requirements:** The main benefit of using a CMP is to meet legal requirements of data privacy and data protection regulations by lawfully processing user data. **Improve user opt-in rates:** Using a CMP with a well-designed pop-up banner can improve user’s consent to processing opt-in rates. This is important for companies wishing to sell advertisements. ### Who Uses Consent Management Platform (CMP) Software? Since capturing user consent to use personal data is vital to companies doing business, especially within the European Union, many types of professionals may use CMP software. Most commonly, these professionals are from information technology (IT), data privacy and protection, or marketing backgrounds. **IT administrators:** Given that CMP must integrate with a company’s websites and applications, many IT administrators deploy CMP software on behalf of their companies. **Data privacy and data protection professionals:** Data privacy and data protection professionals may be responsible for their company’s use of CMP software, as this relates to their ongoing compliance with global data privacy regulations. **Marketing professionals:** Marketers may utilize CMP software, in particular those working in adtech, martech, digital marketing, or e-commerce areas who need to work with consented data. #### Software Related to Consent Management Platform (CMP) Software Solutions that are related to CMP software include: [Cookie and website tracker scanning software](https://www.g2.com/categories/cookie-and-website-tracker-scanning) **:** Cookie and tracker scanning software scans websites to identify and list what cookies, beacons, tags, tracking pixels, local objects, and other website tracking technologies, such as plug-ins or integrated content like videos, are present on company websites.  [Privacy policy generator software](https://www.g2.com/categories/privacy-policy-generator) **:** Privacy policy generator software helps companies generate and maintain privacy policies. Some CMP tools offer privacy policy management within their solutions. [Data privacy management software](https://www.g2.com/categories/data-privacy-management) **:** Data privacy management software provides comprehensive solutions for companies to manage their privacy program, including replying to consumer requests or data subject requests (DSR/DSAR), mapping sensitive data, and more. [Customer data platform (CDP) software](https://www.g2.com/categories/customer-data-platform-cdp) **:** CDPs are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. Though not universal, some CDP solutions offer consent management functions, as well. [Data management platform (DMP) software](https://www.g2.com/categories/data-management-platform-dmp) **:** DMP software analyzes company customer, audience, and marketing data by pulling in and storing data from multiple sources such as first-party websites and software, third-party data providers, and offline sources. [Publisher ad management software](https://www.g2.com/categories/publisher-ad-management): Publisher ad management software is used by publishers to manage and sell ad inventory on their websites. This helps publishers monetize their content. There are multiple types of publisher adtech ad management software available on the market, including [a](https://www.g2.com/categories/app-monetization)[pp monetization software](https://www.g2.com/categories/app-monetization), [publisher ad server software](https://www.g2.com/categories/publisher-ad-server), [search monetization software](https://www.g2.com/categories/search-monetization), and [supply side platform (SSP) software](https://www.g2.com/categories/supply-side-platform-ssp). [Advertiser campaign management software:](https://www.g2.com/categories/advertiser-campaign-management) Advertiser campaign management software is used by advertisers to buy, manage, and track ads online. Advertiser campaign management software can access various digital advertising channels including display, mobile, search, social, and video. ### Challenges with Consent Management Platform (CMP) Software Software solutions can come with their own set of challenges. Some things to consider include:  **Legal review:** It is important that companies seek the advice of their own legal teams to ensure the verbiage written within CMP pop-up banners meets their company’s unique requirements and obligations. **Geo specificity** : Many companies want to customize their user experience to meet the regulatory requirements necessary for a specific location. For example, in the European Union, a consent banner is required, while in California, it is not.  ### Which Companies Should Buy Consent Management Platform (CMP) Software? Any company that must comply with data privacy regulations that require obtaining user consent prior to processing their data, such as the European Union’s GDPR, should buy a CMP solution to ensure they are legally capturing and honoring user consents.   ### How to Buy Consent Management Platform (CMP) Software #### Requirements Gathering (RFI/RFP) for Consent Management Platform (CMP) Software It is important to identify a company’s unique requirements prior to selecting a consent management solution. For example, it is vital that buyers select a provider that supports the languages of their customer base. Businesses also need to decide where the user consent data will be stored, whether that be by the CMP provider or by the company itself. It may be important to the company that the CMP provider is approved and registered with the industry group that has set some standards for CMPs, the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF), as well.  #### Compare Consent Management Platform (CMP) Software Products **Create a long list** The long list of requirements should include languages supported and the robustness of banner customization to promote user opt-in rates. Buyers must also consider whether the administration is simple and easy, if the CMP provider has prebuilt lists of common vendors and third parties, if they have template privacy policies and other documents that buyers can use, and whether the provider offers a mobile software development kit if they plan to use this with mobile applications. By visiting G2.com’s category for Consent Management Platform (CMP) software, buyers may sift through the CMP solutions and add products to their “My List” within G2.com. **Create a short list** Once buyers have created a short list within “My List” at G2.com, they can further sort their options by checking the product’s ratings on the G2 GridⓇ and reading user reviews to get an understanding of how their peers experience the software. **Conduct demos** After narrowing down the selection, buyers must contact the vendors to schedule demonstrations of the solution. Businesses can contact many vendors directly on G2.com to request demos by selecting the “Get a Quote” button. At each demo, buyers must be sure to ask the same questions and use case scenarios to best evaluate each product. Questions to consider including are: Does this support the languages we require? Can we customize the pop-up banners to match our branding? Does the vendor store the consent data or does the company? Is this product registered with the IAB TCF? #### Selection of Consent Management Platform (CMP) Software **Choose a selection team** The software selection team should include the person responsible for setting up and maintaining the CMP software and likely someone from the company’s legal or compliance team to ensure it meets the company’s legal obligations. **Negotiation** Considering that these are relatively lightweight solutions, vendors may not be keen to negotiate on price and may stick to their standard pricing. Buyers may be able to negotiate for implementation assistance, however.  **Final decision** Once the person responsible for setting up and maintaining the CMP software approves of the specific product and the company’s legal team approves the purchase, businesses should feel confident moving forward with a CMP tool. After implementing and using the tool, it helps to leave a review on G2.com, sharing their experience to assist other future CMP buyers in their decision-making process.