# Best AI Agents for Small Business

## How Many AI Agents Products Does G2 Track?

**Total Products under this Category:** 2,776

### Category Stats (Aug 2026)

- **Average Rating:** 4.62/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Parloa (+14.43%) - Among all products in this category, Parloa recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank AI Agents Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 284,200+ Authentic Reviews
- 2,776+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for AI Agents
 ![G2 Grid® for AI Agents plotting products by satisfaction and market presence](https://www.g2.com/categories/ai-agents/grids.png?focus%5B%5D=82623&focus%5B%5D=25675&focus%5B%5D=1437428&focus%5B%5D=159846&focus%5B%5D=53090&focus%5B%5D=1408921&focus%5B%5D=43119&focus%5B%5D=1386425)

Highlighted products: Notion, ClickUp, Jotform AI Agents, VEED, Rippling, Salesforce Agentforce, Insider One, and Synthflow.

Underlying data: [Grid® JSON](https://www.g2.com/categories/ai-agents/grids.json?focus%5B%5D=notion&focus%5B%5D=clickup&focus%5B%5D=jotform-ai-agents&focus%5B%5D=veed&focus%5B%5D=rippling&focus%5B%5D=salesforce-agentforce&focus%5B%5D=insider-one&focus%5B%5D=synthflow&segment=small-business)

**Sponsored**

### 800.com

Smarter call tracking, now with AI Agents that answer when you can't. Never miss a call again. 800.com helps small businesses and agencies grow smarter with 800 AI Agents: intelligent agents that answer, handle, and qualify every inbound call, 24/7. No missed calls, no lost leads, no after-hours voicemail black hole. 800 AI Agents work hand-in-hand with 800 Intelligence and Enhanced Caller ID to unlock even more the moment a call comes in — call summaries, call scoring, recommended next steps, and data enrichment that gives you the caller's name, email, and address instantly. Combined with a professional phone number, intuitive call routing, and built-in call tracking, you can stop guessing where your leads are coming from and start focusing on what works. Even if you're new to call tracking, 800.com makes it easy to assign unique phone numbers to your campaigns (website, ads, social, print), track results in real time, and route calls to the right person or team — all from one simple dashboard. AI features include: – 800 AI Agents that answer, handle, and qualify calls 24/7 – Call summaries, call scoring, and recommended next steps via 800 Intelligence – Data enrichment through Enhanced Caller ID — name, email, and address the moment the phone rings – Call transcription and sentiment analysis for deeper insight into customer interactions For agencies and advanced users, 800.com supports powerful tools like: – Dynamic Number Insertion (DNI) to track exact sources of inbound calls – Integrations with GA4, Google Ads, Meta, and Microsoft Ads – Client-level account management with white-labeled dashboards for a consistent brand experience across every account Built for SMBs but scalable for agencies, 800.com also includes: – Call forwarding, voicemail, and customizable IVR – Call recording and transcription with playback for training or QA – In-depth call analytics and reporting – SMS campaigns for direct customer engagement – Mobile app so your business line goes everywhere you go Looking for advanced call forwarding and routing with custom greetings and an auto-attendant? We have that too. Whether you're just starting out or scaling fast, 800.com helps you look more professional, stay responsive, and make better marketing decisions — with AI agents doing the heavy lifting, without the complexity of traditional phone systems.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1010752&secure%5Bchosen_at%5D=2026-08-15T08%3A50%3A32Z&secure%5Bdisplayable_resource_id%5D=1010752&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1010752&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=125374&secure%5Bresource_id%5D=1010752&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fai-agents%2Fsmall-business&secure%5Btoken%5D=a872fc8a40ccc1db61fe7e2c81b2e868798a2a65b814f098d4ed99cc86d5000c&secure%5Burl%5D=https%3A%2F%2Fwww.800.com%2Fai-agents&secure%5Burl_type%5D=custom_url)

### [Notion](https://www.g2.com/products/notion/reviews)

Notion is the connected AI workspace that brings all work together in a tool that adapts to every team—with AI to find answers and automate busywork. It's one place for search, manage projects, capture notes and company knowledge, and collaborate as a team. Millions love Notion because it increases productivity, reduces tools & costs, and empowers everyone to do their best work. Unlike fragmented, rigid software, Notion connects work into one tool that’s customizable and people love to use. Now you have beautiful tools to build your life’s work.

**Average Rating:** 4.6/5.0

**Total Reviews:** 12,457

#### Who Is the Company Behind Notion?

- **Seller:** [Notion](https://www.g2.com/sellers/notion-2026-07-28)
- **Company Website:** www.notion.com
- **Year Founded:** 2016
- **HQ Location:** San Francisco, California
- **Twitter:** @NotionHQ  
518,653 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=399e9697986146b6547e3d94bc17ba8f8319eab9f75fe02bef5adbd86876f603&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnotionhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,360 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Student
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 62% Small, 24% Medium

#### What Do G2 Reviewers Say About Notion?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Notion's **ease of use** enhances collaboration and organization, making workflows more intuitive and efficient.
- Users appreciate the **versatile features** of Notion, enhancing organization and productivity across various projects and documentation.
- Users appreciate the **AI integration** in Notion, enhancing organization and automating repetitive tasks effectively.
- Users find Notion **intuitive and easy to use** , significantly improving organization and enhancing overall productivity for their businesses.
- Users value the **organizational capabilities** of Notion, enhancing workflow and productivity through versatile features and AI tools.

##### Cons

- Users find the **learning curve challenging** , often struggling with navigation and editing in Notion's expansive features.
- Users find Notion's **limited features** restrictive, hoping for enhanced design options and AI integration improvements.
- Users find Notion's interface **difficult to navigate** , with a steep learning curve for new users and formatting challenges.
- Users find Notion lacking in **essential features** , leading to workarounds and a less optimized experience for complex tasks.
- Users struggle with **usage limitations** , particularly when managing larger projects and basic document creation tasks in Notion.

#### What Are Recent G2 Reviews of Notion?

**["Notion Helps Me Stay Organized and Work More Efficiently"](https://www.g2.com/survey_responses/notion-review-13253813)**

**Rating:** 4.5/5.0 stars

_— Vishnu P._

[Read full review](https://www.g2.com/survey_responses/notion-review-13253813)

**["Snappy, Easy-to-Use Notion with Strong Forms, AI, and Integrations"](https://www.g2.com/survey_responses/notion-review-13260759)**

**Rating:** 4.5/5.0 stars

_— Max S._

[Read full review](https://www.g2.com/survey_responses/notion-review-13260759)

### [ClickUp](https://www.g2.com/it/products/clickup/reviews)

ClickUp è il primo Converged AI Workspace al mondo, che riunisce tutte le app di lavoro, i dati e i flussi di lavoro. ClickUp elimina tutte le forme di dispersione del lavoro per fornire il 100% di contesto e un unico luogo in cui umani e agenti possano lavorare insieme. Affidato da oltre 20 milioni di utenti in tutto il mondo, ClickUp ha la missione di massimizzare la produttività umana.

**Average Rating:** 4.6/5.0

**Total Reviews:** 13,075

#### Who Is the Company Behind ClickUp?

- **Venditore:** [ClickUp](https://www.g2.com/it/sellers/clickup)
- **Sito web dell'azienda:** ClickUp.com
- **Anno di Fondazione:** 2017
- **Sede centrale:** San Diego, California
- **Twitter:** @clickup  
69,539 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12451d66d580078c16b08985ccc98dcf8d832565fb04a9665439cfd4f2a74fa7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F12949663%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,526 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Project Manager
- **Top Industries:** Marketing e pubblicità, Software per computer
- **Company Size:** 77% Small, 19% Medium

#### What Do G2 Reviewers Say About ClickUp?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti lodano ClickUp per la sua **facilità d'uso** , migliorando la collaborazione e l'efficienza nella gestione dei progetti senza sforzo.
- Gli utenti apprezzano le **robuste capacità di gestione delle attività** di ClickUp, migliorando l'organizzazione, la produttività e l'efficienza generale del flusso di lavoro.
- Gli utenti apprezzano le **funzionalità robuste e la flessibilità** di ClickUp, migliorando significativamente la produttività e la visibilità dei progetti tra i team.
- Gli utenti apprezzano la **flessibilità e l'integrazione completa** di ClickUp, migliorando l'efficienza del lavoro di squadra e dell'esecuzione dei progetti.
- Gli utenti apprezzano la **collaborazione efficace** di ClickUp, che consente un lavoro di squadra e una gestione delle attività senza soluzione di continuità su un'unica piattaforma.

##### Cons

- Gli utenti trovano **frustrante la mancanza di funzionalità** in ClickUp, specialmente quando strumenti cruciali sono limitati da paywall e restrizioni.
- Gli utenti trovano che la **curva di apprendimento per i principianti** sia impegnativa, richiedendo tempo per adattarsi e padroneggiare il sistema.
- Gli utenti trovano che ClickUp abbia **funzionalità limitate** , mancando di integrazioni e funzionalità complesse, influenzando l'usabilità e la flessibilità.
- Gli utenti trovano l'interfaccia di ClickUp **non intuitiva** , complicando la scoperta delle funzionalità e l'esperienza complessiva dell'utente.
- Gli utenti segnalano di sperimentare **tempi di caricamento lenti** in ClickUp, influenzando l'efficienza complessiva e l'esperienza utente.

#### What Are Recent G2 Reviews of ClickUp?

**["Uno strumento completo e super utile per il giorno per giorno all'interno di un'organizzazione"](https://www.g2.com/it/survey_responses/clickup-review-13273548)**

**Rating:** 5.0/5.0 stars

_— Jhohan p._

[Read full review](https://www.g2.com/it/survey_responses/clickup-review-13273548)

**["Abbastanza flessibile da gestire tutta la nostra attività su di esso"](https://www.g2.com/it/survey_responses/clickup-review-13236245)**

**Rating:** 4.5/5.0 stars

_— King I._

[Read full review](https://www.g2.com/it/survey_responses/clickup-review-13236245)

#### What Are G2 Users Discussing About ClickUp?

- [Quali caratteristiche di ClickUp lo rendono una scelta preferita per la gestione dei progetti nei team agili?](https://www.g2.com/it/discussions/what-features-of-clickup-make-it-a-preferred-choice-for-project-management-in-agile-teams) - 6 comments, 6 upvotes
- [A cosa serve ClickUp?](https://www.g2.com/it/discussions/what-is-clickup-used-for) - 10 comments, 4 upvotes
- [Google utilizza ClickUp?](https://www.g2.com/it/discussions/does-google-use-clickup) - 5 comments, 3 upvotes
- [Chi usa ClickUp?](https://www.g2.com/it/discussions/who-uses-clickup) - 14 comments, 4 upvotes
- [ClickUp è davvero gratuito?](https://www.g2.com/it/discussions/is-clickup-really-free) - 12 comments, 3 upvotes

### [Jotform AI Agents](https://www.g2.com/products/jotform-ai-agents/reviews)

Jotform AI Agents are automated real-time assistants designed to help your users at any time of day or night. AI Agents are the future of customer service. Train and customize your own personal AI Agent to enhance user engagement, improve response times, and streamline support operations. With Jotform’s intuitive, no-code AI builder, you can easily train and customize your own AI Agent to match your brand voice, support workflows, and respond with the exact information your users need. Simply provide key details, documents, FAQs, or form data, and your AI Agent will learn from this context to deliver accurate, personalized interactions. This level of customization helps teams improve response times, boost user satisfaction, and streamline support operations across every stage of the customer journey. One of the platform’s most powerful advantages is its extensive library of 7,000+ customizable AI Agent templates. These ready-made templates provide an easy starting point for a wide variety of use cases, including customer support, onboarding, lead qualification, appointment scheduling, product education, internal training, and more. Each template can be fully personalized with your own instructions, tone, workflows, and industry-specific knowledge—allowing you to deploy high-performing AI Agents in minutes. Jotform AI Agents provide 24/7 automated assistance, ensuring your customers receive instant support even outside of business hours. While you sleep, your AI Agents continue working—handling inquiries, resolving issues, collecting information, and providing accurate responses around the clock. This continuous availability reduces wait times, increases engagement, and helps teams keep up with growing demand. With multichannel support, Jotform AI Agents can operate wherever your users are. Deploy your agents across web, chat widgets, email, phone, WhatsApp, Messenger, Gmail, WordPress, and other communication channels for a unified, consistent support experience. This omnichannel flexibility ensures that your users always receive real-time assistance—no matter the device or platform. For teams requiring voice-based interactions, Jotform offers powerful phone and SMS capabilities. AI Agents can handle incoming calls, conduct natural voice conversations, answer questions, and transcribe spoken messages—all with a friendly, human-like tone. This makes Jotform AI Agents ideal for customer service hotlines, appointment reminders, phone-based support, and automated phone menus. AI Agents can also perform customizable actions based on your workflows. Define specific behaviors, triggers, follow-up steps, or automated tasks for your agent to execute. Whether you want it to qualify leads, send emails, update CRM records, route inquiries, generate reports, or collect data through forms, your AI Agent follows your rules precisely. By combining real-time automation, no-code customization, multichannel support, and intelligent communication, Jotform AI Agents help organizations scale their customer experience effortlessly. Whether you’re a small business or a global enterprise, AI Agents provide the speed, accuracy, and availability needed to support users at every moment.

**Average Rating:** 4.5/5.0

**Total Reviews:** 661

#### Who Is the Company Behind Jotform AI Agents?

- **Seller:** [Jotform](https://www.g2.com/sellers/jotform)
- **Company Website:** www.jotform.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, California
- **Twitter:** @Jotform  
39,289 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8baa6a5c796d62ca5df3355392c638c519f99283c496ed24278490484f9fcca1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3541463%2F&secure%5Burl_type%5D=linkedin_company_website)  
901 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 73% Small, 11% Medium

#### What Do G2 Reviewers Say About Jotform AI Agents?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Jotform AI Agents, which significantly simplifies survey creation and workflow automation.
- Users value the **easy setup** of Jotform AI Agents, enabling seamless integration into daily business operations.
- Users value the **time-saving capabilities** of Jotform AI Agents, significantly enhancing their productivity in survey creation.
- Users value the **efficiency** of Jotform AI Agents, which streamlines form creation and enhances overall productivity.
- Users appreciate the **setup ease** of Jotform AI Agents, allowing for quick integration into daily activities.

##### Cons

- Users experience **hallucinations and misunderstandings** with Jotform AI Agents, leading to confusion and frustration during interactions.
- Users find the **limited AI capabilities** challenging, especially for customizing workflows and understanding specific needs.
- Users find the **limited features** of Jotform AI Agents restrictive, hindering flexibility in workflows and session management.
- Users find the **inadequate AI features** of Jotform AI Agents frustrating, as it often hallucinates and misinterprets queries.
- Users express frustration over the **poor understanding** of Jotform AI Agents, impacting usability and project success.

#### What Are Recent G2 Reviews of Jotform AI Agents?

**["Fast, No-Code AI Assistant That Delivers Contextual Answers"](https://www.g2.com/survey_responses/jotform-ai-agents-review-13188480)**

**Rating:** 5.0/5.0 stars

_— VELYON I._

[Read full review](https://www.g2.com/survey_responses/jotform-ai-agents-review-13188480)

**["Jotform Makes Lead Capture Easy with Intuitive Templates and Smart Routing"](https://www.g2.com/survey_responses/jotform-ai-agents-review-13213003)**

**Rating:** 4.0/5.0 stars

_— Pratyush S._

[Read full review](https://www.g2.com/survey_responses/jotform-ai-agents-review-13213003)

### [VEED](https://www.g2.com/products/veed/reviews)

VEED is an AI-powered video creation and editing platform that helps creators, marketers, teams and enterprises generate and edit video content at scale. The platform combines advanced AI video generation with simple but powerful editing tools, allowing users to produce professional videos without technical expertise or expensive equipment. From Idea to Video in One Unified Workflow VEED brings video generation and editing together in a single platform so users can create original content through AI video generation, then refine it with professional editing features—all in one workspace. Users no longer need to juggle tools, struggle with editing skills, or deal with production bottlenecks. This integrated approach helps teams scale content production, localize videos across markets, and maintain brand consistency across campaigns. The platform is designed for content creators producing social media and educational videos, marketing teams developing campaign assets, small business owners creating promotional content, and enterprises managing video content at scale. VEED's browser-based interface requires no downloads or installations, making professional video creation accessible from any device with an internet connection. Teams can collaborate on projects in real-time, share feedback, and manage multiple video projects simultaneously. AI Video Generation VEED's video generation capabilities are powered by industry-leading AI from OpenAI, Google, and ElevenLabs and integrated with the latest releases, including Sora and Veo. The platform also features Fabric 1.0, VEED's proprietary AI video model that delivers natural lip-sync synchronization between generated avatars and audio, creating more realistic and engaging video content. Users can: • Transform text scripts into complete videos with AI avatars and dynamic scenes • Generate professional voiceovers in multiple languages and voices using neural text-to-speech technology • Create talking videos with precise lip-sync accuracy using Fabric 1.0 • Create custom visuals, animations, and motion graphics from text prompts • Produce multiple video variations optimized for different platforms and target audiences The video generation workflow allows users to start from scratch with just a text prompt, eliminating the need for filming equipment, studios, or professional on-camera skills. Videos can be customized with brand colors, logos, and style preferences to maintain visual consistency across content. AI-Powered Editing Tools The platform lets creators automate complex editing tasks traditionally requiring professional skills and software expertise. Key editing capabilities include: • Generate and translate automatic subtitles in over 125 languages, with fully customizable styling • Translate spoken audio into multiple languages using AI dubbing. • Intuitive background removal for videos and images—no green screen needed • Detect and remove filler words for cleaner, more professional dialogue • Automatically trim scenes, improve pacing, and remove dead space with Magic Cut • Clean audio and reduce background noise in one click These editing features work alongside traditional video editing tools like timeline editing, transitions, text overlays, and color correction, giving users both AI-powered automation and manual creative control.

**Average Rating:** 4.6/5.0

**Total Reviews:** 2,161

#### Who Is the Company Behind VEED?

- **Seller:** [VEED](https://www.g2.com/sellers/veed-bdac6289-d6d6-4f09-b842-7bac70643e49)
- **Company Website:** www.veed.io
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @veedstudio  
22,690 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12f15443049cdf9aafad396dc095b2a3affbe4a69921b3fc3b6d3c8ad393a1d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveedhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
176 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 81% Small, 9% Medium

#### What Do G2 Reviewers Say About VEED?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of VEED, which simplifies editing and enhances content production efficiency.
- Users love the **user-friendly customization options** and AI tools for efficiently creating content and videos.
- Users love the **simple and user-friendly editing** of VEED, making video creation quick and efficient.
- Users love the **user-friendly interface** of VEED, making video editing quick and enjoyable for all.
- Users love the **easy creation** of videos with VEED, appreciating its intuitive interface and seamless editing features.

##### Cons

- Users experience **slow performance** with VEED, leading to frustrating playback issues and decreased overall functionality.
- Users note the **limited features** of VEED, wishing for more transitions to enhance video quality.
- Users find the **pricing to be expensive** , particularly for access to advanced features and AI functions.
- Users note the **AI limitations** in video accuracy and text-to-speech functionality, indicating room for improvement.
- Users find the **limited options** for customization and graphics frustrating, impacting their editing creativity and efficiency.

#### What Are Recent G2 Reviews of VEED?

**["VEED Makes It Easy to Turn Quick Ideas Into Polished Videos"](https://www.g2.com/survey_responses/veed-review-13270436)**

**Rating:** 5.0/5.0 stars

_— deshdeepak b._

[Read full review](https://www.g2.com/survey_responses/veed-review-13270436)

**["Fast, All-in-One Video Editing with Auto Subtitles and Templates"](https://www.g2.com/survey_responses/veed-review-13261915)**

**Rating:** 5.0/5.0 stars

_— Ishan N._

[Read full review](https://www.g2.com/survey_responses/veed-review-13261915)

#### What Are G2 Users Discussing About VEED?

- [Is VEED good for editing?](https://www.g2.com/discussions/is-veed-good-for-editing) - 7 comments, 4 upvotes
- [What are the features of video editing software?](https://www.g2.com/discussions/veed-what-are-the-features-of-video-editing-software) - 1 comment, 1 upvote
- [What can VEED do?](https://www.g2.com/discussions/what-can-veed-do) - 1 comment

### [Rippling](https://www.g2.com/products/rippling/reviews)

Rippling is the AI platform that connects HR, IT, and Finance — giving Rippling AI everything it needs to help run your company. Because employee data, permissions, and approvals all live in one place, Rippling AI has a complete view of your business and can take action quickly and safely, across the entire employee lifecycle, from hiring to benefits administration to access management. Automate business tasks, ensure compliance, and streamline approvals with workflows that understand your organization. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies that adjust as your business changes. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Because Rippling AI works from a single source of truth instead of disconnected systems, your business can save time, reduce costs, and enhance efficiency — with the trust and safety that comes from unified data and permissions. Experience the power of AI-driven, unified management with Rippling today.

**Average Rating:** 4.8/5.0

**Total Reviews:** 11,680

#### Who Is the Company Behind Rippling?

- **Seller:** [Rippling](https://www.g2.com/sellers/rippling)
- **Company Website:** www.rippling.com
- **Year Founded:** 2016
- **HQ Location:** San Francisco, CA
- **Twitter:** @Rippling  
12,402 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6d112b753319aa9458bfca2094808dab9c6c0f3f379a165ec2f0cd150d38d1e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17988315%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,523 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Medium, 29% Small

#### What Do G2 Reviewers Say About Rippling?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Rippling, enjoying seamless access to multiple tools with one login.
- Users appreciate the **intuitive user interface** of Rippling, making navigation and feature access simple and efficient.
- Users appreciate the **ease of navigation** with Rippling, enjoying its streamlined and efficient access to essential features.
- Users appreciate the **user-friendly interface** of Rippling, enhancing navigation and accessibility for all features.
- Users appreciate the **easy access** to Clock in/out and payslips, enjoying a streamlined and efficient experience.

##### Cons

- Users find **missing features** in reporting and app consistency, leading to frustration and inefficiency in their workflows.
- Users find Rippling **not user-friendly** , experiencing slow load times, complicated reporting, and an outdated design.
- Users find the **steep learning curve** of Rippling challenging, especially due to its many powerful features.
- Users find Rippling's **limited features** create an outdated design and cluttered interfaces, hindering usability and aesthetic appeal.
- Users express the need for improvements in **notification functionality and overall system performance** , citing confusion and slow load times.

#### What Are Recent G2 Reviews of Rippling?

**["“A User-Friendly System That Simplifies My Daily Work”"](https://www.g2.com/survey_responses/rippling-review-13228010)**

**Rating:** 5.0/5.0 stars

_— Bob S._

[Read full review](https://www.g2.com/survey_responses/rippling-review-13228010)

**["Effortless Payment Management and hour tracking with Rippling"](https://www.g2.com/survey_responses/rippling-review-12887610)**

**Rating:** 5.0/5.0 stars

_— María Fernanda C._

[Read full review](https://www.g2.com/survey_responses/rippling-review-12887610)

#### What Are G2 Users Discussing About Rippling?

- [How is Rippling innovating in the field of HR and IT management for businesses?](https://www.g2.com/discussions/how-is-rippling-innovating-in-the-field-of-hr-and-it-management-for-businesses) - 6 comments, 7 upvotes
- [What is Rippling used for?](https://www.g2.com/discussions/what-is-rippling-used-for) - 6 comments, 3 upvotes

### [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews)

Salesforce Agentforce is an enterprise agentic AI software platform that helps organizations build, deploy, manage, and govern AI agents that can autonomously assist customers, employees, and partners across digital and voice channels. Agentforce is designed for enterprises that want to operationalize AI agents at scale while maintaining control, security, and trust. It brings together humans, applications, AI models, and business data into a unified system where agents can reason, take action, and collaborate with people. The platform supports the full agent lifecycle—from creation and testing to deployment, supervision, and continuous improvement—using both low-code and pro-code tools. Agentforce is used by teams across customer service, sales, IT, operations, HR, marketing, and industry-specific workflows. Agentforce enables organizations to deploy AI agents that work continuously, execute business logic, and integrate with existing systems. Agents can handle structured and unstructured data, reason through complex tasks, and hand off to humans when needed. Key capabilities and components include: - Agent development and orchestration tools that support building, testing, deploying, supervising, and scaling AI agents using conversational, low-code, and pro-code experiences. - Hybrid reasoning architecture that combines deterministic workflows with large language model (LLM) reasoning to ensure predictable execution while handling nuance and natural language interactions. - Multichannel and voice support, allowing agents to engage users across web, mobile, chat, and phone with consistent behavior and brand-aligned voice experiences. - Intelligent Context processing, which extracts and structures information from unstructured and multimodal data sources so agents can respond accurately and take relevant actions. - Lifecycle management and supervision, including batch testing, performance monitoring, and tools to refine agent behavior over time. Agentforce includes built-in trust, governance, and security features to support enterprise requirements: - Configurable guardrails to reduce hallucinations, bias, and off-topic responses. - Data protection and governance controls such as grounding, access controls, auditability, and privacy safeguards. - Enterprise-grade reliability and compliance, built on the broader Salesforce platform. Common use cases include customer support automation, sales development, employee support, deep research tasks, coaching and learning, product recommendations, appointment scheduling, and event or attendee support. Agentforce can also be tailored for industry-specific workflows by leveraging existing data models, APIs, and business logic. Overall, Salesforce Agentforce is an enterprise agentic AI platform for organizations seeking to deploy trusted, autonomous digital labor that integrates with their existing systems and operates at scale.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,164

#### Who Is the Company Behind Salesforce Agentforce?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Developer, Salesforce Administrator
- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 39% Medium, 31% Large

#### What Are Recent G2 Reviews of Salesforce Agentforce?

**["Agentforce + Data Cloud Integration Makes Lead Qualification Easy"](https://www.g2.com/survey_responses/salesforce-agentforce-review-13197506)**

**Rating:** 4.0/5.0 stars

_— Vishal S._

[Read full review](https://www.g2.com/survey_responses/salesforce-agentforce-review-13197506)

**["Agentforce Makes Enterprise AI with Salesforce Truly Headless"](https://www.g2.com/survey_responses/salesforce-agentforce-review-12717613)**

**Rating:** 4.0/5.0 stars

_— Manjunath G._

[Read full review](https://www.g2.com/survey_responses/salesforce-agentforce-review-12717613)

### [Insider One](https://www.g2.com/products/insider-one/reviews)

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,398

#### Who Is the Company Behind Insider One?

- **Seller:** [Insider One](https://www.g2.com/sellers/insider-one)
- **Company Website:** useinsider.com
- **Year Founded:** 2012
- **HQ Location:** Global
- **Twitter:** @insiderone  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,530 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Specialist, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 46% Medium, 28% Small

#### What Do G2 Reviewers Say About Insider One?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement.
- Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels.
- Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively.
- Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations.
- Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights.

##### Cons

- Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging.
- Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One.
- Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback.
- Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features.
- Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve.

#### What Are Recent G2 Reviews of Insider One?

**["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)**

**Rating:** 5.0/5.0 stars

_— Gabriel A._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392)

**["Insider's journeys and recommendations lifted our CTR to 11% and helped us generate 10,000+ leads"](https://www.g2.com/survey_responses/insider-one-review-13213232)**

**Rating:** 5.0/5.0 stars

_— Jamal eddine Z._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13213232)

#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### [Synthflow](https://www.g2.com/products/synthflow/reviews)

Synthflow provides enterprise-ready voice AI agents that automate inbound and outbound phone calls. Businesses use Synthflow to handle appointment scheduling, lead qualification, customer support, and call routing through natural, conversational voice technology. With a no-code builder, 200+ integrations, and deployment in under 3 weeks, Synthflow makes it easy for teams to scale automation without engineering effort. AI agents operate with sub-500ms latency in 30+ languages and meet global compliance standards (SOC 2, HIPAA, GDPR). Organizations across healthcare, real estate, insurance, and e-commerce use Synthflow to improve customer experience, reduce manual workload, and ensure calls are answered 24/7.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,010

#### Who Is the Company Behind Synthflow?

- **Seller:** [AgentFlow AI GmbH](https://www.g2.com/sellers/agentflow-ai-gmbh)
- **Company Website:** synthflow.ai
- **Year Founded:** 2023
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7eb852c55cbf4a43f7e263230995f6304b6d2c7bdcdeaaa546d2842c9556deb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsynthflowai%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About Synthflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Synthflow, finding it intuitive for quick deployment and integration.
- Users find the **easy setup** of Synthflow intuitive, making it quick to start and powerfully effective.
- Users love the **easy integrations** with platforms like Make.com and Zapier, enhancing overall functionality and user experience.
- Users value the **easy integrations** with platforms like Make.com and Zapier, enhancing their overall experience.
- Users love the **easy setup** of Synthflow, appreciating its intuitive design for quick deployment and integration.

##### Cons

- Users find the **pricing steep** for Synthflow, with no suitable middle option between plans.
- Users find the **cost limitations** of Synthflow restrictive, impacting their ability to fully evaluate the service.
- Users find the **steep learning curve** of Synthflow challenging, particularly due to frequent UI changes and navigation difficulties.
- Users are frustrated by the **missing features** in Synthflow, impacting usability and increasing the learning curve.
- Users find the **limited customization options** challenging for beginners and complex workflows, hindering their experience.

#### What Are Recent G2 Reviews of Synthflow?

**["Clean, Intuitive UI That Streamlined Our Workflows Fast"](https://www.g2.com/survey_responses/synthflow-review-12621357)**

**Rating:** 5.0/5.0 stars

_— Usman J._

[Read full review](https://www.g2.com/survey_responses/synthflow-review-12621357)

**["Effortless AI Voice Agents for Scalable Phone-Based Customer Interactions"](https://www.g2.com/survey_responses/synthflow-review-12204291)**

**Rating:** 5.0/5.0 stars

_— Jose Manuel G._

[Read full review](https://www.g2.com/survey_responses/synthflow-review-12204291)

### [Fin](https://www.g2.com/products/fin/reviews)

Fin is a single Customer Agent that can take on different roles, depending on what the conversation needs. Fin can handle sales, service, and more - all as part of one continuous experience for the customer. Key benefits of Fin AI Agent: - Automates complex tasks such as refunds, transaction disputes, and technical troubleshooting. - Easy to configure with a no-code experience that anyone on your team can manage. - Works with any helpdesk, including Salesforce, HubSpot, and Freshdesk – no migration required. - Affordable at scale with pricing starting at just $0.99 per outcome. - Provides complete visibility and control through tools to analyze, train, test, and deploy Fin across all channels. - Engages buyers as they explore your site, providing instant, relevant answers when intent is highest. - Moves prospects closer to a decision, answering questions about pricing and features, addressing objections, and matching solutions to their needs. - Closes opportunities by guiding qualified buyers to the right next step – booking meetings, starting trials, or handing off to sales with full context. How it works: Fin combines generative AI with deterministic rules to act just like your best human agents. You can give Fin detailed, step-by-step instructions, and it will follow them with speed and reliability – reducing time to resolution and improving customer satisfaction. Under the hood, Fin is powered by Fin APEX 1.0, the highest-performing, fastest model for customer service. Every layer is optimized for accuracy, speed, and reliability, so Fin can handle high volumes and complex queries with confidence. Proof of performance: - Fin resolves 67% of customer queries on average, with rates as high as 93% for some teams. - Trusted by 6,000+ customer service teams, including the world’s leading AI companies like Anthropic. - In independent tests, Fin consistently outperformed competitors, delivering higher resolution rates than Forethought, Decagon, and others. Ranked #1 AI Agent on G2, with the highest number of reviews.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3,734

#### Who Is the Company Behind Fin?

- **Seller:** [Intercom, Inc.](https://www.g2.com/sellers/intercom-inc)
- **Company Website:** www.intercom.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @fin\_ai  
45,225 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4ccbb923eea5ff058661d3cb8551a19d9d748d77ac398b352ccf53e3c08ea3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffin%2F&secure%5Burl_type%5D=linkedin_company_website)  
953 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small, 37% Medium

#### What Do G2 Reviewers Say About Fin?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Fin's **quick and accurate responses** , significantly reducing support workload and enhancing query resolution.
- Users find Fin's **ease of use** exceptional, with intuitive navigation and helpful features simplifying the overall experience.
- Users value the **ease of use** of Fin, enjoying streamlined onboarding and effective conversation tracking features.
- Users value the **efficiency** of Fin, appreciating its easy integration and intuitive interface for seamless operations.
- Users appreciate the **automation features** of Fin, enhancing efficiency and client management without overwhelming support teams.

##### Cons

- Users find the lack of **missing features** in Fin limits usability and complicates user experience significantly.
- Users find Fin's **lack of nuance and outdated information** frustrating, often leading to verification with human support.
- Users find the **limited features** of Fin restrict their ability to fully leverage its capabilities and control.
- Users experience a **steep learning curve** with Fin, finding its setup and functionality demanding and complex.
- Users express concerns over Fin's **high pricing** , with many features requiring additional payment, leading to unexpected bills.

#### What Are Recent G2 Reviews of Fin?

**["Helpful AI Support That Saves Our Team Time"](https://www.g2.com/survey_responses/fin-review-13188941)**

**Rating:** 5.0/5.0 stars

_— Ardon G._

[Read full review](https://www.g2.com/survey_responses/fin-review-13188941)

**["Fast, Accurate AI Support That Streamlines Help Desk Workflows"](https://www.g2.com/survey_responses/fin-review-13196970)**

**Rating:** 4.5/5.0 stars

_— Muhammed A._

[Read full review](https://www.g2.com/survey_responses/fin-review-13196970)

#### What Are G2 Users Discussing About Fin?

- [How is Intercom reshaping the landscape of customer communication and engagement?](https://www.g2.com/discussions/how-is-intercom-reshaping-the-landscape-of-customer-communication-and-engagement) - 1 comment
- [What is Intercom used for?](https://www.g2.com/discussions/what-is-intercom-used-for) - 3 comments
- [Does intercom have live chat?](https://www.g2.com/discussions/does-intercom-have-live-chat) - 2 comments
- [What is intercom app used for?](https://www.g2.com/discussions/what-is-intercom-app-used-for) - 1 comment
- [How does Intercom chat work?](https://www.g2.com/discussions/how-does-intercom-chat-work) - 1 comment

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,260

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Centralized Data Management with Outstanding AI Features"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122)**

**Rating:** 5.0/5.0 stars

_— Jason N._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122)

**["Easy Navigation, Centralised Data, Powerful Filters, and Great Value in HubSpot Marketing Hub"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075)**

**Rating:** 5.0/5.0 stars

_— Vikas G._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments

### [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews)

Service Hub delivers AI-powered customer service at scale by unifying customer insights, providing omnichannel support tools, and enabling efficient self-service options within a single platform. Core Value Proposition: Service Hub addresses three critical customer service challenges: scaling support teams without proportional headcount increases, maintaining service quality across multiple communication channels, and leveraging customer data to drive retention and growth. The platform connects customer service data with information from sales and marketing, providing support representatives with complete customer context. Key Capabilities: Omnichannel Help Desk: Service Hub consolidates support requests from multiple communication channels into a single interface. Teams manage all customer communications without switching between tools, ensuring consistent response quality across channels. AI-Powered Efficiency: The platform includes AI features that automate ticket routing, suggest relevant knowledge base articles, and identify patterns in customer issues to improve resolution speed and support team productivity. Self-Service Tools: Service Hub provides knowledge base creation, chatbot functionality, and customer portal capabilities enabling customers to find answers independently. This reduces ticket volume and support team workload while improving customer satisfaction. Data-Driven Retention: The platform offers customer health scoring, efficiency reporting, and trend analysis that help service leaders identify at-risk accounts, optimize team performance, and connect support activities to business growth metrics. Service Hub vs. Alternatives: Unlike standalone ticketing systems operating in isolation, Service Hub shares customer data with sales and marketing platforms, enabling support teams to see complete customer journey context. Representatives can access purchase history, marketing interactions, and sales conversations without needing to request information from other departments. Service Hub eliminates the need to purchase and integrate separate tools for live chat, knowledge base management, customer feedback collection, and service analytics by providing these capabilities within the unified HubSpot platform. Who Should Use Service Hub: Service Hub serves customer experience leaders seeking to scale support efficiently, support teams needing complete customer context for quality service delivery, and organizations wanting to connect service metrics to retention and growth outcomes. The platform enables CX leaders to focus on efficient reps empowered by AI. Outcome: Service Hub helps teams deliver delightful support at scale with unified customer insights, create efficient reps empowered by AI, and scale their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,823

#### Who Is the Company Behind HubSpot Service Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Customer Success Specialist
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Small, 37% Medium

#### What Do G2 Reviewers Say About HubSpot Service Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users find HubSpot Service Hub to be **exceptionally easy to use** , streamlining communication and enhancing decision-making effortlessly.
- Users value the **seamless integration** of HubSpot Service Hub, enhancing collaboration and insight access across channels.
- Users value the **responsive customer support** of HubSpot Service Hub, enhancing their communication and decision-making efficiency.
- Users love the **efficiency** of HubSpot Service Hub, which streamlines workflows and enhances productivity significantly.
- Users value the **efficient ticketing system** in HubSpot Service Hub for managing customer interactions seamlessly.

##### Cons

- Users find the **missing features** in HubSpot Service Hub limiting, especially as needs grow and scalability becomes costly.
- Users find the **limited customization** of contacts and designs restrictive, impacting functionality and creative expression.
- Users are frustrated by the **limited features** , particularly regarding customization and integration difficulties impacting productivity.
- Users face a **lack of features** in HubSpot Service Hub, hindering collaboration and complicating the user experience.
- Users find the **ticket management system cumbersome** , with limitations impacting efficiency and data handling.

#### What Are Recent G2 Reviews of HubSpot Service Hub?

**["Ticket management and centralized support with automations that enhance the experience"](https://www.g2.com/survey_responses/hubspot-service-hub-review-12873336)**

**Rating:** 4.5/5.0 stars

_— Lizeth M._

[Read full review](https://www.g2.com/survey_responses/hubspot-service-hub-review-12873336)

**["HubSpot Service Hub has helped streamline our support operations significantly. ."](https://www.g2.com/survey_responses/hubspot-service-hub-review-11586632)**

**Rating:** 4.0/5.0 stars

_— Ashish P._

[Read full review](https://www.g2.com/survey_responses/hubspot-service-hub-review-11586632)

#### What Are G2 Users Discussing About HubSpot Service Hub?

- [How does HubSpot Service Hub contribute to creating a more cohesive and effective customer service experience?](https://www.g2.com/discussions/how-does-hubspot-service-hub-contribute-to-creating-a-more-cohesive-and-effective-customer-service-experience) - 3 comments, 1 upvote
- [What is HubSpot Service Hub used for?](https://www.g2.com/discussions/what-is-hubspot-service-hub-used-for) - 2 comments, 1 upvote
- [What does HubSpot software do?](https://www.g2.com/discussions/hubspot-service-hub-what-does-hubspot-software-do) - 2 comments
- [Which of the following features are available on the HubSpot platform?](https://www.g2.com/discussions/which-of-the-following-features-are-available-on-the-hubspot-platform) - 1 comment
- [What is service hub?](https://www.g2.com/discussions/what-is-service-hub) - 2 comments

### [Microsoft Copilot](https://www.g2.com/products/microsoft-microsoft-copilot/reviews)

Microsoft Copilot is an advanced AI-powered assistant designed to enhance productivity and streamline workflows across various Microsoft applications. By integrating seamlessly with tools like Word, Excel, PowerPoint, and Teams, Copilot offers intelligent suggestions, automates repetitive tasks, and provides real-time insights, enabling users to work more efficiently and creatively. Key Features and Functionality: - Intelligent Assistance: Copilot leverages advanced AI to understand context and provide relevant suggestions, helping users draft documents, create presentations, and analyze data more effectively. - Automation of Repetitive Tasks: By automating routine processes, Copilot reduces manual effort, allowing users to focus on more strategic activities. - Seamless Integration: Copilot integrates smoothly with Microsoft 365 applications, ensuring a cohesive user experience without the need for additional software. - Real-Time Collaboration: Enhances teamwork by offering real-time suggestions and insights during collaborative sessions in applications like Teams. - Data-Driven Insights: Analyzes data to provide actionable insights, aiding in informed decision-making and strategy development. Primary Value and User Benefits: Microsoft Copilot addresses the common challenges of time-consuming tasks and information overload by providing intelligent automation and insights. Users benefit from increased efficiency, reduced manual workload, and enhanced creativity. By streamlining workflows and offering real-time assistance, Copilot empowers professionals to focus on high-value tasks, ultimately driving productivity and innovation within organizations.

**Average Rating:** 4.4/5.0

**Total Reviews:** 301

#### Who Is the Company Behind Microsoft Copilot?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Project Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 35% Small, 34% Large

#### What Do G2 Reviewers Say About Microsoft Copilot?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Microsoft Copilot, finding it pleasantly surprising and user-friendly.
- Users appreciate the **efficiency** of Microsoft Copilot, which streamlines mundane tasks and enhances productivity across applications.
- Users find Microsoft Copilot to be a **highly helpful tool** , making everyday tasks and productivity much easier.
- Users appreciate the **seamless integration** of Microsoft Copilot with apps, enhancing productivity and workflow efficiency.
- Users appreciate the **seamless integration** of Microsoft Copilot with Microsoft 365, enhancing productivity and providing intelligent assistance.

##### Cons

- Users report **inaccuracy in responses** , requiring multiple prompts for contextually relevant and accurate suggestions.
- Users report a **poor understanding** from Microsoft Copilot, leading to inaccurate and out-of-context responses.
- Users highlight the **usage limitations** of Microsoft Copilot, citing chat limits and accuracy issues as major concerns.
- Users face **accuracy issues** with Microsoft Copilot, often receiving falsehoods or incomplete outputs in their projects.
- Users find the **limited chat capability** and inaccuracies of Microsoft Copilot disappointing compared to alternatives like ChatGPT.

#### What Are Recent G2 Reviews of Microsoft Copilot?

**["Seamless MicoSoft + MicroSoft365 Integration That Saves Time"](https://www.g2.com/survey_responses/microsoft-copilot-review-13084839)**

**Rating:** 5.0/5.0 stars

_— Sukirti K._

[Read full review](https://www.g2.com/survey_responses/microsoft-copilot-review-13084839)

**["Boosts Productivity and Creativity Within Microsoft Apps"](https://www.g2.com/survey_responses/microsoft-copilot-review-11946877)**

**Rating:** 4.0/5.0 stars

_— William Adrian C._

[Read full review](https://www.g2.com/survey_responses/microsoft-copilot-review-11946877)

### [SOCi](https://www.g2.com/products/soci/reviews)

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data.

**Average Rating:** 4.5/5.0

**Total Reviews:** 4,499

#### Who Is the Company Behind SOCi?

- **Seller:** [SOCi](https://www.g2.com/sellers/soci)
- **Company Website:** www.soci.ai
- **Year Founded:** 2012
- **HQ Location:** San Diego, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f30660293f046bdf007cf6ccdb8a88b1f8ee00b070671c1b2c97987b513b045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoci-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
624 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Property Manager
- **Top Industries:** Real Estate, Marketing and Advertising
- **Company Size:** 50% Small, 29% Medium

#### What Do G2 Reviewers Say About SOCi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SOCi, enjoying hassle-free onboarding and simple content management across platforms.
- Users value the **easy and convenient post scheduling** of SOCi, allowing them to stay organized and efficient.
- Users find SOCi **exceptionally helpful** for managing reviews and social media, with easy setup and responsive support.
- Users value the **centralized management** of SOCi, as it simplifies their social media handling and saves time.
- Users praise SOCi for its **ease of scheduling** , enabling effective management of social media across multiple platforms seamlessly.

##### Cons

- Users criticize SOCi for **missing features** such as robust customizations and improved reporting capabilities, impacting efficiency.
- Users find SOCi has **limited features** , lacking options for customization and necessary tools for effective social media management.
- Users are frustrated by **posting issues** in SOCi, including lack of calendar integration and inability to delete posts.
- Users note a **steep learning curve** for SOCi, requiring time and additional training to feel proficient.
- Users feel that SOCi requires **improvement in accuracy and flexibility** for reporting and listings management.

#### What Are Recent G2 Reviews of SOCi?

**["Best way post across platforms!"](https://www.g2.com/survey_responses/soci-review-8863148)**

**Rating:** 5.0/5.0 stars

_— Tori W._

[Read full review](https://www.g2.com/survey_responses/soci-review-8863148)

**["SOCI streamlines social media management, boosting online presence and accountability"](https://www.g2.com/survey_responses/soci-review-9655437)**

**Rating:** 5.0/5.0 stars

_— Stephanie O._

[Read full review](https://www.g2.com/survey_responses/soci-review-9655437)

### [IBM watsonx Orchestrate](https://www.g2.com/products/ibm-watsonx-orchestrate/reviews)

IBM® watsonx Orchestrate® puts AI to work for automating complex workflows and processes at scale, without changing your existing systems and tools. IBM watsonx Orchestrate helps you build, deploy and manage powerful AI assistants and agents, enabling seamless collaboration between them, to create one unified user experience. It can easily integrate with your existing business systems by connecting to multiple proprietary and third-party AI models or automation tools from 100+ enterprise apps. This allows the solution to adapt to your business needs instead of forcing you to adapt to generative AI. It is built on top of watsonx, which is a generative AI solution that allows the user to access multiple foundation models while emphasizing on enterprise-grade security, governance, and compliance. The outcome? Less manual work. Faster decisions. Increased AI productivity. A more efficient business— at scale. IBM watsonx Orchestrate offers the following: - Multi-agent orchestration - Easily deploy, manage, and govern a heterogenous network of AI assistants and agents, across their lifecycle. Enable smooth collaboration amongst multiple AI assistants and agents, whether they are built in-house or from third-party vendors, for a unified user experience. Work across hybrid cloud environments while integrating with complex tech stacks, wherever they reside. Empower employees with self-service access to AI assistants and agents so that they can focus more on what matters most to them. - Low-code agent builder and pre-built agents – Quickly build and deploy custom-built or pre-built AI agents using a range of low-code to pro-code tools, designed for everyday business users as well as professional developers. Easily leverage a software development kit (SDK) that includes tools, documentation, and code samples for faster turnaround times. Accelerate your agentic automation journey with pre-built agents built for specific business domains like human resources, sales, procurement, customer service and more. - Complex business workflow and process automation optimization - Streamline essential processes and reduce manual workflows to get faster ROIs by integrating with current systems or multiple third-party models. Simplify access to several tools and leverage ready-made integrations with 100+ leading enterprise apps including those from Microsoft, Salesforce, SAP, ServiceNow, Workday and more. Key Highlights: 1. Several tools and ready-to-use integrations designed for connecting with 100+ leading enterprise apps, for faster time to value. 2. A set of pre-built agents for specific business domains (like human resources, procurement, sales and more), as well as custom agent building capabilities including a range of low-code to pro-code authoring tools, for adapting to enterprise specific needs. 3. Multi-agent orchestration to enable hassle-free collaboration between several AI assistants, agents, and applications for a unified user experience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 370

#### Who Is the Company Behind IBM watsonx Orchestrate?

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Company Website:** www.ibm.com
- **Year Founded:** 1911
- **HQ Location:** Armonk, New York, United States
- **Twitter:** @IBMSecurity  
74,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14b544adaece4fdbc987f1d7f7028048c22259946811200cc751263825586af9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1009%2F&secure%5Burl_type%5D=linkedin_company_website)  
328,202 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Senior Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 42% Large, 38% Small

#### What Do G2 Reviewers Say About IBM watsonx Orchestrate?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **ease of use** in IBM watsonx Orchestrate, creating bots and deploying projects effortlessly without coding.
- Users value the **easy integrations** of IBM watsonx Orchestrate, which enhance productivity by streamlining connections between tools.
- Users appreciate the **seamless AI integration** of IBM watsonx Orchestrate, enhancing automation and tool compatibility effortlessly.
- Users appreciate the **easy automation** capabilities of IBM watsonx Orchestrate, enabling efficient task management with minimal coding.
- Users value the **efficiency** of IBM watsonx Orchestrate, appreciating its fast and accurate responses for streamlined support.

##### Cons

- Users find the **high learning curve** challenging, with insufficient educational resources for effective platform mastery.
- Users find the **steep learning curve** challenging, especially when integrating with complex enterprise systems.
- Users face **integration issues** that hinder smooth operation and require additional workflows for effective use of the platform.
- Users find IBM watsonx Orchestrate to be **expensive** , making it less accessible for smaller firms and outside integrations.
- Users find the **missing features** in IBM watsonx Orchestrate, such as limited integrations and cumbersome node management, frustrating.

#### What Are Recent G2 Reviews of IBM watsonx Orchestrate?

**["good product, steep learning curve but worth it"](https://www.g2.com/survey_responses/ibm-watsonx-orchestrate-review-12594759)**

**Rating:** 4.5/5.0 stars

_— Harsh C._

[Read full review](https://www.g2.com/survey_responses/ibm-watsonx-orchestrate-review-12594759)

**["Smooth, Self-Driven Workflow with Consistent AI and an Easy UI"](https://www.g2.com/survey_responses/ibm-watsonx-orchestrate-review-13184240)**

**Rating:** 4.0/5.0 stars

_— Jony z._

[Read full review](https://www.g2.com/survey_responses/ibm-watsonx-orchestrate-review-13184240)

#### What Are G2 Users Discussing About IBM watsonx Orchestrate?

- [What is IBM Watson Assistant used for?](https://www.g2.com/discussions/what-is-ibm-watson-assistant-used-for) - 1 comment
- [Is IBM Watson assistant free?](https://www.g2.com/discussions/is-ibm-watson-assistant-free) - 2 comments
- [What are three applications of IBM Watson?](https://www.g2.com/discussions/ibm-watson-assistant-what-are-three-applications-of-ibm-watson) - 1 comment
- [What is IBM Watson assistant?](https://www.g2.com/discussions/what-is-ibm-watson-assistant) - 1 comment

### [Zapier](https://www.g2.com/products/zapier/reviews)

Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,065

#### Who Is the Company Behind Zapier?

- **Seller:** [Zapier](https://www.g2.com/sellers/zapier)
- **Company Website:** zapier.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @zapier  
95,859 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ed4b88b7d3087b088b560447ab5e4d5dd8645ced77266f1a5419671ca92102c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzapier&secure%5Burl_type%5D=linkedin_company_website)  
1,473 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 70% Small, 24% Medium

#### What Do G2 Reviewers Say About Zapier?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zapier, effortlessly automating tasks with seamless integrations and a user-friendly interface.
- Users appreciate the **seamless automation** offered by Zapier, effortlessly connecting tools and saving significant time on tasks.
- Users love the **wide range of integrations** in Zapier, enhancing automation and improving productivity across various tools.
- Users value the **easy integrations** of Zapier, enabling seamless automation across essential platforms like Google Workspace.
- Users value the **wide range of integrations** in Zapier, enhancing task automation across various platforms effortlessly.

##### Cons

- Users find Zapier to be **expensive** for the features it offers, especially when scaling usage over time.
- Users find that Zapier has **pricing issues** as costs surge with advanced workflows, limiting access to essential features.
- Users find the **setup complexity** of Zapier challenging, especially in error diagnosis and testing limitations.
- Users experience a **steep learning curve** , particularly those without a coding background, making efficient usage challenging.
- Users find Zapier's **limited features** in the free plan restrictive for growing workflows and advanced automations.

#### What Are Recent G2 Reviews of Zapier?

**["Zapier has changed a lot recently!"](https://www.g2.com/survey_responses/zapier-review-12997643)**

**Rating:** 4.5/5.0 stars

_— Yauhen D._

[Read full review](https://www.g2.com/survey_responses/zapier-review-12997643)

**["Simple, Intuitive Automations with Zapier"](https://www.g2.com/survey_responses/zapier-review-13255140)**

**Rating:** 5.0/5.0 stars

_— Laura O._

[Read full review](https://www.g2.com/survey_responses/zapier-review-13255140)

#### What Are G2 Users Discussing About Zapier?

- [What is Zapier used for?](https://www.g2.com/discussions/what-is-zapier-used-for) - 3 comments
- [Is Zapier an app?](https://www.g2.com/discussions/is-zapier-an-app) - 4 comments
- [What does Zapier cost?](https://www.g2.com/discussions/what-does-zapier-cost) - 2 comments
- [How good is Zapier?](https://www.g2.com/discussions/how-good-is-zapier) - 2 comments
- [What can Zapier do?](https://www.g2.com/discussions/what-can-zapier-do) - 2 comments, 2 upvotes

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