Daniel S.

Director, Product Marketing

Small-Business (50 or fewer emp.)

5/20/2020

"It's been great so far! Looking forward to doing more and more with it."

4.5/5

What do you like best about Twilio Segment?

That you don't have to install the code of various software in your app - better performance and easier. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Nothing so far -- It had to be done by a developer so maybe that's a downside - I probably could have figured it out though. Review collected by and hosted on G2.com.

Twilio Segment Reviews & Product Details

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.

Seller

Twilio

Languages Supported

English

Product Description

Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

Overview by

Hannah Hapin

Pricing

Pricing provided by Twilio Segment.

Team

$120

Per month

Developer

Free

View More Pricing Information

Top-Rated Alternatives

Tealium Customer Data Hub

View All Alternatives

Twilio Segment Integrations

(6)

Integration information sourced from real user reviews.

Twilio Segment Media

Twilio Segment Demo - Segment Integration Dashboard

Collect user data across multiple sources with one API and send it to hundreds of tools.

Twilio Segment Demo - Integration Catalog

Segment works with every tool you need to grow, with over 200 integrations for analytics, email marketing, advertising, data warehousing, and more.

Twilio Segment Demo - Segment Schema Control

Segment gives you the power to control exactly what data is allowed into your Destinations, so you can protect the integrity of your data, and the decisions you make with it.

The live feed of customer behavioral events on the app.

Twilio Segment Reviews (561)

View 2 Video Reviews

G2 reviews are authentic and verified.

Here's how.

Sachin D.

Data Science Analyst

Small-Business (50 or fewer emp.)

7/29/2025

"A reliable and powerful tool for unified customer data management"

4.5/5

What do you like best about Twilio Segment?

The best part about Twilio Segment is its ability to centralize customer data from multiple sources and then route that data in real time to tools like analytics platforms, CRMs, and marketing automation software. It saves a huge amount of engineering time and ensures data consistency across platforms Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Segment acts as a single source of truth for customer data, which drastically improves personalization and campaign performance. It’s also very helpful for maintaining clean, structured events and reduces duplication of data Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

Twilio Segment is solving the problem of fragmented customer data across multiple tools and platforms. Before using Segment, it was difficult to get a unified view of our users’ behavior and interactions. Now, we can collect, clean, and route real-time customer data from websites, apps, and servers to our analytics, marketing, and CRM tools with minimal engineering effort Review collected by and hosted on G2.com.

Lorenzo B.

Product Manager

Mid-Market (51-1000 emp.)

7/30/2025

"Great tool to leverage you user base data"

4.5/5

What do you like best about Twilio Segment?

It gives you a single, clean pipeline for collecting, standardizing, and activating user data across all touchpoints, without engineering bottlenecks. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

Data fragmentation → Segment unifies user data from web, mobile, backend, CRM, etc., into a single, consistent stream.

Slow or redundant tracking → One-time event tracking powers all tools (Braze, GA, Amplitude, BigQuery…) without duplicate effort.

Inconsistent user identity → Identity resolution across devices and platforms ensures accurate user profiles.

Poor targeting → Computed Traits and Audiences enable precise segmentation without writing SQL. Review collected by and hosted on G2.com.

Lars B.

Lead Product Manager

Mid-Market (51-1000 emp.)

8/19/2025

"Great platform to cenralize all your customer data"

4/5

What do you like best about Twilio Segment?

Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Pricing could be a bit more affordable, especially if you want to use ETL processes Review collected by and hosted on G2.com.

Molly Z.

Product Manager

Mid-Market (51-1000 emp.)

12/16/2025

"Effortless Setup and Clear Event Streams"

4.5/5

What do you like best about Twilio Segment?

Setting it up was straightforward, and it's an effective tool for tagging website activity. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Very hard to see more than the live events, needs a better way to view all hisotrical events Review collected by and hosted on G2.com.

Giovany R.

Sr Marketing Analyst

Mid-Market (51-1000 emp.)

11/28/2024

"Very complete for integrate most of our other tools with the work done with Segment"

4/5

What do you like best about Twilio Segment?

That has a lot of integration with other tools: OneSignal, UXCam, AppsFlyer, Adjust, etc. That help us leverage the development time just to do this one and then mapped between the applications without coding. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the tracks, in comparisson with other tools. Maybe a better onboarding with our devs. Review collected by and hosted on G2.com.

Robert B.

Marketing Operations Developer

Mid-Market (51-1000 emp.)

3/3/2025

"Segment Review - Data"

5/5

What do you like best about Twilio Segment?

How we can query our data warehouse within segment. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

How there HAS to be a unique user_id or email for some traits. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Enterprise (> 1000 emp.)

11/12/2024

"Don't Waste Your Company's Time"

0/5

What do you like best about Twilio Segment?

The user interface has a nice design but that's about it. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and won't be taking it to my next employer. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/31/2025

"Still a great product"

4/5

What do you like best about Twilio Segment?

It has become the infrastructure of our data analytics tracking Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

No built in CRM, pricey, many alternatives touting to offer the same thing now Review collected by and hosted on G2.com.

Roman G.

CRM TL

Mid-Market (51-1000 emp.)

12/5/2023

"Deep opportunity to work with my customer's dates"

5/5

What do you like best about Twilio Segment?

Flexibility with work, different sources, traits, and audiences. It's got a lot of opportunities to realize my user's data strategy. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not cheap. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

2/25/2025

"Its fine"

3.5/5

What do you like best about Twilio Segment?

Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Support was only ok. And we definitely had some integration issues...they may very well have been our fault, but our engineering team was pretty incredible so tough to say. Review collected by and hosted on G2.com.