I haven't worked with it directly all that much -- more of a product/UX tool than marketing directly, but I weigh in on the strategy behind its use -- but dynamic webpage content is a huge opportunity that many companies don't take enough advantage of. Docurated makes this much easier than many of its competitors Review collected by and hosted on G2.com.

It's kind of a daunting layout if you're not used to it. While the interface is actually fairly intuitive, there are simply so many options that there's a bit of a learning curve until you've established some basic use cases to build off of. Review collected by and hosted on G2.com.