--- title: Zapier Reviews meta_title: 'Zapier Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2155 reviews by the users' company size, role or industry to find out how Zapier works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2155 scale: '5' date_modified: '2026-11-12' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration ---

Zapier Reviews & Product Details

Pricing

Pricing provided by Zapier.

Free

Zapier Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Zapier, and what problem is it built to solve?

Zapier is a platform for integrating apps such as Salesforce, Intuit, Google, and Dropbox so data can move between them automatically. It is built to reduce the need to handle those transfers manually, freeing time for other work.

What languages does Zapier support?

Zapier supports 1 language: English.

What company sizes and industries is Zapier the best fit for?

Zapier is most often used by small businesses, with mid-market teams also well represented. Positive reviewer profiles cluster in these company sizes and in several industries:
  • Small businesses: The most prominent company-size segment.
  • Mid-market: Another substantial group of users.
  • Industries: Marketing and advertising, information technology and software, real estate, and consulting are recurring areas of use.

How long does it take to implement Zapier across a team?

Zapier can be quick to put into use for straightforward workflows, with a day or less a common time to go live. More involved rollouts can take longer, including several weeks or months.

What customer support options does Zapier provide, and how do users find the overall support experience?

Support is available through a knowledge base, email/help desk, FAQs and forums, and chat, with 24/7 live-representative support. The experience is mixed: users describe helpful, responsive assistance, while others report slow replies or difficulty getting a resolution.

What is the experience like for teams switching to Zapier from another tool?

Switching to Zapier is often driven by the need for broader app connections or a more approachable way to build workflows. The transition can mean faster setup and less technical effort, especially for teams that value a broad connector library over the deeper flexibility or lower cost they associate with alternatives. Some teams continue using other automation tools alongside Zapier for projects that call for different strengths.

What tools and platforms does Zapier integrate with, and how do these integrations help users get more value from the product?

Zapier offers 314 integrations, and users rely on them to connect apps and automate handoffs without building every connection from scratch. Examples span these categories:
  • CRM and sales: Salesforce, HubSpot, and Pipedrive.
  • Communication: Slack, Gmail, and Microsoft Teams.
  • Spreadsheets and file storage: Google Sheets, Google Drive, and Dropbox.
  • Marketing and forms: Meta, Mailchimp, and Typeform.
These connections help move leads, records, updates, and notifications between tools, cutting down on manual data entry and keeping everyday workflows moving.

What features or capabilities could make Zapier even more useful?

Zapier could be more useful with clearer guidance when workflows fail and more flexibility for advanced automation. Recurring improvement ideas include:
  • More actionable troubleshooting: Explain errors and failed steps more clearly, with better run-history visibility.
  • More advanced workflow logic: Expand support for loops, nested paths, and branching through complex flows.
  • Richer integrations: Add more triggers, actions, and customization for app connections, including support for less common use cases.
  • Smoother setup and learning: Make field mapping easier to follow and provide more guided templates and onboarding for complex workflows.

Zapier Reviews (2,155)

View 6 Video Reviews
Reviews

Zapier Reviews (2,155)

View 6 Video Reviews
4.5
2,155 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
JW
Jenna W.
Piano studio owner
Small-Business (50 or fewer emp.)
"So Many Possibilities—Excited to Automate My Piano Studio"
5/5
What do you like best about Zapier?

Honestly, it feels like it has so many possibilities, and I’ve only scratched the surface. I’m not techy at all, and I’ve only just started researching what it can do. As my business grows, I think I’ll use it more to automate tasks in my piano studio. I stumbled upon it through MyMusicStaff.com. Right now, I just have it set up to respond automatically to inquiries, and I’m not confident I’ve done it right. Still, I’m excited to dig in and figure it out. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The interface feels a little overwhelming to me. I think it could be more user-friendly overall. That said, I’ve noticed it has become easier to use since I first tried it. Still, the pages feel very busy, and at times it can be a bit too much and ends up feeling overwhelming. Review collected by and hosted on G2.com.

Soumyajit B.
SB
Soumyajit B.
Jr. Product Analyst
Small-Business (50 or fewer emp.)
"Easy App Integrations and No-Code Automation That Saves Time"
4/5
What do you like best about Zapier?

how easily it connects different apps and automates repetitive tasks without needing coding knowledge Review collected by and hosted on G2.com.

What do you dislike about Zapier?

setting up complex workflows can be confusing, especially when troubleshooting errors. Review collected by and hosted on G2.com.

Irina D.
ID
Irina D.
Group Marketing Director
Small-Business (50 or fewer emp.)
Originally submitted 6/4/2026
"The Automation Layer Behind My AARRR 2.0 Growth & Revenue Architecture"
5/5
What do you like best about Zapier?

What I like best about Zapier is that it works as a practical automation layer inside my AARRR 2.0 Growth & Revenue Architecture framework.

As a Growth Architect, I use Zapier to connect the key parts of the customer journey — acquisition, activation, revenue, retention, expansion, and referral. It helps my B2B SaaS and startup clients connect fragmented tools, reduce manual work, and make GTM workflows easier to operate.

Zapier is especially useful because it supports the operational layer between marketing, sales, product, CRM, reporting, and client workflows. It allows teams to move faster, test processes, and improve handoffs without needing a heavy engineering build for every workflow. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

What I dislike is that Zapier is not always the right layer for every workflow. In some cases, my clients already have automation tools inside their CRM, marketing platform, product analytics, or internal systems, so the decision is about choosing the right architecture rather than adding another tool.

For more complex workflows, Zapier also requires good structure: naming, ownership, documentation, and regular review. Without that, automations can become harder to manage as the system grows. Review collected by and hosted on G2.com.

RL
Rob L.
Founder / CEO
Information Technology and Services
Small-Business (50 or fewer emp.)
"Zapier Makes Connecting Our Services and Automations a Breeze"
5/5
What do you like best about Zapier?

Zapier has made connecting our services together a breeze. Currently it is being used to manage our drip automation for e-commerce and communications. Piping people into the correct streams on our email marketing platform. We are currently hoping to implement it into our Sales stream as well with our CRM as we grow. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The biggest issue we have noticed with Zapier is the pricing model. While we appreciate the pricing structure, we believe there should be a price tier in-between the Free and the Professional tier. This would allow perhaps a limited number of "steps" and a collection of premium apps to help startups like ourselves to benefit a bit more. Currently the jump from Free to $29.99/month ($19.99/month paid annually) is a bit steep for us. Review collected by and hosted on G2.com.

Franki F.
FF
Franki F.
Sales Representative
Small-Business (50 or fewer emp.)
"Endless Possibilities, Stellar Support"
5/5
What do you like best about Zapier?

I love how Zapier expands the capabilities of Pipedrive with other software by filling in all the gaps where there are no native integrations. It solves everything from timing follow-ups and closing deals based on date fields to creating weekly digests. Sometimes, the possibilities feel endless. The support is always responsive and helpful, giving actual solutions to my problems. Zapier Agents have been fun to experiment with, and I use them to search the web to keep up to date on feature updates. Zapier is much more robust and has more applications compared to make.com. Although there was a learning curve, the support made it easy. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

needing up update API end points manually Review collected by and hosted on G2.com.

Gopal K.
GK
Gopal K.
MIS Manager
Mid-Market (51-1000 emp.)
Originally submitted 11/7/2025
"Effortless Setup and Seamless Platform Integration"
5/5
What do you like best about Zapier?

It has wide range of supported apps and AI also integrate properly Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Please give support of custom code nodes too. i flow with one custom code and full flow become not eligible for support, other nodes must be supported by support team in fixing issues Review collected by and hosted on G2.com.

Michelle  G.
MG
Michelle G.
Technology Director
Mid-Market (51-1000 emp.)
"Intuitive Automations and Powerful Integrations That Save Us Tons of Time"
5/5
What do you like best about Zapier?

It's a great tool that allows many different types of software to talk to each other. The integrations have allowed me to create many automations for my company, and all of these mini tasks/automations have added up to a lot of time savings.

I've experienced very few outages/slowdowns, even with my 15+ step zaps.

The UI is intuitive, but even if you're having issues, the support is great, and there are a lot of resources to learn from.

The monetary investment is definitely worth it. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

I wish there were even more integrations, but it may not be Zapier's issue, it may be the other software's issue due to a lack of a public API Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
UP
Verified User in Primary/Secondary Education
Small-Business (50 or fewer emp.)
Originally submitted 12/15/2022
"Time and energy saved by automating tasks through AI"
4/5
What do you like best about Zapier?

Zapier is perfect for automating workflows and connecting almost every online app you can think of. The setup process is also straightforward and efficient, which is a must. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

For a small business, Zapier can tend to be on the pricier side. However, they do offer a free version, which, albeit limited, can work depending on how basic your needs are. In addition, I could not find some triggers that I needed Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Verified User in Hospital & Health Care
Small-Business (50 or fewer emp.)
"Straightforward Automation That Clears Admin Tasks Fast"
4.5/5
What do you like best about Zapier?

It just takes care of the annoying admin tasks that used to pile up on my desk. I don't have a tech background, so I was worried it would be too complicated, but it’s pretty straightforward once you get the hang of it. It reliably moves information between apps that normally don’t connect to each other. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The pricing can be a bit tough to swallow for a small practice. The free tier runs out of monthly tasks sort of quickly, and the jump to the paid plans feels a bit steep when you're really only using it for one or two basic workflows. Also, when a connection randomly breaks, the error notifications can be pretty intimidating and jargon-heavy. As a non-tech person, trying to decipher the troubleshooting logs to figure out why a Zap failed can be more work than I want to take on. Usually, I just have to turn it off and turn it back on again to fix it. Review collected by and hosted on G2.com.

Sydney v.
SV
Sydney v.
Owner
Small-Business (50 or fewer emp.)
"Zapier Automates Day-to-Day Tasks and Elevates Customer Care"
5/5
What do you like best about Zapier?

Zapier does the day to day tasks that I don’t have the capacity to do myself, allowing me to offer a high standard of customer care. This includes communication with my customers before, during, and after their stay. It’s resulted in more happy customers and more 5 star reviews for my company. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

I think I could use the tool to do more workflows, but I’m not very tech savvy and don’t know how to use all the functions. Review collected by and hosted on G2.com.

Questions about Zapier? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Mohammed Ismail H.
MH
Mohammed Ismail Hossain Sheraji
•
Last activity over 1 year ago

Can you reduce the steps while setting triggers and actions?

GU
Guest User
•
Last activity 8 months ago

What can Zapier do?

2 Upvotes
2
Join the conversation

Pricing Options

Pricing provided by Zapier.

Free

Professional

$29.99
Usage Based Per Month

Team

$103.50
Usage Based Per Month
Zapier Comparisons
Zapier Features
Real-Time Integration
API Designer
Flow Designer
Monitoring & Notification
Routing And Orchestration
Data Mapping
Data Encryption
Security Standards
Communication Protocol
Data Virtualization