Zapier Reviews & Product Details

Zapier allows us to automate in ways that make our business' day easier, get more accomplished, reduced errors and follow the same processes. We use Zapier to tie together our HubSpot CRM, Quickbooks, home-grown systems and other applications without having to deal with custom coding and all the APIs. The user interface allows us to very rapidly introduce new Zaps and Zapier forms when we identify the needs. And, since we rarely ever experience issues with Zapier, our systems run in a 99.9% uptime. Over the past 10 years of use, we have expanded our Zapier subscription as needed, allowing us to keep the costs inline with our actual usage. Support has been excellent; they even contacted me regarding a functionality request with MySQL and had me test it when ready (which really opened up a lot more functionality for us). Their adoption of AI for use in the workflows and agentic use has created an entire new pathway for us to use Zapier to assist our team. Review collected by and hosted on G2.com.

To our company, the only issue to Zapier is it required us to actually take the time to review everything we were doing (which often pointed out things we should be doing better). Since we grew with the platform's expansion over 10 years, I have had to updated many of our Zaps to keep up to date with the newest App connections, but that is small price to pay. Review collected by and hosted on G2.com.

Its robustness: from the classic Zaps to agents, chatbots, tables, and 9,000+ connections... you can do almost anything with Zapier.

Plus, it takes permissions and access controls seriously: I've never had a Zap do something unpredictable vs. this being a common occurrence with other AI tools. Review collected by and hosted on G2.com.

Copilot is an excellent helper, but about 25% of the time it ends up over-promising and getting in a "Ah we're almost there, let me fix this!" loop that just creates a Franken-Zap. Review collected by and hosted on G2.com.

We use Claude on our team, so I'm excited to try out the new MCP server! Review collected by and hosted on G2.com.

Some of the AI chat functionality can time out and/or require multiple authorizations, so I'd like a bit more prominent notification or maybe an email after a certain amount of time has passed - so that when something has timed out so I know to go look and re-authorize or provide more instructions. Review collected by and hosted on G2.com.

The zapier interface is pretty easy to understand and use. It gives the next steps and so it reduces the time to implement any automation. Review collected by and hosted on G2.com.

The price of zapier is too high compared to alternatives. Review collected by and hosted on G2.com.

Zapier is a great tool for connecting my other tools that may not talk to each other nicely. Review collected by and hosted on G2.com.

For me, Zapier had a bit of a learning curve. It took a while to figure out things like if/thens. Review collected by and hosted on G2.com.

From my experience, Zapier stands out because it balances ease of use with a surprisingly powerful set of capabilities. The UI/UX is intuitive enough that I was able to start building workflows quickly without much ramp-up, and the sheer volume of integrations meant I could connect almost every tool I was using without needing custom development. Performance has generally been reliable for the types of automations I’ve run, especially for operational workflows that don’t require real-time precision. From a pricing and ROI perspective, it’s easy to justify when it replaces repetitive manual work, though you do have to be mindful as usage scales. I also found the onboarding experience straightforward, with plenty of templates and guidance to get started, and support resources that helped fill in gaps when needed. More recently, the addition of AI-driven features has made it even more useful, especially for adding logic, summarization, or smarter routing into workflows without adding complexity. Review collected by and hosted on G2.com.

From my experience, the biggest downside of Zapier is how quickly the pricing can scale because it’s based on tasks. At first it feels inexpensive, but once you start building multi-step workflows or running automations at higher volume, each step counts as a task and costs can add up fast. It forces you to constantly think about efficiency instead of just building the best workflow. Along with that, debugging can be a bit clunky when something breaks, and performance isn’t always truly real-time for more time-sensitive use cases. While the UI is easy to use, more complex automations can become hard to manage and organize over time. Support is solid but not always fast unless you’re on higher tiers, and the AI features, while promising, still feel somewhat limited compared to what you might build natively. Review collected by and hosted on G2.com.

I have been using Zapier as my go-to tool for myself and my clients for over 10 years. I love how simple it is to learn, use and implement. It makes it so simple to be able to connect your tools and send data automatically where it needs to go and when. The interface is easy to navigate and connecting your day-to-day tools to it is super easy as well. Review collected by and hosted on G2.com.

I don't love the limits on the number of paths you can have, although the limit has increased since it was first launched. The biggest thing I dislike is their pricing model. It's by far the most expensive out of all the no code automation platforms and can sometimes have a hard time justifying the cost to clients when other platforms are cheaper for double or more tasks/runs. Review collected by and hosted on G2.com.

Zapier is the most user-friendly iPaaS tool available on the market that can be used by both technical and non-technical people looking to automate both tasks and the general flow of data between their apps. The integrations are numerous and creativity is often the limiting factor on what you can create/connect. Review collected by and hosted on G2.com.

Zapier your has a specific market as far as user base who their pricing makes most sense for. It can get a bit expensive for those who don't fit the target user, and to extremely technical users, sometimes the tool can be a bit rigid, but that's because in my opinion, they want to retain the ease of use that comes with the tool. Review collected by and hosted on G2.com.

I've needed help recently and the team were speedy and really helpful Review collected by and hosted on G2.com.

I'd still like to see the pricing drop a little but it's not a dealbreaker for me because my clients are happy Review collected by and hosted on G2.com.

I appreciate that Zapier solves many problems and allows for personalization with different fields. It was helpful for automatically adding new paid subscription members joining on my website to my Zoho CRM. Review collected by and hosted on G2.com.

I found Zapier too difficult to understand and work with. It took more intellectual thinking than I would like to invest my time in. The technical aspects of setting up the zaps were particularly challenging. I ended up switching to IFTTT for a similar automation experience but with a much easier process and interface. Review collected by and hosted on G2.com.