Zapier Reviews & Product Details

Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents.

Seller

Zapier

Discussions

Zapier Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Joe Stych

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by Zapier.

Free

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Zapier Integrations

(287)

Verified by Zapier

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Zapier Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Zapier, and what problem is it built to solve?

Zapier is a platform for integrating apps such as Salesforce, Intuit, Google, and Dropbox so data can move between them automatically. It is built to reduce the need to handle those transfers manually, freeing time for other work.

What languages does Zapier support?

Zapier supports 1 language: English.

What company sizes and industries is Zapier the best fit for?

Zapier is most often used by small businesses, with mid-market teams also well represented. Positive reviewer profiles cluster in these company sizes and in several industries:

Small businesses: The most prominent company-size segment.
Mid-market: Another substantial group of users.
Industries: Marketing and advertising, information technology and software, real estate, and consulting are recurring areas of use.

How long does it take to implement Zapier across a team?

Zapier can be quick to put into use for straightforward workflows, with a day or less a common time to go live. More involved rollouts can take longer, including several weeks or months.

What customer support options does Zapier provide, and how do users find the overall support experience?

Support is available through a knowledge base, email/help desk, FAQs and forums, and chat, with 24/7 live-representative support. The experience is mixed: users describe helpful, responsive assistance, while others report slow replies or difficulty getting a resolution.

What is the experience like for teams switching to Zapier from another tool?

Switching to Zapier is often driven by the need for broader app connections or a more approachable way to build workflows. The transition can mean faster setup and less technical effort, especially for teams that value a broad connector library over the deeper flexibility or lower cost they associate with alternatives. Some teams continue using other automation tools alongside Zapier for projects that call for different strengths.

What tools and platforms does Zapier integrate with, and how do these integrations help users get more value from the product?

Zapier offers 314 integrations, and users rely on them to connect apps and automate handoffs without building every connection from scratch. Examples span these categories:

CRM and sales: Salesforce, HubSpot, and Pipedrive.
Communication: Slack, Gmail, and Microsoft Teams.
Spreadsheets and file storage: Google Sheets, Google Drive, and Dropbox.
Marketing and forms: Meta, Mailchimp, and Typeform.

These connections help move leads, records, updates, and notifications between tools, cutting down on manual data entry and keeping everyday workflows moving.

What features or capabilities could make Zapier even more useful?

Zapier could be more useful with clearer guidance when workflows fail and more flexibility for advanced automation. Recurring improvement ideas include:

More actionable troubleshooting: Explain errors and failed steps more clearly, with better run-history visibility.
More advanced workflow logic: Expand support for loops, nested paths, and branching through complex flows.
Richer integrations: Add more triggers, actions, and customization for app connections, including support for less common use cases.
Smoother setup and learning: Make field mapping easier to follow and provide more guided templates and onboarding for complex workflows.

G2 reviews are authentic and verified.

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Danielle A.

Support Operations Engineer

Mid-Market (51-1000 emp.)

4/26/2026

"Building Bridges Across Systems to Save Our Sanity!"

5/5

What do you like best about Zapier?

Zapier is the bridge between systems that don't speak to each other. The integrations allow you to make a big difference in so many ways.

Plus, I like the UI better than some alternatives. Having Copilot is a big plus!

Something that the alternatives don't have. Zapier has allowed me to streamline inefficiencies and saved hundreds of agent hours!

Another plus is the free trial/plan -- it allowed me to build out the concept to show leadership what could be done without any cost. They quickly bought a year membership once I showed them what I built! Review collected by and hosted on G2.com.

What do you dislike about Zapier?

So far, there isn't a lot I dislike about Zapier! I have spent a lot of time in the system and built out many different zaps, even going back and creating V2 and V3 of the first zaps I created. Review collected by and hosted on G2.com.

Roberto S.

President

Small-Business (50 or fewer emp.)

Originally submitted 11/20/2025

"Effortless Automation with Helpful Guidance"

5/5

What do you like best about Zapier?

It has been improved to be even easier to use Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Nothing that I can think of, but they will probably think of it before me. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

It allows me to connect my Facebook Ads Leads to my company's CRM, saving me a great deal of time I would otherwise spend manually importing. More importantly, the automated process allows leads to enter my CRM almost immediately and triggers automations that initiate lead follow-up. This dramatically improved the success of our customer acquisition due to the rapid response that the Zapier automations allow. Review collected by and hosted on G2.com.

Kunal H.

Business Analyst

Small-Business (50 or fewer emp.)

4/22/2026

"Easy Automation Setup with a Convenient, Straightforward UI"

4.5/5

What do you like best about Zapier?

The ease of setting up automations is what makes it stand out from competitors. The functionality and UI/UX are convenient and straightforward to understand, so even a non-technical person can set up automation workflows with ease. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

I can’t build complex systems or advanced AI agents using Zapier. I can add small JavaScript snippets, but I can’t include libraries, which limits what I’m able to do. If Zapier offered more functionality for building complex AI agents in a more user-friendly way than competitors, it could become the best AI automation software. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

I’ve built many automations in Zapier to learn how automation works and to streamline my day-to-day tasks. One simple automation I set up automatically sends emails to my clients when they fill out a form to show interest in our service. It saves me around 30 minutes each day—time I previously spent manually sending those emails. I’m still learning Zapier so I can automate even more repetitive tasks. Review collected by and hosted on G2.com.

Arun B.

Salesforce Technical Lead

Mid-Market (51-1000 emp.)

4/22/2026

"Automates Repetitive Workflows and Saves Hours Each Week"

4.5/5

What do you like best about Zapier?

It automates repetitive workflows, connects apps seamlessly, and saves me hours each week by cutting down on manual tasks and boosting overall efficiency. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Pricing can scale quickly as task volume grows, which makes the ROI harder to justify for high-usage workflows. Debugging more complex Zaps isn’t always intuitive, especially when errors span multiple steps or integrations. Some integrations also feel limited compared to native features, so I end up relying on workarounds. Performance can occasionally lag, with noticeable delays in task execution. Onboarding is straightforward at a basic level, but mastering advanced logic takes time, and support responses can vary in depth. The AI features are promising, but they still feel somewhat limited when it comes to handling more complex automation scenarios. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

We used to struggle with manual data entry and a set of disconnected tools. Now we automate workflows across apps, which has significantly reduced repetitive work and errors. Tasks like syncing leads from forms into our CRM, triggering follow-ups, and updating spreadsheets used to take hours each week; now they run automatically through a simple UI with strong integrations.

Overall, it’s improved both consistency and speed, and performance has been reliable even when handling high volumes of tasks. Pricing does increase with usage, but the time saved and the reduction in mistakes still deliver solid ROI for us. Onboarding was quick for the basic setups we needed, and support was helpful whenever we ran into questions. The added AI features also streamline steps like data formatting, making our workflows more efficient end to end. Review collected by and hosted on G2.com.

Karthick P.

GTM Manager

Mid-Market (51-1000 emp.)

6/11/2026

"Time-Saving No-Code Automation with a Huge App Ecosystem"

4/5

What do you like best about Zapier?

The best part of Zapier is its an complete no code automation tools which supports huge application ecosystems like CRM. slack , google workspace and email other than 1000+ systems this is completely time saving automation process with multi step process

The tool is completely reliable and simple to use Review collected by and hosted on G2.com.

What do you dislike about Zapier?

As your usage grows more tasks, multi steps Zaps and premium apps the cost will be raised fast for small business or individuals it feels overpriced

Limited real time performance for lower plans Review collected by and hosted on G2.com.

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Mike D.

Owner

Mid-Market (51-1000 emp.)

10/28/2026

"Zapper Integrates Everywhere and Unlocks Powerful Automation"

5/5

What do you like best about Zapier?

Zapper integrates with almost every application and software. It allows me to do things with the software that I cannot do anyway else Review collected by and hosted on G2.com.

What do you dislike about Zapier?

It has so many features, that it can be overwhelming if you aren’t familiar with it. Review collected by and hosted on G2.com.

Salman R.

Technical Writer and Content Marketer

Small-Business (50 or fewer emp.)

4/20/2026

"Zapier Automates the Busywork and Keeps Our Apps in Sync"

4/5

What do you like best about Zapier?

Zapier basically takes care of all the boring stuff that used to eat up my whole morning. Instead of copying lead info from one place and pasting it into another, it now happens automatically. That’s a huge relief, because I don’t have to worry about typos or forgetting to update a spreadsheet. It connects the different apps we use so they actually work together, and I can finally focus on my real work. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

My main issue is how quickly the cost adds up once you start relying on it for everything. Since they charge based on how many tasks run, a busy month can make the bill a bit of a shock. It can also get messy when a "Zap" stops working because one of the connected apps changed something on their end. Then you’re stuck digging through the settings to figure out what went wrong, which can be a real pain—especially if you have a lot of different steps and automations set up. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

It mostly solves the problem of having a bunch of different tools that don’t talk to each other. Before we started using this, I was spending way too much time moving data around by hand, which was a total waste of energy. Now I can basically set it and forget it. The biggest benefit for me is the peace of mind: when someone fills out a form or pays an invoice, the right people get notified, and the information goes exactly where it needs to be without me having to think about it. Review collected by and hosted on G2.com.

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Guillaume d.

Founder and CEO

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/27/2026

"Practical automation, but difficult setup and limited free plan"

3.5/5

What do you like best about Zapier?

Automation of certain tasks, such as sending texts via an RSS feed to Buffer. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Difficulty in setting up the code for novices. Very limited free plan Review collected by and hosted on G2.com.

Priyanshu J.

Social Media Lead

Computer Software

Small-Business (50 or fewer emp.)

4/14/2026

"Seamless Notion–Google Sheets Automation That Saves Time"

4.5/5

What do you like best about Zapier?

What I like best about is how I use it to connect Notion with tools like Google Sheets. Whenever I add data in a form or sheet, it automatically creates an entry in Notion. I don’t have to copy-paste anything manually anymore. This has saved me a lot of time in managing content and tasks.

I also use it to get instant updates or notifications when something changes. Once the workflow is set, it runs smoothly without issues. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The task limit on the free plan, When I connected Notion with Google Sheets, my tasks got used up very quickly. Even simple automations started hitting the limit faster than expected. Because of that, some workflows stopped in between. Also, multi-step automations are only available in paid plans. So I couldn’t build more advanced workflows without upgrading. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

The problem of doing repetitive manual work between apps. Earlier, I had to copy data from Google Forms or Google Sheets into Notion manually. Now it happens automatically as soon as new data is added. This saves a lot of time and reduces chances of mistakes. I also use it to trigger notifications when new entries are created. So I don’t have to keep checking things again and again. Review collected by and hosted on G2.com.

Ross T.

Facilities Manager

Small-Business (50 or fewer emp.)

4/14/2026

"Don't let no coding experience keep you from a more streamline workflow."

5/5

What do you like best about Zapier?

Being able to jump right into using agents with zero coding experience is just amazing. The ability to describe what you want in normal written text and have that executed is just next level. The UI is simple to use and took only a couple minutes to figure out. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

No specifically about Zapier but using API in Zapier was also brand new to me. I struggled to get the agent to do what I wanted using an API. I think I did not have all the permissions properly set up but Zapier could only help me so much in this regard. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

I was able to automate daily searches across multiple platforms and consolidate the data recovered and have that sent to me by email. Definitely a time saver. I was on the free plan but I will upgrade to a paid plan. it is obvious that this is the future for me. With no coding backround, I found this really handy. Review collected by and hosted on G2.com.