Zapier Reviews & Product Details

Having the ability to leverage AI support to help build workflows and processes through simple language are incredibly helpful and means it is easier for no-code users to implement solutions for their own pain points. Review collected by and hosted on G2.com.

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Caps on the weekly user allowance is a challenging limitation of the platform - in order to execute company-wide initiatives, you need to invest significant funds Review collected by and hosted on G2.com.

Its usability, and ease of use, its straightforward connections and the support, its prices are worth when deeply used, performance is great in terms of availability and Ai could be improved but is overall helpful. Review collected by and hosted on G2.com.

Prices can be high for non power users, for companies and businesses are great. Review collected by and hosted on G2.com.

Creating AI agents is a great way to automate tasks across various apps. It helps me to publish content, collect leads, send personalized outreach emails, and so on at a scheduled time. Review collected by and hosted on G2.com.

No wire transfer payment option for Professional plan users. This is not a major drawback. But I wish, if it is available. Review collected by and hosted on G2.com.

It's a reliable platform and they're growing in creative directions. Review collected by and hosted on G2.com.

I'm annoyed by the way the free tier works. I think small/solopreneurs need more steps like everyone else, but need less runs. It would be so much more fair to just limit the total number of calls or something rather than number of steps.

I will say that I have experience with Zapier as a paid tool as well as a free tool. Review collected by and hosted on G2.com.

hands down, the best tool for a non-tech person for connecting to 1000+ tools. me, being a marketer, have stopped relying on my tech team for integrations. be it connecting to any ads platforms or CRM or any marketing tool, zapier has integration with pretty much any tool you ask for.

the recent feature of the table is extensively being used by our team to setup reports and other tabular work. Review collected by and hosted on G2.com.

apart from the cost, i havent come across any use case that Zapier couldn't solve for me, from the marketing POV.

the price can be a big challenge for smaller organisations, as the cost can quickly add up if you arent careful with the amount of zaps youre running. Review collected by and hosted on G2.com.

What I like best about Zapier is how seamlessly it connects the different platforms we use across marketing, events, and operations without requiring technical development support. As Head of Marketing at AOK Events, automation is essential for keeping campaigns, lead management, reporting, and event workflows running efficiently. Zapier has allowed us to eliminate repetitive manual tasks, improve data accuracy between systems, and create faster internal processes. The platform is easy to set up, highly flexible, and integrates with a wide range of tools, making it incredibly valuable for scaling marketing operations efficiently. Review collected by and hosted on G2.com.

One drawback of Zapier is that more advanced automations can become difficult to manage and troubleshoot as workflows grow in complexity. While the platform is excellent for simple integrations, larger multi-step Zaps sometimes require significant testing and ongoing maintenance. Pricing can also increase quickly when managing high volumes of tasks across multiple departments. Additionally, occasional delays or failed automations can impact time-sensitive workflows, particularly when coordinating event registrations, lead routing, or campaign reporting. Review collected by and hosted on G2.com.

What I like most about Zapier is that it automates repetitive tasks across different tools without requiring any coding. For instance, I use it to connect CRM and marketing platforms so leads are automatically synced and follow-up workflows are triggered without manual effort.

The drag-and-drop workflow builder makes it straightforward to create, manage, and adjust automations (Zaps), which improves the overall UI/UX experience. Even basic setups can be completed quickly, and the onboarding process feels simple enough for beginners to follow.

In my day-to-day work, Zapier has significantly reduced manual effort and consistently saves me a few hours each week. That time savings translates into a solid return on investment (ROI), especially when I’m managing multiple workflows at once.

Another major strength is the wide range of integrations available. It’s flexible enough to connect different tools and keep workflows running smoothly across systems. Performance is generally reliable, and most automations run without issues.

One unexpected benefit I’ve noticed is better consistency in processes when multiple tools are involved, which helps reduce the chances of human error. Zapier is also adding AI-based features and suggestions, which could further improve automation efficiency.

Overall, it boosts productivity and saves time, although setting up more advanced automations can take some trial and error at first. Review collected by and hosted on G2.com.

What I dislike about Zapier is that while the interface is simple for basic use, it can become confusing when building more complex workflows. The UI/UX for advanced automations is not always intuitive, which increases the learning curve.

Performance can sometimes be an issue, especially when dealing with multiple Zaps or high task volumes, where delays or failed runs can affect workflows.

Pricing is another concern, as costs can increase quickly when scaling usage, which may impact ROI for smaller teams or businesses.

Although Zapier offers many integrations, some advanced use cases are limited or require workarounds, which adds extra steps to the process.

The onboarding is good for beginners, but for advanced setups, better documentation or guided support would help reduce setup time.

Also, while Zapier has started introducing AI features, they are still somewhat limited and could be expanded to provide smarter automation suggestions.

Overall, it is a powerful tool, but improving performance, pricing flexibility, and advanced usability would make it even better. Review collected by and hosted on G2.com.

Now we have got a new AI helper built inside zapier that helps build automation easily by just describing what you have to achieve. The knowledge base has also improved which helps in fixing issues fast Review collected by and hosted on G2.com.

Sometimes when running out of zaps, it will simply stop functioning. Another thing is to allow to trigger the automation after a fix to update the contact again instead of having to redo this manually Review collected by and hosted on G2.com.

I use Zapier for several automation workflows like integrating forms with my CRM and bringing data from Facebook Leads into my CRM. Even if my CRM doesn't have native apps, I often find workarounds. The interface is really friendly and intuitive for anyone starting with automations. The support and AI features are getting better. Although the initial setup felt scary, I got familiar with the options and tools really fast, and the ability to create complex workflows with just a few clicks is great.

Also, the speed of the workflow is incredible.

You can test each step in less than a second.

The email parser tool really was a game changer, because I can bring a lot of data from my emails and adapt them to bring data into the automation.

Filters and Lockuptables also made my experiences more tailored, so I can make automations that fit my specific needs.

Formatter and Storage tools made it possible to make a round robin scenario to deliver deals to different users. Review collected by and hosted on G2.com.

The AI bot isn’t always fast at finding errors, but it’s improving. Also, some really important apps are marked as “premium,” and at times the billing conditions aren’t the best. In the beginning, the setup felt a bit “scary,” but you get familiar with the options and tools pretty quickly.

I also think LinkedIn could use more triggers as an app, because I have a lot of usage scenarios that just don’t fit into Zapier.

Finally, I prefer the “drag and drop” approach for building automations. Review collected by and hosted on G2.com.

Easy to setup and use. Easy to track credits remaining, and integrates easily with my CRM and other platforms (Google Drive, DotLoop etc.). The AI is also very helpful when I'm trying to build a zaps. Review collected by and hosted on G2.com.

Sometimes the AI's recommendation doesn't work as expected. Review collected by and hosted on G2.com.