Vistar Media Features
Campaign Management (9)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 10 Vistar Media reviews.
Campaign Optimization
As reported in 10 Vistar Media reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Based on 10 Vistar Media reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 10 reviewers of Vistar Media have provided feedback on this feature.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 10 reviewers of Vistar Media have provided feedback on this feature.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 10 reviewers of Vistar Media have provided feedback on this feature.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 10 Vistar Media reviews.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 10 Vistar Media reviews.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. 10 reviewers of Vistar Media have provided feedback on this feature.
Targeting (4)
Targeting
Based on 11 Vistar Media reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Based on 10 Vistar Media reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Based on 10 Vistar Media reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page. 10 reviewers of Vistar Media have provided feedback on this feature.
Demand Side Platforms (1)
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 10 reviewers of Vistar Media have provided feedback on this feature.
Enterprise Scalability
Based on 10 Vistar Media reviews. Provides features to allow scaling for large organizations.
Customization
As reported in 10 Vistar Media reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 10 Vistar Media reviews.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Based on 10 Vistar Media reviews. Alerts marketer of the performance of particular campaigns.
SSP Functionality (1)
SSP Functionality
Product functionality for real-time advertising.
SSP (5)
Ad Unit Availability
Allows publisher to select which ad units to be bid on in real time.
Impression Targeting
Ability to set which impressions to make available to bidders
Floor Price
Ability to set a minimum price at which an ad unit can sell in an ad exchange.
Advertiser Restrictions
Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.
Bid Reporting
Ability to see which advertisers are bidding on and buying ad units.
Platform Basics (7)
Remotely Content Management
Ability to remotely control the content displayed across digital screens.
Content Scheduling
Ability to schedule digital signage content in advance.
Multi-User Access
Enables individuals with different roles within the operator’s organization to control the content that is being published on the digital signage network.
Ad Serving Rules
Ability to control how many ads and ad types are served to each retailer page.
Sponsored Product Listing Ads
Ability to deliver sponsored product ads that seamlessly blend in with organic content.
Banner Ads
Ability to deliver banner ad that can be configured based on each individual retailers needs.
Display Ads
Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior.
Platform Content (2)
Media Formats
Provides users the ability to upload a variety of media formats, including photos, videos, and URL addresses for live web pages.
Media Editor
Provides users the built-in ability to edit parts of their designs, like images and text.
Platform Interoperability (1)
Hardware
Integrates with existing hardware.
Platform Additional Functionality (7)
Screen Grouping
Allows users to organize multiple screens into a single unit.
Asset Management Integration
Ability to connect and integrate with your asset management sources to feed your screen from where your assets are housed.
Network Reporting
Provides detailed information about the content assets and playback, playbackmedia players, and user management.
Offline Ads
Ability to serve ads to bring targeted audiences back to partner retailer sites.
Video Ads
Ability to create and launch video ads on retail media networks.
Team Collaboration
Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads.
Integrations
Ability to integrate with data management platforms (DMPs).
Platform Data (3)
Reporting Performance Metrics
Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active.
Data Filtering
Ability to filter data by specific performance data based on preset and customizable timeframes.
Reporting Dashboards
Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports.
Ad Serving & Management - Publisher Ad Server (5)
Real-Time Bidding (RTB) Support
Enables real-time participation in programmatic ad auctions.
Ad Delivery Optimization & Management
Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.
Ad Inventory Management
Allows publishers to manage and organize ad spaces across multiple properties.
Dynamic Ad Placement
Supports automatically adjusting ad placements based on user behavior and content.
Ad Tag Management
Provides tools to generate and manage ad tags for easy ad placement.
Targeting & Personalization - Publisher Ad Server (6)
Geo-Targeting
Allows ads to be displayed to users based on their geographic location.
A/B Testing for Ads
Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.
Multi-Device & Cross-Platform Delivery
Ensures seamless ad serving across web, mobile, CTV, and other digital channels.
Audience Targeting
Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.
Frequency Capping
Limits the number of times a user sees the same ad to prevent fatigue.
Contextual Targeting
Matches ads to relevant content using keyword analysis and machine learning.
Monetization & Reporting - Publisher Ad Server (4)
Header Bidding Support
Enables multiple demand sources to bid on ad inventory simultaneously.
Ad Revenue Share & Payout Management
Facilitates revenue sharing and payments to partners or publishers.
Revenue Forecasting
Estimates potential revenue based on current performance and market trends.
Performance & Engagement Analytics
Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.
Agentic AI - Digital Signage (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Publisher Ad Server (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Retail Media Advertising Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Demand Side Platform (DSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Supply Side Platform (SSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.


