Tailwind Reviews & Product Details

The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users.

Seller

Tailwind

Discussions

Tailwind Community

Solution Type

All-in-One

Overview by

Susan Moeller

Pricing

Pricing provided by Tailwind.

Plus

9.99

per month

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 142 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Tailwind Integrations

(2)

Integration information sourced from real user reviews.

Tailwind Media

Tailwind Demo - Instagram Visual Planner

Effortlessly plan a week of Instagram-perfect posts and arrange them into a beautiful, must-follow feed, in minutes.

Tailwind Demo - Schedule Instagram Stories

Boost your engagement by scheduling ALL of your Instagram content including multiple-image posts and Stories.

Automatically schedule Instagram posts at the times when your audience is most likely to engage with them.

Instantly preview a stream of personalized Pin designs to find the right one for your business. Each one is expertly designed and optimized for Pinterest engagement.

Visually plan and schedule Pins at the best times with our award-winning Pinterest scheduler.

Guide your Pinterest strategy by understanding how your audience responds to the content you share. Instantly spot your top-performing posts so you can reproduce what’s working.

G2 reviews are authentic and verified.

Here's how.

Carla S.

Content creator, blogger

Small-Business (50 or fewer emp.)

12/9/2025

"Helpful for Timing Posts, But Room for Improvement"

3.5/5

What do you like best about Tailwind?

I like that it helps me understand WHEN to post so that I have the best engagement on my posts. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Sometimes Tailwind feels a bit cluttered. There are a LOT of options Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

10/2/2024

"A Powerful Tool for Social Media Scheduling and Engagement"

3.5/5

What do you like best about Tailwind?

Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impressive, automatically selecting the best times to post based on audience engagement. I also appreciate Tailwind Create, which simplifies the process of generating visually appealing posts, saving me time on design tasks. Tailwind's Tribes offer a unique way to connect with like-minded users and expand reach through community-driven content sharing Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

One downside is that Tailwind currently supports only a limited number of platforms—primarily Pinterest and Instagram—which might not be sufficient for users managing a diverse set of social media accounts. Additionally, the pricing can be a bit steep for smaller businesses, especially given that some features, like native carousel scheduling or social listening tools, are missing Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Tailwind solves the challenge of maintaining a consistent social media presence by automating the scheduling process. For instance, I can batch-schedule Instagram and Pinterest posts, ensuring my audience sees regular, optimized content without needing to be online constantly. The SmartLoop feature is great for recirculating high-performing content, which increases visibility and engagement effortlessly. This saves me time and allows me to focus on creating quality content rather than worrying about manual posting Review collected by and hosted on G2.com.

Kate B.

Mid-Market (51-1000 emp.)

4/26/2023

"Its new AI tool is a lifesaver for efficiency"

4/5

What do you like best about Tailwind?

I actually don't really use Tailwind for its primary intended purpose. Instead, I make the most of its AI Labs tool. This feature has a wealth of AI copywriting tools for a wide range of purposes, such as Pinterest titles and descriptions, and Facebook and Instagram captions. These are a great jumping off point for writing excellent copy. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

It could be due to the API, but its Pinterest analytics are fairly limited, so I tend not to use these. Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

11/12/2023

"It is a great software"

3.5/5

What do you like best about Tailwind?

It works well, saves time. It helps me get more views on Pinterest. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

If you are just starting out, it's expensive. Review collected by and hosted on G2.com.

Karrie B.

Fractional COO | Burnout Consultant

Small-Business (50 or fewer emp.)

1/5/2022

"Easy social scheduler"

3.5/5

What do you like best about Tailwind?

I like that not only can I time my social media posts but I can also see my the display of the feed that will be displayed on IG. Easy to use and you can store lists of # for different types of posts. Smart bio link is very helpful to drive traffic off the platform. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Seems like you frequently need to re-link the accounts and relink to FB and IG and it takes multiple times as I always seem to get a few errors before it will actually connect. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Easy to use and link to FB and IG accounts so that you can schedule social media posts in advance and not worry. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Pre-scheduling of post so that it can be done all at once vs having to go and do it each day. Saves lots of time and effort. You can also recycle posts of the graphics if needed/wanted for later dates once it is uploaded into the system. Review collected by and hosted on G2.com.

Atulya B.

Technical Support Consultant

Small-Business (50 or fewer emp.)

3/24/2022

"Tailwind helps me manage my instagram pages with ease"

4/5

What do you like best about Tailwind?

One of the best features of tailwind is that it allows you to schedule your instagram posts. So, you can curate content for a whole week and upload it according to your schedule Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

The free tier doesn't have some features that the pro tier has like multiple social media accounts. The pro tier could be less expensive in my opinion for the features it offers Review collected by and hosted on G2.com.

Craige H.

Mindset & Accountability Coach

Small-Business (50 or fewer emp.)

2/19/2022

"Solid option for instagram and Pinterest"

3.5/5

What do you like best about Tailwind?

Tailwind create and also the ease of use of the platform. It's easy to upload and optimize pins or posts in bulk. Also the platform is established and quite reliable Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Pricing plans - they've raised the prices recently which from a business standpoint is understandable but doesn't suit many small businesses anymore especially when there is so much Pinterest and Instagram approved that offer similar features for a lot less Review collected by and hosted on G2.com.

Verified User in Design

Small-Business (50 or fewer emp.)

2/8/2022

"Social media manager for Pinterest & Instagram"

4/5

What do you like best about Tailwind?

Tailwind has helped me to really up my pinterest game. The interface is easy to understand and flexible enough for beginners and pros alike. The analytics are spot on! Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

The lack of integration with other social media apps like Twitte, LinkedIn, TikTok and so on and so forth. However, Tailwind is known for Pinterest and Instagram, and it handles them well. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Use it to up your Pinterest and Instagram games. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Scouting all over, there wasn't a stable scheduled for Pinterest. Until I came across Tailwind. This has helped solved the problem of scheduling multiple posts to my Pinterest boards. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

1/12/2022

"Tailwind fast and easy and very helpful tool for social media marketing"

3.5/5

What do you like best about Tailwind?

Tailwind is just a great tool for helping me scheduling for pinterest and its great all in one tool for marketing

I use it for uploading images and schedule posting pins and measure and analyzing how much traffic is coming for which pin Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.

The Tailwind Create is fun and helpful but still hard to use. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Fast styling sheet versatile selectors and colors shades and gradients and all every thing we do in the normal css 3 made easy here with just a little shortcuts words for the thing I want to do

I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement Review collected by and hosted on G2.com.

Verified User in Publishing

Mid-Market (51-1000 emp.)

11/5/2021

"I use tailwind to create and schedule out pins."

4/5

What do you like best about Tailwind?

Tailwind has made it incredibly easy to create pins in bulk. I am publishing 30+ pins a day and this tool makes that process a lot faster. I had been creating pins in Pinterest prior to using tailwind and it was a lot slower. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

It can be buggy - sometimes when editing specific designs it glitches and I am not able to adjust things how I want to. I would love to be able to apply the same description to a batch of pins as well. You can apply one board to all easily, why not the title and description as well? Review collected by and hosted on G2.com.