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At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
9.99 per month
Later Social
Star Rating
(346)4.5 out of 5
Market Segments
Small-Business (83.3% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansTailwind
Star Rating
(139)4.3 out of 5
Market Segments
Small-Business (91.1% of reviews)
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tailwind excels in its Content Calendar feature, with a score of 8.4, allowing for effective scheduling and planning of posts, while Later Social shines even brighter with a score of 9.4, making it a preferred choice for users who prioritize a robust content planning tool.
- Reviewers mention that Later Social's Content Library, rated at 9.2, offers superior organization and accessibility for media assets compared to Tailwind's score of 7.8, which some users find limiting when managing large volumes of content.
- G2 users highlight Tailwind's strong performance in Post Performance analytics, scoring 8.8, but Later Social outperforms with a score of 9.0, providing deeper insights into engagement metrics that help users optimize their content strategy.
- Users on G2 report that Tailwind's Approval Workflows, rated at 7.0, can be cumbersome, whereas Later Social's simpler approach, scoring 6.6, is noted for being more intuitive, although both could improve in this area.
- Reviewers say that Tailwind's Social Engagement features, with a score of 8.0, are effective but not as comprehensive as Later Social's 8.5, which includes more tools for interacting with followers and managing community engagement.
- Users report that Tailwind's Reporting capabilities, particularly in Report Customizability, score low at 6.4, while Later Social's score of 8.6 is praised for offering more flexible and detailed reporting options that cater to diverse user needs.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Later Social
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.6
236
8.7
114
Ease of Use
9.1
231
8.7
115
Ease of Setup
9.1
102
8.8
27
Ease of Admin
9.3
81
9.0
27
Quality of Support
8.8
168
8.6
87
Has the product been a good partner in doing business?
9.0
72
9.6
21
Product Direction (% positive)
8.6
215
8.1
111
Features by Category
Social Analytics
8.2(won by default)
56
Feature Not Available
8.8(won by default)
75
Feature Not Available
9.1(won by 0.3)
83
8.8
53
8.5(won by default)
42
Feature Not Available
8.4(won by 0.3)
50
8.1
41
8.8(won by default)
35
Not enough data
8.7(won by default)
26
Not enough data
Reports & Dashboards
8.5(won by default)
56
Feature Not Available
8.6(won by 0.9)
60
7.7
36
9.0(won by 0.6)
69
8.4
43
8.1(won by default)
27
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Not enough data
Content & Collaboration
9.3
140
8.4
23
9.0
142
7.8
20
7.7
87
6.7
14
7.4
46
7.0
14
8.6
103
6.8
13
7.6
63
7.4
12
Social Management
8.3
131
8.1
68
9.1
151
8.8
75
8.2
55
Feature Not Available
8.4
131
8.0
68
Feature Not Available
Feature Not Available
8.1
59
6.5
12
8.1
30
Not enough data
Agentic AI - Social Media Management
6.8
25
Not enough data
7.1
25
Not enough data
6.9
25
Not enough data
7.0
24
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
6.8
25
Not enough data
Monitoring & Listening
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.2
12
Not enough data
9.2
10
Not enough data
9.4
13
Not enough data
9.0
10
Not enough data
Engagement
8.6
11
Not enough data
8.6
12
Not enough data
8.9
12
Not enough data
8.8
10
Not enough data
9.2
10
Not enough data
Social Shopping
9.3
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
8.9
11
Not enough data
Analytics
8.8
12
Not enough data
9.5
11
Not enough data
9.0
12
Not enough data
Categories
Categories
Shared Categories
Later Social and Tailwind are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Unique Categories
Later Social is categorized as Social Commerce Platforms
Tailwind has no unique categories
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.7%
Health, Wellness and Fitness
6.7%
Retail
5.5%
Apparel & Fashion
4.5%
Photography
4.2%
Other
62.4%
Marketing and Advertising
17.0%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.7%
Online Media
4.4%
Information Technology and Services
4.4%
Other
57.8%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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