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Compare Later Social and Tailwind 
Featured Products
At a Glance
Market Segments
Small-Business (83.4% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
9.99 per month
Later Social
Star Rating
(346)4.5 out of 5
Market Segments
Small-Business (83.4% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansTailwind
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Later Social excels in ease of use, with many users appreciating its intuitive interface and straightforward navigation. One user highlighted how the platform simplifies managing multiple accounts, making it easy to sign in and share posts externally for review.
- Users say Tailwind is particularly strong in content generation, with its AI Labs tool receiving praise for providing valuable copywriting suggestions. Reviewers noted that the tool is beneficial for creating engaging content for platforms like Pinterest and Facebook.
- According to verified reviews, Later Social outshines Tailwind in analytics and reporting, with users finding its in-depth analytics features significantly enhance their ability to track performance and trends. One user mentioned that the analytics have simplified their day-to-day tasks by ensuring posts are automated and consistent.
- Reviewers mention that Tailwind's calendar feature is outstanding, providing a visual way to plan and schedule content. Users appreciate the intuitive layout, which helps them manage their social media strategy effectively, even if they don't use the tool for its primary purpose.
- G2 reviewers highlight that Later Social's visual scheduling capabilities are robust, allowing users to coordinate their content sharing seamlessly. This feature is particularly beneficial for those managing multiple channels, as it supports various modes of operation.
- Users report that while Tailwind has a strong community focus and is seen as a good partner in business, it faces challenges in market presence compared to Later Social, which has a larger user base and more recent reviews, indicating a more active and engaged community.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Later Social
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.6
237
8.8
115
Ease of Use
9.1
232
8.6
116
Ease of Setup
9.1
103
8.8
28
Ease of Admin
9.3
81
9.0
27
Quality of Support
8.8
169
8.6
87
Has the product been a good partner in doing business?
9.0
72
9.6
21
Product Direction (% positive)
8.6
216
8.0
112
Features by Category
Social Analytics
8.2(won by default)
56
Feature Not Available
8.8(won by default)
75
Feature Not Available
9.1(won by 0.3)
83
8.8
53
8.5(won by default)
42
Feature Not Available
8.4(won by 0.3)
50
8.1
41
8.8(won by default)
35
Not enough data
8.7(won by default)
26
Not enough data
Reports & Dashboards
8.5(won by default)
56
Feature Not Available
8.6(won by 0.9)
60
7.7
36
9.0(won by 0.6)
69
8.4
43
8.1(won by default)
27
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Not enough data
Content & Collaboration
9.3
140
8.3
24
9.0
142
7.8
21
7.7
87
6.6
15
7.4
46
6.9
15
8.6
103
6.7
14
7.6
63
7.6
13
Social Management
8.3
131
8.1
69
9.1
151
8.8
76
8.2
55
Feature Not Available
8.4
131
8.1
69
Feature Not Available
Feature Not Available
8.1
59
6.8
13
8.1
30
Not enough data
Agentic AI - Social Media Management
6.8
25
Not enough data
7.1
25
Not enough data
6.9
25
Not enough data
7.0
24
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
6.8
25
Not enough data
Monitoring & Listening
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.2
12
Not enough data
9.2
10
Not enough data
9.4
13
Not enough data
9.0
10
Not enough data
Engagement
8.6
11
Not enough data
8.6
12
Not enough data
8.9
12
Not enough data
8.8
10
Not enough data
9.2
10
Not enough data
Social Shopping
9.3
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
8.9
11
Not enough data
Analytics
8.8
12
Not enough data
9.5
11
Not enough data
9.0
12
Not enough data
Categories
Categories
Shared Categories
Later Social and Tailwind are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Unique Categories
Later Social is categorized as Social Commerce Platforms
Tailwind has no unique categories
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Health, Wellness and Fitness
6.6%
Retail
5.4%
Apparel & Fashion
4.5%
Photography
4.2%
Other
62.2%
Marketing and Advertising
16.9%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.4%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
What is later software?
1 Comment
JB
Later is a social media content management platform that can be used for multiple platforms but is specifically geared towards Instagram. Read more
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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