[ Tailwind Reviews ](https://www.g2.com/products/tailwind/reviews) [ Tailwind Reviews ](https://www.g2.com/products/tailwind/reviews) # Tailwind Features ##### ## Social Management (5) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Social Engagement Centrally manages social media content and conversations across multiple social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Show More ##### ## Reports & Dashboards (3) Report Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file. Scalability Allows marketer to add, track, and measure a multitude of social media accounts. White Label Offers a white labeling service for agencies or resellers to customize platform branding. Show More ##### ## Social Analytics (4) Post Performance Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. Attribution Ties social activity to business results such as leads, conversions, and sales. Hashtag Analytics Analyzes the performance of hashtags and identifies popular or trending hashtags. Sentiment Analysis Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. Show More ##### ## Content & Collaboration (6) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Show More ##### ## Monitoring & Listening (5) Social Measurement Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. Brand Monitoring Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. Keyword Tracking Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. Trend Analysis Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. Competitor Analysis Allows users to monitor conversations about competitors and measure performance against them. Show More ##### ## Data Management & Analysis (2) Alerts and Notifications Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. Show More ##### ## Agentic AI - Social Media Management (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Listening Tools (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Cloud Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/f0718f25de668ceb0544ec7e866310f0/cloud-campaign.svg "Cloud Campaign") Sponsored Cloud Campaign 4.9/5 (164) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") Hootsuite 4.3/5 (7,206) ](https://www.g2.com/products/hootsuite/reviews) [ ![Later Social](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-social.svg "Later Social") Later Social 4.5/5 (380) ](https://www.g2.com/products/later-social/reviews) [ ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") Sprout Social 4.4/5 (6,373) ](https://www.g2.com/products/sprout-social/reviews) [ View All Alternatives ](https://www.g2.com/products/tailwind/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. Tailwind Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3336924fadea680a2338e2df25215c73/planoly.png "Product Avatar Image") Planoly 4.3/5 (67) [ Compare Now ](https://www.g2.com/compare/planoly-vs-tailwind) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_25b0a0c12b55dc02237887325270f92c/hootsuite.png "Product Avatar Image") Hootsuite 4.3/5 (7,248) [ Compare Now ](https://www.g2.com/compare/hootsuite-vs-tailwind) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6772caa9cbc70eef77008606236b11b5/later-social.png "Product Avatar Image") Later Social 4.5/5 (384) [ Compare Now ](https://www.g2.com/compare/later-social-vs-tailwind) ##### Categories on G2 [ Social Media Management ](https://www.g2.com/categories/social-media-mgmt)[ Social Media Analytics ](https://www.g2.com/categories/social-media-analytics)[ Social Media Suites ](https://www.g2.com/categories/social-media-suites) [ Social Media Listening Tools ](https://www.g2.com/categories/social-media-listening-tools) Show More ##### Explore More [ Top tools for building cross-platform business apps ](https://www.g2.com/discussions/top-tools-for-building-cross-platform-business-apps)[ Top voice command software for desktop workspaces ](https://www.g2.com/discussions/top-voice-command-software-for-desktop-workspaces)[ Best account-level reporting software for marketing ROI ](https://www.g2.com/discussions/best-account-level-reporting-software-for-marketing-roi) [ Top AI helpdesk automation tools for fast response times ](https://www.g2.com/discussions/top-ai-helpdesk-automation-tools-for-fast-response-times)[ Leading AP automation services ](https://www.g2.com/discussions/leading-ap-automation-services)[ Pros and Cons Details ](https://www.g2.com/products/tailwind/reviews?qs=pros-and-cons) Show More [ Top tools for building cross-platform business apps ](https://www.g2.com/discussions/top-tools-for-building-cross-platform-business-apps)[ Top voice command software for desktop workspaces ](https://www.g2.com/discussions/top-voice-command-software-for-desktop-workspaces)[ Best account-level reporting software for marketing ROI ](https://www.g2.com/discussions/best-account-level-reporting-software-for-marketing-roi) [ Top AI helpdesk automation tools for fast response times ](https://www.g2.com/discussions/top-ai-helpdesk-automation-tools-for-fast-response-times)[ Leading AP automation services ](https://www.g2.com/discussions/leading-ap-automation-services)[ Pros and Cons Details ](https://www.g2.com/products/tailwind/reviews?qs=pros-and-cons)