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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
9.99 per month
Hootsuite
Star Rating
(6,624)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansTailwind
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts, while Tailwind's score of 8.4 indicates it may not be as robust in this area.
- Reviewers mention that Tailwind offers superior Follower Analysis with a score of 8.5 compared to Hootsuite's 7.9, highlighting Tailwind's ability to provide deeper insights into audience demographics and engagement.
- G2 users note that Hootsuite's Social Engagement capabilities are strong, with a score of 8.5, allowing for effective interaction with followers, whereas Tailwind's score of 8.0 suggests it may not facilitate engagement as effectively.
- Reviewers say that Hootsuite's Report Customizability is a standout feature with a score of 8.0, enabling users to tailor reports to their specific needs, while Tailwind's lower score of 6.4 indicates limitations in this area.
- Users on G2 highlight that Tailwind's Social Measurement feature is impressive, scoring 8.8, which allows for comprehensive tracking of social media performance, compared to Hootsuite's score of 8.1.
- Reviewers mention that Hootsuite's Quality of Support is rated at 8.1, which is lower than Tailwind's 8.6, suggesting that users may find Tailwind's customer service more responsive and helpful.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Hootsuite
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.4
5,982
8.8
115
Ease of Use
8.6
6,059
8.6
116
Ease of Setup
8.7
3,852
8.8
28
Ease of Admin
8.6
2,531
9.0
27
Quality of Support
8.2
4,478
8.6
87
Has the product been a good partner in doing business?
8.6
2,304
9.6
21
Product Direction (% positive)
8.0
5,900
8.0
112
Features by Category
Social Analytics
7.5(won by default)
2142
Feature Not Available
7.9(won by default)
2349
Feature Not Available
8.6
2474
8.8(won by 0.2)
53
7.4(won by default)
1809
Feature Not Available
7.4
2033
8.1(won by 0.7)
41
7.6(won by default)
1482
Not enough data
7.4(won by default)
1444
Not enough data
Reports & Dashboards
8.1(won by default)
2382
Feature Not Available
8.3(won by 0.6)
2357
7.7
36
8.4(tied score)
2318
8.4(tied score)
43
7.1(won by default)
1384
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
143
Not enough data
6.6(won by default)
142
Not enough data
6.6(won by default)
141
Not enough data
6.6(won by default)
143
Not enough data
6.7(won by default)
143
Not enough data
Content & Collaboration
9.0
2730
8.3
24
8.0
2562
7.8
21
8.0
2502
6.6
15
7.8
2385
6.9
15
8.2
2518
6.7
14
8.1
2505
7.6
13
Social Management
8.1
4446
8.1
69
8.9
4922
8.8
76
8.2
4461
Feature Not Available
8.4
4767
8.1
69
7.1
3461
Feature Not Available
8.0
2519
6.8
13
7.9
2136
Not enough data
Agentic AI - Social Media Management
6.7
271
Not enough data
7.0
270
Not enough data
7.1
268
Not enough data
7.0
268
Not enough data
7.0
264
Not enough data
6.9
264
Not enough data
7.1
260
Not enough data
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1907
8.8
39
7.2
1506
Feature Not Available
8.2
699
Not enough data
8.0
674
Not enough data
7.9
667
Not enough data
7.7
646
Not enough data
Agentic AI - Social Media Listening Tools
7.3
57
Not enough data
7.1
57
Not enough data
7.3
56
Not enough data
7.3
57
Not enough data
7.3
57
Not enough data
Data Management & Analysis
7.5
1354
Feature Not Available
8.1
1858
Feature Not Available
8.2
715
Not enough data
7.8
644
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Tailwind are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Tailwind has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
16.9%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.4%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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