Introducing G2.ai, the future of software buying.Try now
Compare Hootsuite and Tailwind 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
9.99 per month
Hootsuite
Star Rating
(6,682)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansTailwind
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts efficiently, with users highlighting the ability to schedule posts across various platforms. One user mentioned, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," which is particularly beneficial for those managing diverse client portfolios.
- Users say that Tailwind is a solid choice for content generation and marketing automation, with its intuitive user interface and outstanding calendar feature receiving praise. A reviewer noted, "Tailwind is best for generating content for your marketing automation," showcasing its strength in simplifying content planning.
- Reviewers mention that Hootsuite's customer support is a standout feature, with many users appreciating the personalized assistance they receive. One user shared their positive experience, stating, "I had a fantastic experience with my Hootsuite representative," which indicates a strong support system for users.
- According to verified reviews, Tailwind's AI Labs tool is a unique asset, providing users with a range of AI copywriting tools for various social media needs. A user remarked, "I make the most of its AI Labs tool," highlighting its versatility beyond traditional scheduling functions.
- G2 reviewers report that Hootsuite offers robust reporting capabilities, allowing users to customize performance reports to fit their needs. One user appreciated this feature, stating, "I appreciate the ability to customize different performance reports," which is crucial for businesses looking to analyze their social media impact.
- Users say that while both platforms are user-friendly, Tailwind has a slight edge in ease of setup, with reviewers noting its straightforward onboarding process. However, Hootsuite's comprehensive features and higher overall satisfaction ratings suggest it may be more suitable for users needing advanced functionalities.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Hootsuite
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.4
6,019
8.8
115
Ease of Use
8.6
6,095
8.6
116
Ease of Setup
8.7
3,883
8.8
28
Ease of Admin
8.6
2,545
9.0
27
Quality of Support
8.2
4,509
8.6
87
Has the product been a good partner in doing business?
8.6
2,317
9.6
21
Product Direction (% positive)
8.0
5,935
8.0
112
Features by Category
Social Analytics
7.5(won by default)
2146
Feature Not Available
7.9(won by default)
2352
Feature Not Available
8.6
2480
8.8(won by 0.2)
53
7.4(won by default)
1812
Feature Not Available
7.4
2037
8.1(won by 0.7)
41
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Not enough data
Reports & Dashboards
8.1(won by default)
2388
Feature Not Available
8.3(won by 0.6)
2361
7.7
36
8.4(tied score)
2325
8.4(tied score)
43
7.1(won by default)
1388
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Content & Collaboration
9.0
2748
8.3
24
8.0
2571
7.8
21
8.0
2513
6.6
15
7.8
2396
6.9
15
8.2
2526
6.7
14
8.1
2518
7.6
13
Social Management
8.1
4470
8.1
69
8.9
4955
8.8
76
8.2
4473
Feature Not Available
8.4
4787
8.1
69
7.1
3468
Feature Not Available
8.0
2528
6.8
13
7.9
2146
Not enough data
Agentic AI - Social Media Management
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
670
Not enough data
8.1
664
Not enough data
8.1
656
Not enough data
7.9
663
Not enough data
8.1
660
Not enough data
8.4
653
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
627
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
614
Not enough data
Targeting
8.1
626
Not enough data
7.8
615
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1910
8.8
39
7.2
1508
Feature Not Available
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Feature Not Available
8.1
1860
Feature Not Available
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Tailwind are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Tailwind has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
16.9%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.4%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
