StoryStream Features
Social Functionality (1)
Social Functionality
Product functionality for social advertising.
Campaign Management (13)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Interface and Performance (5)
Import/Export
Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Able to search and filter assets by keywords and metadata.
File Preview
Able to easily preview large image files and video storyboards.
Analytics
Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (8)
File Types
Software supports a wide range of file types.
Metadata
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Keep track of incrementally changing versions of the same asset.
Expiration
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
Apply visual watermarks to images and video.
Digital Rights Management
Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
The software is optimized to load, preview, search and edit video media files.
Audio
The software is optimized to load, preview, search and edit audio media files.
Images
The software is optimized to load, preview, search and edit image media files.
Administration (5)
Workflow Management
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Content Discovery (4)
Query Builder
Allows users to identify topics and build search queries to find relevant content
Content Sources
Curates content from multiple channels and sources 16 reviewers of StoryStream have provided feedback on this feature.
Content Suggestions
Based on 14 StoryStream reviews. Suggests relevant content and adapts to user's preferences
Multimedia Support
Supports various content formats, such as text, images, video, and audio.
Content Curation (4)
Collaboration
Offers tools for team collaboration such as shared feeds, annotations, or approvals This feature was mentioned in 16 StoryStream reviews.
Content Management
As reported in 16 StoryStream reviews. Provides features for organizing, tagging, and filtering content
Customization
Enables users to personalize curated content (e.g. captions, calls-to-action) 12 reviewers of StoryStream have provided feedback on this feature.
Analytics and Reporting
Provides insights into content performance and tracks effectiveness of content curation efforts.
Content Distribution (5)
Social Media
Provides features for sharing curated content on social media 15 reviewers of StoryStream have provided feedback on this feature.
Email Marketing
Provides features for distributing curated content through newsletters
Blogs/Websites
As reported in 10 StoryStream reviews. Provides features for sharing curated content on blogs on websites
Integrations
Integrates with other marketing tools to facilitate curation, collaboration, or distribution of content 10 reviewers of StoryStream have provided feedback on this feature.
SEO
Offers tools to optimize curated content for search enginges.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Planning (2)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance.
Content Creation (1)
Content Management
Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.
Optimization (1)
ROI Reporting
Ability to measure the revenue influence and ROI of every piece of content.
Engagement (7)
Live streaming
Allow users to broadcast live video and audio content for audience
Live chat discussions
Allow users to answer customer's queries in live chat discussions
Social media
Enable users to host a live stream directly on social media and sell products there
One-to-one call scheduling
Create meaningful interactions by allowing user to host one-to-one product demonstration
Omnichannel livestreaming
Support engagement on multiple channels such as email, phone, YouTube, the product's website, and social media
Stream sharing
Allow audience to invite others to the stream by sharing on social media
Product demonstrations
Enable users to host product demos using live video and audio
Integration (7)
Shopping cart
Allow anyone watching a live stream to easily add items to a shopping cart
Social media
Support live commerce platform to easily integrate with company's social media
Video analytics tools
Provide specific insights to measure sales and brand marketing performance during live streaming
Campaign management tool
Support integration with campaign management tool to create, deploy and optimize performance marketing campaigns through live commerce platforms
CRM & Data Platform Integration
Allow integration with clients CRMs & Data Platforms for CRM marketing, Performance marketing automation etc.
Smartphone and DSLR
Allow live stream in high-resolution using a professional DSLR or a smartphone to shoot and record live videos presented by presenters or influencers
API
Allow customization of live selling experience with flexible APIs
Live selling (4)
Social media
Utilize social media live-streaming capabilities and shoppable features to live sell products
Marketplaces
Allow brands to integrate livestreaming experiences within marketplaces
Lead capturing and distribution
Acquire and distribute qualified leads during live video/chat to sales agents in real-time
E-commerce platform
Support hosting live selling broadcast on brand's own e-commerce platform
Analytics (4)
Data Capture
Collect user data, such as a name and a phone number from your online customers in real-time
Reporting
Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health
Campaign performance
Enable tracking and enhancing the effectiveness of performance marketing campaigns to drive targeted traffic to relevant streams
Product Insights
Analyze sales through live commerce to determine which products sell better
Visual UGC (4)
Campaign Customization
Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc. 10 reviewers of StoryStream have provided feedback on this feature.
Widget Customization
Allows users to customize the UGC widget with their own logo and branding
Widget
Allows users to display a UGC gallery on their website
Media Library
Gives users a central place to store and manage UGC through folders, tags, etc. This feature was mentioned in 11 StoryStream reviews.
Integrations (4)
Social Media
Integrates with social media platforms to collect customer posts that mention or display a particular brand This feature was mentioned in 12 StoryStream reviews.
Content Creation
Based on 11 StoryStream reviews. Integrates with content creation tools to allow users to edit and customize content
Marketing Automation
Integrates with marketing automation software to feed content into existing marketing workflows
Rights Management
As reported in 11 StoryStream reviews. Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content
Support (2)
Onboarding
Based on 15 StoryStream reviews. Provides personalized onboarding sessions to help brands get started
24/7 Client Support
Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video This feature was mentioned in 14 StoryStream reviews.
Performance (2)
UGC Analytics
Based on 14 StoryStream reviews. Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments
Lazy-Loading
Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms.
Generative AI (6)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Video
Provides the ability to generate video from a text prompt.
AI Text-to-3D
Provides the ability to generate 3D renderings from a text prompt.
Agentic AI - Digital Asset Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Curation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Experience Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Distribution (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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