SplitSignal Reviews & Product Details

Set-up is a relative breeze for an SEO split testing tool, which is key when having to get corporate buy-in and dev implementation. I can place more trust in running a split test through Semrush's SplitSignal than manually trying to judge it for myself, plus it has additional flexibility on testing between number of pages or amount of traffic. Review collected by and hosted on G2.com.

It's still early days for the tool, so I'd like to see more features available and more clear results that can be shared in a way that non-stat folks would understand (or at least align with the same structures that standard AB testing tools' results use). Some UI changes to make it easier to find (or remember how to enter!) the parts of the page I want to change when it's not visually present. Review collected by and hosted on G2.com.

Tests are easy to set up, they are quick to run, and results are straightforward to interpret. I really like being able to custom upload fields/features (i.e. rather than testing a title tag template, testing a human-optimized title tag). The SplitSignal team is also super responsive in assisting with test setup that's less straightforward. Review collected by and hosted on G2.com.

It's a limitation of data science/confidence levels, but having an option that can provide data for smaller sites would be great. Would love to be able to measure results for pages that the test wasn't run on, but that impacted it. For example, testing canonicalizing paginated URLs back to the main page - how does that affect P1 performance for a category, versus other P1s that don't have all paginated URLs canonicalized. Would also love for avg. position and CTR% metrics to be included. Review collected by and hosted on G2.com.

It's easy to set up new SEO tests, and the tool works as advertised. We've made some nice wins already that will grow our traffic and revenue. The onboarding process was flexible and the level of involvement of SEMrush support and/or third-party agencies depends on my needs and wishes. Review collected by and hosted on G2.com.

The functionality is still a bit limited. The main thing I'd like them to add first is the option to add elements to the page, which currently isn't possible. In addition, the representatives weren't totally transparent about the price of the trial and product, they could improve this. Review collected by and hosted on G2.com.

The tool is great for setting up metadata A/B tests. It's helpful for us to make decisions based on these results and implement them onsite if we wanted to. The tool selects the best pages to perform the tests on which saves us a lot of time! Review collected by and hosted on G2.com.

The tool can be a little slow, especially when dealing with a lot of pages. Also, some of the test features do not work as fluidly with our site given the code on our pages. Review collected by and hosted on G2.com.