--- title: Sotrender Reviews meta_title: 'Sotrender Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 116 reviews by the users' company size, role or industry to find out how Sotrender works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 116 scale: '5' date_modified: '2026-07-12' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sotrender Reviews **Vendor:** Sotrender **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.8/5.0 **Total Reviews:** 116 ## About Sotrender Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization. ## Sotrender Pros & Cons **What users like:** - Users appreciate the **clear data presentation** of Sotrender, enabling effective analysis of follower behavior and content performance. (1 reviews) - Users find Sotrender invaluable for **audience analysis** , effectively understanding follower behaviors and content performance. (1 reviews) - Users value the **professional and supportive contact** with Sotrender's Sales and Customer Support team leaders. (1 reviews) **What users dislike:** - Users experience **missing stats** occasionally, primarily due to changes in the Facebook/Instagram API affecting data availability. (1 reviews) - Users note that the **initial learning curve** for Sotrender can be somewhat challenging to navigate. (1 reviews) ## Sotrender Reviews ### 1. Complex organic analytics and a great Sotrender Ads addition **Rating:** 5.0/5.0 stars **Reviewed by:** Diva J. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Sotrender?** The vastness of analytics, including access to competitors stats, which altogether can really support your marketing strategy. Last year they implemented Sotrender Ads where you can also track your paid activities and compare KPIs with competitors. If you want to learn more about your social media results and understand them better, this is the tool to consider. **What do you dislike about Sotrender?** It lacked Instagram benchmarking for some time but it is now available. **What problems is Sotrender solving and how is that benefiting you?** Thanks to comprehensive analytics I can carefully think through my marketing strategy, activities and efforts. ### 2. Great tool for social media analysis! **Rating:** 5.0/5.0 stars **Reviewed by:** Justyna L. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Sotrender?** We use Sotrender for many years - it helps a lot to analyze social media strategies for our clients. They are a reliable partner and provide great service and support! **What do you dislike about Sotrender?** They are dependent on what social media platforms are doing so sometimes small problems can occur, special when algorithm changes are bieng implemented. Luckily, Sotrender support is doing its best to fix it. **What problems is Sotrender solving and how is that benefiting you?** Sotrender helps us to implement good social media strategies for our clients. We love their different reports that clearly show the results of what we are doing. ### 3. Sotrender is a great help during campaign optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Michał W. | social media manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Sotrender?** OLX is one of those brands that feels like a pike in water on social media. Every year we release several content video campaigns with considerable reach. Sotrender is one of those tools that helps us a lot to optimize our campaigns and decide which channels and advertising formats should we use. **What do you dislike about Sotrender?** The only thing that comes to mind is that this tool would be even better if you could check older historical data than is possible now. **What problems is Sotrender solving and how is that benefiting you?** Sotrender is one of those tools that helps us a lot to optimize our campaigns and decide which channels and advertising formats should we use. ### 4. All in one **Rating:** 5.0/5.0 stars **Reviewed by:** Szymon K. | SM Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Sotrender?** All the necessary tools in one. An intuitive tool that can do a lot. For this helpful support. **What do you dislike about Sotrender?** Sometimes there is a problem with unpinning accounts. I don't see any other disadvantages. **What problems is Sotrender solving and how is that benefiting you?** It helps me in my daily work and producing reports. ### 5. Useful tool for the Social Media Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | Customer Support Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2022 **What do you like best about Sotrender?** A possibility to compare the Social Media Customer Service through the industries on top of measuring how we cope with the social media by ourseleves. **What do you dislike about Sotrender?** Hard to name any disadvantages. There are minor situations that the social media customer service statistics need to be revised when the customers delete the post before there was a chance to answer it. **What problems is Sotrender solving and how is that benefiting you?** We used it for monitoring public questions addressed through social media as well as to compare our Social Media Customer Service with other companies. ### 6. Excellent data provider for academic purposes **Rating:** 5.0/5.0 stars **Reviewed by:** Karolina K. | Associate Professor, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Sotrender?** Data of very high quality - we use the data for high-level academic publications. Reliable, checked and delivered on time. Excellent client services. **What do you dislike about Sotrender?** Sometimes loading of the website takes long - but it is acceptable with a large amount of data accessible on via the platform. **What problems is Sotrender solving and how is that benefiting you?** SoTrender is delivering high-quality traced data in easy to process format. They are able to retrieve information not always easy to get with standard academic tools. ### 7. Complex tool for social media analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Sotrender?** I like how Sotrender supports daily social media management. It provides a lot of useful stats that can be checked anytime, so you can optimize your ongoing activities and constantly work on improving your performance. Metrics are presented in a detailed way so you can exactly know which activities bring the best results. It is also super easy to create a report which sums up all your social media results and really helps to prepare a monthly evaluation. **What do you dislike about Sotrender?** Some errors occur from time to time, but they solve them really quickly. **Recommendations to others considering Sotrender:** Very quick reporting, all data is visualized on charts. Their reports look really great and are really helpful if it comes to monthly summaries. **What problems is Sotrender solving and how is that benefiting you?** I love that I have access to all my paid and organic social media data (including some unique metrics) and that I can quickly adjust my strategy if some of the activities appear to be not efficient. ### 8. Great and complex social media product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Sotrender?** Sotredner has the great ability to rapidly generate reports from all of our SM platforms. All the statistics are ready within a couple of minutes and they allow us to verify our social media presence very quickly. What is also helpful is the fact, that Sotrender allows us to get a joint report from all the SM platforms at once and all of those can be automatically built within the tool on a monthly or weekly basis depending on our needs. Another great asset that gave us a life-changing experience was the comparison to competitors. TL;DR - Sotrender significantly reduces the time needed to work on reports and company decks. Reporting is simplified up to five clicks and access to historical data or any data ranges. **What do you dislike about Sotrender?** I did not find anything at this point. :) **What problems is Sotrender solving and how is that benefiting you?** Sotrender significantly reduces the time needed to work on reports and company decks. Reporting is simplified up to five clicks and access to historical data or any data ranges. ### 9. My go-to social media analytics app **Rating:** 5.0/5.0 stars **Reviewed by:** Briana U. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Sotrender?** What it’s designed to deliver - data. I won’t say I hated Facebook Insights but using it is not the easiest. So it’s great that now I can access all the data I need, and I do it with pleasure. All unique metrics come in handy, too. We’re also accessing the data via Sotrender’s API, and that’s not something that every company will offer you. **What do you dislike about Sotrender?** Bugs can occur - as in every tool but they are resolved quickly and the team is very responsive. **What problems is Sotrender solving and how is that benefiting you?** Data aggregation and visualization. Once everything is presented in an easy-to-consume way it’s much easier to make the next decision. ### 10. Perfect tool for social media agency **Rating:** 5.0/5.0 stars **Reviewed by:** Szymon G. | Head of Creative & Social Media **Reviewed Date:** November 29, 2022 **What do you like best about Sotrender?** Customer service and constant tool improvement by launching new things **What do you dislike about Sotrender?** everything is ok. I'm waiting for reports from TikTok - this is something important in Social Media right now **What problems is Sotrender solving and how is that benefiting you?** Reports - we have more time for other things ### 11. Amazing tool for social media analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Marta K. | Social Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Sotrender?** - incredible customer service - access to all of our accounts in one place - sentiment analysis - very friendly layout - great quality of the data **What do you dislike about Sotrender?** There's no such thing, my team enjoys using the app. **What problems is Sotrender solving and how is that benefiting you?** Collecting data from all of our accounts ### 12. Comfortable, useful, and inspiring **Rating:** 4.0/5.0 stars **Reviewed by:** Małgorzata Z. | Visitor Research Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Sotrender?** Great tool for monitoring activity from social media, especially interesting when it comes to competition. Very inspiring for us. **What do you dislike about Sotrender?** Nothing comes to mind for now. For now, everything is okay. **What problems is Sotrender solving and how is that benefiting you?** Quick access to information about engagement in SM ### 13. very helpful tool & perfect customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2022 **What do you like best about Sotrender?** I appreciate: - great customer service - always available, ready to help or meet / explain. - nice UX (simple, design) - competitor insights and benchmark It is just great tool for SM analytics **What do you dislike about Sotrender?** It will be great, if you could put longer periods of analytics in to lower packages:) **What problems is Sotrender solving and how is that benefiting you?** Quick analysis = effective work ### 14. Rapid reporting and super extensive summaries **Rating:** 5.0/5.0 stars **Reviewed by:** Marija M. | Search Engine Optimization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Sotrender?** Sotrender enables generating really quick and complex reports. While the majority of reports generated by popular social media analytics tools are simply stuffed with raw data, Sotrender enriches its summaries with charts. I also love that I can speedily make a comparison report there, straight away discuss it with the team and decide which areas need improvement. **What do you dislike about Sotrender?** I’d also like to make Instagram comparisons. **What problems is Sotrender solving and how is that benefiting you?** Their quick and extensive reports help me to save a lot of time each month. I take advantage of their reports more often than once a month though. ### 15. The most reliable social media data out there **Rating:** 5.0/5.0 stars **Reviewed by:** Joanna C. | Team Leader/Marketing Manager/Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Sotrender?** I appreciate the quality of data and how the team is reliable. The reports were extensive, always on time and prepared with the utmost care. The way they were visualized (various charts and graphs) made them easy to understand and follow. The people working behind the scenes are doing such a great job! **What do you dislike about Sotrender?** Nothing (when it comes to reports and data provided in them) **What problems is Sotrender solving and how is that benefiting you?** The reports provided by Sotrender were always of a great value and helped us make any data-driven decisions that we needed to make. The team is always willing to answer every question. ### 16. Fantastic platform to analyze & monitor my social accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Artur M. | Trener DIMAQ, konsultant Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2022 **What do you like best about Sotrender?** 1. Lots of reports 2. Insights for social communication 3. Flexible team - happy to answer all of my questions 4. Big load of great content - reports, analyses and so on 5. comparison to competition + Extra reports tailored to specific expectations **What do you dislike about Sotrender?** Maybe an ascetic interface. But it depends on your preference. **What problems is Sotrender solving and how is that benefiting you?** Social Media in-depth analysis. The tool delivers lots of valuable staff! ### 17. An effective reporting tool **Rating:** 4.0/5.0 stars **Reviewed by:** Dominika K. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2022 **What do you like best about Sotrender?** Short report preparation time, clearly presented data, ease of use of software. **What do you dislike about Sotrender?** A lot of options that were previously available in the basic version are now available in the pro version. **What problems is Sotrender solving and how is that benefiting you?** Provide accurate data regarding social media. Ability to generate annual reports, which is very important at the end of the year. ### 18. Useful tool for NGOs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Sotrender?** From my perspective, a review of individual posts and their reach is most valuable **What do you dislike about Sotrender?** Everything works correctly, I have not found anything that needs refinement **What problems is Sotrender solving and how is that benefiting you?** Thanks to Sotrender I can check if we have good assumptions for the campaigns we are running and I can modify them on an ongoing basis ### 19. Great content analytics and competitor insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Sotrender?** Since I wanted to improve our brand’s content strategy on social media, I found Sotrender very helpful in providing useful content stats and insights. You can see there your content performance, its reach and engagement, detailed insights about each post, top posts and more. I also found it super helpful and inspirational to be able to snoop on competitors’ content performance. All in all, it was a great experience as Sotrender provided me with many useful insights. **What do you dislike about Sotrender?** I couldn’t track competitors’ Instagram profiles but they are going to launch this feature soon. **What problems is Sotrender solving and how is that benefiting you?** The data is accessible anytime and anywhere which is a great plus. I loved that I could check almost everything I needed to improve my social media strategy. ### 20. An absolute must-have in the toolbox of social-media marketers and/or PR teams **Rating:** 5.0/5.0 stars **Reviewed by:** Mieszko S. | Business Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Sotrender?** Great branch / competitor comparison tools. **What do you dislike about Sotrender?** It's really hard to point out sth. to dislike. See for yourself. **What problems is Sotrender solving and how is that benefiting you?** When overseeing a social media / PR team, it's really practical to be able to see how our brand / customer perform on social media against main competitors. The benchmarking with SoTrender is simple and efficient. I definitely recommend it. ### 21. Great tool for social media analytics and reporting! **Rating:** 5.0/5.0 stars **Reviewed by:** José M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Sotrender?** I no longer have to worry about reporting Facebook and Instagram stats. Also, the way in which data (both in the app and in the reports) are presented, makes it so easy to quickly understand what is going on on our profiles. I also really appreciate that the team is always very helpful in solving any issues. **What do you dislike about Sotrender?** It’s not possible to analyze LinkedIn,... **What problems is Sotrender solving and how is that benefiting you?** Generating monthly reports takes literally a few minutes, so I’m able to save a lot of time on preparing them. ### 22. Easiest way to understand your sm **Rating:** 4.5/5.0 stars **Reviewed by:** Artur P. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Sotrender?** Transparency, flexibility and availability. Imagine what data you need and they'll delivers them for you. **What do you dislike about Sotrender?** I've got everything what I need so no dislikes at the moment. **What problems is Sotrender solving and how is that benefiting you?** Understand and sort data which I need to improve my social media. ### 23. Sotrender makes it easier to work with social media and advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Piotr S. | Digital Marketing Coordinator **Reviewed Date:** July 26, 2022 **What do you like best about Sotrender?** It has a very nice and user-friendly interface. All data from social media or ads, which normally is hard to fast understanding, sotrender show us in really really easy way. **What do you dislike about Sotrender?** No ideas about weaknesses at the moment. **What problems is Sotrender solving and how is that benefiting you?** statistics about users, their behavior, analysis of posts and their effectiveness, hints on how to optimize ads, automatic and quick reports for our clients with nice graphics, industry trends, comparison with competitors ### 24. Highly recommended product for Social Media Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Chandrak B. | Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Sotrender?** I like how it helps me to organize the most important social media data in one place. It has some unique features that cannot be found in native solutions or alternative tools (like their Interactivity Index which measures engagement on profile). Also, I like the possibility to compare campaign expenses with competitors which are useful nowadays. **What do you dislike about Sotrender?** I cannot find any drawbacks at the moment **What problems is Sotrender solving and how is that benefiting you?** All the data is stored in one place, and it is easy to put it in order. I also appreciate quick reporting (reports are generated fast and they are very extensive!). ### 25. Best tool for social media reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Michal G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Sotrender?** Sotrender is easy to use and configure, we use it for a few years already and we are happy with its service. They also have great customer service so it's fast and easy to solve any problem. **What do you dislike about Sotrender?** We still wait for adding Instagram paid results to the regular report which now contains only organic results. Would be very useful. **What problems is Sotrender solving and how is that benefiting you?** Reporting social media activities for brands - my clients. ### 26. Spy on competitors with just a few clicks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Sotrender?** I would never think that gathering data about competitors can be so effortless. Some time ago I was scrolling through competitors’ profiles and couldn’t keep up with their activities. Also, I really wanted to get to know their exact results. Now that I use Sotrender I can analyze any profile and easily check competitors’ results (like reach, engagement, brand activities, reactions, response time and many more…). **What do you dislike about Sotrender?** No such thing while using this software. **What problems is Sotrender solving and how is that benefiting you?** I can compare my profile performance with competitors with ease. It is good to take some inspiration from others but also to identify your own weak points. ### 27. One of the best and most intuitive tools for analyzing social media and competition. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 04, 2022 **What do you like best about Sotrender?** I use Sotrender every day. The analysis of activities on social profiles is the basis. The analysis of advertisements and benchmarking gives a sensational picture of the implementation of the strategy and KPIs as well as the situation against the market and similar industries. Reporting shorter and longer periods of data is a pleasure. Great team and support too. **What do you dislike about Sotrender?** The tool could have more charts connected to adverts with trends analysis but I know that the team work on it. **What problems is Sotrender solving and how is that benefiting you?** I spent less time on reporting and it gives me quick and clear overviews and summaries of results. ### 28. Intuitive and simple tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Sotrender?** Community ranking and statistics. Comparison with the competition. **What do you dislike about Sotrender?** Lack of more detailed information about the competition. **What problems is Sotrender solving and how is that benefiting you?** In one place, statistics from FB, IN, YT. ### 29. Best tool for Social Media Teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Klaudia S. | Social Media Manager **Reviewed Date:** July 26, 2022 **What do you like best about Sotrender?** This tool helps you to maintain your SM channels (fb,ig) thanks to scope of different data, indicators that it gathers. You can pick right KPI's. **What do you dislike about Sotrender?** I do not find something that I dislike. ;) **What problems is Sotrender solving and how is that benefiting you?** It helping me pick right KPI, give me chance to see the growth of channels ### 30. Great tool for social media marketers. **Rating:** 5.0/5.0 stars **Reviewed by:** Krzysztof G. | head of brand & communication, Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2022 **What do you like best about Sotrender?** User-friendly dashboards, very good after-sale service, quality of data and creativity on every level - these are the most important elements of ours cooperation! **What do you dislike about Sotrender?** Maybe it's time to deliver TikTok data in the same quality way as Facebook KPI's? :) **What problems is Sotrender solving and how is that benefiting you?** Great source of data which are helpful to animate social media topics inside organization! ### 31. A positive long-term experience for a cheap Social Media Insights suite **Rating:** 4.0/5.0 stars **Reviewed by:** Francesco M. | Social Media Specialist **Reviewed Date:** July 22, 2022 **What do you like best about Sotrender?** I like the extremely simplified and intuitive view of the charts. Exclusive indexes are included to deeply analyze the activity of your social media channels. **What do you dislike about Sotrender?** Instagram Competitor Analysis not available **What problems is Sotrender solving and how is that benefiting you?** To have a daily, weekly and monthly overview of my Facebook activity ### 32. Firstly solid, secondly irreplaceable **Rating:** 5.0/5.0 stars **Reviewed by:** Artur B. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Sotrender?** An incredibly useful tool for data work. It facilitates the preparation of reports and makes them aesthetic. Sotrender team has dynamic reaction times and is always ready to help. **What do you dislike about Sotrender?** The only problems I recognized were the ones that came along with Facebook API malfunction. Nevertheless, the Sotrender team was always there to support us. **What problems is Sotrender solving and how is that benefiting you?** Social media analytics. ### 33. Extremely useful Social Media tool **Rating:** 4.5/5.0 stars **Reviewed by:** Kaja K. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Sotrender?** Very good tool especially when it comes to reporting statistics. The team is very responsive and helpful. **What do you dislike about Sotrender?** No dislikes, but for sure there is some room for improvement, it would be great to add tags to posts to be able to measure the results of posts on one topic... **What problems is Sotrender solving and how is that benefiting you?** Reporting statistics has never been easier! ### 34. Extended reports and analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Sotrender?** it's easier to set KPI for montly growth thanks to extended analysis, raports are clear and very helpful. **What do you dislike about Sotrender?** It would be great to have an option to compare competitors' reports to ours. But I don't see any disadvantages of the platform. **What problems is Sotrender solving and how is that benefiting you?** Problem: lack of extended reports -now it's easier to set KPIs and analyze sites and how they work on a daily basis. ### 35. Dissappointed **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Sotrender?** It is easy to use and has nice statistics. **What do you dislike about Sotrender?** It doesn't work since September. Support claims that problem is caused by Facebook API change, however it's been over a month and they still didn't fix their tool. **Recommendations to others considering Sotrender:** It used to be nice tool, but it doesn't work anymore. Support has been trying to resolve this problem sinc a month with no luck. **What problems is Sotrender solving and how is that benefiting you?** We used it for social media analytics. ### 36. Sotrender application review **Rating:** 5.0/5.0 stars **Reviewed by:** Anna Jadwiga O. | Specjalistka do spraw komunikacji w Internecie, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2018 **What do you like best about Sotrender?** Useful display settings, intuitive dashboards, spreadsheets. **What do you dislike about Sotrender?** Too much data which is sometimes difficult to sort through. **What problems is Sotrender solving and how is that benefiting you?** I can followe the reactions of the audience and create content. ### 37. The best tool for social media analysis! **Rating:** 4.5/5.0 stars **Reviewed by:** Paweł C. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2018 **What do you like best about Sotrender?** Clarity! It's really user friendly tool, which gives the best feedback to social media manager. **What do you dislike about Sotrender?** I have no idea, what to mark - it's a tool without defects. **What problems is Sotrender solving and how is that benefiting you?** I can get to know my target and its needs. It's my priority and Sotrender gives me perfect data to analyse. ### 38. Managing multiple social networks with ease **Rating:** 3.5/5.0 stars **Reviewed by:** Adam P. | Co Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Sotrender?** Suggestions are the best way of improving your social media presence , custom reports provide great insight into what your audience is doing and much much more **What do you dislike about Sotrender?** some features are not as good as the ones built into facebook, youtube etc **What problems is Sotrender solving and how is that benefiting you?** lack of expertise in managing online channels, lack of resources ### 39. Social Media Analytics for professionals **Rating:** 4.5/5.0 stars **Reviewed by:** Angelika C. | Key Account Manager, Consumer Goods, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2016 **What do you like best about Sotrender?** My first contact with Sotrender was in 2013 and with curiosity during this time I see how they developing. For sure people who worked on the other side really listen their users/customers. Additionally they are good source of trends and best practices in social media. Two in one. Extra plus for customer service and how fast their answer for questions. **What do you dislike about Sotrender?** Unfortunately nothing but I will say when I find it. **Recommendations to others considering Sotrender:** Try now. Nothing is more convincing as active using and checking if it fits to your needs and strategy for social media. **What problems is Sotrender solving and how is that benefiting you?** Nice tool to track your social media strategy and what I said before good source of trends and know-how. I use it mainly to check if my previous decision were correct and see impact on social users engagement. When you need clear data for presentation for your bosses or when you working on marketing strategy. With Sotrender it’s ease to generate fresh report, every time when you need it. It’s only few clicks. ### 40. My Marketing Communications/Business Development Manager role at Supreme Landcaping Products **Rating:** 4.5/5.0 stars **Reviewed by:** Peter M. | Marketing Communications Manager, Building Materials, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2016 **What do you like best about Sotrender?** The comprehensive coverage and advice combined with the excellent personal service. I would recommend adding Pinterest and consider LinkedIn too. **What do you dislike about Sotrender?** Nothing to dislike really. This platform is great and saved me hours of work. **Recommendations to others considering Sotrender:** Try it, you'll be pleased you did. **What problems is Sotrender solving and how is that benefiting you?** Right now the company I am working for are starting from scratch social media wise so there's not much to address at this early stage. However, I will return for sure. I came to Sotrender for help with another company I was looking to work for but I didn't get that job, I got this one instead. I think there's a very good chance that including my Sotrender presentaion during my interview helped me get this great new job. That's pretty good benefit! I can see the Sotrender system being very useful for marketing individuals to present to their bosses and for marketing companies and agencies to present to their clients. It provides a great professional confirmation without spending hours putting Slideshows or PowerPoint presentations together. ### 41. Turning enormous social media data into comfortable charts and direct recommendations **Rating:** 4.0/5.0 stars **Reviewed by:** Tomek S. | CPO, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Sotrender?** The best thing about Sotrender is definitely the human intelligence behind the machine. A few outstandingly competent people met and joined their social science and computer knowledge to develop a tool that is not only efficient in processing a gigantic amount of data every day, but also does it in a smart way, producing results that can really explain what and why people are doing in the tracked social media channels. I am a frequent user of Sotrender in many of the companies I work for. Having some difficulties with the User Interface, I contacted the authors and currently work with them as an occasional product/UI consultant. And I can only hope that this front side of things, currenly still a little bit imperfect, will eventually match the ingenuity of what resides under the hood. **What do you dislike about Sotrender?** The User Interface could use some improvements. **Recommendations to others considering Sotrender:** It's really important to think about and define the problems you need to solve with Sotrender. Most likely Sotrender will be able to solve them, but just blindly jumping into the free trial might not let you learn that clearly enough. If you are considering Sotrender, remember that there's always the Sotrender's competent customer care team that can help you identify the chances for your specific business. **What problems is Sotrender solving and how is that benefiting you?** Optimizing the social media presence for e-commerce sites and apps. ### 42. One of the best data-driven recommendations to improve performance. **Rating:** 5.0/5.0 stars **Reviewed by:** Kamil R. | Owner, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Sotrender?** Sotrender is a great tool both for agencies & brands and for freelancers. With its Data Driven tips and interactive data visualizations you may be sure that your Social Media Marketing decisions will be the most accurate ones. The tool covers main social media platforms: Facebook, Twitter, Instagram, YouTube and the customer service is really friendly& easy to reach out to. **What do you dislike about Sotrender?** Depending on the size of your social media profiles, aggregating the data after adding a new profile to the tool, may take up to couple of hours. Once it's aggregated, the tool works well, however in the very beginnings you need to be patient, if your profiles have more than 1M fans or followers. **Recommendations to others considering Sotrender:** There is a 14-days free trial available. It's worth giving a shot. Sotrender also offers customized reports and analysis on demand, including paid post analysis and coactivities between Facebook profiles. **What problems is Sotrender solving and how is that benefiting you?** - Advanced analytics for Facebook, Twitter, YouTube, Instagram. Sotrender allows to generate PDF reports, which are easy to just print & share with the clients (as a standard monthly reporting solution), - New business opportunities. Sotrender is a good tool to gather data concerning our potential clients and their competitors to be used during the pitch. - Competitors comparison. You can analyse multiple profiles on one dashboard to notice the differences in performance and use it for benchmarking purposes. - Support in setting right posting time, possibility to analyse best performing hashtags and other data-driven tips. Unique feature, really helpful for day-to-day social media management. ### 43. Great tool for freelancers & agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Ewa M. | Junior Buyer, International Trade and Development, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2016 **What do you like best about Sotrender?** Sotrender is a tool both for agencies & brands and for freelancers. It contains helpful data-driven tips and interactive data visualizations. The tool covers main social media platforms: Facebook, Twitter, Instagram, YouTube and the customer service is really friendly & easy to reach out to. **What do you dislike about Sotrender?** Depending on the size of your social media profiles, aggregating the data after adding a new profile to the tool, may take up to couple of hours. Once it's aggregated, the tool works well, however in the very beginnings you need to be patient, if your profiles have more than 1000K fans or followers. **Recommendations to others considering Sotrender:** There is a 14-days free trial available. It's worth giving a shot. Sotrender team also offers customized reports and analysis on demand, including paid post analysis and coactivities between Facebook profiles - it may be interesting for big agencies. **What problems is Sotrender solving and how is that benefiting you?** - Advanced analytics for Facebook, Twitter, YouTube, Instagram. Sotrender allows to generate PDF reports, which are easy to just print & share with the clients (as a standard monthly reporting solution), - New business opportunities. Sotrender is a good tool to gather data concerning our potential clients and their competitors to be used during the pitch. - Competitors comparison. You can analyse multiple profiles on one dashboard to notice the differences in performance and use it for benchmarking purposes. - Support in setting right posting time, possibility to analyse best performing hashtags and other data-driven tips. Unique feature, really helpful for day-to-day social media management. ### 44. Soooo useful **Rating:** 5.0/5.0 stars **Reviewed by:** Magdalena G. | owner, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2016 **What do you like best about Sotrender?** 1. iips are great; as a PR agency we run many fanpages. Following the tips offered by Sotrender makes our job easier 2. raporting is useful and we sabe much time 3. quick online consultancy; whenever there is a question - there comes an answer **What do you dislike about Sotrender?** I cannot think of any serious disadvantages. A few years ago I suggested one tiny feature we needed and it is already implemented. Maybe separating paid from unpaid results could be a bit better. **Recommendations to others considering Sotrender:** Just have a try! **What problems is Sotrender solving and how is that benefiting you?** As above - as a PR agency we run many fanpages. Following the tips offered by Sotrender makes our job easier. Possibility to compare results for longer time-periods is also fine. Facebook does not offer it. ### 45. That's what I was looking for! **Rating:** 5.0/5.0 stars **Reviewed by:** Piotr I. | Manager, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2016 **What do you like best about Sotrender?** My favourite aspect of Sotrender was working with the actual people at the company. Any time I had trouble understanding a feature or had a problem with the interface, they offered quick and reliable customer service. I know that if I have a problem I can call them any time.They are flexible , and that's what I need working till midnight. **What do you dislike about Sotrender?** It was hard to understand the full capabilities of the tool at the beginning. It became clearer as time went on, but I got the full hang of it once i sought help from their customer service. After that, I felt like I had a very good handle of the tool. **Recommendations to others considering Sotrender:** I can recommend You their Sombrero app. Great lesson on how to growth your fanpage . Start using it and you will understand how little you knew about SM :) **What problems is Sotrender solving and how is that benefiting you?** Searching for inspiration for my social media marketing content. It's become much quicker and visual upon using Sotrender, so I have a better idea of how to imrpove my efforts. I also compare our performance to that of other profiles I competing with. Preparing content is now simple and easy. ### 46. Excellent tool and helpful reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2016 **What do you like best about Sotrender?** I run a social media agency and work for corporate clients like Nestle Poland, L'Oreal Polska and Polpharma. We've been using Sotrender in our agency since the very beginning of this tool and we're finding it not only helpful but absolutely necessary in our every day work. The data are shown in a very clear, comfortable and also esthetic way, the reports are easy to review, download and ready to send to our clients. We especially value the ability to compare the data of our clients' brands and competition, as it's useful for setting KPIs, monitoring competitors' actions and also is a very useful insight during the preparation of strategies. We also had a chance to use special, dedicated analytical reports prepared by the Sotrender team and those I can also recommend as a source of deeper insight into the social media landscape for brands. **What do you dislike about Sotrender?** We'd love to have the possibility of exporting the reports also directly in form of a Power Point presentation the way it's possible in tools like AgoraPulse. I don't like the brands' Response Rate indicator as I see it as misleading for the clients (it only counts replies for the posts shared on pages' walls) but since I know that Facebook mechanism doesn't allow better statistics we need to work on what we have. **Recommendations to others considering Sotrender:** You need to try the brands' comparison tools in order to see the most useful features :) **What problems is Sotrender solving and how is that benefiting you?** Sotrender makes our monthly reporting way easier, helps us to set valid KPIs for our Clients, monitor competition and manage immediately and comfortably all necessary statistics for Facebook, Twitter and Youtube. It saves our time and allows access to important for us social media landscape overview. ### 47. Useful tool even for small agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Zuzanna S. | PR Specialist, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2016 **What do you like best about Sotrender?** Automatic tips pointing out what to improve to run Facebook pages more effective. It makes startegy decision easier. Automatically generated reports and competitors analysis are very helpful too. **What do you dislike about Sotrender?** The amount of data analyzing by Sotrender is sometimes overwhelming. It takes time to understand them better. But once you understand them, you definitely appreciate all those indicators. **Recommendations to others considering Sotrender:** Sotrender definitely facilitates daily work, even in small agency running a few Facebook pages. It saves a lot of time and helps reporting results. **What problems is Sotrender solving and how is that benefiting you?** I provide PR services for companies that do not have a fortune to spend. Running Facebook pages is important element of my work. Sotrender helps in controlling communication efficiency in social media. ### 48. An excellent tool with even better customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Agnieszka L. | Marketing Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2016 **What do you like best about Sotrender?** My favourite aspect of Sotrender was working with the actual people at the company. Any time I had trouble understanding a feature or had a problem with the interface, they offered quick and reliable customer service. **What do you dislike about Sotrender?** It was hard to understand the full capabilities of the tool at the beginning. It became clearer as time went on, but I got the full hang of it once i sought help from their customer service. After that, I felt like I had a very good handle of the tool. **What problems is Sotrender solving and how is that benefiting you?** Preparing reports on our social media performance every month. It's become much quicker and visual upon using Sotrender, so we have a better idea of how to imrpove our efforts. We also compare our performance to that of other profiles we're competing with, which offers insight into new ideas that might work for us and for things that might not work. ### 49. Social Media Analytics tool for agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Paweł S. | Board Member, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2016 **What do you like best about Sotrender?** There are two main reasons we chose Sotrender in WhiteBits.pl agency: 1. Clear UI & friendly UX - which make our work quick and easy. 2. Competition comparison - in our practice we compare our clients social media accounts performance against industry competition on a regular basis. Sotrender helps us being up to date and make decisions in almost real-time. **What do you dislike about Sotrender?** There are minor UI limitations and some times app could work faster. **Recommendations to others considering Sotrender:** As far as social media analytics tool are concerned you should consider whether indicators are clear and accurate. Sotrender has for example it's own Interactivity Index or Relative Interactivity indicators and you should decide if it shows the value you are looking for. The other thing is pricing. Sotrender charges "per brand". Some other tools charge "per account added". Choose pricing that suits you best. **What problems is Sotrender solving and how is that benefiting you?** Part of our business offer is social media analytics and reporting. Every month we prepare general report on social media activity for our client. It is based on Sotrender's data and visuals. We also observe competition performance and compare our KPI with them. So basically Sotrender data shows us and our clients whether our efforts go in right or wrong direction. ### 50. Fast, clean, and easy to understand especially for SMB **Rating:** 4.5/5.0 stars **Reviewed by:** Przemysław W. | Performance Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2016 **What do you like best about Sotrender?** 1. Tips are really personalized - they are based on data from your FB 2. UX and UI - intuitive and easy to understand 3. Simple and motivating "to do" list 4. Competition comparison 5. I don't have to be a social media ninja to fully use this app **What do you dislike about Sotrender?** feeling guilty when i don't do "today's" tips ;) **Recommendations to others considering Sotrender:** Just try it and you will find if it work for you or not:) **What problems is Sotrender solving and how is that benefiting you?** Managing Social Media is only a small part of my job. Thanks to simplee tips I can do it good and still have enough time for other responsibilities ## Sotrender Discussions - [What do you like most about Sotrender for social media analytics, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-sotrender-for-social-media-analytics-and-what-improvements-could-be-made) - [What is Sotrender used for?](https://www.g2.com/discussions/what-is-sotrender-used-for) - [View Sotrender pricing details and edition comparison](https://www.g2.com/products/sotrender/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-12+18%3A02%3A11+-0500&secure%5Bsession_id%5D=9b5b9cec-f449-4c8e-80a4-17012a698f5a&secure%5Btoken%5D=e4cc0ec54b9ea22486d5d0bffa08569ee15e834f189c3ea7d85f2ff292a2d689&format=llm_user) ## Sotrender Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Sotrender Alternatives - [Brand24](https://www.g2.com/products/brand24/reviews) - 4.6/5.0 (350 reviews) - [NapoleonCat.com](https://www.g2.com/products/napoleoncat-com/reviews) - 4.7/5.0 (145 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (373 reviews)