Sotrender Reviews & Product Details

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization.

Seller

Sotrender

Discussions

Sotrender Community

Languages Supported

English, Polish

Solution Type

Best-of-Breed

Overview by

Iva Djukic (Fan of Social Media and Social Advertising | Passionate about product, marketing, content | Social media ads trainer)

Pricing

Pricing provided by Sotrender.

Essential

$80.00

flat_rate Per Month

Plus

$200.00

flat_rate Per Month

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 117 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

Sotrender Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Sotrender, and what problem is it built to solve?

Sotrender is a social media analytics and reporting tool that helps businesses understand and improve their social media performance. It analyzes social media metrics, competitor performance, and audience engagement to inform content decisions and reporting.

What languages does Sotrender support?

Sotrender supports 2 languages: English and Polish.

What company sizes and industries is Sotrender the best fit for?

Sotrender’s strongest reviewer-reported presence is among small-business and mid-market users, particularly in marketing-related fields. The segments that appear most often include:

Company size — Small business: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Marketing and Advertising: The clearest industry concentration, including teams using Sotrender for client work, analytics, and reporting.
Other industries: Public Relations and Communications, Higher Education, and Media Production also appear among users.

How long does it take to implement Sotrender across a team?

Sotrender is often ready to use within a day, while some teams report a longer setup period of under a month. Longer go-live times are also reported, though less often.

Time to go live	Relative frequency
Less than 1 day	Most common
Less than 1 month	Also reported
6–12 months	Occasional

What customer support options does Sotrender provide, and how do users find the overall support experience?

Sotrender provides support through channels including email, chat, and phone. The support experience is described as responsive and helpful, with users valuing quick assistance and clear guidance when resolving issues.

What features or capabilities could make Sotrender even more useful?

Sotrender could be more useful with broader social-platform coverage and more flexible reporting and analysis options. Improvement requests center on:

Broader platform coverage: Add or deepen analytics for channels and content types such as TikTok, LinkedIn, and Instagram paid activity or Reels.
More flexible reports: Expand export choices and report customization, including easier side-by-side comparisons of profiles or results.
Longer historical access: Make longer periods of historical analytics available in lower-tier plans.

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Rafał T.

Dyrektor ds. mediów

Small-Business (50 or fewer emp.)

10/3/2022

"Precious source of information!"

4.5/5

What do you like best about Sotrender?

For us the most important information we can get from SO TRENDER means a lot of knowledge about what other brands do in Social Media and how we can react to it. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

We would appreciate if u could put longer periods of analytics in lower packages:) Review collected by and hosted on G2.com.

Verified User in Entertainment

Mid-Market (51-1000 emp.)

Originally submitted 9/14/2022

"Social Media Manager"

4/5

What do you like best about Sotrender?

I have experience with Sotreder analytics for more than two years. Watching the capabilities evolve and how many additional features have appeared recently has been a pleasure. The application is developing, and that's a good thing; it follows the constant changes that are taking place in Social Media. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

A more in-depth analysis of FB Watch and IG Reels is missing, but I hope that with future updates, there will be such an opportunity. Review collected by and hosted on G2.com.

Martyna W.

Kierownik ds. Komunikacji w Mediach Społecznościowych

Small-Business (50 or fewer emp.)

8/5/2022

"The best analytics tool for social media"

5/5

What do you like best about Sotrender?

Sotrender caters to all a marketer's social media analytics needs. The feature of comparing a brand with competitors' profiles is gold. All the necessary metrics are collected in one place. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Some time ago, the form of SotrenderAds segment reports was not entirely convenient, but this inconvenience has been eliminated by editable reports that anyone can customize to their own needs. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

Sotrender will come in handy for anyone who needs to clearly present social media data to people who don't necessarily work in this area on a daily basis. Thanks to the clear charts and the form of reporting metrics, even a person who is not active in social media will be able to figure out whether activities are going well or badly. Review collected by and hosted on G2.com.

Aryan J.

Founder

Small-Business (50 or fewer emp.)

9/16/2022

"Readable, comprehensive social media data at your fingertips"

5/5

What do you like best about Sotrender?

I like that Sotrender serves complex data that can be accessed anytime you need it. I use it mostly for Facebook and Instagram analytics but they also analyze Twitter and YouTube metrics. I can quickly check how my profiles are growing, which of my content appears the most effective and how engaged my followers are. On top of that, I can quickly compare my results with competitors or simply draw inspiration from their achievements. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

It's hard to find anything to dislike about Sotrender and its supportive team. Review collected by and hosted on G2.com.

Jakub P.

Social Media Lead

Mid-Market (51-1000 emp.)

8/19/2022

"Sotrender is a must have"

5/5

What do you like best about Sotrender?

Sotrender has been one of my primary working tools for many years. It allows you to analyse what works in your client's communication, what works for your competitors. An essential addition to the statistics provided by Facebook and a great tool that is still evolving in very good direction. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Some of graphs could be better, but this is a detail. Review collected by and hosted on G2.com.

Artur R.

Content Marketing Manager

8/24/2022

"Less than a minute to keep your client happy with a report with visualized campaign results:)"

5/5

What do you like best about Sotrender?

You can:

- add advertising accounts, campaigns and advertisements with one move.

- download ready-made, legible, aesthetic charts

- always keep an eye on the most important KPIs

- analyze the course of the campaign over time

- know the demographic indicators of the ad audience

- monitor the sentiment of the discussion. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Duplicating information available free of charge on Social Media channels Review collected by and hosted on G2.com.

Daryna Y.

Link Building Specialist

Small-Business (50 or fewer emp.)

9/14/2022

"Unique metrics and in-depth data"

5/5

What do you like best about Sotrender?

Sotrender provides data which is not available in regular tools like Facebook Insights. I was surprised how many more insights I can get from a social media analytics tool like Sotrender. For example, I really appreciate their Interactivity Index. Before, I was sure that a percentage engagement rate is all I can know about the engagement metric but it turned out there’s much more about it. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

For now, I do not see any disadvantages. I find everything I need there. Review collected by and hosted on G2.com.

Maciej W.

Founder

Mid-Market (51-1000 emp.)

8/9/2022

"Best tool to measure and report social media success"

5/5

What do you like best about Sotrender?

Sotrender provides very insightful and detailed data about social media performance. I do appreciate the possibility of having all crucial metrics in one place and being able to make a summary report within minutes. Sotrender is very useful for agencies as it enables them to have oversight of teams and certain people who manage social media profiles, and hence it is easier to evaluate their performance. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

none. There is no particular thing I have disliked, to be honest. Review collected by and hosted on G2.com.

Grzegorz M.

Owner

Small-Business (50 or fewer emp.)

6/22/2022

"Best social media monitoring app"

5/5

What do you like best about Sotrender?

It's our essential and daily-basis tool for social media monitoring; this app has a high degree of trust from our customers and data provided by Sotrender are required in 80% of monthly reports for our clients. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

It's not free :) But I fully understand this as a complex tool it cannot be free. Review collected by and hosted on G2.com.

Paulina W.

Senior Social Media Specialist

Mid-Market (51-1000 emp.)

8/18/2022

"I highly recommend it!"

5/5

What do you like best about Sotrender?

I have been using the Sotrender app for many years, in the meantime I have tested other solutions, unfortunately they did not work. Both the app's capabilities and ease of use are top-notch for me. Plus the excellent and very helpful support of the account manager. I highly recommend it! Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Maybe the price is too high, but still it worth it. Review collected by and hosted on G2.com.