Sotrender Reviews & Product Details


What is Sotrender?

Sotrender is a social media analytics tool that provides actionable analytics for social media communication on Facebook, Twitter, YouTube and Instagram. It is an easy and affordable solution for brands and agencies. Sotrender enables fast and professional reporting as well as precise analytics of the user’s own and their competitors' campaigns. It facilitates tracking KPIs regarding reach, engagement, customer service, content and audience. Moreover, the tool provides custom, data-driven tips and calls to action, thus saving time on analyzing and interpreting the data.

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Sotrender Profile Details

Sotrender Profile Details

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Languages Supported
English, Polish
Vendor
Sotrender
Company Website
Year Founded
2010
HQ Location
London, United Kingdom
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
43
Twitter
@sotrender
Twitter Followers
6,859
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Companies Using Sotrender

Samsung
Deloitte
Nestle
Tesco
Isobar
VML
Ingbank
Insightgroup

Sotrender Reviews

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1-3 of 3 total Sotrender reviews

Sotrender Reviews

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1-3 of 3 total Sotrender reviews
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CPO
Entertainment
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
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"Turning enormous social media data into comfortable charts and direct recommendations"

What do you like best?

The best thing about Sotrender is definitely the human intelligence behind the machine. A few outstandingly competent people met and joined their social science and computer knowledge to develop a tool that is not only efficient in processing a gigantic amount of data every day, but also does it in a smart way, producing results that can really explain what and why people are doing in the tracked social media channels.

I am a frequent user of Sotrender in many of the companies I work for. Having some difficulties with the User Interface, I contacted the authors and currently work with them as an occasional product/UI consultant.

And I can only hope that this front side of things, currenly still a little bit imperfect, will eventually match the ingenuity of what resides under the hood.

What do you dislike?

The User Interface could use some improvements.

Recommendations to others considering the product:

It's really important to think about and define the problems you need to solve with Sotrender. Most likely Sotrender will be able to solve them, but just blindly jumping into the free trial might not let you learn that clearly enough.

If you are considering Sotrender, remember that there's always the Sotrender's competent customer care team that can help you identify the chances for your specific business.

What problems are you solving with the product? What benefits have you realized?

Optimizing the social media presence for e-commerce sites and apps.

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Co Founder
Information Technology and Services
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Managing multiple social networks with ease "

What do you like best?

Suggestions are the best way of improving your social media presence , custom reports provide great insight into what your audience is doing and much much more

What do you dislike?

some features are not as good as the ones built into facebook, youtube etc

What problems are you solving with the product? What benefits have you realized?

lack of expertise in managing online channels, lack of resources

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Senior Strategy Planner
Marketing and Advertising
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
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"Inteligent analytics for social media communication. "

What do you like best?

Simple interface and data visualization that show only most important insighful metrics and tips.

What do you dislike?

Sometimes long time (more than few seconds) of data analysis.

What problems are you solving with the product? What benefits have you realized?

Setting and tracking KPIs, reporting, competition analysis, improvement on daily communication

Sotrender Features

  • Competitor Analysis
  • Follower Analysis
  • Content Engagement Analysis
  • Influencer Identification
  • Paid Campaign Tracking
  • Attribution

Sotrender User Ratings

9.1
Ease of Use
Average: 8.8*
9.4
Quality of Support
Average: 8.7*
9.0
Ease of Setup
Average: 8.7*
* Social Media Analytics Category
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Sotrender Categories on G2