Compare Brand24 and Sotrender 
At a Glance
Market Segments
Brand24
Small-Business (66.6% of reviews)
Sotrender
Small-Business (56.3% of reviews)
Entry-Level Pricing
Brand24
$149.00 Per MonthSotrender
$34.00 Per MonthFeatured Products
Sponsored
Social Status
(67)
Social Media Analytics
Visit Website
Sponsored
Cloud Campaign
(125)
Social Media Analytics
Visit Website
Brand24 vs Sotrender
- Users report that Brand24 excels in "Brand Monitoring" with a score of 9.3, indicating strong capabilities in tracking brand mentions across various platforms, while Sotrender, with a score of 8.8, offers solid performance but lacks some of the depth found in Brand24's monitoring features.
- Reviewers mention that Sotrender shines in "Report Customizability" with a score of 9.5, allowing users to tailor reports to their specific needs, whereas Brand24's score of 8.4 suggests less flexibility in this area, making it harder for users to create personalized reports.
- G2 users highlight that Brand24's "Quality of Support" is rated at 9.5, with many reviewers praising the responsiveness and helpfulness of the support team, while Sotrender, with a slightly higher score of 9.7, is also noted for excellent support but may not have the same level of user feedback on responsiveness.
- Users on G2 report that Sotrender's "Ease of Use" is rated at 9.6, making it particularly user-friendly for beginners, while Brand24, with a score of 9.2, is also easy to navigate but may require a bit more time for new users to fully grasp its features.
- Reviewers say that Brand24's "Sentiment Analysis" feature, rated at 8.6, provides valuable insights but may not be as advanced as Sotrender's offering, which scores 8.8, indicating a more nuanced understanding of audience sentiment.
- Users report that both products perform well in "Post Performance" tracking, with Brand24 scoring 8.9 and Sotrender at 9.3, but Sotrender is noted for providing more detailed analytics on post engagement, which can be crucial for optimizing social media strategies.
Pricing
Entry-Level Pricing
Brand24
Individual
$149.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sotrender
Freelancer
$34.00
Per Month
1 profile, 1 user, 90 days of historical data
- Facebook, Instagram, Twitter and YouTube analytics
- social inbox
- PDF reports
Free Trial
Brand24
Free Trial is available
Sotrender
Free Trial is available
Ratings
Meets Requirements
8.9
272
9.3
91
Ease of Use
9.2
277
9.6
91
Ease of Setup
8.8
152
9.4
52
Ease of Admin
8.9
148
9.5
48
Quality of Support
9.5
255
9.7
91
Has the product been a good partner in doing business?
9.3
140
9.8
50
Product Direction (% positive)
9.1
275
9.3
83
Features by Category
Social Analytics
8.8
106
9.2(won by 0.4)
62
8.7
106
9.1(won by 0.4)
66
8.9
110
9.3(won by 0.4)
66
Feature Not Available
8.6(won by default)
49
8.4
96
9.1(won by 0.7)
44
9.0(won by 0.2)
38
8.8
32
8.6
36
8.8(won by 0.2)
37
Reports & Dashboards
8.4
107
9.5(won by 1.1)
39
9.0
110
9.6(won by 0.6)
41
9.0
47
9.4(won by 0.4)
56
8.5
36
9.7(won by 1.2)
34
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
72
Not enough data
Geographic Coverage
8.3
67
Not enough data
8.7
68
Not enough data
8.9
63
Not enough data
Reporting
8.7
71
Not enough data
8.7
72
Not enough data
8.8
64
Not enough data
9.2
69
Not enough data
Generative AI
Feature Not Available
Not enough data
8.3
38
Not enough data
Monitoring & Listening
8.7
200
Not enough data
8.4
197
Not enough data
9.3
63
Not enough data
8.9
64
Not enough data
8.6
60
Not enough data
8.5
58
Not enough data
Data Management & Analysis
7.9
199
Not enough data
8.7
197
Not enough data
9.0
59
Not enough data
8.5
54
Not enough data
Categories
Categories
Shared Categories
Brand24 and Sotrender are categorized as Social Media Analytics
Unique Categories
Brand24 is categorized as Media Monitoring and Social Media Listening Tools
Sotrender has no unique categories
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sotrender
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.2%
Information Technology and Services
8.9%
Internet
8.2%
Computer Software
7.5%
Public Relations and Communications
3.8%
Other
48.5%
Marketing and Advertising
38.5%
Public Relations and Communications
6.7%
Internet
3.8%
Information Technology and Services
2.9%
Sporting Goods
1.9%
Other
46.2%
Most Helpful Reviews
Brand24
Most Helpful Favorable Review
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Most Helpful Critical Review
Mark A.
Verified User in Consumer Goods
Brand24, the Basic plan, missed a lot of mentions of our brand based on the key words that we set up with their team.
Sotrender
Most Helpful Favorable Review
Ewa M.
Verified User in International Trade and Development
Sotrender is a tool both for agencies & brands and for freelancers. It contains helpful data-driven tips and interactive data visualizations. The tool covers main social media platforms: Facebook, Twitter, Instagram, YouTube and the customer service is...
Most Helpful Critical Review
Verified User in Writing and Editing
It doesn't work since September. Support claims that problem is caused by Facebook API change, however it's been over a month and they still didn't fix their tool.
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Ewa M.
Verified User in International Trade and Development
Sotrender is a tool both for agencies & brands and for freelancers. It contains helpful data-driven tips and interactive data visualizations. The tool covers main social media platforms: Facebook, Twitter, Instagram, YouTube and the customer service is...
Mark A.
Verified User in Consumer Goods
Brand24, the Basic plan, missed a lot of mentions of our brand based on the key words that we set up with their team.
Verified User in Writing and Editing
It doesn't work since September. Support claims that problem is caused by Facebook API change, however it's been over a month and they still didn't fix their tool.
Alternatives
Discussions
What is Brand24 tool used for?
1 comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Sotrender has no discussions with answers
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