Sotrender Reviews & Product Details

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization.

Seller

Sotrender

Discussions

Sotrender Community

Languages Supported

English, Polish

Solution Type

Best-of-Breed

Overview by

Iva Djukic (Fan of Social Media and Social Advertising | Passionate about product, marketing, content | Social media ads trainer)

Pricing

Pricing provided by Sotrender.

Essential

$80.00

flat_rate Per Month

Plus

$200.00

flat_rate Per Month

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 117 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

Sotrender Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Sotrender, and what problem is it built to solve?

Sotrender is a social media analytics and reporting tool that helps businesses understand and improve their social media performance. It analyzes social media metrics, competitor performance, and audience engagement to inform content decisions and reporting.

What languages does Sotrender support?

Sotrender supports 2 languages: English and Polish.

What company sizes and industries is Sotrender the best fit for?

Sotrender’s strongest reviewer-reported presence is among small-business and mid-market users, particularly in marketing-related fields. The segments that appear most often include:

Company size — Small business: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Marketing and Advertising: The clearest industry concentration, including teams using Sotrender for client work, analytics, and reporting.
Other industries: Public Relations and Communications, Higher Education, and Media Production also appear among users.

How long does it take to implement Sotrender across a team?

Sotrender is often ready to use within a day, while some teams report a longer setup period of under a month. Longer go-live times are also reported, though less often.

Time to go live	Relative frequency
Less than 1 day	Most common
Less than 1 month	Also reported
6–12 months	Occasional

What customer support options does Sotrender provide, and how do users find the overall support experience?

Sotrender provides support through channels including email, chat, and phone. The support experience is described as responsive and helpful, with users valuing quick assistance and clear guidance when resolving issues.

What features or capabilities could make Sotrender even more useful?

Sotrender could be more useful with broader social-platform coverage and more flexible reporting and analysis options. Improvement requests center on:

Broader platform coverage: Add or deepen analytics for channels and content types such as TikTok, LinkedIn, and Instagram paid activity or Reels.
More flexible reports: Expand export choices and report customization, including easier side-by-side comparisons of profiles or results.
Longer historical access: Make longer periods of historical analytics available in lower-tier plans.

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Klaudia S.

Social Media Specialist

Enterprise (> 1000 emp.)

9/30/2022

"A great tool for every Social Media Specialist - very helpful"

4.5/5

What do you like best about Sotrender?

I really like, how Sotrender supports daily social media management. I can quickly check data from my profile on Facebook and Instagram. Also, we can easily compare our results with competitors and create a report that sums up all our social media results. Thanks to this, we can check how our profile functions, correct it and check what is worth working on. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Sometimes loading of the website takes long and occur some errors with check datas but it is solve really quickly. Review collected by and hosted on G2.com.

Magdalena F.

Specjalista ds. e-marketingu

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/10/2022

"Niezbędne narzędzie do analizy mediów społecznościowych!"

5/5

What do you like best about Sotrender?

Quick, transparent access to data. In one place, I have access to reports concerning my account, as well as competitors' accounts, which keeps me up to date, allows me to check how my profile is functioning, what I can improve, and how to develop it. I obtain reports in a few minutes, and they are presented in a very clear way, including charts and descriptions. Working with Sotrender is a pleasure. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

At the moment, I don't see any flaws. The tool has everything I need for work. Review collected by and hosted on G2.com.

Olaf S.

CEO

Mid-Market (51-1000 emp.)

7/19/2022

"A great tool for an advertising agency"

5/5

What do you like best about Sotrender?

1. Very well-functional tool. It has no gaps and downloads all data correctly.

2. Very nice support, especially Mrs. Magdalena Świątek! She is always ready to help. With her there are no problem situations.

3. Flexible in terms of business. There is no problem to get along in every matter.

4. Friendly layout of the system - you can work faster and better.

5. It is not an expensive tool. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

I have no such thing. Maybe the only thing I can pay attention to is that more and more companies are starting to use this tool. Review collected by and hosted on G2.com.

Roksana W.

Social media manager

Mid-Market (51-1000 emp.)

9/27/2022

"A must-have tool for every Social Media Specialist"

5/5

What do you like best about Sotrender?

Friendly layout and fast creating reports full of data and useful tips - not only about my social media profile but also about my competition. Professional and supportive Sotrender team is always willing to help you. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Sotrender tool is not collecting paid data from Instagram, but soon it should change. Sometimes troubles with data in the past - but the team always solved that after contacting them. Review collected by and hosted on G2.com.

Volodymyr A.

Marketing specialist

Mid-Market (51-1000 emp.)

8/9/2022

"Social media analytics made smooth and easy!"

5/5

What do you like best about Sotrender?

I can access data for all my brand’s social media profiles from one place. The competitors’ tracking feature comes in handy, too - now I’m able to learn more about their content performance and strategy with no effort. Not to mention their ad spend for the last month. ;) Some of the data is not available anywhere else, I believe. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

There isn't anything much that I dislike Review collected by and hosted on G2.com.

Adrian D.

Marketing Manager

Mid-Market (51-1000 emp.)

6/7/2022

"SoTrender is by far the best program to optimize and increase the efficiency of own operations"

5/5

What do you like best about Sotrender?

The most important thing is the readability of the data and the visibility of the data. Many programs do not show accurate or detailed data from social media. With SoTrendered there are no deviations and uncertainties, all numbers agree. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

I think there is no such thing for the moment. SoTrender listens to its audience and any ideas or features to improve take them to heart and deploy as soon as possible. Review collected by and hosted on G2.com.

Recommendations to others considering Sotrender:

There is no current and better platform for managing and monitoring social media. I encourage you to select tasks with very detailed metrics questions and compare them with facebook insights. They knows things and doesn't break the API. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

It solved the problem of monitoring our brand sentiment and helped optimize my ads with Sotrender ads program. The reporting system is also very clear. In addition, the look is very professional. Review collected by and hosted on G2.com.

Marietta .

Social Media Manager

Mid-Market (51-1000 emp.)

9/23/2022

"The best analytical tool EVER MADE"

5/5

What do you like best about Sotrender?

The tool itself is close to perfection (and is continuously being improved). For years, it has been the most useful and user-friendly analytical tool I have worked with. Working with the Sotrender team is a pure pleasure - it's clear that they prioritize specialists, and at the same time, the consultants are always available, willing to help and meet, explain, assist, and suggest. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

There is no such thing, because the team is open to improvements and from time to time they add new features. Review collected by and hosted on G2.com.

Małgorzata J.

Social Media & Influencer Group Head

Mid-Market (51-1000 emp.)

7/13/2022

"Great Customer Service"

5/5

What do you like best about Sotrender?

I appreciate very much great customer service and the fact that company is still growing and improving their services. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

I like everything about it. They used to have some troubles with data in the past, but those are solved now. Review collected by and hosted on G2.com.

Recommendations to others considering Sotrender:

I would recommend SoTrender for anyone interested in quick reporting. Reports are prepared very fast and may have different forms. For me the most important thing is great quality of customer service - I can always count on them while trying to solve some difficulties.

We tried as a company other tools for analytics but weren't that satisfied with the outcome. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

We save a ton of time on every month reporting for our social media clients. Review collected by and hosted on G2.com.

Dominika G.

Social Media Team Leader

Small-Business (50 or fewer emp.)

10/7/2022

"Great program to check social media performance"

5/5

What do you like best about Sotrender?

Sotrender is a great tool that allows us at the agency to generate monthly and quarterly reports for our clients and show the most important statistics in them. Monthly reports showing top profiles in the industry and competitive analysis are also helpful. I highly recommend it! Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Occasionally there are technical errors, but we quickly resolve them with helpful support. Review collected by and hosted on G2.com.

Anna B.

Influencer Marketing Specialist

Small-Business (50 or fewer emp.)

10/14/2022

"Great tool for monitoring social media performance!"

5/5

What do you like best about Sotrender?

Automatic analysis of my activities. Just a glance and I know when my audience is most active and what content is most popular. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

There are no such things. Sotrender has all my requirements. Review collected by and hosted on G2.com.