Competitor AnalysisGathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. 23 reviewers of Sotrender have provided feedback on this feature. | 91% (Based on 23 reviews) |
Follower AnalysisAnalyzes and illustrates follower information such as demographics, location, purchase intent, etc. This feature was mentioned in 24 Sotrender reviews. | 89% (Based on 24 reviews) |
Content Engagement AnalysisTracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. This feature was mentioned in 24 Sotrender reviews. | 91% (Based on 24 reviews) |
Influencer IdentificationBased on 22 Sotrender reviews. Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates. | 80% (Based on 22 reviews) |
Paid Campaign TrackingTracks and measures the success of paid advertising initiatives run on social media sites. 16 reviewers of Sotrender have provided feedback on this feature. | 81% (Based on 16 reviews) |
AttributionAble to track click path of users that come to your site via social campaigns and if they convert to customers. 16 reviewers of Sotrender have provided feedback on this feature. | 89% (Based on 16 reviews) |
Report CustomizabilityAllows user flexibility into manipulating and digging deeper into the data that is provided through the tool. | Not enough data available |
Report ExportingAllows users to export reports from the product into an .xsl, .csv, or .pdf file. | Not enough data available |
InternationalizationAs reported in 17 Sotrender reviews. Allows marketer to use platform in different langauges and includes ad units on websites from around the world | 94% (Based on 17 reviews) |
User, Role, and Access ManagementBased on 21 Sotrender reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 93% (Based on 21 reviews) |
ScalabilityAllows marketer to add, track, and measure a multitude of social media accounts. This feature was mentioned in 22 Sotrender reviews. | 92% (Based on 22 reviews) |
Performance and ReliabilitySoftware is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 23 Sotrender reviews. | 90% (Based on 23 reviews) |
API / IntegrationsBased on 15 Sotrender reviews. Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 93% (Based on 15 reviews) |