What do users say?

SOCi provides a comprehensive platform for managing social media, reviews, listings, and local marketing efforts at scale.

The interface is clean and organized, making it relatively easy to navigate despite the platform's extensive feature set. Some areas can feel overwhelming at first, but overall the user experience is intuitive.

SOCi integrates well with major social media platforms, review sites, and business listing services, allowing teams to manage multiple channels from a single dashboard.

The platform is generally reliable and responsive. Publishing, review management, and reporting tools perform consistently, even when managing multiple locations.

While SOCi may represent a significant investment, the time savings and operational efficiencies it creates can provide strong ROI, particularly for multi-location businesses.

The onboarding process is structured and helpful, and the support team is responsive when assistance is needed. Training resources make it easier for new users to get up to speed.

The AI-powered features help streamline content creation, review responses, and local marketing tasks, reducing manual effort while maintaining brand consistency.

Overall, SOCi is a powerful solution for organizations looking to centralize and scale their local digital marketing efforts. Review collected by and hosted on G2.com.

While SOCi offers a robust set of features, the platform can feel overwhelming for new users due to the number of tools and options available. Some workflows require multiple clicks, and certain reports could be more customizable. Additionally, occasional delays in syncing data across integrations can occur. However, these are relatively minor issues compared to the overall value and functionality the platform provides. Review collected by and hosted on G2.com.

Being able to see Google information on the platform is very helpful along with the option to link multiple social media types. Review collected by and hosted on G2.com.

When trying to schedule posts, if it is something that has already been posted under another Anytime Fitness account, it won't let you post it. If trying to post a story, there are minimal features to be able to add to the story other than just an image. Automatic posts are consistently marked as unable to post. The UI takes so much time to load, it is faster to go through the instagram or Facebook app itself to be able to schedule posts. When trying to get support, there is an email account that it says to email, but then you get an email stating that you need to login to your account to receive support. When I was trying to gain access, this wasn't helpful because I didn't have an account to use. There is also no way to post a Facebook story on there, when posting an instagram story, it doesn't carry over to Facebook. If I go on the Instagram app and post a story, then it posts it on Facebook and instagram. Meta Business Suite allows all these features as well. There isn't anything special about SOCi compared to the Business Suite that I have found other than integration of Google, which we don't even use often. All of the meetings that are supposed to help us learn about how to use SOCi seem to be pointless. I take what they say and try to apply it, but then I run into issues because of what I am wanting to actually do isn't available or I get errors. Review collected by and hosted on G2.com.

One of the more valuable features on SOCI is the ability to post to multiple platforms simultaneously. You can do one mass post or change wording and set-up for each on without having to go between multiple pages or tabs. This alone saves significant amounts of time and reduces confusion. Review collected by and hosted on G2.com.

As a, second tier user so to speak, I do find some frustrations in utilizing some of the tools such as changing audiences or paid postings. A lot of that is controlled above by my parent organization so that does cause some frustration. I use the free posting most but the few times I have tried paid posting I have trouble uploading and finding my content to post in a paid ad. In defense though I have not reached out to the soci about that yet but it is on my to do list. The initial support setting it up and online tools have been useful. Review collected by and hosted on G2.com.

As someone who is very limited on time, what I like most about SOCi is the ability to schedule posts across multiple social media platforms simultaneously. The interface is straightforward and easy to navigate, which makes managing content much more efficient. It saves me a significant amount of time and helps ensure our messaging stays consistent across channels without having to log in to each platform individually. Review collected by and hosted on G2.com.

The biggest opportunity for improvement is the messaging feature. I don't consistently receive notifications for new messages, and conversations aren't always categorized in a way that makes them easy to manage. Better message organization and more reliable notifications would be helpful. Review collected by and hosted on G2.com.

SOCi has been very helpful to in seamlessly managing our primary social in one place that is concise and informative. It's easy for our corporate office to prebuilt posts for us, let us the franchisee move and alter the text and tags, as well as the timing of these posts. It is also easy to see the response and effect of these posts in their report system. As a franchisee it is easy to add our own posts to their existing line up and make our social media content relevant to our individual brand as well as the overall franchise as a whole. It's easy to login in everyday and keep tabs on the new information in one place that isn't as nebulous as Meta's back end right now. I like that we can boost posts from within SOCi without having to go to 20 different screens, or figure out which of the 10 different ways you can boost a post on Meta has the feature you are looking for. The addition of stories/reels to the mix is very useful as we tend to do those almost exclusively for our branding pieces. Review collected by and hosted on G2.com.

Messages are slow. Often by the time SOCi notifies us about a message or response, we have already resolved it. Luckily we are using this as a check and balance system. It could also be a little more indepth with the statistics it gives us in the report. Review collected by and hosted on G2.com.

What I like most about SOCi is how it helps simplify and centralize multi-location marketing in one platform. It makes it easier to manage local listings, social media, reviews, and customer engagement across multiple locations without having to switch between different tools. The automation features. Especially around posting, reputation management, and reporting—save a lot of time and help keep branding consistent. I also like that it provides useful insights and analytics so we can track performance and make better marketing decisions. Review collected by and hosted on G2.com.

One of the main drawbacks is that the generated content doesn’t always accurately reflect authentic, real-world messaging and photos. It can feel generic at times and may not fully capture the tone or specifics of a local business. Additionally, the local events and suggestions don’t always align well with what is actually happening in the area, which can make the content feel less relevant or timely. Review collected by and hosted on G2.com.

The biggest thing for me is convenience. SOCi puts everything in one place, so I'm not bouncing between platforms trying to manage social media, reviews, and reporting. I love that I can schedule content ahead of time while still creating posts that feel local and authentic to my community. The platform is easy to use, the analytics are helpful, and it saves me a ton of time every week. Review collected by and hosted on G2.com.

Honestly, there isn't much I dislike about SOCi. Like any platform, there are occasional quirks or features that take a little trial and error to figure out, and I'd love to see even more customization options for content and reporting. But overall, the benefits far outweigh the minor frustrations. It's a tool I use regularly, and it has made managing social media and our online presence significantly easier. Review collected by and hosted on G2.com.

I like that I can see all of our platforms in one place, along with which content we have pending under the scheduler. It's a time saver to have the AI aspect touch up the message we are wanting to put out. I also appreciate that all reviews come directly to our dashboard, so we can review them and respond from the same place. The system will also let us know if any of our Social platforms aren't integrated correctly. When it comes to support there are plenty of videos available and a link to reach out to support directly. The performance is also reliable with our videos posting on time and correctly. When it comes to pricing our company is please as we continue to rely of Soci for our company needs Review collected by and hosted on G2.com.

It doesn't happen often, but sometimes there is a disconnect between Soci and our TikTok platform. But this is easily fixed and we are able to reschedule the posts Review collected by and hosted on G2.com.

SOCi is an incredible efficiency booster. I love that it consolidates all of our location management, social media, and reviews into one unified platform. It has eliminated the administrative headache of juggling multiple tools, saving us countless hours every week and allowing us to focus more on strategy rather than logistics. Review collected by and hosted on G2.com.

While the platform is great for broadcasting and general management, the granular engagement features could use some improvement. For example, responding to or reacting to nested comments on Instagram isn't as seamless as it is natively. It would be great to see smoother, more flexible two-way communication tools for social engagement. Review collected by and hosted on G2.com.

SOCi has been a great tool for managing our online presence. The UI is clean and easy to use, making it simple to handle reviews, posts, and listings in one place. The integrations work smoothly with the platforms we rely on, and overall performance has been reliable.

Pricing feels fair for the value provided, especially considering the time it saves and the impact on our visibility and engagement. The onboarding process was straightforward, and support has been responsive and helpful whenever we’ve needed assistance. The AI features add extra value by helping streamline responses and provide useful insights. Overall, SOCi has been a strong investment for our business. Review collected by and hosted on G2.com.

While SOCi is a strong platform overall, some features have a learning curve and can feel a bit overwhelming at first, especially for new users. Certain integrations and advanced tools could benefit from more customization, and occasional delays or minor glitches can occur when managing multiple locations at once. Reporting and analytics, while useful, could be more flexible and easier to tailor to specific business needs. Review collected by and hosted on G2.com.