Simpli.fi Reviews & Product Details

I like how Simpli.fi has a pretty simple interface, which lets me handle all of my budget, impressions, and targeting from one place. I don't need to jump between pages to manage campaigns, and they make the navigation easy. I’m a fan of the drag-and-drop feature for creatives and ability to bulk change and upload. They offer a great variety of reports that give us insights into what works and where we can improve. Creating campaigns is quick and intuitive, and I've been using Simpli.fi for over four years, so I can almost do it in my sleep. The reporting tools are beneficial for ensuring our campaigns pace correctly and meet the desired impressions. I also appreciate the ability to grab heat maps that show where our ads are being served, not just by country, but also by state and DMA. Lastly, no one handles events like Simpli.fi does; they are the best in the business for this. Review collected by and hosted on G2.com.

We don't use Simpli.fi for data lists and uploads or 3P segements - this was a decision from before I joined this company. I'm not sure why anymore. It's been a while, but we've had great success our other platforms. So that's pretty much the only thing that I can think of that would be helpful to Simpli.fi. Review collected by and hosted on G2.com.

I’ve been working with Simpli.fi for more than seven years, and I’m very happy with how easy the platform is to use for creating campaigns. I also really value my relationship with the entire team there, and I appreciate how quickly they jump in to support whenever there’s a need. Review collected by and hosted on G2.com.

Performance can be affected by outside influences that aren’t always transparent, and it can take time for things to build. At times, the experience feels slow and a bit cumbersome, and resolutions can take a while to address issues. That said, the problems do get corrected—just sometimes too slowly for my liking. Review collected by and hosted on G2.com.

I like that I can email the Simpli.fi team anytime and receive a prompt reply. The platform is pretty straightforward to navigate and manage campaigns. The Simpli.fi team is very helpful and communicative, helping resolve issues with campaigns as needed. Review collected by and hosted on G2.com.

There are some things that I've seen other companies can do like impression pacing that would be nice. Also, occasionally there are missteps by the Simpli.fi team that cause some issues, but they're few and far between. The other thing is inventory. Would be good for Simpli.fi to keep expanding its inventory. For CTT/OTV for example, get Netflix if you can. Review collected by and hosted on G2.com.

I use Simpli.fi for advertising for clients and find it to be the best programmatic platform available for everything from Streaming OTT/CTV to meta to SEM and display. They manage it all exceptionally well. I appreciate the excellent dashboard and the amazing talent behind the platform. What I like most about Simpli.fi are the people and their willingness to collaborate, as they work with us on strategy, pacing, and most importantly, results. I value the targeted display, SEM, and OTT/CTV features, especially their geo fence capabilities using cookieless technology, which showcase their innovation and ability to stay ahead. The initial setup was seamless. Review collected by and hosted on G2.com.

Honestly, I wish they did SEO too so it could be a one stop shop. Review collected by and hosted on G2.com.

The sales representative was exceptionally responsive and returned calls promptly during the initial sales phase, which initially built trust before the onboarding process became non-transparent and confusing. Review collected by and hosted on G2.com.

The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over 42% on ad spend. Additionally, I received contradictory info on campaign status, making it impossible to trust their reporting or management. Review collected by and hosted on G2.com.

We can always count on our campaigns to deliver consistently strong results. Review collected by and hosted on G2.com.

The reporting dashboard is not as visually pleasing as I'd like it to be. The integrations with other reporting dashboards is inconsistent. Review collected by and hosted on G2.com.

I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability to serve clients with precise, local market campaigns. Its channel presence is amazing, integrating display, video, native, and CTV advertising into one platform seamlessly. The real-time reporting dashboard is immensely useful; it provides granular insights across geography, audience, and device types, which empowers me to make informed decisions and track campaign performance effectively. I appreciate the support team, who are always accessible and helpful whenever I need custom codes or assistance, enhancing the overall experience. Simpli.fi’s ability to handle both small and large budget campaigns flexibly is highly advantageous. The powerful geofencing and geoconversion tracking features are standout components, allowing me to create virtual boundaries at real-world locations and track conversions accurately. The privacy-compliant and cookie-less options are a huge plus, ensuring legal alignment while maintaining target precision using CRM or first-party data. Lastly, the CRM and data onboarding features make retargeting and building local-like audiences simpler and more efficient. Review collected by and hosted on G2.com.

The initial setup of Simpli.fi was quite challenging due to the complex UI UX, which felt cluttered and not intuitive for new users. The learning curve was steep, requiring a solid understanding of programmatic advertising to fully leverage its capabilities. I found myself having to revisit programming skills I hadn't used in over a decade. Additionally, there's a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes. This process is particularly inconvenient for self-service beginners or those managing tasks independently. I also feel that the requirement for a programming background to efficiently run campaigns could be streamlined, perhaps by implementing a more user-friendly dashboard without the need for extensive programming knowledge. Review collected by and hosted on G2.com.

Campaigns are designed to be quick and easy to set up, allowing teams to launch efficiently without complex configurations or lengthy onboarding processes. Review collected by and hosted on G2.com.

I have no complaints about Simpli.fi. Our company is thriving with this DSP! Review collected by and hosted on G2.com.

simpli.fi specializes in addressable and geo fenced targeting which allows advertisers to reach very specific audience right down to individual households or locations, metrics can be broken down by location, device or even creative Review collected by and hosted on G2.com.

there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes Review collected by and hosted on G2.com.

Ease of use, Geo-Fencing. User-Interface is user friendly Review collected by and hosted on G2.com.

Sometimes it runs slowly on my end, reports take time to generate Review collected by and hosted on G2.com.