# Which PR analytics platforms have sentiment analysis that actually reflects how your audience feels rather than just counting mentions as positive or negative at random?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hoping to get a read from the people who review and research this space, because this is the claim I trust least in demos. Which PR analytics platform has sentiment analysis scoring that reflects how audiences actually feel than just counting mentions as positive or negative?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Every platform in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/pr-analytics"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/pr-analytics">PR analytics</a> category says its sentiment analysis is accurate. Then you run a sarcastic tweet or an article that praises your competitor while mentioning you, and you find out what "accurate" meant. I don’t want tools whose analysis is just coin-flip tagging with a dashboard on top. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Three names come up most for accuracy-first pitch: Meltwater for entity-level scoring, CisionOne for granularity, Agility PR Solutions for its accuracy-first pitch:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/meltwater/reviews">Meltwater</a> scores sentiment per entity, not per article, so a piece praising your competitor and knocking you doesn't average out to "neutral." User corrections feed back into retraining the models. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cisionone/reviews">CisionOne</a> uses a five-point scale instead of positive/negative/neutral, manual overrides, and a React Score that runs multiple NLP models for harm and controversy signals. Honest flag: its overall satisfaction scores sit at the bottom of this group on the G2 grid.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/agility-pr-solutions/reviews">Agility PR Solutions</a> leads with sentiment accuracy as the pitch, tracking sentiment trends in real time across earned and social, with mention characterization beyond a bare polarity tag. Managed-service analysts are available when the automated read isn't enough.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For the G2 software reviewers and experts here: which of these would you put in front of a CMO without hand-checking the tags first?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The platform I would trust most is the one that lets me click from a sentiment trend into the underlying mentions, understand why they were classified that way, and correct the model when it gets them wrong. A polished score without that traceability is still risky to put in front of leadership.&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Marketing Executive





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