# Insites Reviews
**Vendor:** Insites Technologies Ltd.  
**Category:** [Local SEO Software](https://www.g2.com/categories/local-seo)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 86
## About Insites
Insites is a prospecting and sales enablement platform specifically designed for digital marketing agencies that offer services such as website development, search engine optimization (SEO), and AI optimization (AIO). This platform empowers agencies to effectively identify potential clients, assess their online presence, and initiate meaningful sales conversations, all without requiring any technical expertise from the users. Targeted primarily at digital marketing agencies, Insites serves as a comprehensive tool for generating qualified leads and streamlining the sales process. By facilitating the identification of local businesses and analyzing their digital performance, Insites equips sales teams with the insights needed to engage prospects effectively. The platform provides a detailed overview of a business&#39;s online performance in under 60 seconds, covering critical areas such as local SEO, pay-per-click (PPC) advertising, Google Core Web Vitals, and AI visibility. This rapid analysis ensures that sales representatives are always prepared with relevant and personalized information during client calls. One of the standout features of Insites is its ability to present data in a clear and accessible manner. Unlike other tools that may inundate prospects with complex data, Insites delivers straightforward, color-coded audits in plain English. This user-friendly approach eliminates the need for extensive training or manuals, allowing salespeople and account managers to focus on engaging in conversations that convert leads into clients. The platform also allows for customization of audits to align with the specific services offered by the agency, whether it be websites, SEO, PPC, or compliance-related services. Insites also addresses the evolving landscape of digital marketing by incorporating AI visibility checks. This feature assesses whether a prospect&#39;s business is being recommended by AI tools like ChatGPT and Perplexity, evaluates their AI reputation, and determines if their website is optimized for AI engagement. This capability not only enhances upselling opportunities with existing clients but also serves as a compelling hook for attracting new prospects. Furthermore, Insites integrates seamlessly with popular customer relationship management (CRM) systems such as Salesforce and HubSpot, ensuring that it fits smoothly into the existing workflows of marketing teams. Built on enterprise-grade architecture, Insites is designed to scale alongside the growth of an agency. By combining ease of use with powerful prospecting and sales enablement features, Insites provides digital marketing agencies with a competitive edge in every interaction with prospects and clients.



## Insites Pros & Cons
**What users like:**

- Users find Insites to be exceptionally **easy to use** , ensuring a seamless experience without extensive technical knowledge. (9 reviews)
- Users find Insites to be **exceptionally helpful** for sales scans, SEO, and robust reporting, enhancing client support. (5 reviews)
- Users value the **insightful and comprehensive reports** from Insites, enhancing their sales conversations and customer trust. (5 reviews)
- Users praise the **amazing customer support** from Insites, enhancing user experience and facilitating feature updates. (4 reviews)
- Users love the **easy integrations** of Insites, enhancing workflow and making it perfect for agencies and teams. (4 reviews)
- Reporting (4 reviews)
- User-Friendly (4 reviews)
- Users value the **detailed reporting** of Insites, appreciating its customizability and clarity in presenting insights for clients. (3 reviews)
- Users find the **easy setup** of Insites beneficial, facilitating quick onboarding and efficient use in marketing processes. (3 reviews)
- Efficiency (3 reviews)

**What users dislike:**

- Users express concern over **extra costs** for valuable features, with frustrations about unpredictability and high monthly fees. (2 reviews)
- Users experience **inaccuracies** with audit options and keyword suggestions, affecting overall satisfaction despite high costs. (2 reviews)
- Users express a desire for more **report customization flexibility** , noting limitations in field editing after report generation. (2 reviews)
- Users find the **accuracy issues** of Insites disappointing, highlighting some clunky and imprecise audit options. (1 reviews)
- Users find the **audit configuration time-consuming** and desire more details on reporting lines for better clarity. (1 reviews)
- Content Issues (1 reviews)
- Credit Issues (1 reviews)
- Credit Limitations (1 reviews)
- Delays (1 reviews)
- Users find the **editing limitations** frustrating, as some texts on details pages cannot be modified post-report receipt. (1 reviews)

## Insites Reviews
  ### 1. Major Force Multiplier for Sales Teams

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brett B. | Vice President of Product Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 19, 2026

**What do you like best about Insites?**

I like the customizability and support from the Insites team the most. They provide live support at all times, and if anything doesn't scan correctly for a report, they investigate and address it immediately. The engineering and product roadmap team is great, constantly releasing new scans based on customer feedback. My favorite is the ChatGPT scan for small businesses, which shows their AI optimization status. The reports are designed well, making it easy for both prospects and sellers to understand the takeaways at a glance. Their integration with tools like Salesforce, Duda Website, and APIs are top-notch. Our sales team loves it because it takes a 10-20 minute research phase and distills it into a single robust report, making our sales reps appear as experts faster.

**What do you dislike about Insites?**

I don't want to emphasize this in my review because it's nothing but positive marks from me, but they could make their white labeling settings a little more centralized and easy to set up. We needed a lot of support to get the white label settings fully completed because there are so many of them in different places in the platform. This is very minor and only a factor for a large organization such as ours.

**What problems is Insites solving and how is that benefiting you?**

Insites boosts our sales team by turning detailed research into a helpful checklist, reducing prep time to a robust report. It helps junior reps look like experts fast and enhances demo time, aiding in lead conversion.

**Official Response from Zoe Fletcher:**

> Awesome review, thank you Brett!

  ### 2. Effortless SEO Optimization and Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** AJ R. | Director of AI Implementation

**Reviewed Date:** February 13, 2026

**What do you like best about Insites?**

I like that Insites is really helpful for initial sales scans, SEO optimizations, and reporting. It allows me to show off our product versus competitors during the sales phase and quickly resolve issues for clients during the service phase. I love their fantastic team, who are always available to ensure the tool is as effective as possible. The depth of the scans is very helpful, and the integrations with other platforms make resolving issues stress-free. Setting it up was very simple, and they helped tailor it to fit our exact needs.

**What do you dislike about Insites?**

N/A

**What problems is Insites solving and how is that benefiting you?**

I use Insites for initial sales scans, SEO optimizations, and reporting. It helps us showcase our product against competitors and quickly resolve client issues, making it effective in both sales and service phases.

**Official Response from Zoe Fletcher:**

> Hey AJ, We're thrilled to hear that you love our fantastic team and find Insites helpful for initial sales scans, SEO optimizations, and reporting. Our goal is to make resolving issues stress-free and tailor the tool to fit your exact needs. Thank you for your kind words and for choosing Insites! Zoe 

  ### 3. Intuitive and Efficient Reporting Made Simple

**Rating:** 4.5/5.0 stars

**Reviewed by:** Zack A. | Web Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 09, 2026

**What do you like best about Insites?**

The process of using Insites has been streamlined to be intuitive and efficient. You don't need extensive marketing or tech background to work through submitting a report or viewing and making sense of the report when it finishes. All of the scores they give on a website are based from evidence they pull straight from the site, and it is often linked directly to the issue to make solving it easy.

**What do you dislike about Insites?**

While it's not something that can necessarily be helped, reports do take quite a long time to process, and we heard frustration from clients thinking that it hasn't worked.

**What problems is Insites solving and how is that benefiting you?**

It can be hard to really explain SEO and how it affects a website to a client. Insites lays it out explicitly and in a way that majority of people can easily understand.

**Official Response from Zoe Fletcher:**

> Hey Zack, 

Thanks so much for the great review and your feedback is valuable. Have you tried running an audit on less pages - this can speed the run time up.

Thanks 

Zoe 

  ### 4. Excellent Web Analysis Tool with Outstanding Support and White-Label Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vedat . | Key Account Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 10, 2025

**What do you like best about Insites?**

The analysis quality is truly impressive and provides deep, actionable insights. The platform is extremely user-friendly, well-structured, and intuitive. What really stands out is the smooth onboarding process and the outstanding customer support they are always fast and helpful. I also highly appreciate the white-label functionality, which is perfect for agencies and resellers. Overall, Insites is a well-designed, reliable, and professional solution that meets all expectations.

**What do you dislike about Insites?**

Honestly, there is nothing major to complain about. Everything worked as expected. If I had to mention something, perhaps the customization options for certain reports could be expanded in the future but that’s more of a suggestion than a downside.

**What problems is Insites solving and how is that benefiting you?**

Insites helps us identify weaknesses and opportunities in our clients’ web presence with just a few clicks. It solves the problem of time-consuming, manual website audits by providing instant, high-quality analysis. This allows our team to deliver better value, improve client retention, and close more deals faster. The insights gained from the platform directly support our sales conversations and make our consulting work more impactful.

**Official Response from Sharlotte Briscoe:**

> Hi Vedat,

Thank you so much for this amazing review - the team at Insites are so grateful for your kind words! 

It's truly been a pleasure working with you and the team so far, and I look forward to our continued partnership and growth! 



  ### 5. A Reliable Tool That Makes Web Analysis So Much Easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anisul O. | Product Designer , Design, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2025

**What do you like best about Insites?**

What I like most is how quickly I can get meaningful insights without needing to spend hours digging around. The dashboard is clear, and the flow feels intuitive, so even team members who aren’t technical can use it with confidence. The reports are detailed but easy to explain to clients, which saves me a lot of back and forth. I also have to mention the support team — they’re genuinely responsive and friendly, which makes a huge difference when you’re on tight deadlines.

**What do you dislike about Insites?**

There isn’t anything major that stands out as a downside. If I had to nitpick, I’d say I’d love to see more flexibility in customizing reports to match different client needs. The current setup works well enough, but having that extra bit of tailoring would make the platform even stronger.

**What problems is Insites solving and how is that benefiting you?**

Before using Insites, running website audits was slow and often meant juggling different tools to piece everything together. Now our team can get a full picture in just a few clicks, which saves a huge amount of time. It helps us spot issues and opportunities right away, so we can go into client meetings with clear, data-backed recommendations. That not only improves the quality of our work but also makes us look more professional and builds more trust with clients. In the end, it’s helping us keep existing clients happier and close new deals faster.

**Official Response from Zoe Fletcher:**

> Thank you for such a wonderful review Anisul!

  ### 6. A very affordable yet valuable sales and marketing tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jon R. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2025

**What do you like best about Insites?**

I have used countless tools over the years, but Insites.com stands out by a mile. It’s become one of the most effective sales tools in our arsenal, helping us not just find leads, but close them.

The platform delivers comprehensive, easy-to-understand website audits that deliver huge value to prospects. Instead of abstract promises, we’re able to show real, insights about a prospect’s online presence, highlighting issues they didn’t even know existed. This has opened doors, built trust quickly, and sparked far more productive conversations.

The competitive analysis of the Insites reports always gets prospects attention and gets them asking for more information, thereby streamlining the sales process.

The reports are detailed but digestible, which makes them perfect for business owners who aren’t technically minded. We’ve used them to frame proposals, win over sceptical prospects, and justify our SEO and web design recommendations with confidence.

We also use it to monitor our success in optimising customer websites and identifying areas of improvement that we need to focus on.

**What do you dislike about Insites?**

The audit designer takes some time to configure to be optimal and it would be good if there were some additional detail on each of the possible reporting lines.

**What problems is Insites solving and how is that benefiting you?**

The platform increases trust and credibility in the sales process.  It also allows us to understand how we can improve customer websites to make them more effective

**Official Response from Zoe Fletcher:**

> We're thrilled to hear that Insites has been such a valuable sales and marketing tool for you, helping you find and close leads effectively. We appreciate your feedback about the audit designer and additional reporting detail, and we'll definitely take that into consideration for future improvements.

  ### 7. Good partners, good products

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 06, 2025

**What do you like best about Insites?**

We were able to get started with Insites very quickly to power our marketing audit as part of our sales process. The team has been great to work with and provides us with ongoing support to help us unlock the full value of the tools. The product itself is very robust and meets our needs, allowing us to have a scalable process for adding value to both prospects and clients. We will continue to work with Insites for a long time.

**What do you dislike about Insites?**

I don’t love the additional credits that are consumed for some of the more valuable features. I understand why they do it, I just wish it were a little more predictable

**What problems is Insites solving and how is that benefiting you?**

Gives us a scalable tool to provide value to prospective clients through the sales process. Love how it integrates with our tech stacks so it’s easy to get people to use it

**Official Response from Sharlotte Briscoe:**

> Thanks a bunch from the Insites team! 

We love to know that our platform has made your sales process easier, and adds value to your prospects and clients. 

Looking forward to our continued partnership! 

  ### 8. Insites.com - SEO Audit Tool - Great tool with excellent support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lee-ann D. | Director of Business Systems, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 07, 2023

**What do you like best about Insites?**

- Insites.com is an easily-configurable tool for producing SEO audits. 
- The user interface is straightforward enough that a non-technical person can work through the setup, only requiring IT to get involved for custom setup requests. 
- The system can be completely white-labeled.
- The audit reports can be generated via API for integration with a custom site. 
- The tool can be easily integrated with Salesforce using Zapier.
- Insites' support team & account managers are very responsive & helpful.

**What do you dislike about Insites?**

- Only one audit report template can be set up per instance, so in order to utilize multiple report templates, you must have separate instances of the tool.
- It can be difficult for users to enter addresses correctly when utilizing the Salesforce integration, as there's currently no way to utilize Google Maps' auto-complete function within Salesforce. (In order for locations to be correctly identified, addresses must be entered very closely to how they're entered in Google.)
- While not a dislike per se, the company is based in the UK, so the difference in time zones can make timely communication back and forth a little tricky.

**What problems is Insites solving and how is that benefiting you?**

The Insites tool allows for almost-instantaneous site & location audits to be pulled for our customers without our teams having to manually prepare those. It not only ensures that the reports that we send out are consistent & concise, but the Salesforce integration also allows our Sales teams to run those reports on-demand without having to rely on another team.

  ### 9. Insites 4ever!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael W. | Owner, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Insites?**

The interface is extremely user-friendly. Great sales tool and even better in fulfillment/account management.

**What do you dislike about Insites?**

We love Insites and probably wouldn't change anything about it! It would be great if there were a social media auditing tool as well.

**What problems is Insites solving and how is that benefiting you?**

Great sales tool to show clients where their sites are lacking. It also helped us create a better process for QA'ing our websites and making sure all the components are completed to give our clients an optimal product.

**Official Response from Zoe Fletcher:**

> This is really kind of you to take the time to leave a review and with such positive comments - THANK YOU!

  ### 10. SEO audit tool and digital presence for your sales team or managers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2025

**What do you like best about Insites?**

Insites is an agile and effective SEO auditing tool. In an incredible time, it analyzes a business's online presence (including local SEO, PPC, and metrics like Core Web Vitals), and also delivers a visual report that is clear and easily customizable with your brand. The support they have given us as an agency has been excellent, as well as the possibilities for adapting its look and feel to our brand.

**What do you dislike about Insites?**

It is not something negative, but we lacked depth in integrations for the mass generation of reports.

**What problems is Insites solving and how is that benefiting you?**

It gives us an initial insight into the real needs of a new client regarding online presence, web design, SEO positioning, and paid campaigns.

**Official Response from Sharlotte Briscoe:**

> Thank you so much for such a glowing review! 

We really appreciate you as a partner and look forward to the continued growth of your agency through our partnership! 

Please contact your Customer Success Manager to discuss the lack of depth in integrations for the batch runs. We may be able to help you acheive what you're looking for here. 

Thanks again! 




  ### 11. Excellent software for the sales team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Inmaculada T. | Training Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2025

**What do you like best about Insites?**

How comprehensive the software is in researching a company's digital needs, how easy it is to use, and how clearly it displays information. Support and help are also important to note.

**What do you dislike about Insites?**

The tool is perfect, but time needs to be invested in getting the sales team to learn how to use it.

**What problems is Insites solving and how is that benefiting you?**

Streamline the process of identifying a client's needs. Insites helped us reduce that time and improve the information we obtained in that study.

**Official Response from Sharlotte Briscoe:**

> Thank you so much, Inma, we really appreciate you taking the time to leave this feedback for us! 

  ### 12. Great Tool for SEO and Lead Generation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Roland E. | COO, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 05, 2024

**What do you like best about Insites?**

It’s easy to use, has great integrations with Duda and Uberall, and is perfect for agencies. It offers an excellent way to generate leads, provides very detailed reports, and the onboarding process is smooth and straightforward.

**What do you dislike about Insites?**

The translations into German aren’t quite as polished as I’d like. Sometimes completely irrelevant keywords are suggested, and the automatic selection of competitors could still use some improvement. What really bothers me: despite the already high monthly price, new keyword features are only offered at an additional cost.

**What problems is Insites solving and how is that benefiting you?**

It provides a solid initial overview of SEO opportunities, offering great upsell potential for our sales team. It highlights effective ways to improve digital visibility, which is invaluable for us and our clients.

**Official Response from Zoe Fletcher:**

> We're glad to hear that you find Insites easy to use and valuable for lead generation. We appreciate your feedback about the translations and keyword suggestions, and we'll work on improving these areas. Regarding the additional cost for new keyword features, we understand your concern and will take it into consideration for future updates.

  ### 13. Great Lead Gen Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Insites?**

Insites has allowed us to customize our website/SEO analysis to provide good value for our potential customers. What is nice for us is that we are able to capture contact information at the same time as providing valuable information.

**What do you dislike about Insites?**

None that come to mind so far as it has been pretty straightforward.

**What problems is Insites solving and how is that benefiting you?**

Having something to offer in return for our potential customers providing us contact information. This also creates a list of talking points with our customers during follow ups.

**Official Response from Sharlotte Briscoe:**

> Thank you so much for your kind words; we very much appreciate it! We're ecstatic that Insites is able to provide value to you and your clients/prospects. 

  ### 14. Oeding 360° Ltd.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 05, 2025

**What do you like best about Insites?**

- Analyze the websites quickly and easily
- Service for customers

**What do you dislike about Insites?**

- Unfortunately, the Insites app apparently does not work on the iPad

**What problems is Insites solving and how is that benefiting you?**

- App problems
- Insites does not recognize local listing

**Official Response from Zoe Fletcher:**

> We're glad to hear that you find Insites helpful for analyzing websites and providing great service for customers. We apologize for any inconvenience with the app not working on the iPad. Our team is constantly working to improve the user experience and we appreciate your feedback.

  ### 15. A comprehensive SEO tool for targeted sales strategies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Benjamin L. | SEO Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about Insites?**

I am extremely satisfied with Insites, especially because of its extensive analysis functions and the customisability of the reports. The tool provides a detailed overview of small businesses' online presence, taking into account important SEO basics such as title tags, meta descriptions and content. What I find particularly impressive is the ability to customise the report and use easily accessible methods to share it with clients. Insites also makes the optimisation process visible and clearly communicates where a company can improve its online marketing strategy. The support is also very helpful and acts quickly and goal-orientated.

Translated with DeepL.com (free version)

**What do you dislike about Insites?**

One small drawback is the PDF report, which becomes somewhat confusing when all the details are attached. However, our experience shows that this is usually not recommended, as the online version of the report directly in the portal is far better due to its interactivity.

**What problems is Insites solving and how is that benefiting you?**

As an agency that offers a wide range of services, our sales staff face the challenge of mastering every single topic and making it understandable to the customer. This is particularly difficult as many of our sales staff are not experts in their field. Insites solves this problem in an impressive way.

The tool presents the status of our customers in the respective disciplines very clearly and at the same time provides excellent explanations that make the report understandable for both sales staff and customers. This creates a clear thread for sales discussions, significantly reduces the time required for preparation and enables our employees to advise customers better and more clearly. The result is a higher success rate in closing deals, which benefits our company as a whole.

**Official Response from Zoe Fletcher:**

> Thank you Benjamin, fantastic review! A little tip, you can deselect the Detail tab from the PDF, so that it only contains the Overview if that is helpful.

Zoe 

  ### 16. Excellent SEO / Website tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Graeme B. | SEO Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 14, 2021

**What do you like best about Insites?**

The audit tool is fantastic for running a fast report on a website, and it gives a quick (or detailed) viewpoint on what can be achieved to improve a website build, or it's SEO.

**What do you dislike about Insites?**

There is nothing that springs to mind, things apre improving nicely.

**What problems is Insites solving and how is that benefiting you?**

The audit tool opens up opportunities to sell a brand new website, and subsequently make sure the new website improves on these opportunities.

**Official Response from Zoe Fletcher:**

> Graeme, thanks so much for your great review!

  ### 17. A friendly tool for my SEO reports!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2025

**What do you like best about Insites?**

I like that it's pretty easy to use and provides all the info I need

**What do you dislike about Insites?**

I don't like that I can't edit the fields after I receive the report. Some fields are not relevant for all businesses

**What problems is Insites solving and how is that benefiting you?**

It saves me a lot of time as it gathers a bunch of information from different sources/sites/media

**Official Response from Zoe Fletcher:**

> We're glad to hear that you find Insites easy to use and that it provides all the information you need for your SEO reports. Once the audit has run, you can hide tests or sections within the audit. Please reach out to your customer success manager to find out more. Thanks 

Zoe 

  ### 18. Fantastic tool that gives us valuable information quickly and all in one place.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 05, 2024

**What do you like best about Insites?**

it provides us with fully cusomtisable audits for our reps to use whenever they go to talk to a new prospect. It allows them to effortlessly get loads of information ahead of their meetings and provides a strong list of things to talk about.

The customer support is also amazing and they have often reached out to inform us of new features which has allowed us to strip back costs on other tools.

**What do you dislike about Insites?**

We have found it that one or two of the audit options are slightly clunky or sometimes could be more accurate.

**What problems is Insites solving and how is that benefiting you?**

It allows us to mass audit sites on behalf of prospects saving our fulfillment team time as they are no longer needed in meetings to discuss some technical issues and allowing our sales team to provide more information quickly to prospects.

**Official Response from Zoe Fletcher:**

> Thank you for your positive feedback! We're glad to hear that Insites has been beneficial for your team, saving time and providing valuable information to prospects. We'll definitely take note of your comments about the audit options and work on enhancing their functionality.

  ### 19. website auditing and lead generation with great support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Laurenz K. | Head of Lead Generation, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 23, 2024

**What do you like best about Insites?**

Insites has been a valuable asset for our marketing services agency. Our team regularly uses it to audit client websites in preparation for sales calls with potential and existing clients. We’ve also successfully integrated the tool into our lead generation process in a scalable, cost-efficient way, allowing us to provide prospects with immediate, actionable insights. It's easy to use, and customer support is very responsive and supportive.

**What do you dislike about Insites?**

It would be beneficial if the reports and PDF exports were even more customizable in terms of layout, styling, and description texts.

**What problems is Insites solving and how is that benefiting you?**

generating insights for sales call preperation, lead generation

**Official Response from Zoe Fletcher:**

> Thank you for sharing your positive experience with Insites! We're glad to hear that the tool has been easy to use and has provided immediate, actionable insights for your lead generation process. We'll definitely take your feedback on customizability into account as we continue to improve our services.

  ### 20. Fast and customizable SEO Tool with great customer service

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2024

**What do you like best about Insites?**

The tool provides quick and thorough insights into both on-page and off-page SEO tasks, making it easy to identify areas that need improvement.

**What do you dislike about Insites?**

Often it is needed to check some SEO issues yourself in more depth. Some issues and errors could be described more detailed with some additional data when opening specific areas of the report.

**What problems is Insites solving and how is that benefiting you?**

With the possibility of easy implementation and to send own customized reports. This tool has outstanding customer service which made integration easy and fast. Anytime I had questions or needed help, their support team was extremely helpful. Even regarding small change requests that were seen as useful were implemented. Highly recommend for anyone looking to get a brief and fast overview with high usage frequency!

**Official Response from Zoe Fletcher:**

> We're thrilled to hear that you find our SEO tool fast and customizable, and that you appreciate our customer service. We're constantly working to improve our tool and your feedback about needing more detailed descriptions and additional data is valuable to us. We'll take this into consideration for future updates.

  ### 21. fantastic support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2025

**What do you like best about Insites?**

the service works great - most of our users enjoy using the snapshot reports

**What do you dislike about Insites?**

sometimes the error messages can be too brief

**What problems is Insites solving and how is that benefiting you?**

it helps our users supplement their marketing services

**Official Response from Zoe Fletcher:**

> Thank you for your positive feedback! We're glad to hear that the service is working great for your users and that they are enjoying the snapshot reports. We appreciate your feedback about the error messages and will work on improving their clarity.

  ### 22. Amazing experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2025

**What do you like best about Insites?**

I appreciate the service's directness and practicality.

**What do you dislike about Insites?**

I would like to process multiple reports simultaneously.

**What problems is Insites solving and how is that benefiting you?**

The team is working on processing multiple reports simultaneously.

**Official Response from Zoe Fletcher:**

> We're glad to hear that you appreciate our service's directness and practicality. You are able to process multiple reports using our Batch or Bulk process and even via API. Please reach out if you would like further information on this 

Thanks 

Zoe 

  ### 23. quick 360° snapshot for agencies : audit and manage digital presence

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rik M. | Productmanager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 07, 2024

**What do you like best about Insites?**

Inuitive and highly customizable, Insites has evolved into a versatile tool, serving from lead generation to quality assurance purposes. We employ it for lead prospecting, engaging with customers to enhance their digital presence and broaden insights.

Within our operational teams, we utilize the Insites Builder solution to ensure higher quality assurance for our customers when implementing digital products/services. This enables our sales team to seamlessly continue post-sale services based on the same digital presence overview.

**What do you dislike about Insites?**

There aren't any significant elements to dislike. Feedback provided to Insites is carefully considered for improvement or adjustment. If certain elements, such as specific third-party widgets, cannot be traced through their tool, they promptly request examples.

An increasing number of elements within the platform can be customized to meet specific regional needs. Global marketing changes, such as GDPR and updates from Google, are swiftly incorporated into their platform.

**What problems is Insites solving and how is that benefiting you?**

Time-efficient for obtaining a quick snapshot of a business's digital presence (prospect / lead). A quick and objective tool to pinpoint areas for improvement.

**Official Response from Zoe Fletcher:**

> Thank you Rik, really super review and very grateful for our partnership!

Zoe 

  ### 24. great utility for sales prospecting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bill R. | Director of Practice Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 21, 2024

**What do you like best about Insites?**

The ease of use. The very polished and professional report generated, easy to discuss and review with the sales prospect

**What do you dislike about Insites?**

Some of the categories of the resulting report may be too technical, too detailed for the customer not experienced with digital marketing.

**What problems is Insites solving and how is that benefiting you?**

helping us to understand any challenges, opportunities for improvements with a given website

**Official Response from Zoe Fletcher:**

> We're glad to hear that you find Insites easy to use and the reports polished and professional. We appreciate your feedback about the technical details. You do have the option to hide certain tests and sections that you feel may not be relevant to your customers. Please reach out to your Customer Success Manager for further information. Thanks

  ### 25. A fantastic tool for digital agencies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Josephine H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 07, 2023

**What do you like best about Insites?**

Our team has been using Insites since 2019, and it has become a key part of our digital consultant’s toolkits. The individualised reports help us to understand our clients' needs better, allows assists us to identify the best solutions quickly and easily, providing extra value.
We have worked with Insites over the years on custom projects and customisations. No request is too hard for their team to implement – they are constantly rolling out new features based on partners’ feedback, which shows they listen and care about how their partners’ success. Their new features are always keeping up with the latest digital and publisher updates, which helps us and our clients stay ahead of our competition.
Working with the Insites team has been an absolute pleasure. They are responsive to any queries that arise, and are committed to providing excellent support.  I highly recommend the Insites platform to other organisations in the digital space.

**What do you dislike about Insites?**

There is nothing I dislike about Insites. If I needed to provide feedback, it would be that there are so many features that initially it is tricky to get across all of the different customisation. However, the team are more than happy to take us through whatever we are trying to achieve and are very patient  with questions! The platform also has plenty of help text, and the layout is very user friendly. The benefits of Insites outweighs any initial challenges with learning about all the features.

**What problems is Insites solving and how is that benefiting you?**

Insites is solving the problems we used to have with limited insights and generic sales approaches. It has really assisted us to increase our conversion rates, enhance client relationships, and keep us at the forefront of the digital landscape.

**Official Response from Zoe Fletcher:**

> Awesome review, thank you so much Josephine!

  ### 26. Great and quick tool to analyze a potential client and their online presence plus their competition.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Riley B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 19, 2023

**What do you like best about Insites?**

How client friendly the reporting output is to digest. It makes it easy for a consultant to explain the positives and negatives of the report. Easy to share and also edit the fields you want to evaluate.

**What do you dislike about Insites?**

Initially finding it hard to validate where the information is coming from and sometimes having certain elements not accurate. For example, a company having a GBP profile but the report now showing that.

**What problems is Insites solving and how is that benefiting you?**

The tool helps in the pre-sales portion of a sale by identifying the issues with their current online presence and issues there. It is used as a good foot in the door strategy to generate meetings with excitement based on the analysis that we're doing.

**Official Response from Zoe Fletcher:**

> It's great to hear that Insites is helping you in the pre-sales process and generating excitement for meetings. We aim to provide valuable insights to support your sales efforts and are pleased to hear about your positive experience.

  ### 27. Easy to use and yet very comprehensive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nicolas L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about Insites?**

Find the right company with just a few details

**What do you dislike about Insites?**

We are not able to change some textes on the details pages

**What problems is Insites solving and how is that benefiting you?**

we can quickly analyse customers and prospects to have all important before an sales pitch

**Official Response from Zoe Fletcher:**

> Thank you for your positive feedback! We understand the need for flexibility in customizing text on details pages and will explore options to address this in future enhancements.

  ### 28. Insites is a powerful tool to engage customers in meaningful conversations about online presence

**Rating:** 5.0/5.0 stars

**Reviewed by:** Barry B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 28, 2023

**What do you like best about Insites?**

Simple, clear, segmented analysis that can give the time-sensitive customer with a limited attention window a clear view of where they perform well and where they can improve.

**What do you dislike about Insites?**

I genuinely dont have anything that i dislike about Insites. When we have requested help in making edits to the scan to suit our own existing and target customer base we found our Account Manager Zoe very efficient and helpful.

**What problems is Insites solving and how is that benefiting you?**

there is a lot of often contradictory advice and information that is presented to the SME owner. The Insites scan allows us to breakout not just the customer's web presence but also their entire digitial footprint and benchmark this against their competitors in a clear, jargon free way. Insites cuts through a lot of the misinformation that is out there and helps us deliver a balanced assesment to the customer of where they can improve.

  ### 29. This intuitive app empowers our digital marketing agency

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew W. | CEO & Digital Marketing Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2023

**What do you like best about Insites?**

What I like best about Insites is its user-friendly interface that streamlines the analysis of prospect websites, ultimately enhancing sales and generating consistently positive feedback from our clients.

**What do you dislike about Insites?**

A trivial concern I have with Insites is the occasional slow loading of certain sections, but this barely noticeable delay doesn't diminish the app's exceptional ability to analyze prospect websites and deliver outstanding results.

**What problems is Insites solving and how is that benefiting you?**

Insites facilitates lead generation for my digital marketing agency, identifies website design, technical, content, SEO and local SEO issues for clients and prospects and provides a comprehensive roadmap to improve their online presence. These advantages enable me to deliver tailored solutions, strengthen the effectiveness of marketing campaigns, and ultimately foster lasting relationships with satisfied clients, contributing to the agency's ongoing success.

  ### 30. Great insites

**Rating:** 4.5/5.0 stars

**Reviewed by:** Atul S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Insites?**

This is the most apt report I get when it comes to evaluating websites. The report is very well defined and easy to understand and eye-catching as well.. This is one of the best one available at this point of time.

**What do you dislike about Insites?**

There aren't any major issues with Insites.. It does what it promised. What more would you want?

**What problems is Insites solving and how is that benefiting you?**

I evaluate businesses built on the internet and how effectively it is serving it's purpose.

**Official Response from Zoe Fletcher:**

> We're glad to hear that you find our reports well-defined, easy to understand, and eye-catching. Thank you for your positive feedback!

  ### 31. A perfect tool for prospecting!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan I. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 16, 2023

**What do you like best about Insites?**

We love this tool! It can audit a website instantly and provide a beautiful deck! We use this as a prospecting tool at our agency and love the amount of interest it brings the sales teams. We have extensively researched tools like this, and Insites has the most advanced features with an easy-to-follow pitch deck!

**What do you dislike about Insites?**

You really need to be accurate with the local SEO information you put in, or it will say there is no GBP showing. Other than that we love this tool.

**What problems is Insites solving and how is that benefiting you?**

We used to manually pull audits for prospecting for clients. Now our sales teams can can prospect with ease and instantly. No longer needing to wait for a manual report to be pulled. The local SEO and Organic SEO scans feature great metrics on a client's digital footprint and how we can help!

**Official Response from Sharlotte Briscoe:**

> Thank you so much for your lovely review, Ryan! It's a pleasure working with you and the team.

  ### 32. best in trade. always up to date with market requests

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about Insites?**

customer care, ease of use, number of features,

**What do you dislike about Insites?**

automatic test re-run, frequency of use,

**What problems is Insites solving and how is that benefiting you?**

great sales tool in the hands of our sales force

**Official Response from Zoe Fletcher:**

> We're glad to hear that Insites is serving as a great sales tool for your sales force. Our goal is to provide solutions that benefit our customers' businesses.

  ### 33. A perfect tool for selling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Heiko E. | Leiter Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2022

**What do you like best about Insites?**

With Insites, our salespeople have the opportunity to analizse which product or service will best help our customer. For us as a 360-degree service provider, this is an extremely important tool.

**What do you dislike about Insites?**

The analyses sometimes take a little longer. But this is no wonder, as so many different aspects of our customers' digital presence are checked.

**What problems is Insites solving and how is that benefiting you?**

Insites reinforces our salespeople's ability to discover what the next step needs to be for the customer to improve their digital presence.

  ### 34. Useful online presence discovery tool based on multiple factors

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jade O. | CTO, Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 28, 2023

**What do you like best about Insites?**

It offers a birds eye view of any businessses -  SEO, Local Presence, Website Preformance & Content Suitablity.

**What do you dislike about Insites?**

Nothing specifically that I can add, It does what we expect of it.

**What problems is Insites solving and how is that benefiting you?**

It helps us understand how an SME business is performing online and how they can improve their performance

  ### 35. Happy customer for many years.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charly B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Insites?**

Giving a quick analysis of a potential customer's marketing and how they are doing at it.  This information helps us gain conversations with new potential clients, and often leads to new sales.

**What do you dislike about Insites?**

Only as accurate as the website information.  Sometimes clients have duplicate listings for example.

**What problems is Insites solving and how is that benefiting you?**

Account Executives now have a software that helps them identify client opportunities.  This then allows them to have better meetings with clients and sell more to the customer's needs.

  ### 36. Perfection

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2023

**What do you like best about Insites?**

Communication and support. Amazing customer experience

**What do you dislike about Insites?**

Nothing to dislike, love the product & service

**What problems is Insites solving and how is that benefiting you?**

Scalable solution for our partners to use that can be white labeled

**Official Response from Zoe Fletcher:**

> We're thrilled to hear that you appreciate our communication and support! Thank you for your kind words.

  ### 37. Insites helps me prepare for client meetings

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 31, 2023

**What do you like best about Insites?**

Good overview and easy handling. The differences with other companies. The fast results. The precise overview of a company. With all positive and negative points.

**What do you dislike about Insites?**

Nothing. Everything runs smoothly and very quickly. The system has served its purpose at all times. As I had already said, everything was very good. Everything is good as it is.

**What problems is Insites solving and how is that benefiting you?**

It helps me to generate more sales with my clients and to offer them a better internet presence. I definitely achieve better results. As I said, it has definitely improved.

  ### 38. Quick, Efficient, Reliable Insights to really hold yourself accountable

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jake G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2023

**What do you like best about Insites?**

It only takes a few minutes to set up and learn to use. It makes it very simple to identify where there are areas of improvement and recommends how to address this. Also the fact that it is white-labeled really makes it nice to use for my clients to see what I am doing for them so they see added value in my work.

**What do you dislike about Insites?**

I genuinely cannot think of anything I don't like about this tool. If I had to choose one thing then I'd say that some of the scores are inconsistent with SEMRush, which we also like to use.

**What problems is Insites solving and how is that benefiting you?**

saves me SO MUCH TIME having to go through other tools that are not as intuitive and easy to navigate or make sense of. I don' thave to be an expert to understand the report.

**Official Response from Zoe Fletcher:**

> Hey Jake, thanks so much for taking the time to leave such a great review!

Zoe 

  ### 39. Excellent service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lars . | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2023

**What do you like best about Insites?**

Insites provides a very powerful tool and platform for lead generation. The service level by insites personal is also very good - they are always willing to listen to our needs and willing to help out!

**What do you dislike about Insites?**

Their platform/GUI is a bit messy and not easy navigate if you're not in there on a daily basis

**What problems is Insites solving and how is that benefiting you?**

They provide a good report to start talking about webpages and seo with our clients

  ### 40. User experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Frank L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2023

**What do you like best about Insites?**

The good overwiew of the online presence of the customer

**What do you dislike about Insites?**

Long Evaluation time when checking the customers

**What problems is Insites solving and how is that benefiting you?**

The scoring reveals what needs the customer has

  ### 41. The fastest quality and content editor on the team!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Omayra G. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 07, 2023

**What do you like best about Insites?**

The website review helps us to detect content creation errors and to confirm that they are 100% optimized.

**What do you dislike about Insites?**

Although it says that the reports are in 90 minutes, sometimes it takes longer

**What problems is Insites solving and how is that benefiting you?**

For the Sales team, it helps a lot to start conversations and get interest in introducing them to our products.

  ### 42. Insites helps us sell Websites

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joshua H. | CEO / Partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 07, 2022

**What do you like best about Insites?**

I appreciate how fast and easy it is to generate a report for a brand or prospect. I can deliver the reports to their inbox while i'm in the middle of a conversation.

**What do you dislike about Insites?**

Not much to dislike really, the customization of the reports and the built-in sales enablement and functionality makes this tool an incredible asset to any sales and business development team with a web / digital marketing focus.

**Recommendations to others considering Insites:**

Nothing else compares. I've tried many auditing tools but this one is the cake.

**What problems is Insites solving and how is that benefiting you?**

It saves me literally hours per week when it comes to analyzing prospective websites and working with clients to understand their pain points and critical issues with their web and online presence.

**Official Response from Zoe Fletcher:**

> Thank you for your great feedback Joshua, much appreciated!

  ### 43. Excellent tool to gauge effectivity of SEO

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 11, 2023

**What do you like best about Insites?**

It is easy te use. It is really quick to conduct an audit and you can even compare it with other businesses.

**What do you dislike about Insites?**

There are some limitations - for example the number of pages you can check.

**What problems is Insites solving and how is that benefiting you?**

I used to take super long to audit a website and now I can do it in minutes!

**Official Response from Sharlotte Briscoe:**

> Thanks for taking the time to leave this lovely feedback! 

  ### 44. Perfect tool and amazing team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex D. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 26, 2022

**What do you like best about Insites?**

Insites is an ergonomic, comprehensive and easy-to-use tool.
Very playful, Insites offers a multitude of options and solutions that allow a targeted and efficient use.
A tool to be used without hesitation.
In addition, the Insites team is experienced and always available to look for and suggest ideas to reach targets.
It is a real pleasure to work and collaborate with such a partner.

**What do you dislike about Insites?**

nothing ! 
It is very difficult to find a negative point.

**What problems is Insites solving and how is that benefiting you?**

We had a lead qualification problem. The Insites team shared their experience and helped us to create and implement a specific action that now allows us to qualify our leads and optimise our sales.

  ### 45. Good insight into website quality

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2023

**What do you like best about Insites?**

Insites provides a good overview of the strengths of the client's website and the areas where it can improve.

**What do you dislike about Insites?**

Insites check on web vitals often fails

**What problems is Insites solving and how is that benefiting you?**

insight into website improvement points

  ### 46. Flexible On- and Off- Page SEO Audit Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 27, 2023

**What do you like best about Insites?**

The Tool provides an Easy to Use and configurable Overview of various On- and Off- Page SEO factors for SMB. Very Useful for Pre-Sales, Sales and CS. Good Support.

**What do you dislike about Insites?**

The Tool provides an understandable SEO Overview and not a deep Site Analysis, which is not an issue if it is used as a Sales Tool

**What problems is Insites solving and how is that benefiting you?**

The structured SEO analysis helps us to build trust with potential customers as part of our sales process

  ### 47. InSites review by Natalie Girmscheid

**Rating:** 5.0/5.0 stars

**Reviewed by:** Natalie G. | Director of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 09, 2022

**What do you like best about Insites?**

The ease of use and the custom service responses

**What do you dislike about Insites?**

At the start it was confusing, but with the assistance of Zoe she walked us through it and it is now a piece of cake.

**What problems is Insites solving and how is that benefiting you?**

We build websites and the software analyzing each website while we are building it to ensure we are offering a quality product.

**Official Response from Zoe Fletcher:**

> Natalie, thank you for leaving a review. Much appreciated!

  ### 48. Vastly Improved Since Previous Versions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alyssa D. | Account Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2022

**What do you like best about Insites?**

Quick & easy to run reports with very detailed information that helps drive marketing discussions with prospects and existing clients. Modern looking with customizable options. Triggers allow for automatic proposal generation!

**What do you dislike about Insites?**

It would be helpful to have descriptions of how each item is being tested so that we can explain any discrepancies between the report and actual real life data.

**Recommendations to others considering Insites:**

Give it a go! Insites is a very handy tool for marketing agencies to support the sales process.

**What problems is Insites solving and how is that benefiting you?**

Insites eliminates the need for complex website & marketing analysis processes that are very manual and require multiple tools. Much more time efficient and valuable.

  ### 49. Insites: a good high level health check for SEO & digital marketing, but needs more depth

**Rating:** 4.0/5.0 stars

**Reviewed by:** Aron M. | Technology Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2022

**What do you like best about Insites?**

The number of checks it can perform automatically is great. A real time-saver. It covers things we wouldn't normally consider in a manual audit, like voice search and local pack. The competitors feature is nice to show where websites sit amongst their rivals. It works well with the SPAs we test which a lot of traditional tools struggle with.

**What do you dislike about Insites?**

The biggest issue for us was the expectation set by the marketing that it's an in-depth tool that can crawl a full website (100+ pages) and provide us with a breakdown of the issues affecting each page, so you'll still need a tool like Screaming Frog. The Backlink audit feature is only a summary, so you'll still need a tool like Ahrefs. I would like to see a check for on-page structured data & validation.

**Recommendations to others considering Insites:**

It's great for high-level health check audits, but you'll still need other tools to run in-depth analysis.

**What problems is Insites solving and how is that benefiting you?**

Insites provides us with a good high-level health check for SEO & digital marketing for our client's websites, plus an analysis of their competitors. We use this tool to help with providing data for our audits and proposals, as well as a benchmarking tool so we can track the technical SEO issues over time in an efficient way.

  ### 50. Nick Wilson at Beyond Private Label's Review

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about Insites?**

The finding of broken links, misspellings, and whether or not the site is mobile-friendly.

**What do you dislike about Insites?**

That the tool sometimes shows false errors on the broken links and doesn't always show the location of the broken links or misspellings.

**What problems is Insites solving and how is that benefiting you?**

It's speeding up the process of evaluating websites for prospects and also helping with our web development team in picking up any errors in the dev process.


## Insites Discussions
  - [What is Insites used for?](https://www.g2.com/discussions/what-is-insites-used-for) - 1 comment

- [View Insites pricing details and edition comparison](https://www.g2.com/products/insites-insites/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+14%3A10%3A41+-0500&secure%5Bsession_id%5D=d858dc95-bc97-4a99-ae45-75363f468da5&secure%5Btoken%5D=55535201ca6ab5178dfb822bc8c2aff213ac4ecb6644db866f947c39fa9dc99d&format=llm_user)
## Insites Integrations
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Quickbase](https://www.g2.com/products/quickbase/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)

## Insites Features
**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Data Import & Export Tools

**Local Search Optimization**
- Rank Tracking
- Online Listings
- Google My Business
- Reputation Management
- Social Media
- Dashboards and Reporting

**SEO Auditing & Monitoring**
- SEO Alerting
- SEO Auditing
- SEO Change Tracking
- Technical SEO

**Lead Monitoring**
- Identification

**AI Visibility & Tracking**
- AI Mention Tracking
- AI Search Ranking Insights

**Agentic AI - Lead Capture**
- Cross-system Integration
- Proactive Assistance

**Agentic AI - SEO Tools**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**SEO Content & Rankings**
- Keyword Research
- SERP Rank Tracking
- Localization
- Content Insights

**Data Capture**
- Websites
- Social Media
- Data

**Sentiment & Brand Analysis**
- AI Sentiment Monitoring
- AI Hallucination Detection

**Platform**
- Internationalization
- User, Role, and Access Management
- Performance and Reliability
- Reporting and Dashboards
- Mobile User Support

**SEO Reporting**
- Competitor Analysis
- Data Visualization
- Custom Reports
- White Label

**Analytics**
- Export/Import
- Reporting

**Competitive Benchmarking**
- Industry AI Sentiment Benchmarking
- Competitor AI Presence Comparison

**Customization**
- Personalization
- Templates
- Integration

**Generative AI**
- AI Text Generation
- AI Text Summarization

**AI Content Optimization**
- Semantic Optimization for AI Models
- AI-Driven Content Recommendations

**Reporting & Alerts**
- Real-Time AI Mention Alerts
- AI Visibility Reporting

## Top Insites Alternatives
  - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,270 reviews)
  - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) - 4.3/5.0 (595 reviews)
  - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,034 reviews)

