1. [Home](https://www.g2.com/) 2. ... 3. [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) 4. [Insites Discussions](https://www.g2.com/products/insites-insites/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_40ad3e8af127c6ea3d8a84d29c03fad6/insites-insites.png "Product Avatar Image") ![Reward for good Insites reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/37399/medal.svg "Reward for good Insites reviews") ](/products/insites-insites/reviews) [ Insites ](/products/insites-insites/reviews) (95)4.7/5 Insites is an AI visibility and website audit platform for companies that sell digital services to small and medium businesses. It answers one question in under 60 seconds: how does this business perform in AI search and traditional search, and what needs fixing? Insites combines answer engine optimisation (AEO), generative engine optimisation (GEO), technical SEO, local SEO, keyword analysis and finding, social media, performance, and more into a single colour-coded report that a non-technical salesperson can talk through on a call. WHAT INSITES DOES AI Visibility: Insites measures how a business appears across ChatGPT, Gemini, Perplexity and Grok against four pillars - Awareness (is the business mentioned), Accuracy (is the information correct), Reputation (is sentiment positive) and Recommendation (do AI tools actually suggest it). It shows the real prompts buyers ask, which competitors get recommended instead, and which sources the AI is citing to form its opinion. AEO and GEO auditing: Insites checks the technical foundations that determine whether AI systems can read and cite a site, then ranks the fixes by impact. Most AI visibility tools report the score. Insites reports the score and the remediation. Local, keywords, social and performance: Insites audits the whole local presence that AI systems read when they decide whether to recommend a business. Local SEO and the local grid, Google Business Profile, keyword research and rank tracking with an AI keyword planner, social media presence, technical SEO, website performance and Core Web Vitals, competitor analysis, accessibility, GDPR and paid media — over 200 data points in one 60-second scan. Improving local presence is how AI visibility improves, so both live in the same audit. Scale and delivery: White-label reports in your own branding, bulk auditing across entire markets, an embeddable lead-generation widget, a customisable Audit Designer, native CRM sync to Salesforce, HubSpot and Zoho, plus a REST API and MCP server. WHO USES INSITES Digital marketing and SEO agencies, telecoms, hosting providers, directory publishers, newspaper and radio groups, web design companies, franchises and multi-location brands, and vertical SaaS resellers. Any organisation with a sales team selling digital services to SMBs at volume. HOW INSITES COMPARES Against Semrush and Ahrefs: those are analyst tools priced and designed for specialists. Insites is built for the sales conversation with a non-technical business owner. Against AI visibility monitors such as Peec AI, Profound and Scrunch: those track where a brand stands in AI search. Insites diagnoses why, prioritises the fixes, and packages it as a white-labelled report an agency can sell. Against BrightLocal and Whitespark: local SEO is one module inside Insites, not the whole product. PROOF Insites is rated 4.7 out of 5 from 95 reviews on G2. Customers include Yell, Thryv and Townsquare Interactive. Available in 12 languages across the US, UK, APAC and EU. Show More * * * ### 82.0 Nps Score Already have Insites? ### All Insites Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Insites used for? ](/discussions/what-is-insites-used-for) What is Insites used for? [ Lead Capture Software ](https://www.g2.com/tags/lead-capture-software)[ SEO tools ](https://www.g2.com/tags/seo-tools)[ Local SEO Software ](https://www.g2.com/tags/local-seo-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Insites+questions+and+get+answers+from+expert+users+in+our+Insites+Discussions+section.&title=Insites+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Finsites-insites%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Insites+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Finsites-insites%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Finsites-insites%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Insites+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Finsites-insites%2Fdiscuss%0aAsk+Insites+questions+and+get+answers+from+expert+users+in+our+Insites+Discussions+section.) 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Answer a few questions to help the Insites community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Finsites-insites%2Fdiscuss%3Fsmall_ask%3Dinsites-insites) No