Shopify Features
Merchandising/Marketing (7)
Storefront Design Tools
Based on 3451 Shopify reviews.
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
3482 reviewers of Shopify have provided feedback on this feature.
Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
Based on 3407 Shopify reviews.
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
3366 reviewers of Shopify have provided feedback on this feature.
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Based on 3187 Shopify reviews.
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
3122 reviewers of Shopify have provided feedback on this feature.
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
This feature was mentioned in 3101 Shopify reviews.
Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
3383 reviewers of Shopify have provided feedback on this feature.
Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
As reported in 3322 Shopify reviews.
Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Based on 3367 Shopify reviews.
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
2730 reviewers of Shopify have provided feedback on this feature.
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
Based on 3459 Shopify reviews.
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
This feature was mentioned in 3372 Shopify reviews.
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
Based on 3322 Shopify reviews.
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
This feature was mentioned in 3421 Shopify reviews.
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
Based on 3414 Shopify reviews.
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
This feature was mentioned in 3120 Shopify reviews.
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
This feature was mentioned in 3200 Shopify reviews.
Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
2801 reviewers of Shopify have provided feedback on this feature.
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
2991 reviewers of Shopify have provided feedback on this feature.
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
Based on 3216 Shopify reviews.
Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
3017 reviewers of Shopify have provided feedback on this feature.
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
As reported in 3122 Shopify reviews.
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
2444 reviewers of Shopify have provided feedback on this feature.
Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
2504 reviewers of Shopify have provided feedback on this feature.
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Based on 2318 Shopify reviews.
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
As reported in 2521 Shopify reviews.
System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Based on 3202 Shopify reviews.
Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
This feature was mentioned in 3060 Shopify reviews.
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Based on 3170 Shopify reviews.
Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
Based on 3212 Shopify reviews.
Provides standard and ad-hoc reporting ability to meet business requirements
Security
As reported in 3180 Shopify reviews.
Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
Based on 2488 Shopify reviews.
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
As reported in 3096 Shopify reviews.
Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
2577 reviewers of Shopify have provided feedback on this feature.
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
2545 reviewers of Shopify have provided feedback on this feature.
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
2903 reviewers of Shopify have provided feedback on this feature.
Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
As reported in 3204 Shopify reviews.
Software performs well and runs with minimal unscheduled downtime
Headless Commerce (5)
Decoupling
453 reviewers of Shopify have provided feedback on this feature.
Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
This feature was mentioned in 469 Shopify reviews.
Provide APIs that allow for interaction with RESTful web services
Data Orchestration
488 reviewers of Shopify have provided feedback on this feature.
Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
This feature was mentioned in 581 Shopify reviews.
Allows developers to customize the platform using multiple programming languages
Extensibility
As reported in 531 Shopify reviews.
Include prebuilt integrations with multiple systems such as ERP and CRM
Generative AI (2)
AI Text Generation
230 reviewers of Shopify have provided feedback on this feature.
Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 227 Shopify reviews.
Condenses long documents or text into a brief summary.
Payment processing - Merchant of Record (6)
Automation
29 reviewers of Shopify have provided feedback on this feature.
Define and manage automated payment processing, from authorization to settlement
Cross Border
This feature was mentioned in 28 Shopify reviews.
Support cross border and international payments for B2B
Payment Options
This feature was mentioned in 28 Shopify reviews.
Support credit and debit cards, digital wallets, and local payment options
Multi-Currency
This feature was mentioned in 28 Shopify reviews.
Allows users to process payments in multiple currencies
Reconciliation
27 reviewers of Shopify have provided feedback on this feature.
Compare payment transactions with bank statements and financial records
Chargeback
As reported in 28 Shopify reviews.
Handle chargeback disputes effectively to minimize revenue loss
Tax management - Merchant of Record (3)
Automated tax calculation
This feature was mentioned in 26 Shopify reviews.
Calculate various types of taxes such as sales tax, VAT, GST and other applicable taxes
Standard compliance
This feature was mentioned in 26 Shopify reviews.
Ensure compliance with numerous tax laws across various jurisdiction
Tax reporting
As reported in 26 Shopify reviews.
Creates tax reports for authorities according to government and local requirements
Security and Compliance - Merchant of Record (4)
AML-KYC
As reported in 26 Shopify reviews.
Adopt Know Your Customer (KYC) procedures to comply with Anti-Money Laundering (AML) laws
Secure SLC
As reported in 26 Shopify reviews.
Ensure software development lifecycle is compliant with the PCI Secure SLC Standard
PCI-DSS
26 reviewers of Shopify have provided feedback on this feature.
Comply with payment card industry data security standard to ensure secure handling of payment card information
Encryption and tokenization
26 reviewers of Shopify have provided feedback on this feature.
Built-in security to protect payment information in order to prevent fraud and unauthorised transaction
Administration - Merchant of Record (3)
E-commerce Integration
29 reviewers of Shopify have provided feedback on this feature.
Allow to integrate directly with an e-commerce platform/marketplaces and other retailers websites
Reporting & Analytics
As reported in 27 Shopify reviews.
Provide features to monitor transactions, revenue, taxes, and other key metrics
Customer support
As reported in 27 Shopify reviews.
Assist customers with any issues or inquiries related to payment processing, tax management, or compliance
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
This feature was mentioned in 79 Shopify reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 79 Shopify reviews.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 77 Shopify reviews.
Improves performance based on feedback and experience
Natural Language Interaction
This feature was mentioned in 77 Shopify reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
This feature was mentioned in 77 Shopify reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 78 Shopify reviews.
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.




