The platform is exceptionally stable and reliable, handling high volumes of traffic during sales events without any downtime. It scales beautifully as a business grows, taking away all the technical stress of managing servers and security compliance so we can focus strictly on marketing and sales. Review collected by and hosted on G2.com.

The platform can feel restrictive if you want to make highly customized changes outside of standard template configurations. Because Shopify relies on its proprietary Liquid coding language, making advanced layout tweaks often requires hiring a specialized developer rather than using standard HTML/CSS. Review collected by and hosted on G2.com.

What I like most about Shopify is how simple and organized the dashboard is. Adding products, creating collections, and managing different parts of the store from one place makes things convenient. I also like the flexibility to customize the storefront and explore apps for additional features. The product management tools are straightforward, and the platform gives you room to expand as your business grows without having to build everything from scratch. Review collected by and hosted on G2.com.

The main downside is that the overall cost can increase once you start adding paid apps, premium themes, or other features. For someone starting a small business, these additional expenses can make it harder to manage the budget. Some customization options and integrations may also take time to understand if you're new to e-commerce. I'd like to see more features included in the basic plans, clearer pricing for additional tools, and simpler guidance for connecting third-party apps. Review collected by and hosted on G2.com.

I like most about Shopify is how easy it is to manage the store on a daily basis. For Zelya, I can add products, update prices and images, create collections, manage orders and make changes to the storefront without needing a developer for every small task. The app ecosystem is also useful because I can add features when I need them. Overall, it makes running an online store much easier than building and managing the whole ecommerce system myself. Review collected by and hosted on G2.com.

The biggest downside for me is that the cost can increase once you start adding paid apps for shipping, payments, marketing and other features. Some basic customizations are also limited unless you use an app or have some technical knowledge. I would like to see more useful features included in the main plan so small stores don't have to keep paying for multiple apps. Review collected by and hosted on G2.com.

For my store, Orbitoshop, what I like most is how easy the store design is. Even without technical knowledge, I can add my logo, upload products, and make the site look professional in just one day. The themes are good and mobile-friendly. The range of products to choose from, along with the support for various platforms, is also very helpful for running my business well. Review collected by and hosted on G2.com.

I haven’t received any orders yet on my Shopify store, Orbitoshop. The main issue for me is that Shopify doesn’t bring customers or traffic on its own—you have to run paid ads to get orders, which requires extra funds. As a new seller dealing with a funding crisis, that’s really difficult. On top of that, many apps are paid, so the total cost keeps increasing even before I get my first order. Review collected by and hosted on G2.com.

Whatever other ecom software comes in, I don't think anything can replace Shopify, it's so native and easy. Whenever I try with other softwares even when it looks good, the conversions go down. So now I just stick to Shopify, it's simple and works! And features like Sidekick which is their AI, is very helpful if you are not very technical and do many stuff for you just by prompting. Review collected by and hosted on G2.com.

The price is a bit high, and sometimes support takes more time. Have heard some of my friends having issues with payments reserve, and support is a bit limited when that happened. Review collected by and hosted on G2.com.

Shopify makes it relatively easy to build and manage an online store, even without advanced technical knowledge. I also appreciated the support advisor I spoke with recently — she was professional, patient and genuinely tried to escalate my case. Review collected by and hosted on G2.com.

My biggest issue was the very long Shopify Payments setup/verification timeline. I continued paying subscription fees for months while I still could not properly operate the store as a fully functional ecommerce business.

By the time the payment setup was finally available, I had lost much of the momentum to launch the store. What made this more frustrating was that Shopify continued charging the full subscription during that period and later refused to refund or credit those charges unless I first closed the store and submitted the invoices for a non-guaranteed refund review.

I think Shopify should have a fairer policy for merchants who experience unusually long payment onboarding delays, especially when those delays materially affect their ability to launch and monetize the store. Review collected by and hosted on G2.com.

Integration with other sales channels — Shopify can connect your store with marketplaces, social channels, payment systems, shipping, and other tools. Overall, I think Shopify is a good value, but the value would be even better if more advanced ecommerce and customization features were included without additional monthly costs. Review collected by and hosted on G2.com.

I want my storefront to look exactly the way I envision it, but theme customization can become complicated. Review collected by and hosted on G2.com.

being able to experiment is the best thing of shopify...We can change a product price, create a discount, update the landing page or try another offer without needing a developer for little things. The sales dashboard is also useful because I can quickly see if a change actually did anything. also the pricing is pretty affordable. Review collected by and hosted on G2.com.

There’s probably an app for whatever you want, but managing different apps and paying for all of them can quickly become hectic. Because of that, stores can also end up feeling bloated. Review collected by and hosted on G2.com.

I love how Shopify's ease of use and all-in-one platform let me set up and manage an online store without needing technical skills. The dashboard is reliable, making handling products, payments, orders, and customers smooth. I appreciate Shopify's scalability and security; it grows with my business and provides solid payment security, instilling confidence in me and my customers. The user-friendly tools and built-in features like store setup and theme customization are straightforward, allowing me to design a professional-looking website without coding. The product and inventory management tools simplify adding, updating, and tracking products, saving me time. The integrated payment gateways let customers pay securely with multiple methods easily. Order and shipping management features keep everything organized, from order confirmation to delivery tracking. Shopify’s analytics and reports offer clear insights into sales and customer behavior, helping me make better business decisions. These features reduce manual work and improve efficiency, allowing me to focus on growing the business rather than tackling technical challenges. The onboarding process was well-guided, making it easy to set up the store, add products, configure payments, and start selling quickly. Review collected by and hosted on G2.com.

Apps can become expensive: Many advanced features require third-party apps, and the monthly costs add up quickly for growing stores. Limited customization without coding: Making deeper design or functionality changes often requires knowledge of Liquid or hiring a developer. Transaction fees: If you don’t use Shopify Payments, the extra transaction fees can feel high. Basic reporting on lower plans: Detailed analytics and advanced reports are only available on higher-priced plans. Checkout customization limits: The checkout process has restrictions, especially for branding or adding custom logic unless you’re on Shopify Plus. Review collected by and hosted on G2.com.

I like Shopify’s AI chat feature because I can do a lot with it, like look into things, pull up a product’s inventory update history, and create flows. I also like that the POS on iPads is fast and easy to use. It shows product pictures and makes it easy to tap and load a cart. Shopify handles our large number of SKUs better than Square, and it lets us use the same system for online and in-store sales. We can sell across the country, and Shopify connects with our 3PL for shipping. Setup was easy, and the hardware was easy to set up. Review collected by and hosted on G2.com.

I found the in-store POS handheld terribly slow. It scanned slowly and took a long time to load every page, so we ended up getting a second iPad because it works fast. They’re meant to replace the handhelds with something new this year. Review collected by and hosted on G2.com.