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# Miva vs Shopify Comparison - What are their main differences?

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MivaShopify[+ Add Product](#)

Reviews

**Miva** [

4.4/5(190)

](https://www.g2.com/products/miva/reviews#reviews)

**Shopify** [

4.4/5(5,144)

](https://www.g2.com/products/shopify/reviews#reviews)

Pricing

**Miva**
 **Contact Us** · Pricing

**Shopify**
 **$29** / per month · Basic

**Pricing Insights**
from reviews

Time to Implement

**Miva**
2 months

Based on 80 responses

**Shopify**
2 months

Based on 1123 responses

Return on Investment

**Miva**
9 months1 month sooner

Based on 61 responses

**Shopify**
10 months

Based on 921 responses

Perceived Cost

**Miva**
$$$$$

**Shopify**
$$$$$

Average Discount

**Miva**
11%3% more

**Shopify**
8%

 ![Miva](https://images.g2crowd.com/uploads/product/hd_favicon/1496157407/miva.svg "Miva")

 ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")

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Pros & Cons

**Miva**
[
B2B (1)
](https://www.g2.com/products/miva/reviews?filters%5Bsentiment_snippet%5D=2167803&qs=pros-and-cons#reviews)[
Customer Support (1)
](https://www.g2.com/products/miva/reviews?filters%5Bsentiment_snippet%5D=2167819&qs=pros-and-cons#reviews)[
Difficult Modifications (1)
](https://www.g2.com/products/miva/reviews?filters%5Bsentiment_snippet%5D=1466499&qs=pros-and-cons#reviews)[
Inefficient Search (1)
](https://www.g2.com/products/miva/reviews?filters%5Bsentiment_snippet%5D=2167738&qs=pros-and-cons#reviews)

**Shopify**
[
Ease of Use (272)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312506&qs=pros-and-cons#reviews)[
Easy Integration (101)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313016&qs=pros-and-cons#reviews)[
Expensive (152)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312654&qs=pros-and-cons#reviews)[
Limited Customization (94)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312552&qs=pros-and-cons#reviews)

Integrations

**Miva**
Not enough data

**Shopify**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f7467a9095411d659210c508d7bb82a/amazon-virtual-private-cloud-amazon-vpc.jpg "Product Avatar Image")

Amazon Virtual Private...

](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e2bcc99167d1efdc5ff44c969d34027f/antavo-ai-loyalty-cloud.png "Product Avatar Image")

Antavo AI Loyalty Cloud

](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews)[
View all
](https://www.g2.com/products/shopify/integrations)

Screenshots

**Miva**
 ![Miva screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1290495/Screenshot---Miva-Admin.png)

**Shopify**
 ![Shopify screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/116529/admin-home-new-a3cf83eeaec983436ba013c7eef7ba8ae4089b382bd7afff54ffb52d55000ed1.png)

Ratings

Meets Requirements

**Miva**

8.8

8.8168

**Shopify**

8.8

8.84,317

Ease of Use

**Miva**

8.2

8.2168

**Shopify**

8.9

8.94,346

Ease of Setup

**Miva**

7.9

7.9123

**Shopify**

8.8

8.82,633

Ease of Admin

**Miva**

8.6

8.6128

**Shopify**

8.9

8.92,331

Quality of Support

**Miva**

9.1

9.1168

**Shopify**

8.4

8.44,052

Has the product been a good partner in doing business?

**Miva**

8.9

8.9127

**Shopify**

8.8

8.82,289

Product Direction (% positive)

**Miva**

8.2

8.2168

**Shopify**

8.8

8.84,186

Features

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

8.3

153

8.4

3,947

Headless Commerce

Decoupling

7.8

6

8.2(won by 0.4)

455

REST APIs

8.3

9

8.4(won by 0.1)

471

Data Orchestration

8.5(won by 0.2)

11

8.3

490

Customization

9.1(won by 0.8)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

583

Extensibility

8.2

11

8.5(won by 0.3)

534

Generative AI

AI Text Generation

Not enough data

8.0(won by default)

236

AI Text Summarization

Not enough data

7.9(won by default)

228

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

Not enough data

7.8(won by default)

82

Cross-system Integration

Not enough data

8.0(won by default)

82

Adaptive Learning

Not enough data

7.9(won by default)

77

Natural Language Interaction

Not enough data

7.9(won by default)

81

Proactive Assistance

Not enough data

7.8(won by default)

77

Decision Making

Not enough data

7.9(won by default)

78

Accounting Integration

Not enough data

Not enough data

Additional Functionality

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reordering

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Storefront Design Tools

8.3

131

8.6(won by 0.3)

3506

Product Visualization

8.5

135

8.6(won by 0.1)

3498

Recommendations / Personalization

8.1

120

8.3(won by 0.2)

3418

Promotions and Discounts

8.4(won by 0.1)

126

8.3

3383

Shopping Cart Abandonment

7.1

95

8.4(won by 1.3)

3202

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Product Reviews

6.9

91

8.4(won by 1.5)

3140

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO

8.1

124

8.2(won by 0.1)

3118

Product Catalog

Content Management

9.0(won by 0.4)

139

8.6

3417

Product Configuration

8.8(won by 0.3)

133

8.5

3328

Product Search and Filtering

8.1

134

8.5(won by 0.4)

3377

Intangible Products

8.3

68

8.4(won by 0.1)

2743

Discount Management

Not enough data

Not enough data

Order Process

Checkout Process

8.6

141

8.8(won by 0.2)

3491

Shipping Options

8.7(won by 0.1)

136

8.6

3397

Tax Display and Processing

8.8(won by 0.2)

128

8.6

3330

Payment Processing

9.2(won by 0.3)

135

8.9

3471

Order Management

8.8(tied score)

125

8.8(tied score)

3444

Returns / Refunds

8.4

94

8.5(won by 0.1)

3129

Retail Inventory Management

8.1

86

8.6(won by 0.5)

3227

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multi-Channel Fulfillment

7.8

56

8.5(won by 0.7)

2806

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

8.5(tied score)

88

8.5(tied score)

3006

Mobile

8.5

116

8.8(won by 0.3)

3229

Social Commerce

7.7

76

8.7(won by 1.0)

3027

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customer Service

8.4

97

8.5(won by 0.1)

3157

Store Locator

7.6

50

8.3(won by 0.7)

2446

 (There is a greater than 0.5 difference between this product's rating and its competitors)

3rd-Party Store Integration

8.0

66

8.4(won by 0.4)

2507

B2B

7.8

68

8.2(won by 0.4)

2327

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

8.4(won by 0.1)

96

8.3

2531

Customization

8.8(won by 0.4)

132

8.4

3272

Integrations to Add-on Tools

8.5

121

8.6(won by 0.1)

3146

User Management

8.8(won by 0.1)

130

8.7

3178

Reporting / Analytics

7.5

117

8.5(won by 1.0)

3244

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Security

9.2(won by 0.3)

137

8.9

3198

Multi-Channel Management

8.2

16

8.4(won by 0.2)

2492

Admin Access Rights

9.0(won by 0.2)

130

8.8

3102

Test-to-Product Migration

8.4(tied score)

103

8.4(tied score)

2578

Internationalization

7.5

68

8.5(won by 1.0)

2558

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Cross Browser Support

8.8(won by 0.1)

123

8.7

2906

Performance and Reliability

9.4(won by 0.5)

137

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.9

3242

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Merchant of Record[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

8.4

31

Payment processing - Merchant of Record

Automation

Not enough data

8.6(won by default)

29

Cross Border

Not enough data

8.5(won by default)

28

Payment Options

Not enough data

8.5(won by default)

28

Multi-Currency

Not enough data

8.1(won by default)

28

Reconciliation

Not enough data

8.3(won by default)

27

Chargeback

Not enough data

7.9(won by default)

28

Tax management - Merchant of Record

Automated tax calculation

Not enough data

8.4(won by default)

26

Standard compliance

Not enough data

8.4(won by default)

26

Tax reporting

Not enough data

8.2(won by default)

26

Security and Compliance - Merchant of Record

AML-KYC

Not enough data

8.3(won by default)

26

Secure SLC

Not enough data

8.5(won by default)

26

PCI-DSS

Not enough data

8.7(won by default)

26

Encryption and tokenization

Not enough data

8.5(won by default)

26

Administration - Merchant of Record

E-commerce Integration

Not enough data

8.3(won by default)

29

Reporting & Analytics

Not enough data

8.4(won by default)

27

Customer support

Not enough data

8.4(won by default)

27

User Insights

Reviewers' Company Size

[![Miva](https://images.g2crowd.com/uploads/product/hd_favicon/1496157407/miva.svg "Miva")](https://www.g2.com/products/miva/reviews)

Miva

Small-Business(50 or fewer emp.)

85.4%

Mid-Market(51-1000 emp.)

11.1%

Enterprise(\> 1000 emp.)

3.5%

[![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")](https://www.g2.com/products/shopify/reviews)

Shopify

Small-Business(50 or fewer emp.)

79.9%

Mid-Market(51-1000 emp.)

15.3%

Enterprise(\> 1000 emp.)

4.8%

Small-Business

(50 or fewer emp.)

85.4%

79.9%

Mid-Market

(51-1000 emp.)

11.1%

15.3%

Enterprise

(\> 1000 emp.)

3.5%

4.8%

Reviewers' Industry

[![Miva](https://images.g2crowd.com/uploads/product/hd_favicon/1496157407/miva.svg "Miva")](https://www.g2.com/products/miva/reviews)
Miva

Retail

16.2%

Automotive

7.3%

Wholesale

7.3%

Internet

6.1%

Apparel & Fashion

3.9%

Other

59.2%

[![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")](https://www.g2.com/products/shopify/reviews)
Shopify

Retail

26.0%

Apparel & Fashion

9.0%

Marketing and Advertising

7.4%

Consumer Goods

5.4%

Information Technology and Services

3.7%

Other

48.6%

FAQs

## Miva vs Shopify FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Shopify vs Miva?

Shopify and Miva are both highly rated e-commerce platforms, but Shopify stands out for its ease of setup and integration ecosystem, while Miva is noted for its advanced B2B features and higher support satisfaction.

| [Shopify](https://www.g2.com/products/shopify/reviews) | [Miva](https://www.g2.com/products/miva/reviews) |
| --- | --- |
| 4.4/5 (5129 reviews) | 4.4/5 (190 reviews) |
| Small-Business | Small-Business |
| 8.8 | 7.9 |
| 8.4 | 9.1 |
| Easy Integration (104 all-time mentions) | B2B (1 all-time mention) |

### How do the pricing models of Shopify and Miva compare?

Shopify is rated higher for price satisfaction than Miva, indicating reviewers consider Shopify the stronger value.

- **Shopify:** In recent reviews, many highlight that Shopify's pricing is acceptable for the features and integrations provided, though costs can rise with add-ons and advanced features.
- **Miva:** Reviewers frequently mention that Miva's cost is higher than expected, with some noting that the platform is expensive compared to alternatives and that additional professional services can add to the total cost.
- **Switching-reason:** Several reviewers who switched from Miva to Shopify cite lower overall costs and easier setup as key reasons for the move.

### What are the best alternatives to Shopify and Miva?

The top three alternatives to Shopify and Miva are WooCommerce, FastSpring, and 2Checkout Monetization Platform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5 (5129 reviews) | Small-Business | Costs can rise with add-ons | Easy Integration |
| [Miva](https://www.g2.com/products/miva/reviews) | 4.4/5 (190 reviews) | Small-Business | Higher cost, especially with professional services | B2B features |
| [WooCommerce](https://www.g2.com/products/woocommerce/reviews) | 4.4/5 (1282 reviews) | Small-Business | — | Flexible and customizable |
| [FastSpring](https://www.g2.com/products/fastspring/reviews) | 4.5/5 (187 reviews) | Small-Business | — | Global payments and monetization |
| [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) | 3.9/5 (197 reviews) | Small-Business | — | Subscription management |

### Which E-Commerce Platforms features should I prioritize when comparing Shopify and Miva?

Buyers comparing Shopify and Miva should prioritize ease of setup, integration capabilities, support quality, customization, and B2B features.

- **Ease of Setup:** Shopify scores 8.8, Miva 7.9.
- **Integration Capabilities:** Shopify has 104 all-time mentions for easy integration; Miva reviewers note limited integration options.
- **Support Quality:** Shopify scores 8.4, Miva 9.1.
- **Customization:** Customization is the most frequently mentioned feature for both products, with Shopify noted for templates and app ecosystem, and Miva for advanced developer options.
- **B2B Features:** Miva is specifically cited for B2B capabilities in recent reviews.

### What are the pros and cons of Shopify vs Miva?

Shopify's headline strength is its ease of integration and setup, while Miva's is its advanced B2B and customization capabilities.

- **Shopify strengths:** Easy integration (104 all-time mentions), user-friendly setup, robust app ecosystem, and centralized e-commerce management.
- **Shopify trade-offs:** Costs can rise with add-ons and advanced features, some customizations require coding, and transaction fees apply for third-party payment gateways.
- **Miva strengths:** Advanced B2B features, high customization potential, strong support (9.1 score), and robust data management.
- **Miva trade-offs:** Higher cost, steeper learning curve, less intuitive admin interface, and limited third-party integrations compared to Shopify.

### Is Shopify or Miva better for small businesses?

Shopify is the better fit for small businesses, supported by its dominant small-business segment and reviewer sentiment on ease of use and setup.

- **Shopify:** Small-Business is the largest segment, with reviewers consistently praising its user-friendly setup and management for small teams.
- **Miva:** Small-Business is also the largest segment, but reviewers note a steeper learning curve and higher costs, making it less accessible for smaller operations.

### Which E-Commerce Platforms platform has better integrations?

Shopify is favored for integrations, with a much larger ecosystem and more frequent reviewer mentions.

- **Shopify:** Google Analytics (22 all-time mentions), NetSuite (5 all-time mentions), and a large app marketplace are frequently cited in reviews.
- **Miva:** Reviewers mention integration with ShipStation and UPS WorldShip, but note limited options and more reliance on professional services for custom integrations.

### How do Shopify and Miva compare on customer support?

Miva scores higher on Quality of Support (9.1 vs. Shopify's 8.4), a material difference per the Delta Rule.

- **Shopify:** Reviewers describe support as responsive and helpful, but some note variability and reliance on help articles or paid upgrades for advanced issues.
- **Miva:** Many reviewers highlight dedicated account reps, fast response times, and a knowledgeable support team, with several citing ongoing proactive support and high satisfaction.

### Which is easier to implement, Shopify or Miva?

Shopify is easier to implement than Miva, with a 0.9-point advantage in Ease of Setup (8.8 vs. 7.9).

- **Shopify:** Reviewers consistently describe setup as quick and intuitive, with many launching stores in days and minimal technical expertise required.
- **Miva:** Reviewers note a steeper learning curve, more complex admin interface, and frequent need for developer or professional services support during implementation.

### Which product has better Customization?

Both Shopify and Miva are highly customizable, but Miva is frequently cited for advanced developer-level customization while Shopify is praised for its template and app-based flexibility.

- **Shopify:** Customization is a top theme in recent reviews, with many citing the app ecosystem and templates, though some note limitations without coding knowledge.
- **Miva:** Reviewers highlight deep customization options, advanced scripting, and developer flexibility, but also mention a steeper learning curve and higher cost for custom work.

Alternatives

**Miva Alternatives**

 ![WooCommerce](https://images.g2crowd.com/uploads/product/hd_favicon/c9dc0ec537e4ff0d05345dda3a3fbefb/woocommerce.svg "WooCommerce")

[
WooCommerce
](/products/woocommerce/reviews)

 ![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")

[
Salesforce B2C Commerce
](/products/salesforce-b2c-commerce/reviews)

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

[
BigCommerce
](/products/bigcommerce/reviews)

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