--- title: Semcasting Reviews meta\_title: 'Semcasting Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Semcasting works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 4 scale: '5' date\_modified: '2026-07-17' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Semcasting Reviews & Product Details Visit Website Semcasting is a cookieless identity resolution, audience activation, and measurement platform designed to help organizations accurately identify, reach, and measure real households, individuals, and devices across various digital channels, including Connected TV (CTV), social media, and offline environments. By utilizing a patented identity graph, Semcasting offers a unique approach to resolving identity and precise location using timestamped IP addresses and cross-device signals, all while avoiding reliance on third-party cookies, fingerprinting, or probabilistic modeling. This platform caters to a diverse range of users, including brand marketers, advertising agencies, publishers, and analytics teams across multiple industries such as financial services, healthcare, retail, insurance, B2B, home services, travel, education, and media. Semcasting is particularly beneficial for organizations looking to enhance their marketing strategies through precise audience targeting and measurement capabilities. It serves as a vital tool for identifying anonymous website visitors and ad exposures, onboarding and activating first-party CRM and prospect data, and increasing addressability in CTV and walled-garden platforms. Key features of Semcasting include its ability to measure reach, frequency, lift, and outcomes across various channels, providing users with comprehensive insights into their marketing performance. The platform also supports audience enrichment, allowing organizations to enhance their customer and audience data with household, people-based, and B2B2C attributes. This capability is crucial for businesses aiming to create more personalized and effective marketing campaigns that resonate with their target audiences. Moreover, Semcasting prioritizes privacy and compliance, adhering to standards such as SOC 2 Type II, HITRUST CSF, HIPAA, CCPA, GDPR, and NAI. This commitment to privacy ensures that organizations can utilize the platform's capabilities without compromising the security and confidentiality of their data. By offering a privacy-first solution, Semcasting stands out in the identity resolution landscape, enabling organizations to navigate the complexities of modern marketing while maintaining compliance with evolving regulations. * * * Product Website Semcasting Seller [Semcasting](https://www.g2.com/sellers/semcasting) Discussions [Semcasting Community](https://www.g2.com/products/semcasting/discuss) Languages Supported English Overview by Geetha Neelakantiah (SVP of Business Development and GM of Finance, Home Services and Products and Retail/CPG) Show More LM Lutfi M. Technical Support Agent Oil & Energy Mid-Market (51-1000 emp.) 12/17/2024 "Semcasting’s Conversion Tracking is Not Clear" 4.5/5 What do you like best about Semcasting? Semcasting allowed me to upload my current customer list to create a targeted audience for the programmatic advertising campaign. The machine learning part appears to find customers with similar profiles, thus, it is helping to reach more people than I normally would. Review collected by and hosted on G2.com. What do you dislike about Semcasting? It does not give a clear picture of which clicks led to sales and thus one cannot fully fine tune the campaigns. This makes it difficult for me to determine the actual ROI (Return On Investment) of the money that I am investing towards advertising. Review collected by and hosted on G2.com. What problems is Semcasting solving and how is that benefiting you? Semcasting makes it easier to build an audience for programmatic advertising. This has undoubtedly increased my customer base, but the problem with this is that it is difficult to track the conversion rate and adjust the campaigns for the best results. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AB Alessio B. IT Specialist Security and Investigations Mid-Market (51-1000 emp.) 8/19/2024 "An explicit platform that leads to IP targeting in machine learning" 4.5/5 What do you like best about Semcasting? I like the way the platform can create an audience automatically as it only uploads a customer list and import it into the programmatic ad platform. Semcasting has customer support that is quick to respond whenever a customer contacts them and they address the issue that the customer may face. The platform has security features such as encryption that ensure that client data is secure and out of the reach of unauthorized hands. Review collected by and hosted on G2.com. What do you dislike about Semcasting? How I wish I had encountered this platform earlier, it’s all I have been looking for. The fact that made me consider it is the way it has cookies that collect data about the visitor to the site. Review collected by and hosted on G2.com. What problems is Semcasting solving and how is that benefiting you? The platform helps the company to expand its target audience for its customers by importing first-party customer match lists directly into its programmatic ad platform hence optimizing audience targeting to more impactful campaigns. The platform offers the exact service to customers as it provides the services according to the personal information they provide on the site. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Joseph K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph K.") JK Joseph K. Associate Director of Fulfillment Small-Business (50 or fewer emp.) 2/2/2022 "Fantastic Tool for Importing Data" 4.5/5 What do you like best about Semcasting? The best use of Semcasting is the ability to upload a customer list to have built into an audience and have automatically imported into my programmatic ad platform. Review collected by and hosted on G2.com. What do you dislike about Semcasting? The only dislike with Semcasting is the amount of time it takes to have an audience built and imported. This typically only takes a few business days, but having the ability to have this instantly or within one day would be a huge perk. Review collected by and hosted on G2.com. What problems is Semcasting solving and how is that benefiting you? Converting 1st party customer data into a targetable audience within an ad-buying platform. Also having access to additional 3rd party data segments that are not offered by my programmatic ad platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Joe K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe K.") JK Joe K. Digital Camapign Manager Small-Business (50 or fewer emp.) 2/4/2022 "Don't Know What We Would Do Without Semcasting" 5/5 What do you like best about Semcasting? The ease and ability for us to upload first party of data to target programmatically with out display ad provider, along with the additional third party data made available to our company and clients. Review collected by and hosted on G2.com. What do you dislike about Semcasting? The amount of time it takes to build and process the data into our programmatic platform does get frustrating at times, but overall this is done quickly or within a reasonable time frame. Review collected by and hosted on G2.com. What problems is Semcasting solving and how is that benefiting you? Expanding the audiences, we can target for our clients by uploading first-party customer match lists to import into our programmatic ad platform and purchasing third party data not offered by our ad platform. Review collected by and hosted on G2.com. 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Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Semcasting ](https://www.g2.com/products/semcasting/discussions/new) GU Guest User What is Semcasting used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-semcasting-used-for) [ View all Discussions ](https://www.g2.com/products/semcasting/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/semcasting/pricing) ## Top-Rated Alternatives [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ ![Constant Contact Advanced Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact Advanced Automation") Constant Contact Advanced Automation 4.4/5(960) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ View All Alternatives ](https://www.g2.com/products/semcasting/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Identity Resolution](https://www.g2.com/categories/identity-resolution) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Identity Resolution](https://www.g2.com/categories/identity-resolution)[Audience Data Providers](https://www.g2.com/categories/audience-data-providers) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Trading Platforms](https://www.g2.com/glossary/trading-platforms-definition)[Most reliable auto dialer software](https://www.g2.com/discussions/most-reliable-auto-dialer-software)[Order Fulfillment](https://www.g2.com/articles/order-fulfillment) [Most popular community management tools for online platforms](https://www.g2.com/discussions/what-are-the-most-popular-community-management-tools-for-online-platforms)[Top tools for fingerprint-based authentication](https://www.g2.com/discussions/top-tools-for-fingerprint-based-authentication)[Pros and Cons Details](https://www.g2.com/products/semcasting/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)