--- title: Scratcher Reviews meta_title: 'Scratcher Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how Scratcher works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 45 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Scratcher Reviews **Vendor:** Scratcher **Category:** [Gamification Software](https://www.g2.com/categories/gamification) **Average Rating:** 4.7/5.0 **Total Reviews:** 45 ## About Scratcher Scratcher is an all-in-one gamification marketing platform that empowers brands to build high-performing, interactive campaigns — no coding needed. With over 40+ game formats and countless setup combinations, Scratcher lets you tailor experiences to your marketing goals, whether it’s lead generation, customer activation, or data enrichment. From spin-the-wheel and mystery boxes to product quizzes and personality tests, every campaign is easy to build, fully brandable, and conversion-focused. Scratcher also integrates with major CRMs, CDPs, and email tools, making it simple to sync and nurture first-party data. Trusted by 300+ companies across industries like eCommerce, retail, and consumer goods, Scratcher helps you engage users, grow your audience, and drive measurable results — all through the power of play. ## Scratcher Pros & Cons **What users like:** - Users value the **ease of use** of Scratcher, appreciating its simple interface and quick campaign setup. (16 reviews) - Users commend the **excellent customer support** of Scratcher, appreciating the proactive and helpful assistance throughout their campaigns. (13 reviews) - Users praise Scratcher for its **user-friendly gamification** , making engagement fun and effective throughout the customer journey. (11 reviews) - Users find Scratcher's **easy integrations** and quick implementation enhance their campaign effectiveness and customer engagement. (9 reviews) - Users find Scratcher to be incredibly **intuitive** , making gamification and campaign creation effortlessly engaging and manageable. (9 reviews) - Users enjoy the **easy implementation and engaging features** of Scratcher, enhancing customer interaction and campaign effectiveness. (8 reviews) - Users find Scratcher's **implementation ease** remarkable, allowing effortless campaign setup and responsive customer support. (7 reviews) - Customization (5 reviews) - Integration (5 reviews) - User Experience (4 reviews) **What users dislike:** - Users desire **more flexible design customization** options in Scratcher to better align with their brand identity. (4 reviews) - Users find the **user interface unintuitive** , requiring effort to fully utilize the platform's features and tools. (3 reviews) - Users find the Scratcher to be **expensive** , feeling that the quality should justify the higher price. (2 reviews) - Users experience **technical issues** with Scratcher, including bugs and an unreliable 'undo' button, affecting usability. (2 reviews) - Users find the **delayed updates** in campaign setups frustrating, often requiring multiple support requests for adjustments. (1 reviews) - Limited Features (1 reviews) - Navigation Problems (1 reviews) - Slow Performance (1 reviews) ## Scratcher Reviews ### 1. Engaging Lead Collection with Integration to MyLINK MarketingPlatform **Rating:** 5.0/5.0 stars **Reviewed by:** Theodor N. | Head of Marketing & Group Websites, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Scratcher?** Scratcher makes it easy for us to run gamifications at events across our markets. It’s a fun and engaging way to collect leads and permissions for our B2B marketing activities. We especially like that it integrates seamlessly with our MyLINK MarketingPlatform, allowing us to instantly use the data for better conversations, follow-ups, and marketing automation with our prospects and customers. We also appreciate the ease of implementation, which makes it quick to set up new campaigns, and the great customer support team that’s always responsive and helpful. Since we use Scratcher frequently across multiple markets, its reliability and consistency are major advantages for us. **What do you dislike about Scratcher?** There’s not much to dislike, but sometimes the customization options for certain game formats could be more flexible to fit specific event needs across different markets. **What problems is Scratcher solving and how is that benefiting you?** LINK Mobility participates in many industry events across our markets worldwide, and maintaining a common brand identity and shared engagement strategy across such diverse regions can be challenging. Scratcher helps us solve this by providing a unified platform for gamified event activities, making it easy to create consistent, interactive experiences that attract people to our stands. It allows us to share our story, narrative, and company culture in a fun and engaging way, while also generating valuable leads and permissions. The platform has become a fun element in aligning our event presence and marketing execution globally. ### 2. Effortless Gamification and Customization with Scratcher **Rating:** 5.0/5.0 stars **Reviewed by:** Ricky M. | Marketing & Event Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Scratcher?** Scratcher makes gamification incredibly easy to work with. It’s quick to build campaigns that truly engage customers, and the system connects seamlessly with other platforms. The interface feels natural — both simple and flexible — making it effortless to use, especially when collecting customer data in creative ways. On top of that, Scratcher offers an impressive variety of campaign types and customization options, giving marketers the freedom to design anything from simple quizzes to fully branded interactive experiences. **What do you dislike about Scratcher?** I can’t think of anything I don’t like about the system. **What problems is Scratcher solving and how is that benefiting you?** Scratcher supports us with an innovative tool for collecting guest data. The process is engaging and user-friendly, perfectly aligned with our guests’ preferences. While data collection is often seen as a tedious task, Scratcher offers a refreshing and effective approach that delivers strong results. ### 3. Our early experiences with Scratcher as new users **Rating:** 5.0/5.0 stars **Reviewed by:** Frederik E. | Retail Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Scratcher?** Version 3.0 of Scratcher makes it easy to get started and explore its features and possibilities. Their 14-day free trial allows you to test the setup in a sandbox before deciding whether to continue with one of their subscriptions. The drag-and-drop functionality and instant start option make it simple to dive right in and experiment with building different games. There’s a wide range of formats to choose from, but most importantly, their team is highly professional, service-minded, and quick to provide support if you run into challenges. We’ve started cautiously with a few game formats we feel comfortable building and managing. But as we gain more experience and become more familiar with the platform, our curiosity grows, and we’re eager to take on more advanced game formats. **What do you dislike about Scratcher?** Because the Scratcher platform offers so many possibilities, it can feel a bit overwhelming to decide which option to go with. Since it’s built for self-service, I miss having more “info buttons” everywhere that explain each specific button or function. Some buttons/functions can also be hard to find because they’re placed in locations that don’t necessarily make sense from a user perspective. Furthermore, I miss having an undo option for Autosave - but what I understand this is to come soon. Most of all, Scratcher could improve its help features across the site – ideally with more explanations and tutorials. **What problems is Scratcher solving and how is that benefiting you?** Through gamification activities via Scratcher, we can engage both new and existing customers in a fun and informal way, while at the same time collecting valuable data about their preferences regarding different brands in our assortment. ### 4. Reliable, customizable engagement tool with great support and easy setup **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Scratcher?** I’ve been using Scratcher for many years now, and my experience has been consistently excellent. One of the things I like most is the great level of customization it offers. It gives you a lot of flexibility to tailor almost everything to your needs. The setup and integration are simple and straightforward, and the platform is very easy to use and to configure. Another big plus is the support team. Support has always been great whenever needed, which adds a lot of confidence when relying on the solution for ongoing projects. Overall, the user experience is smooth and reliable, and I’ve never had any difficulties or issues whatsoever. **What do you dislike about Scratcher?** As for dislikes, there’s only one small point to mention. The only minor improvement I could suggest is slightly faster loading times to further enhance the user experience. Besides that, there’s really nothing negative to say. **What problems is Scratcher solving and how is that benefiting you?** I’ve been using Scratcher for many years during December for Christmas campaigns focused on user engagement and growth ### 5. Intuitive Campaign Builder with Excellent Support and Powerful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Scratcher?** What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platform is very intuitive and gives us full flexibility to create interactive experiences that really capture our audience’s attention. The visual editor makes it simple to customize campaigns, and the analytics tools provide great insights into customer behavior and engagement. I also appreciate the excellent support team — they are quick to respond and always helpful. Overall, Scratcher helps us create more impactful and data-driven marketing activities. **What do you dislike about Scratcher?** Honestly, there’s nothing I really dislike about Scratcher so far. The platform works smoothly and delivers exactly what it promises. It’s intuitive, stable, and continuously improving. **What problems is Scratcher solving and how is that benefiting you?** Scratcher helps us create interactive and engaging campaigns that stand out and capture our audience’s attention. Before, building these kinds of experiences required external agencies or complex tools, which made the process time-consuming and costly. With Scratcher, we can now design, launch, and manage everything ourselves — quickly and without needing technical skills. It also helps us collect valuable customer data and insights in a fun and non-intrusive way. This gives us a better understanding of our audience and enables us to personalize our marketing activities more effectively. Overall, Scratcher saves us time, reduces costs, and allows us to create stronger customer engagement. It has become a key part of how we build loyalty and drive more meaningful interactions with our customers. ### 6. Creative collaboration and engaging campaigns, with supportive help for setup **Rating:** 4.0/5.0 stars **Reviewed by:** Charlotte M. | Head of CRM & Digital Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Scratcher?** What I like best about Scratcher is the creative collaboration we have with our contact person — we always feel heard and that our input truly matters. I also appreciate how they continuously develop new gamification concepts, which keeps things fresh and engaging. Their campaign formats are really effective at entertaining and activating our customers. **What do you dislike about Scratcher?** What I like least is that setting up campaigns can sometimes take quite a bit of time, since we tend to be very detail-oriented with our creative materials and often want specific adjustments. This sometimes means we need to reach out to support several times before everything looks the way we want. That said, the support team is always very helpful and pleasant to work with. **What problems is Scratcher solving and how is that benefiting you?** Scratcher helps us re-engage our customers, which in turn helps reduce churn. For our active customers, it adds an extra layer of entertainment and fun to their experience with us. ### 7. Intuitive platform and competent support when you need it **Rating:** 5.0/5.0 stars **Reviewed by:** Cecilie D. | Marketingkoordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Scratcher?** That everything is gathered in one place. So you can both create games and pop-ups from the same place. And that it is intuitive and easy to make changes. And then it is easy to get good and competent help when you get stuck. Additionally, there is a lot of flexibility and willingness from Scatchers' side regarding making changes and adapting features on the platform to improve the user experience. **What do you dislike about Scratcher?** Some things/places where you can change various settings are a bit difficult to find on your own and require help and guidance from support. **What problems is Scratcher solving and how is that benefiting you?** We primarily use it to generate leads for the newsletter. But also as information regarding events and similar in the form of pop-ups on the website. ### 8. Reliable partner with strong service and flexible solutions **Rating:** 4.5/5.0 stars **Reviewed by:** anne B. | Marketingkonsulent, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Scratcher?** I really appreciate the great service and personal contact. Scratcher offers many different possibilities, which makes it easy to create engaging campaigns tailored to our needs **What do you dislike about Scratcher?** Some parts of the platform take a little time to get familiar with, but once you do, it offers a lot of great possibilities — and the team is always ready to help. **What problems is Scratcher solving and how is that benefiting you?** Scratcher helps us run engaging, gamified campaigns that capture attention and generate quality leads. It makes it easy to connect with our audience, increase interaction, and gather insights that drive our marketing strategy forward ### 9. A powerful and reliable platform for easy campaign Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Scratcher?** Scratcher is a reliable and user-friendly platform that makes it easy to build engaging campaigns. The system offers a wide variety of powerful tools, and once you've created a campaign, it's simple to duplicate and adapt it for new versions or audiences. It's a pleasure to work in, and the support team is always ready to help when needed. We get a lot of new leads via these campagins **What do you dislike about Scratcher?** The system offers an impressive range of tools and features, enabling you to create almost anything. However, not everything is placed in the most intuitive way, so you’ll often need to keep building campaigns to uncover and utilize the full potential **What problems is Scratcher solving and how is that benefiting you?** We get leads for our newsletter, activation of our visitors and use it for paid media (digital) ### 10. Scratcher in Action - as an Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Robert S. | Inhaber, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Scratcher?** What we like about Scratcher. As an agency that loves and promotes creative technologies, we were immediately impressed by Scratcher.io. The platform combines ease of use with great creative freedom – ideal for quickly and playfully implementing interactive content. What we particularly like: Intuitive application: Even without programming knowledge, animations, games, or interactive experiences can be created with just a few clicks. Quick results: Prototypes or creative experiments can be realized in no time – perfect for brainstorming sessions or workshops with clients. Collaborative work: Projects can be developed together and shared online directly – this promotes exchange and creative processes. Promotion of digital creativity: Scratcher.io is a great tool to introduce young audiences to coding and interactivity – also ideal for the educational sector. **What do you dislike about Scratcher?** What (still) had room for improvement At the beginning, we missed some formats – especially in areas where interactive diversity is required. Not all ideas could be implemented immediately, as certain gamification elements or media formats were not yet available initially. All the more pleasing is that Scratcher.io is catching up exactly here: The platform has been continuously developed and now offers significantly more creative possibilities – with more exciting formats already in planning. This shows: Behind Scratcher.io is not only a good idea but also a strong development team with a clear focus on the needs of the users. **What problems is Scratcher solving and how is that benefiting you?** What Problems Scratcher.io Solves for Our Clients As an agency, we are constantly on the lookout for smart tools that help our clients implement ideas quickly and effectively. Scratcher.io is exactly such a tool – especially when it comes to digital interactivity, gamification, and creative communication. These are the challenges Scratcher.io specifically addresses: 1. Making complex content understandable and interactive Scratcher.io helps to package even dry topics in an exciting way – for example, through quiz formats, small games, or animated stories. Ideal for training, awareness campaigns, or internal communication. 2. Gamification without expensive custom development Many companies want to use playful elements but shy away from the high development costs. With Scratcher.io, interactive formats can be implemented cost-effectively – without the need for in-house development teams. 3. Quick prototypes for tests and pitches Whether it's a marketing idea, learning module, or product story – with Scratcher.io, we develop clickable prototypes in a short time that are effective and convincing. Fast, agile, and visually appealing. 4. Increasing digital participation In many projects, user interaction is a goal – whether at events, in e-learning, or on social media. Scratcher.io enables simple participation formats that actively engage users. 5. Easy onboarding for client teams Even non-tech teams can work with Scratcher.io. We are happy to pass on the tools – for example, in the form of templates or small training sessions that we accompany upon request. ### 11. A world-class loyalty system with a high degree of customisation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Scratcher?** We've worked with Scratcher for years, where it's been a key part of our customer loyalty programme. Scratcher offers a high degree of customisation of our various game types and prize combinations, which allows us to quickly and easily differentiate the customer experience from campaign to campaign - and even from day to day. The flexible API enables us to scale our campaigns efficiently and automate prize payouts on our end. **What do you dislike about Scratcher?** The high degree of customisation can be a bit overwhelming at times, but their support is very helpful and once you get to know your way around in the system, the campaign setup and configuration is quite fast. The customisation level then allows you to quickly adapt campaigns and prizes without the need of custom development. **What problems is Scratcher solving and how is that benefiting you?** Scratcher allows us to design, implement, manage and further develop campaigns in our loyalty programme through a plug-and-play system that allows us to scale our business without the need to develop a lot of features internally. The API is quite flexible which we use to further automate actions on our side such as prize generation and reporting. ### 12. The perfect gamification tool for marketing specialists **Rating:** 5.0/5.0 stars **Reviewed by:** Leander P. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Scratcher?** Scratcher is the most intuitive drag-and-drop gamification tool I've worked with. It makes creating engaging marketing campaigns very effortless. It offers easy integration with various platforms, where you can easily do field mapping. The interface is clean, flexible, and user-friendly—perfect for marketing specialist when collecting customer data through exciting campaigns. **What do you dislike about Scratcher?** There isn't anything that I dislike about scratcher **What problems is Scratcher solving and how is that benefiting you?** Online competitions and data collection ### 13. The powerhouse for marketeers with transparant and scaleable pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Nikolaj F. S. | CSO & Partner, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Scratcher?** Scratcher lets you implement gamified and interactive content on your website or app, without needing to involve IT. It's the powerhouse for a marketeer. The pricing model is also fantastic, it lets you pick a plan, and then upgrade from there, very transparant and easy to follow. **What do you dislike about Scratcher?** Scratcher is a SaaS tool - and it requires you to come up with your own ideas. But ofcourse the templates in Scratcher is also helpful **What problems is Scratcher solving and how is that benefiting you?** It helps deliver more engagement to content, ads and on-site. It also gathers valuable 0-party data that i can integrate in my CRM/ESP ### 14. Scratcher helped us turn online users into real-life paying customers **Rating:** 5.0/5.0 stars **Reviewed by:** Rene M. | VP, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Scratcher?** Scratcher made it incredibly easy for us to launch a fun and engaging campaign. Their team brought strong ideas, clear guidance, and solid expertise, which made the implementation process smooth and straightforward. The platform is intuitive and easy to use, and it integrates seamlessly with our existing marketing channels. Customer support has been excellent—fast, proactive, and helpful throughout. While we initially used Scratcher for a seasonal campaign, we’re now planning to make it a regular part of our marketing strategy. The available features met our needs well, and we look forward to exploring more advanced options in future campaigns. **What do you dislike about Scratcher?** So far, we haven’t come across any major downsides. The platform fully met our needs for this campaign. **What problems is Scratcher solving and how is that benefiting you?** We ran a spin-the-wheel campaign with instant rewards, allowing participants to win vouchers for use in our street food stalls. It was a great way to convert online users into real-life paying customers. ### 15. A solid software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Scratcher?** Scratcher is a very user friendly and intuitive product that makes Gamification fun, easy and manageable. The team behind is definitely dedicated to helping their customers succeed and it’s very easy to get going. **What do you dislike about Scratcher?** Downsides is just that is a small company but this has been actually affected anything. **What problems is Scratcher solving and how is that benefiting you?** Scratcher gamification software helps engage customers through interactive games. It boosts the sales by creating urgency, encourages repeat visits, and strengthens the brand loyalty. At the same time, it provides valuable customer data and delivers rewards in a cost-effective way, making the overall brand experience more fun and crucial. ### 16. Great platform that increases time spent on page **Rating:** 4.0/5.0 stars **Reviewed by:** Morten Damgaard F. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2025 **What do you like best about Scratcher?** Scratcher gives us the opportunity to stand out from our competitors by creating creative personality tests with a gamification element. The platform is user-friendly, and if you need help with something extra technical, the Danish support always makes sure it happens quickly. They go very far to make it easier to be a customer. **What do you dislike about Scratcher?** I would like a little more inspiration for campaigns that make sense for our industry. That way I could get even more value out of my subscription. **What problems is Scratcher solving and how is that benefiting you?** We use it for creating personality tests with a gamification element and quizzes to engage our website visitors and therefore increase time spent on page. ### 17. Excellent Support and Seamless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Scratcher?** Good support. App works fine. All the integrations you'll need. **What do you dislike about Scratcher?** It's not cheap but quality comes with a price. **What problems is Scratcher solving and how is that benefiting you?** We use Scratcher in our giting campaigns. When someone receives a our products as a gift, we give them a unique code to win prices in our lottery. By doing this we are able to create a new email flow. ### 18. Gamification - Game changer for customer journeys! **Rating:** 5.0/5.0 stars **Reviewed by:** Christian B. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Scratcher?** We have been using Scratcher for the past 3 years and have experienced a dramatic increase in converting leads. We are using gamification accross all levels of the customer journey. Spin the bottle for easy top funnel activities, and quizes to enrich data to our profiles. This is used to enhance our brand knowledge by spending more time with our brand. We have also experienced a quicker conversion with new leads converting much faster. **What do you dislike about Scratcher?** Nothing at the moment. We are quite satisfied using Scratcher. **What problems is Scratcher solving and how is that benefiting you?** People spend more time with our brand. We have added gamification as elements in our email automations. High converter games, such as spin the bottle in our top funnel campaigns. For mid funnel activities we have added quizes and product guides as part of our email automations. Is performing quite well as part of our welcome series. ### 19. A dedicated and professional supportteam is ready to assist **Rating:** 5.0/5.0 stars **Reviewed by:** Bettina Engel N. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Scratcher?** The upgrade from the old version to Scratcher 3.0 went smoothly, supported by a highly dedicated team. Their response time is impressive – assistance is always provided within 30 minutes. And we did ask questions every single day for a period of time. **What do you dislike about Scratcher?** There are few downsides. While the learning curve was slightly steep at first, the interactive and well-structured design made it easier to get comfortable with the system. A comprehensive support manual could have eased the implementation. **What problems is Scratcher solving and how is that benefiting you?** While we primarily use Scratcher for lead generation and gamification, it also serves as an excellent tool for educating our customers about our products, understanding their habits, and distributing unique discount codes. ### 20. User-Friendly platform and real results **Rating:** 5.0/5.0 stars **Reviewed by:** Signe Dea S. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Scratcher?** The platform is intuitive, well-designed, and very easy to integrate into our daily operations. It has helped us generate a significant number of leads and the experience has been excellent from day one. The team has also been great! They’re not only responsive and professional, but genuinely passionate about helping us succeed. Every interaction - whether it’s onboarding or support has been positive and solution oriented. **What do you dislike about Scratcher?** No downsides. It just works, and the support has been great. **What problems is Scratcher solving and how is that benefiting you?** The platform is tackling issues like low user engagement, early traffic to our bars, and lead generation. ### 21. Only good experiences with the system **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Scratcher?** We have used scratcher for various games and have only had good experiences with the system. We don't use it enough, but the hope is that we will get more games going. It is always possible to get help if there are problems or if we have various questions. Most recently, we received help from Henrik when we needed to use the new platform and were new users of the system. **What do you dislike about Scratcher?** The road to Salesforce can be a bit difficult. **What problems is Scratcher solving and how is that benefiting you?** We have primarily used Scratcher to create quizzes, puzzles, or scratch cards for our existing customers - and this has worked super well and professionally. We are currently experimenting with some lead collection, but this requires a bit more - both in terms of us and our systems. ### 22. Really cool way to make campaigns more interactive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Scratcher?** What I like best about Scratcher is how easy it is to create and manage interactive campaigns. The platform is intuitive, and it helps us engage our customers in a fun and creative way without needing advanced technical skills. **What do you dislike about Scratcher?** I wish the design customization was a bit more flexible, especially when trying to match our brand identity perfectly. A few more layout or style options would make it even better. **What problems is Scratcher solving and how is that benefiting you?** Scratcher helps us make our campaigns more fun and engaging. It gets people interested and makes it easier to connect with our customers. ### 23. Gotta be the best gamification tool out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Scratcher?** I like that you are able to create campaigns that convert leads within minutes with no coding skill or deeper technical knowledge! the implementation on a landingpage was super intuitive and styling the campaign to match the brand was easy and straightforward. We used the tool multiple times, for shorter and longer campaigns to help our customers collect data on existing clients and enrich emails list. Integration with various email systems and tools like Zapier makes it a no-brainer to be a permanent part of my toolstack. The support is great, responsive and helpfull. **What do you dislike about Scratcher?** There's not really anything that I do not like about Scratcher. **What problems is Scratcher solving and how is that benefiting you?** Lead generation, branding and costumer database enrichment ### 24. Great Templates and Fast Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Scratcher?** A lot of nice templates. Quick support from nice people. **What do you dislike about Scratcher?** Not much. I could wish for an even more user friendly layout builder and logic builder. **What problems is Scratcher solving and how is that benefiting you?** It’s very fast and easy to go from idea to implementation. Even with small prizes, we attract a large number of participants and leads. ### 25. User-Friendly Interface and Flexible Support Tailored to Your Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Scratcher?** Easy simple interface, despite advanced features. Quick implementation and integrations with other systems. Easy to get in contact with and great support. Flexible in regards to contract, features and support based on customers needs. **What do you dislike about Scratcher?** Pricing, missing a free lower tier solely based on interactions/conversions. **What problems is Scratcher solving and how is that benefiting you?** Retention by using gamifications to keep existing consents happy and engaged. Data enrichment by using gamification to ask consents what their buying intensions, timeframe etc. is. Growing consent base by using gamification/prizes as driver to get new consents. ### 26. A valuable collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Signe V. | Marketinganvarlig / Kommunikationskonsulent, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Scratcher?** Scratcher is user-friendly, has countless options, and delivers a professional result that our customers appreciate. If challenges arise or we have ideas that we don't know how to implement – they are quick and good in support, which is in Danish. **What do you dislike about Scratcher?** It can be time-consuming to set up campaigns, as there is so much one can do. **What problems is Scratcher solving and how is that benefiting you?** Scratcher helps with lead generation and gamification in a creative, playful, and effective way. ### 27. Amazing platform with unlimited opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Philip T. | Commerciel Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Scratcher?** Scratcher is easy to use and to implement across online and offline campaigns, which gives us an extra weapon to drive conversions and engagement - sometimes in a better way than the traditionel campaignobjectives. **What do you dislike about Scratcher?** There is not really anything I dislike about Scratcher. **What problems is Scratcher solving and how is that benefiting you?** It gives us an extra opportunity to help our costumers drive conversions and engagement in a more efficient way. ### 28. User-Friendly Gamification Made Easy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Scratcher?** I like that it’s possible to create some cool gamification in a user-friendly way. **What do you dislike about Scratcher?** I do not use it that much, so I really don't know. **What problems is Scratcher solving and how is that benefiting you?** Brand awareness ### 29. Robust Platform with Excellent Support, Minor Bugs in New Version **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Scratcher?** Strong and flexible platform with very competent support. **What do you dislike about Scratcher?** Their new platform still has some bugs here and there. **What problems is Scratcher solving and how is that benefiting you?** They are in many ways the main muscle in growing our loyalty program. ### 30. Effortless Gamified Campaigns and Pop-Ups **Rating:** 5.0/5.0 stars **Reviewed by:** Francisco G. | Enterprise Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Scratcher?** How easy it is to build a gamified campaign and pop-ups **What do you dislike about Scratcher?** Don't have any dislike about the platform so far **What problems is Scratcher solving and how is that benefiting you?** Aquire qualified leads for the sales team ### 31. A very native platform that works for our company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Scratcher?** To build campaigns, Scratcher works very native. We've created a number of different campaigns with different game formats and they all worked for us and our customer. Also the support from Scratcher is very helpful and quick in response. **What do you dislike about Scratcher?** Sometimes the 'undo' button doesn't work, which makes it sometimes a bit hard to optimize. **What problems is Scratcher solving and how is that benefiting you?** We saw that some of our customers do not interact with our e-mail content (anymore). Therefore we added Scratcher to create value and also generate new leads. ### 32. Effective lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Peder M. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Scratcher?** The way we can create lead generation with the platform **What do you dislike about Scratcher?** It can be a little tricky to get started. **What problems is Scratcher solving and how is that benefiting you?** It does make it easy to run a contest online, and create lead generation ### 33. Easy to use and very good customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Scratcher?** All the different opportunities you have to make different games. **What do you dislike about Scratcher?** Some text alignments are sometimes weird, and they’re linked together, so you can’t place them differently for how phone and PC users see the text. **What problems is Scratcher solving and how is that benefiting you?** How we integrate our data into different software. ### 34. Super good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Camilla S. | Marketingassistent, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Scratcher?** The platform has given me the opportunity to be creative with campaigns. At the same time, Scratcher is UX-friendly. The platform is user-friendly and straightforward. **What do you dislike about Scratcher?** I have not immediately experienced any negative things in the things I needed to use Scratcher for. **What problems is Scratcher solving and how is that benefiting you?** The platform has helped increase conversions as well as saved time in relation to campaign setup. ### 35. how user-friendly the system grid is **Rating:** 4.5/5.0 stars **Reviewed by:** rene m. | Head of venue, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Scratcher?** It's a really easy and simple system to navigate around, all features are easy to get started with **What do you dislike about Scratcher?** The Logo, isn´t so nice ,but it is a min **What problems is Scratcher solving and how is that benefiting you?** It generates new leads and ensures that we don't lose as m any leads ### 36. Easy and effective! **Rating:** 5.0/5.0 stars **Reviewed by:** Morten S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Scratcher?** Great team that's incredibly helpful. I like the simplicity in setting up campaigns and the fact that we are seeing an increase in conversions it amazing too! **What do you dislike about Scratcher?** I can't think of anything at the moment. **What problems is Scratcher solving and how is that benefiting you?** Higher conversions. ### 37. Most user friendly gamification platform out there **Rating:** 5.0/5.0 stars **Reviewed by:** Veronika E. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Scratcher?** 1. Easy to use for anyone 2. Excellent support to create campaigns **What do you dislike about Scratcher?** None, maybe more guides “how to do” would be helpful **What problems is Scratcher solving and how is that benefiting you?** Increase customers engagements and data collection ### 38. Easy For Beginners To Use **Rating:** 5.0/5.0 stars **Reviewed by:** Ravindra P. | Estimation Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Scratcher?** It helps in generating leads via different campaigns easily. Its very easy to implement and its customer support is very responsive. Its integration is very simple for beginners too. **What do you dislike about Scratcher?** As of now, I didn't face a single issue in it. For me its working fine. **What problems is Scratcher solving and how is that benefiting you?** It solve the issue of creating creative campaigns so far. ### 39. Great tool and great people **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Scratcher?** It is a needed tool in order to collect data and work personalized with customer insights. **What do you dislike about Scratcher?** All the options ;-) You can do so many cool things, so it is hard to cope with all the ideas you get to designing the options. **What problems is Scratcher solving and how is that benefiting you?** Scratcher helps our customers collect a lot of great insights on their customers and get them to interact with their brand. ### 40. Great UI/UX **Rating:** 3.5/5.0 stars **Reviewed by:** Prateek C. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2023 **What do you like best about Scratcher?** It provides a lot of gamified campaigns and can be set up on your website in just a few clicks. **What do you dislike about Scratcher?** Other communication channels are not offered like: WhatsApp,Notifications, etc. **What problems is Scratcher solving and how is that benefiting you?** It helps me build any type of game campaign with a few simple steps. I personally like the fortune wheel and with that I've gained so many conversions. ### 41. A step away Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Harsh G. | Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2022 **What do you like best about Scratcher?** Scratcher will help arrange cool and modern games to advertise and grow the market and business. Easily and rapid customization of design will also prompt the technique. **What do you dislike about Scratcher?** Tech leads the modern world hence everyone is shifting to technology to market and advertise their product and services. They can also provide a trail for a free version for creating such a marketing way for small vendors. **What problems is Scratcher solving and how is that benefiting you?** For the modern era, they are provding the gamification technique to advertise and market the product and services and help build a brand image in customer eye sight. ### 42. Gamification marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Ansuya B. | Web Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2023 **What do you like best about Scratcher?** Scratcher has the potential to boost up marketing strategy and effectively increase the customer conversion rates through gamification. Customisation in design provides enhanced customer experience. **What do you dislike about Scratcher?** The software is bit expensive that makes it less reachable for small businesses. The Freemium/Free version with limited features could have been provided for small merchants **What problems is Scratcher solving and how is that benefiting you?** Interactive customisation of designs using the editor is helping my business to increase brand awareness among people and provide better overall customer experience. ### 43. Scratcher review **Rating:** 3.5/5.0 stars **Reviewed by:** Shukurath B. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2023 **What do you like best about Scratcher?** It's easier to use, faster, somewhat stable, but feels dated, I hope they upgrade it soon. **What do you dislike about Scratcher?** I have no dislikes at the moment for this software. **What problems is Scratcher solving and how is that benefiting you?** This application is helping to solve the problem of low engagement, lack of motivation, and difficulty with user onboarding. ### 44. Good experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Ditte A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Scratcher?** The Scratcher team is always very helpful **What do you dislike about Scratcher?** It would be nice with even more games and more opportunities **What problems is Scratcher solving and how is that benefiting you?** Costumer activation, new sign ups ### 45. Easy way to level up gamified marketing efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2023 **What do you like best about Scratcher?** Offered an easy turnkey solution for customer acivation and rolling out more creative incentives around lifecycle marketing. Pretty easy to set up, monitor a dashboard, and manage campaigns. **What do you dislike about Scratcher?** Some limitations around more in-depth analytics and access controls for larger teams . Would love to see more content-creation focused integrations. **What problems is Scratcher solving and how is that benefiting you?** Allowing us to start offering gamified customer activation campaigns very quickly. - [View Scratcher pricing details and edition comparison](https://www.g2.com/products/scratcher/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+13%3A59%3A57+-0500&secure%5Bsession_id%5D=2b91dda7-32f7-4016-801f-8f7643f931ff&secure%5Btoken%5D=714f4d4c129e3a46ff33be1c446ff6cab82510be24b368cf05498ed4fadb88d9&format=llm_user) ## Scratcher Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agillic](https://www.g2.com/products/agillic/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [WordPress PHP7.4](https://www.g2.com/products/wordpress-php7-4/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Scratcher Features **Marketing Gamification** - Templates - Simultaneous Competitions - Behaviors - Rewards - Customization - Mobile App **Agentic AI - Gamification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - CRM Integration - Social Media Integration **Platform** - Public Leaderboard - Private Leaderboard - Analytics ## Top Scratcher Alternatives - [Spinify](https://www.g2.com/products/spinify/reviews) - 4.6/5.0 (941 reviews) - [Hacker Rangers Security Awareness](https://www.g2.com/products/hacker-rangers-security-awareness/reviews) - 4.9/5.0 (860 reviews) - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) - 4.4/5.0 (388 reviews)