Scratcher Reviews & Product Details

Scratcher makes it easy for us to run gamifications at events across our markets. It’s a fun and engaging way to collect leads and permissions for our B2B marketing activities. We especially like that it integrates seamlessly with our MyLINK MarketingPlatform, allowing us to instantly use the data for better conversations, follow-ups, and marketing automation with our prospects and customers.

We also appreciate the ease of implementation, which makes it quick to set up new campaigns, and the great customer support team that’s always responsive and helpful. Since we use Scratcher frequently across multiple markets, its reliability and consistency are major advantages for us. Review collected by and hosted on G2.com.

There’s not much to dislike, but sometimes the customization options for certain game formats could be more flexible to fit specific event needs across different markets. Review collected by and hosted on G2.com.

Scratcher makes gamification incredibly easy to work with.

It’s quick to build campaigns that truly engage customers, and the system connects seamlessly with other platforms. The interface feels natural — both simple and flexible — making it effortless to use, especially when collecting customer data in creative ways. On top of that, Scratcher offers an impressive variety of campaign types and customization options, giving marketers the freedom to design anything from simple quizzes to fully branded interactive experiences. Review collected by and hosted on G2.com.

I can’t think of anything I don’t like about the system. Review collected by and hosted on G2.com.

Version 3.0 of Scratcher makes it easy to get started and explore its features and possibilities. Their 14-day free trial allows you to test the setup in a sandbox before deciding whether to continue with one of their subscriptions.

The drag-and-drop functionality and instant start option make it simple to dive right in and experiment with building different games. There’s a wide range of formats to choose from, but most importantly, their team is highly professional, service-minded, and quick to provide support if you run into challenges.

We’ve started cautiously with a few game formats we feel comfortable building and managing. But as we gain more experience and become more familiar with the platform, our curiosity grows, and we’re eager to take on more advanced game formats. Review collected by and hosted on G2.com.

Because the Scratcher platform offers so many possibilities, it can feel a bit overwhelming to decide which option to go with.

Since it’s built for self-service, I miss having more “info buttons” everywhere that explain each specific button or function. Some buttons/functions can also be hard to find because they’re placed in locations that don’t necessarily make sense from a user perspective. Furthermore, I miss having an undo option for Autosave - but what I understand this is to come soon.

Most of all, Scratcher could improve its help features across the site – ideally with more explanations and tutorials. Review collected by and hosted on G2.com.

What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platform is very intuitive and gives us full flexibility to create interactive experiences that really capture our audience’s attention.

The visual editor makes it simple to customize campaigns, and the analytics tools provide great insights into customer behavior and engagement. I also appreciate the excellent support team — they are quick to respond and always helpful. Overall, Scratcher helps us create more impactful and data-driven marketing activities. Review collected by and hosted on G2.com.

Honestly, there’s nothing I really dislike about Scratcher so far. The platform works smoothly and delivers exactly what it promises. It’s intuitive, stable, and continuously improving. Review collected by and hosted on G2.com.

What I like best about Scratcher is the creative collaboration we have with our contact person — we always feel heard and that our input truly matters. I also appreciate how they continuously develop new gamification concepts, which keeps things fresh and engaging. Their campaign formats are really effective at entertaining and activating our customers. Review collected by and hosted on G2.com.

What I like least is that setting up campaigns can sometimes take quite a bit of time, since we tend to be very detail-oriented with our creative materials and often want specific adjustments. This sometimes means we need to reach out to support several times before everything looks the way we want. That said, the support team is always very helpful and pleasant to work with. Review collected by and hosted on G2.com.

That everything is gathered in one place. So you can both create games and pop-ups from the same place. And that it is intuitive and easy to make changes. And then it is easy to get good and competent help when you get stuck.

Additionally, there is a lot of flexibility and willingness from Scatchers' side regarding making changes and adapting features on the platform to improve the user experience. Review collected by and hosted on G2.com.

Some things/places where you can change various settings are a bit difficult to find on your own and require help and guidance from support. Review collected by and hosted on G2.com.

I really appreciate the great service and personal contact. Scratcher offers many different possibilities, which makes it easy to create engaging campaigns tailored to our needs Review collected by and hosted on G2.com.

Some parts of the platform take a little time to get familiar with, but once you do, it offers a lot of great possibilities — and the team is always ready to help. Review collected by and hosted on G2.com.

Scratcher is a reliable and user-friendly platform that makes it easy to build engaging campaigns. The system offers a wide variety of powerful tools, and once you've created a campaign, it's simple to duplicate and adapt it for new versions or audiences. It's a pleasure to work in, and the support team is always ready to help when needed. We get a lot of new leads via these campagins Review collected by and hosted on G2.com.

The system offers an impressive range of tools and features, enabling you to create almost anything. However, not everything is placed in the most intuitive way, so you’ll often need to keep building campaigns to uncover and utilize the full potential Review collected by and hosted on G2.com.

What we like about Scratcher.

As an agency that loves and promotes creative technologies, we were immediately impressed by Scratcher.io. The platform combines ease of use with great creative freedom – ideal for quickly and playfully implementing interactive content.

What we particularly like:

Intuitive application: Even without programming knowledge, animations, games, or interactive experiences can be created with just a few clicks.

Quick results: Prototypes or creative experiments can be realized in no time – perfect for brainstorming sessions or workshops with clients.

Collaborative work: Projects can be developed together and shared online directly – this promotes exchange and creative processes.

Promotion of digital creativity: Scratcher.io is a great tool to introduce young audiences to coding and interactivity – also ideal for the educational sector. Review collected by and hosted on G2.com.

What (still) had room for improvement

At the beginning, we missed some formats – especially in areas where interactive diversity is required. Not all ideas could be implemented immediately, as certain gamification elements or media formats were not yet available initially.

All the more pleasing is that Scratcher.io is catching up exactly here: The platform has been continuously developed and now offers significantly more creative possibilities – with more exciting formats already in planning. This shows: Behind Scratcher.io is not only a good idea but also a strong development team with a clear focus on the needs of the users. Review collected by and hosted on G2.com.

We've worked with Scratcher for years, where it's been a key part of our customer loyalty programme. Scratcher offers a high degree of customisation of our various game types and prize combinations, which allows us to quickly and easily differentiate the customer experience from campaign to campaign - and even from day to day. The flexible API enables us to scale our campaigns efficiently and automate prize payouts on our end. Review collected by and hosted on G2.com.

The high degree of customisation can be a bit overwhelming at times, but their support is very helpful and once you get to know your way around in the system, the campaign setup and configuration is quite fast. The customisation level then allows you to quickly adapt campaigns and prizes without the need of custom development. Review collected by and hosted on G2.com.