--- title: Scratcher Reviews meta\_title: 'Scratcher Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 45 reviews by the users' company size, role or industry to find out how Scratcher works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 45 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Scratcher Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Scratcher but has limited features. Are you part of the Scratcher team? [Upgrade your plan](https://my.g2.com/scratcher/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Scratcher is an all-in-one gamification marketing platform that empowers brands to build high-performing, interactive campaigns — no coding needed. With over 40+ game formats and countless setup combinations, Scratcher lets you tailor experiences to your marketing goals, whether it’s lead generation, customer activation, or data enrichment. From spin-the-wheel and mystery boxes to product quizzes and personality tests, every campaign is easy to build, fully brandable, and conversion-focused. Scratcher also integrates with major CRMs, CDPs, and email tools, making it simple to sync and nurture first-party data. Trusted by 300+ companies across industries like eCommerce, retail, and consumer goods, Scratcher helps you engage users, grow your audience, and drive measurable results — all through the power of play. * * * Seller [Scratcher](https://www.g2.com/sellers/scratcher) Discussions [Scratcher Community](https://www.g2.com/products/scratcher/discuss) Languages Supported Danish, German, English, Spanish Solution Type Best-of-Breed Overview by Stephanie Dean Show More ## Pricing Pricing provided by Scratcher. ### Basic Plan Starting at €399.00 1 Basic Plan Per Month ### Professional Plan Starting at €699.00 1 Professional Plan Per Month [ View More Pricing Information ](https://www.g2.com/products/scratcher/pricing) ## Top-Rated Alternatives [ ![Spinify](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Spinify") Spinify 4.6/5(1,006) ](https://www.g2.com/products/spinify/reviews) [ ![Hacker Rangers Security Awareness](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hacker Rangers Security Awareness") Hacker Rangers Security Awareness 4.9/5(863) ](https://www.g2.com/products/hacker-rangers-security-awareness/reviews) [ ![Influitive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Influitive") Influitive 4.4/5(396) ](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) [ View All Alternatives ](https://www.g2.com/products/scratcher/competitors/alternatives) ## User Insights Average based on 45 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## Scratcher Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agillic ](https://www.g2.com/products/agillic/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews) Show More TN Theodor N. Head of Marketing & Group Websites Mid-Market (51-1000 emp.) 10/23/2025 "Engaging Lead Collection with Integration to MyLINK MarketingPlatform" 5/5 What do you like best about Scratcher? Scratcher makes it easy for us to run gamifications at events across our markets. It’s a fun and engaging way to collect leads and permissions for our B2B marketing activities. We especially like that it integrates seamlessly with our MyLINK MarketingPlatform, allowing us to instantly use the data for better conversations, follow-ups, and marketing automation with our prospects and customers. We also appreciate the ease of implementation, which makes it quick to set up new campaigns, and the great customer support team that’s always responsive and helpful. Since we use Scratcher frequently across multiple markets, its reliability and consistency are major advantages for us. Review collected by and hosted on G2.com. What do you dislike about Scratcher? There’s not much to dislike, but sometimes the customization options for certain game formats could be more flexible to fit specific event needs across different markets. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? LINK Mobility participates in many industry events across our markets worldwide, and maintaining a common brand identity and shared engagement strategy across such diverse regions can be challenging. Scratcher helps us solve this by providing a unified platform for gamified event activities, making it easy to create consistent, interactive experiences that attract people to our stands. It allows us to share our story, narrative, and company culture in a fun and engaging way, while also generating valuable leads and permissions. The platform has become a fun element in aligning our event presence and marketing execution globally. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic RM Ricky M. Marketing & Event Manager Mid-Market (51-1000 emp.) 10/17/2025 "Effortless Gamification and Customization with Scratcher" 5/5 What do you like best about Scratcher? Scratcher makes gamification incredibly easy to work with. It’s quick to build campaigns that truly engage customers, and the system connects seamlessly with other platforms. The interface feels natural — both simple and flexible — making it effortless to use, especially when collecting customer data in creative ways. On top of that, Scratcher offers an impressive variety of campaign types and customization options, giving marketers the freedom to design anything from simple quizzes to fully branded interactive experiences. Review collected by and hosted on G2.com. What do you dislike about Scratcher? I can’t think of anything I don’t like about the system. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? Scratcher supports us with an innovative tool for collecting guest data. The process is engaging and user-friendly, perfectly aligned with our guests’ preferences. While data collection is often seen as a tedious task, Scratcher offers a refreshing and effective approach that delivers strong results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Frederik E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Frederik E.") FE Frederik E. Retail Media Specialist Enterprise (\> 1000 emp.) 9/10/2025 "Our early experiences with Scratcher as new users" 5/5 What do you like best about Scratcher? Version 3.0 of Scratcher makes it easy to get started and explore its features and possibilities. Their 14-day free trial allows you to test the setup in a sandbox before deciding whether to continue with one of their subscriptions. The drag-and-drop functionality and instant start option make it simple to dive right in and experiment with building different games. There’s a wide range of formats to choose from, but most importantly, their team is highly professional, service-minded, and quick to provide support if you run into challenges. We’ve started cautiously with a few game formats we feel comfortable building and managing. But as we gain more experience and become more familiar with the platform, our curiosity grows, and we’re eager to take on more advanced game formats. Review collected by and hosted on G2.com. What do you dislike about Scratcher? Because the Scratcher platform offers so many possibilities, it can feel a bit overwhelming to decide which option to go with. Since it’s built for self-service, I miss having more “info buttons” everywhere that explain each specific button or function. Some buttons/functions can also be hard to find because they’re placed in locations that don’t necessarily make sense from a user perspective. Furthermore, I miss having an undo option for Autosave - but what I understand this is to come soon. Most of all, Scratcher could improve its help features across the site – ideally with more explanations and tutorials. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? Through gamification activities via Scratcher, we can engage both new and existing customers in a fun and informal way, while at the same time collecting valuable data about their preferences regarding different brands in our assortment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 1/26/2026 "Reliable, customizable engagement tool with great support and easy setup" 4.5/5 What do you like best about Scratcher? I’ve been using Scratcher for many years now, and my experience has been consistently excellent. One of the things I like most is the great level of customization it offers. It gives you a lot of flexibility to tailor almost everything to your needs. The setup and integration are simple and straightforward, and the platform is very easy to use and to configure. Another big plus is the support team. Support has always been great whenever needed, which adds a lot of confidence when relying on the solution for ongoing projects. Overall, the user experience is smooth and reliable, and I’ve never had any difficulties or issues whatsoever. Review collected by and hosted on G2.com. What do you dislike about Scratcher? As for dislikes, there’s only one small point to mention. The only minor improvement I could suggest is slightly faster loading times to further enhance the user experience. Besides that, there’s really nothing negative to say. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? I’ve been using Scratcher for many years during December for Christmas campaigns focused on user engagement and growth Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 11/3/2025 "Intuitive Campaign Builder with Excellent Support and Powerful Analytics" 4.5/5 What do you like best about Scratcher? What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platform is very intuitive and gives us full flexibility to create interactive experiences that really capture our audience’s attention. The visual editor makes it simple to customize campaigns, and the analytics tools provide great insights into customer behavior and engagement. I also appreciate the excellent support team — they are quick to respond and always helpful. Overall, Scratcher helps us create more impactful and data-driven marketing activities. Review collected by and hosted on G2.com. What do you dislike about Scratcher? Honestly, there’s nothing I really dislike about Scratcher so far. The platform works smoothly and delivers exactly what it promises. It’s intuitive, stable, and continuously improving. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? Scratcher helps us create interactive and engaging campaigns that stand out and capture our audience’s attention. Before, building these kinds of experiences required external agencies or complex tools, which made the process time-consuming and costly. With Scratcher, we can now design, launch, and manage everything ourselves — quickly and without needing technical skills. It also helps us collect valuable customer data and insights in a fun and non-intrusive way. This gives us a better understanding of our audience and enables us to personalize our marketing activities more effectively. Overall, Scratcher saves us time, reduces costs, and allows us to create stronger customer engagement. It has become a key part of how we build loyalty and drive more meaningful interactions with our customers. Review collected by and hosted on G2.com. Show More 11/4/2025 Current UserValidated ReviewerSource: Organic ![Charlotte M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charlotte M.") CM Charlotte M. Head of CRM & Digital Experience Mid-Market (51-1000 emp.) 10/28/2025 "Creative collaboration and engaging campaigns, with supportive help for setup" 4/5 What do you like best about Scratcher? What I like best about Scratcher is the creative collaboration we have with our contact person — we always feel heard and that our input truly matters. I also appreciate how they continuously develop new gamification concepts, which keeps things fresh and engaging. Their campaign formats are really effective at entertaining and activating our customers. Review collected by and hosted on G2.com. What do you dislike about Scratcher? What I like least is that setting up campaigns can sometimes take quite a bit of time, since we tend to be very detail-oriented with our creative materials and often want specific adjustments. This sometimes means we need to reach out to support several times before everything looks the way we want. That said, the support team is always very helpful and pleasant to work with. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? Scratcher helps us re-engage our customers, which in turn helps reduce churn. For our active customers, it adds an extra layer of entertainment and fun to their experience with us. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Cecilie D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cecilie D.") CD Cecilie D. Marketingkoordinator Mid-Market (51-1000 emp.) 10/16/2025 "Intuitive platform and competent support when you need it" 5/5 What do you like best about Scratcher? That everything is gathered in one place. So you can both create games and pop-ups from the same place. And that it is intuitive and easy to make changes. And then it is easy to get good and competent help when you get stuck. Additionally, there is a lot of flexibility and willingness from Scatchers' side regarding making changes and adapting features on the platform to improve the user experience. Review collected by and hosted on G2.com. What do you dislike about Scratcher? Some things/places where you can change various settings are a bit difficult to find on your own and require help and guidance from support. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? We primarily use it to generate leads for the newsletter. But also as information regarding events and similar in the form of pop-ups on the website. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated AB anne B. Marketingkonsulent Mid-Market (51-1000 emp.) 10/31/2025 "Reliable partner with strong service and flexible solutions" 4.5/5 What do you like best about Scratcher? I really appreciate the great service and personal contact. Scratcher offers many different possibilities, which makes it easy to create engaging campaigns tailored to our needs Review collected by and hosted on G2.com. What do you dislike about Scratcher? Some parts of the platform take a little time to get familiar with, but once you do, it offers a lot of great possibilities — and the team is always ready to help. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? Scratcher helps us run engaging, gamified campaigns that capture attention and generate quality leads. It makes it easy to connect with our audience, increase interaction, and gather insights that drive our marketing strategy forward Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 10/27/2025 "A powerful and reliable platform for easy campaign Creation" 4/5 What do you like best about Scratcher? Scratcher is a reliable and user-friendly platform that makes it easy to build engaging campaigns. The system offers a wide variety of powerful tools, and once you've created a campaign, it's simple to duplicate and adapt it for new versions or audiences. It's a pleasure to work in, and the support team is always ready to help when needed. We get a lot of new leads via these campagins Review collected by and hosted on G2.com. What do you dislike about Scratcher? The system offers an impressive range of tools and features, enabling you to create almost anything. However, not everything is placed in the most intuitive way, so you’ll often need to keep building campaigns to uncover and utilize the full potential Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? We get leads for our newsletter, activation of our visitors and use it for paid media (digital) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Robert S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert S.") RS Robert S. Inhaber Small-Business (50 or fewer emp.) 6/13/2025 "Scratcher in Action - as an Agency" 5/5 What do you like best about Scratcher? What we like about Scratcher. As an agency that loves and promotes creative technologies, we were immediately impressed by Scratcher.io. The platform combines ease of use with great creative freedom – ideal for quickly and playfully implementing interactive content. What we particularly like: Intuitive application: Even without programming knowledge, animations, games, or interactive experiences can be created with just a few clicks. Quick results: Prototypes or creative experiments can be realized in no time – perfect for brainstorming sessions or workshops with clients. Collaborative work: Projects can be developed together and shared online directly – this promotes exchange and creative processes. Promotion of digital creativity: Scratcher.io is a great tool to introduce young audiences to coding and interactivity – also ideal for the educational sector. Review collected by and hosted on G2.com. What do you dislike about Scratcher? What (still) had room for improvement At the beginning, we missed some formats – especially in areas where interactive diversity is required. Not all ideas could be implemented immediately, as certain gamification elements or media formats were not yet available initially. All the more pleasing is that Scratcher.io is catching up exactly here: The platform has been continuously developed and now offers significantly more creative possibilities – with more exciting formats already in planning. This shows: Behind Scratcher.io is not only a good idea but also a strong development team with a clear focus on the needs of the users. Review collected by and hosted on G2.com. What problems is Scratcher solving and how is that benefiting you? What Problems Scratcher.io Solves for Our Clients As an agency, we are constantly on the lookout for smart tools that help our clients implement ideas quickly and effectively. Scratcher.io is exactly such a tool – especially when it comes to digital interactivity, gamification, and creative communication. These are the challenges Scratcher.io specifically addresses: 1. Making complex content understandable and interactive Scratcher.io helps to package even dry topics in an exciting way – for example, through quiz formats, small games, or animated stories. Ideal for training, awareness campaigns, or internal communication. 2. Gamification without expensive custom development Many companies want to use playful elements but shy away from the high development costs. With Scratcher.io, interactive formats can be implemented cost-effectively – without the need for in-house development teams. 3. Quick prototypes for tests and pitches Whether it's a marketing idea, learning module, or product story – with Scratcher.io, we develop clickable prototypes in a short time that are effective and convincing. Fast, agile, and visually appealing. 4. Increasing digital participation In many projects, user interaction is a goal – whether at events, in e-learning, or on social media. Scratcher.io enables simple participation formats that actively engage users. 5. Easy onboarding for client teams Even non-tech teams can work with Scratcher.io. We are happy to pass on the tools – for example, in the form of templates or small training sessions that we accompany upon request. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ## Pricing Options Pricing provided by Scratcher. ### Basic Plan Starting at €399.00 1 Basic Plan Per Month ### Professional Plan Starting at €699.00 1 Professional Plan Per Month ### Enterprise Plan Contact Us 1 Enterprise Plan Per Year [ View More Pricing Information ](https://www.g2.com/products/scratcher/pricing) ##### ##### Scratcher Features Marketing Gamification Templates Simultaneous Competitions Behaviors Integrations CRM Integration Social Media Integration Platform Public Leaderboard Private Leaderboard Analytics Agentic AI - Gamification Autonomous Task Execution Adaptive Learning Proactive Assistance [ View More Features ](https://www.g2.com/products/scratcher/features) ##### Categories on G2 [Gamification](https://www.g2.com/categories/gamification) ##### Explore More [What is the best solution for design team brainstorming sessions?](https://www.g2.com/discussions/what-is-the-best-solution-for-design-team-brainstorming-sessions)[Which AEM platforms are worth using for a remote-first company managing devices across multiple countries without relying on VPN or on-site IT presence for patches?](https://www.g2.com/discussions/which-aem-platforms-are-worth-using-for-a-remote-first-company-managing-devices-across-multiple-countries-without-relying-on-vpn-or-on-site-it-presence-for-patches)[Which contractor payment platforms have struggled with scheduled recurring payments for small team payroll runs and which ones have actually fixed it?](https://www.g2.com/discussions/which-contractor-payment-platforms-have-struggled-with-scheduled-recurring-payments-for-small-team-payroll-runs-and-which-ones-have-actually-fixed-it) [Which bot platforms create natural conversations that handle customer inquiries without feeling robotic?](https://www.g2.com/discussions/which-bot-platforms-create-natural-conversations-that-handle-customer-inquiries-without-feeling-robotic)[Which business entertainment platforms have the highest performer ratings and customer satisfaction for tech industry events?](https://www.g2.com/discussions/which-business-entertainment-platforms-have-the-highest-performer-ratings-and-customer-satisfaction-for-tech-industry-events)[Pros and Cons Details](https://www.g2.com/products/scratcher/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)