---
title: Scratcher Reviews
meta_title: 'Scratcher Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 45 reviews by the users' company size, role or industry to
  find out how Scratcher works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 45
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Scratcher Reviews
**Vendor:** Scratcher  
**Category:** [Gamification Software](https://www.g2.com/categories/gamification)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 45
## About Scratcher
Scratcher is an all-in-one gamification marketing platform that empowers brands to build high-performing, interactive campaigns — no coding needed. With over 40+ game formats and countless setup combinations, Scratcher lets you tailor experiences to your marketing goals, whether it’s lead generation, customer activation, or data enrichment. From spin-the-wheel and mystery boxes to product quizzes and personality tests, every campaign is easy to build, fully brandable, and conversion-focused. Scratcher also integrates with major CRMs, CDPs, and email tools, making it simple to sync and nurture first-party data. Trusted by 300+ companies across industries like eCommerce, retail, and consumer goods, Scratcher helps you engage users, grow your audience, and drive measurable results — all through the power of play.



## Scratcher Pros & Cons
**What users like:**

- Users commend the **ease of use** of Scratcher, enabling effortless creation of engaging campaigns without technical skills. (16 reviews)
- Users value the **excellent customer support** from Scratcher, noting quick responses and helpful assistance throughout their campaigns. (13 reviews)
- Users love the **user-friendly gamification** features of Scratcher, boosting engagement and lead conversion effortlessly. (11 reviews)
- Users love the **easy integrations** of Scratcher, enabling seamless implementation of gamified content without IT involvement. (9 reviews)
- Users love Scratcher's **intuitive design** , enabling effortless creation of engaging campaigns without technical skills. (9 reviews)
- Users enjoy the **easy implementation and engaging features** of Scratcher, enhancing customer interaction and campaign effectiveness. (8 reviews)
- Users find Scratcher's **implementation ease** remarkable, allowing effortless campaign setup and responsive customer support. (7 reviews)
- Customization (5 reviews)
- Integration (5 reviews)
- User Experience (4 reviews)

**What users dislike:**

- Users desire **more flexible design customization** to better align with their brand identity and event needs. (4 reviews)
- Users find the **user interface unintuitive** , requiring extra effort to efficiently build campaigns and navigate tools. (3 reviews)
- Users note that while Scratcher is **expensive** , they believe quality is worth the investment. (2 reviews)
- Users report **technical issues** with Scratcher, citing bugs and unreliable 'undo' functionality that hinder optimization. (2 reviews)
- Users find the **delayed updates** in campaign setup tedious, requiring multiple interactions with support for adjustments. (1 reviews)
- Limited Features (1 reviews)
- Navigation Problems (1 reviews)
- Slow Performance (1 reviews)



- [View Scratcher pricing details and edition comparison](https://www.g2.com/products/scratcher/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-01+20%3A46%3A51+-0500&secure%5Bsession_id%5D=c18a1ab8-bf78-421a-8be5-340ed5a479e8&secure%5Btoken%5D=dbddfced04dea86cfcf5fe5b8edc375b5f94fe6875c567b8c4480ea5e927321b&format=llm_user)
## Scratcher Integrations
  - [Agillic](https://www.g2.com/products/agillic/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

## Scratcher Features
**Marketing Gamification**
- Templates
- Simultaneous Competitions
- Behaviors
- Rewards
- Customization
- Mobile App

**Agentic AI - Gamification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integrations**
- CRM Integration
- Social Media Integration

**Platform**
- Public Leaderboard
- Private Leaderboard
- Analytics

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