Scratcher Reviews & Product Details

Scratcher is an all-in-one gamification marketing platform that empowers brands to build high-performing, interactive campaigns — no coding needed. With over 40+ game formats and countless setup combinations, Scratcher lets you tailor experiences to your marketing goals, whether it’s lead generation, customer activation, or data enrichment. From spin-the-wheel and mystery boxes to product quizzes and personality tests, every campaign is easy to build, fully brandable, and conversion-focused. Scratcher also integrates with major CRMs, CDPs, and email tools, making it simple to sync and nurture first-party data. Trusted by 300+ companies across industries like eCommerce, retail, and consumer goods, Scratcher helps you engage users, grow your audience, and drive measurable results — all through the power of play.

Product Website

Seller

Scratcher

Discussions

Scratcher Community

Languages Supported

Danish, German, English, Spanish

Product Description

Scratcher is the leading gamification platform designed for marketeers, e-commerce, and businesses. With a user-friendly drag and drop editor, merchants can design, set up, and manage their interactive customer experiences. The Scratcher platform is engineered for reliability, strength, and user friendliness, making enterprise-level technology available to businesses of all sizes. By presenting products or services in an interactive way, companies can engage their audience using game formats and level up their customer experience to see increased leads, higher conversion rates, and activated customers. Scratcher powers over 300 businesses worldwide and has executed more than 5000 gamification campaigns with an average conversion rate of 40%.

Overview by

Stephanie Dean

Pricing

Pricing provided by Scratcher.

Basic Plan

Starting at €399.00

1 Basic Plan Per Month

Professional Plan

Starting at €699.00

1 Professional Plan Per Month

View More Pricing Information

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Scratcher Integrations

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Integration information sourced from real user reviews.

Scratcher Media

Scratcher Demo - Choose from over 40 different campaign formats

Effortlessly design campaigns with a user-friendly editor, perfect for all skill levels. Start with pre-designed templates, use drag-and-drop tools to customize intuitively, and enhance your campaigns with over 20 dynamic elements like buttons, images, and videos.

Scratcher Demo - Drag & Drop Campaign Editor

Build your campaigns to reflect your brand’s style. Use your own branding to ensure a consistent user experience. Our user-friendly, drag-and-drop design editor makes it simple to bring your ideas to life.

Scratcher Demo - Lead, engagement, sales? There is an interactive format for each campaign goals

Track conversion, traffic, and interactions with precision and find out which formats generate the best results.

Track conversion, traffic, and interactions with precision and find out which formats generate the best results.

This is a customizable gamified calendar that lets you create a time-bound interactive experience—perfect for driving daily engagement over a set period. Very popular and often used during Christmas season.

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AB

Ansuya B.

Web Developer

Information Technology and Services

Small-Business (50 or fewer emp.)

1/8/2023

"Gamification marketing"

4/5

What do you like best about Scratcher?

Scratcher has the potential to boost up marketing strategy and effectively increase the customer conversion rates through gamification. Customisation in design provides enhanced customer experience. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

The software is bit expensive that makes it less reachable for small businesses. The Freemium/Free version with limited features could have been provided for small merchants Review collected by and hosted on G2.com.

SB

Shukurath B.

Marketing Coordinator

Small-Business (50 or fewer emp.)

1/8/2023

"Scratcher review"

3.5/5

What do you like best about Scratcher?

It's easier to use, faster, somewhat stable, but feels dated, I hope they upgrade it soon. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

I have no dislikes at the moment for this software. Review collected by and hosted on G2.com.

DA

Ditte A.

Small-Business (50 or fewer emp.)

2/3/2023

"Good experience!"

5/5

What do you like best about Scratcher?

The Scratcher team is always very helpful Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

It would be nice with even more games and more opportunities Review collected by and hosted on G2.com.

EI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

1/8/2023

"Easy way to level up gamified marketing efforts"

4/5

What do you like best about Scratcher?

Offered an easy turnkey solution for customer acivation and rolling out more creative incentives around lifecycle marketing. Pretty easy to set up, monitor a dashboard, and manage campaigns. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Some limitations around more in-depth analytics and access controls for larger teams . Would love to see more content-creation focused integrations. Review collected by and hosted on G2.com.