Scratcher Pricing Overview

Scratcher does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Scratcher pricing in 2026 starts at €399.00 and can reach €699.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Scratcher's official pricing page for the most current details.

According to G2 reviews of Scratcher, the majority of reviewers are small businesses across retail, marketing and advertising, food and beverages, and e-commerce — making Scratcher's Basic plan at €399/month a natural fit for lean marketing teams running seasonal or recurring gamification campaigns. Mid-market reviewers in gambling, telecommunications, oil and energy, and travel highlight the Professional plan's unlimited participants and custom integrations as essential for multi-market or high-volume use cases. G2's enterprise reviewers in retail and entertainment gravitate toward the Enterprise tier for multi-account structures, loyalty program infrastructure, and advanced brand customization. Scratcher's pricing is best suited for marketers who run campaigns frequently enough to offset the monthly subscription cost.

Scratcher offers no permanent free tier, but G2's pricing data for Scratcher confirms a 14-day free trial, which an enterprise retail reviewer on G2 specifically highlights as a sandbox for testing setup before committing to a subscription. Scratcher's paid plans start at €399/month for the Basic plan, covering up to 50,000 leads, 3 campaign activations, and one user seat. Scratcher's Professional plan at €699/month removes lead caps, adds unlimited participants, custom integrations, subdomain/iFrame embedding, and advanced audience analytics. The Enterprise tier adds unlimited campaigns, users, languages, custom CSS, loyalty rewards wallets, and custom email domains — priced via vendor quote.

G2 reviewers rate Scratcher at 4.5/5 overall, signaling strong satisfaction relative to cost. Multiple G2 users in marketing, retail, and gambling explicitly acknowledge Scratcher's pricing is not cheap, yet consistently pair that observation with high ratings — a clear premium-but-delivers pattern. Reviewers cite eliminated agency costs, faster campaign launches, and measurable lead generation gains as concrete ROI justifications. A few G2 reviewers from small businesses flag the absence of a freemium tier as a barrier. The consensus across Scratcher's G2 reviews is that teams actively running gamification campaigns recoup value quickly, while low-frequency users may struggle to justify the €399/month entry point.