Roster Pricing Overview

Roster does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Roster pricing in 2026 starts at $599.00. Pricing may vary based on billing terms or usage, so users should review the Roster's official pricing page for the most current details.

Roster's pricing is best suited for small businesses and mid-market brands running structured ambassador or influencer programs. G2 reviewers from consumer goods, apparel, health and wellness, sporting goods, and food and beverage industries dominate the review base, with small businesses representing the largest segment. These users leverage Roster to replace manual spreadsheet tracking and manage multi-group programs covering ambassadors, UGC creators, affiliates, and product seeding partners. Mid-market reviewers in retail and sporting goods highlight Roster's multi-region scaling capabilities. Roster is less suited for teams needing a built-in influencer discovery database or robust YouTube integration, gaps noted explicitly by multiple G2 reviewers.

Roster does not offer a permanent free tier. According to G2's pricing data for Roster, a free trial is available for teams evaluating the platform before committing. The free trial provides time-limited access to assess Roster's core capabilities, including campaign management, ambassador tracking, commission tools, and Shopify integration. Roster's paid plans, structured as custom enterprise quotes, unlock full access to features like social listening, UGC capture, milestone gamification, automated payouts, multi-region program management, and dedicated account management. G2 reviewers consistently highlight the hands-on onboarding and weekly account manager calls as key paid-tier benefits that significantly reduce the learning curve and accelerate program setup.

G2 reviewers of Roster's pricing broadly indicate strong value, with the platform earning a 4.5/5 average rating. Small business users across apparel, consumer goods, health, and sporting goods industries consistently highlight that Roster replaces spreadsheets, manual tracking, and scattered tools at a competitive price point. One G2 reviewer in apparel noted it offers great organization at a great price point compared to others. Reviewers who compared Roster against Grin, Lead Dyno, and Post Affiliate Pro rated Roster superior for multi-program management. Recurring concerns include reporting depth and occasional bugs, but these rarely override positive value sentiment. The custom-quote model suits growing programs but may create budget uncertainty for cost-sensitive small teams.