---
title: Roster Reviews
meta_title: 'Roster Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 62 reviews by the users' company size, role or industry to
  find out how Roster works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 62
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# Roster Reviews
**Vendor:** Roster  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 62
## About Roster
Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing initiatives like reviews, and drive revenue. Roster's comprehensive toolset helps companies: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue



## Roster Pros & Cons
**What users like:**

- Users find Roster's **ease of use** invaluable for managing campaigns and affiliate activities all in one centralized location. (6 reviews)
- Users value Roster for its **exceptional customer support** , which includes personalized assistance and quick service responses. (5 reviews)
- Users find Roster's **easy setup** invaluable, enjoying seamless integration and helpful guidance throughout the onboarding process. (5 reviews)
- Users value Roster's **effective campaign management** , appreciating its ease of use and robust support for affiliate success. (4 reviews)
- Users appreciate the **centralized and intuitive system** of Roster, which streamlines management and enhances efficiency across campaigns. (4 reviews)
- Users value the **excellent communication** of Roster, noting prompt responses and helpful support during the onboarding process. (4 reviews)
- Users appreciate the **ease of use** of Roster, streamlining sales tracking and campaign management effectively. (4 reviews)
- Setup Ease (4 reviews)
- Time-saving (4 reviews)
- Affiliate Marketing (3 reviews)

**What users dislike:**

- Users express concern over **missing features** like a mobile app and YouTube integration, impacting their experience with Roster. (3 reviews)
- Users report **inaccuracy in campaign metrics** , lacking detailed insights and reliable tracking of influencer actions. (2 reviews)
- Users express a desire for an **easier way to credit affiliates retroactively** for phone transactions initiated by customers. (1 reviews)
- Users express concern over **delayed feature updates** , particularly regarding the long-awaited YouTube integration for branding needs. (1 reviews)
- Users find the **initial complexity** of Roster overwhelming, though support is excellent in providing clarification. (1 reviews)
- Users find the **complexity issues** in Roster overwhelming initially, but the support team helps clarify confusion promptly. (1 reviews)
- Users wish for a solution to **retroactively credit affiliates** for phone orders, improving fairness in attribution. (1 reviews)
- Users criticize Roster for its **inaccurate analytics** , seeking more detailed insights into campaign metrics and performance. (1 reviews)
- Users find the **campaign metrics inadequate** , lacking depth in revenue insights and content performance analytics. (1 reviews)
- Inadequate Reporting (1 reviews)



- [View Roster pricing details and edition comparison](https://www.g2.com/products/roster/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-01+05%3A51%3A10+-0500&secure%5Bsession_id%5D=c3a013f3-969e-4619-8dd4-ed4c4cf49d6f&secure%5Btoken%5D=523a7ba1183ce2471e778a3d4df9b8d0ff1c32eedbed7ba8898a22c9eb42b9d1&format=llm_user)
## Roster Integrations
  - [Shopify](https://www.g2.com/products/shopify/reviews)

## Roster Features
**Link Options**
- Custom Links
- Referral Link Generator
- Smart Link

**Influencer Marketing**
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Compensation
- E-Commerce Integration

**Agentic AI - Customer Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Affiliate Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Discovery**
- Referral Program
- Incentives
- 3rd-Party Trends

**Tracking Options**
- Email Updates
- Affiliate Tracking
- Cookieless Tracking

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Insight**
- Monitoring
- Adoption Insight
- Engagement Analysis

**Affiliate Management**
- Commissions and Payouts
- Customization

**Mobile**
- Mobile Optimization

**Platform**
- Multichannel Sharing
- Integration
- Content Distribution

## Top Roster Alternatives
  - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,348 reviews)
  - [Afluencer](https://www.g2.com/products/afluencer/reviews) - 4.6/5.0 (732 reviews)